Professional Documents
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T H I N S L I C E S
3 0 +a r g u me n t s f o r b r i n g i n g y o u r b u s i n e s s i n t ot h e a p pe c o n o my
I skate to where the puck is going to be, not where it has been.
Wayne Gretzky
Wh a t y o un e e d t ok n o wa b o u t mo b i l ed e v i c e s
Now look around you. This is what we all have in our pockets, at home and in the offices.
250,000 200,000
Tablets
Thousands
150,000 100,000
Smartphones
PCs
2010
2011
2012 Q2 6
2,500,000,000
Tablets
1,000,000,000
Smartphones
500,000,000
PCs
2000 Sources: Gartner, IDC 2002 2004 2006 2008 2010 2012e 2014e 2016e 7
Watching TV with twitter on the tablet Reading a book with Wikipedia at the fingertip Shopping in stores with our smartphone in hand
Mobile is the first order priority device for access. The desktop's at the office. The TV's at the house.
90%
of all media interactions are screen based Source: Google research
38%
10
goals
90%
of people use multiple screens sequentially Browsing the internet Shopping online Managing finances Planning a trip
Search is the most common way consumers continue from one device to another
11
77%
12
19%
67%
of people have used multiple devices sequentially to shop online
Planned purchases
81%
Spontaneous purchases
13
online activities.
14
378K
700K
200K
Nokia smartphones
15
Brazil
China
France
Germany
Italy
Spain
UK
USA
16
as of October 2012
17
H o wa r ep e o p l e u s i n g t h e s e mo b i l ed e v i c e s ?
19
21
Deloitte estimates mobile will influence $158 billion of retail sales in 2012.
22
Forrester Research forecasts U.S. mobile commerce to hit $10 billion in 2012, up from $6 billion in 2010.
23
24
25
32%
10%
9%
Purchasing products
26
5%
1% in Dec-2009
27
(even if they are not as effective as PCs for certain work tasks)
27%
26%
Books
Movies
TV Shows
Magazines
News
Sports
Streaming radio
28
US
Italy
UK
Germany
Sports
News
29
60% 55%
Pandora Twitter
25% 26%
33%
5% 1%
2008
2009
2010
2011
30
Mixi is the top social networking site in Japan. Four and a half years ago, 14% of Mixi's page views were on mobile. Today, 85% of page views are on mobile.
The Weather Channel registered 1.1 billion online page views in October 2011 and 1.3 billion page views on
mobile devices.
per year
Mobile payments
(in $ billion)
32
(in $ billion)
33
People have downloaded 35 billion apps from the store. There are now 700.000+ apps for iPhone and 250.000+ for the iPad.
34
and experiences
About 70 percent of the current top 100 highest-grossing iPhone apps are completely free to download, generating all of their revenue (up to hundreds of thousands of dollars per day) through in-app purchases.
35
Wh y i t s i mp o r t a n t t ot a k ea c t i o nn o w
37
in mobile
Walgreens, the largest drug retailing chain in the US, with 8,300 stores in all 50 states, has 25 percent of its transactions come from its mobile app.
38
39
It has grown from 175,000 members at launch in June 2011, to over 8 million as of October 2012 and will reach aprox. $150M in sales in 2012. LifeTimeValue of customers buying on iPad is 2 times higher then web customers. 7% Conversation rate of the iPad app (whenever someone opens the app).
40
We are really starting to live in a new reality, a kind of ambiguity of the desktop and mobile screens. Apps users really move from intent to action much more faster and more seamlessly.
Larry Page, October 2012
41
42
Yet the mobile experience for the majority of companies is sub-optimal: nonoptimized sites, subsets of content, limited features.
43
Wh a t n o w , y o ua s k ?
45
2,000
Consumer Broadband connections (millions)
1,500
Mobile
1,000
500
2005
46
You dont get to decide which device people use to access your content. They do.
47
48
49
T H I N S L I C E S
S e r i o u s a p p s . F u np e o p l e .
E ma n u e l Ma r t o n c a Ma n a g i n g D i r e c t o r ma n u @t h i n s l i c e s . c o m