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T h i n k mo b i l e

T H I N S L I C E S

3 0 +a r g u me n t s f o r b r i n g i n g y o u r b u s i n e s s i n t ot h e a p pe c o n o my

I skate to where the puck is going to be, not where it has been.

Wayne Gretzky

Wh a t y o un e e d t ok n o wa b o u t mo b i l ed e v i c e s

This is what we called smartphones in 2005

Now look around you. This is what we all have in our pockets, at home and in the offices.

The number of Internet mobile devices sold worldwide is

already larger than the number of PCs sold


300,000

250,000 200,000

Tablets

Thousands

150,000 100,000

Smartphones

50,000 0 2008 Sources: Gartner, IDC 2009

PCs

2010

2011

2012 Q2 6

and this is only the beginning. Global Internet mobile device

shipments will increase significantly in the next 4 years


3,000,000,000

2,500,000,000

2,000,000,000 Units 1,500,000,000 We are here

Tablets

1,000,000,000

Smartphones
500,000,000

PCs
2000 Sources: Gartner, IDC 2002 2004 2006 2008 2010 2012e 2014e 2016e 7

The mobile-computing experience increasingly involves more

day-to-day interactions with the world around us.

Watching TV with twitter on the tablet Reading a book with Wikipedia at the fingertip Shopping in stores with our smartphone in hand

We dont go online" anymore, we are always connected.

Mobile is the first order priority device for access. The desktop's at the office. The TV's at the house.

We are generally not watching TV during the day,


but the smartphone is always with us.

The majority of our media consumption is now screen-based

90%
of all media interactions are screen based Source: Google research

38%

of our daily media interactions are on smartphones

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and we move between multiple devices to accomplish our

goals

Popular cross device activities

90%

of people use multiple screens sequentially Browsing the internet Shopping online Managing finances Planning a trip

Search is the most common way consumers continue from one device to another

Source: Google research

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The TV used to be the only screen for media. And it received

our full attention. Not anymore.

77%

of the times that viewers watch TV, it is with another device

Source: Google research

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Online shopping is also a multi-screen activity.

19%

67%
of people have used multiple devices sequentially to shop online

Planned purchases

81%

Spontaneous purchases

Source: Google research

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Smartphones are now the most common starting place for

online activities.

66% of social networking started on a smartphone.

65% shopping online started on a smartphone.


65% searching for information started on a smartphone. 59% managing finances started on a smartphone.

Source: Google research

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More smartphones are

378K

bought every day


than children are born in the world.
371K
Babies born per day

iPhones sold per day

700K

Android devices activated per day

200K

Nokia smartphones

Source: www.lukew.com, February 2012

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Different countries around the world have different levels of

smartphone adoption rates (no surprise here).

Brazil

China

France

Germany

Italy

Spain

UK

USA

Source: Google, Our mobile planet, June 2012

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There are now more than 1 billion smartphones in use worldwide

as of October 2012

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H o wa r ep e o p l e u s i n g t h e s e mo b i l ed e v i c e s ?

How are people using their smartphones:

Source: comScore MobiLens, 3 months avg. ending Dec-2011

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What are people in the US doing with their smartphones:

Source: Pew Internet & American Life Project 20

Mobile devices play an increasingly large role in commerce.

We are using our smartphones to


Buy items directly - actual mobile commerce Open emails for discounts and coupons Compare prices while in stores For in-store payments

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Deloitte estimates mobile will influence $158 billion of retail sales in 2012.

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Forrester Research forecasts U.S. mobile commerce to hit $10 billion in 2012, up from $6 billion in 2010.

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Smartphone owners use mobile to research products.

71% of smartphone owners research products

on their mobile device.


32% do this on a weekly basis.

Source: Econsultancy.com, October 2012, US

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The point of sale is now everywhere.

35 million Americans have paid with Square

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Mobile shopping activities in the US:


38% 38%

32%

24% 22% 22% 18% 15% 12%

10%

9%

Compare prices online while shopping in store

Browsing products through websites or apps

Reading online reviews of products

Searching for or using online coupons

Purchasing products

Scanning barcode for price or info

Using location based services to find a retail location

Placing a bid through an online auction

Purchasing tickets to events

Purchasing music or video content

Paying for goods or services at point of sale

Source: Nielsen, April 2012

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Global mobile traffic has reached 10% of Internet traffic


15%

10% in May-2012 % of Internet traffic 10% 4% in Dec-2010

5%

1% in Dec-2009

0% Dec-2008 Aug-2009 Apr-2010 Dec-2010 Aug-2011 Apr-2012

Source: StatCounter Global Stats

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Tablets are disruptive media consumption devices

(even if they are not as effective as PCs for certain work tasks)

The types of media content that people


59% Tablet 41% 29% 23% 29% 22% Smartphone 53%

consume on mobile devices

27%

26%

Books

Movies

TV Shows

Magazines

News

Social Downloaded Networking music

Sports

Streaming radio

Source: Nielsen Q4 2011 Mobile Connected Device Report

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Tablet owners not only consume huge amounts of content,

but they pay for it as well.


70% 60%

Media content ever paid for on a tablet


50% 40% 30% 20% 10% 0% Downloaded music Books Movies Magazines TV Shows Streaming radio

US

Italy

UK

Germany

Sports

News

Source: Nielsen Q4 2011

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Popular websites are increasingly accessed from mobile devices

% of traffic from mobile

60% 55%

Pandora Twitter

25% 26%

33%

Facebook

5% 1%

2008

2009

2010

2011

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Mixi is the top social networking site in Japan. Four and a half years ago, 14% of Mixi's page views were on mobile. Today, 85% of page views are on mobile.

YouTube is now delivering 25 percent of its content to mobile devices

The Weather Channel registered 1.1 billion online page views in October 2011 and 1.3 billion page views on

mobile devices.

Approximately 40% of all searches on Yelp came from

mobile devices in March 2012.


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PayPal has already reached $4 billion in mobile payments

per year
Mobile payments

(in $ billion)

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ebay has seen a similar trend, with $5 billion in mobile GMV

(gross merchandise volume) in 2011


Mobile gross merchandise volume

(in $ billion)

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Welcome to the app economy

People have downloaded 35 billion apps from the store. There are now 700.000+ apps for iPhone and 250.000+ for the iPad.

Over 20 billion downloads to date. 600.000 apps available.

as of October 2012, Source: companies releases

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The In-App Purchase Era: consumers pay for mobile services

and experiences

About 70 percent of the current top 100 highest-grossing iPhone apps are completely free to download, generating all of their revenue (up to hundreds of thousands of dollars per day) through in-app purchases.

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Wh y i t s i mp o r t a n t t ot a k ea c t i o nn o w

Your business can benefit from the increased usage of mobile

devices (smartphones and tablets) in several ways

A more effective workforce

Sell more (reach more customers, more often)

More efficient business processes (operational, commercial)

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Companies are already seeing a return on their investment

in mobile
Walgreens, the largest drug retailing chain in the US, with 8,300 stores in all 50 states, has 25 percent of its transactions come from its mobile app.

Insurance company Aflac, the largest provider of supplemental


insurance in the United States, with a field force of over 72,500 agents, reported that the equivalent of 25 million customer calls have been handled through its mobile app by agents sitting in their clients office.

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iPhone is quickly becoming a powerful sales tool.

Lowe's bought 42,000 of them


Like in an Apple Store, checkout will no longer need
to take place at a cash register, but rather anywhere on the Lowes sales floor via an iPhone that will process the sale and charge a credit/debit card.

Lowe's is an American chain of retail home


improvement and appliance stores with more than 14 million customers a week in its 1,714 stores in the United States and 31 in Canada.

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Mobile accounts for 30% of traffic for fab.com, the world's

fastest growing e-commerce platform.

It has grown from 175,000 members at launch in June 2011, to over 8 million as of October 2012 and will reach aprox. $150M in sales in 2012. LifeTimeValue of customers buying on iPad is 2 times higher then web customers. 7% Conversation rate of the iPad app (whenever someone opens the app).

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The new reality

We are really starting to live in a new reality, a kind of ambiguity of the desktop and mobile screens. Apps users really move from intent to action much more faster and more seamlessly.
Larry Page, October 2012

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Mobile computing is advancing much faster than other

technologies did in their early years.


Radio 38 TV 13 Internet 4 Facebook 3.5 Instagram 1.3

Years it took to reach an audience


of 50 million people

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Mobile is not a nice to have anymore.

Mobile is a low-end alternative to the desktop/laptop computing market. It


gives people access to a technology they never had before. It is the Internet for 50 million Americans, who only access it through mobile devices.

Yet the mobile experience for the majority of companies is sub-optimal: nonoptimized sites, subsets of content, limited features.

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Wh a t n o w , y o ua s k ?

Top 10 Strategic Technology Trends for 2013


1. Mobile devices battles

2. Mobile apps & HTML5


3. Personal cloud 4. Internet of things 5. Hybrid IT & Cloud computing

6. Strategic Big Data


7. Actionable Analytics 8. Mainstream In-Memory computing 9. Integrated Ecosystems

10. Enterprise app stores

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The future is mobile


3,000

G-20 Internet Access


2,500

2,000
Consumer Broadband connections (millions)

1,500

Mobile
1,000

500

Mobile Fixed Fixed 2010 Fixed 2015e

2005

Source: Boston Consulting Group, Kleiner Perkins, Morgan Stanley Research

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You dont get to decide which device people use to access your content. They do.

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So when you have 1 billion people with


smartphones and tablets in their hands the time to start with mobile is yesterday.

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download this presentation from here www.thinslices.com/mobile

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T H I N S L I C E S

S e r i o u s a p p s . F u np e o p l e .

E ma n u e l Ma r t o n c a Ma n a g i n g D i r e c t o r ma n u @t h i n s l i c e s . c o m

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