GVHD: Th.

S Hunh Phc Ngha

TNH HUNG 1

u hi:
C u1 T v t mu n p nn n v n n t p n o ----------- 1

Cu 2: V sao s a ngo u t

th trn l do nn l k n doan a

h hay l do khe h Php lu t? ----------------------------------------------------------------- 5

i vit:
Cu 1:
1. T nm 2007, t u i v o V t Nam lin t on n . t n hnh a t n v vi tn s a bt tr em, b t ch p vic gi s a bt th gii gi m... H qu l, sa tr thnh mt gnh nng a n l m s cho nh ng chnh sch ca mnh, B Cng t n s n phm ao n ti 100 150%. Tuy nhin, cu

i i vit mu n

p n nh n vn

h nh ( t

p) no

kh o st v th y rng, gi s a bt tr em Vit Nam ao n t 20-60%, c nh ng nm 2010, EuroC am n t c m il p hin mt s kh o st gi v k t lu n rng gi s a bt Vit Nam th p nh t trong khu v n Nam , t p n t 10 90%. N v y, c hai lun quan n t gii vi nhi u nguyn nhn. Vic qu ph thuc vo nh p khu lm gi s a trong nc chu n ca gi th gii v t gi h o . i ngoi truy n thng Cng ty y m, tuy n k nm 2010. Cn t eo n Lu n, n n n gi bn, doanh nghip ng Nguyn Ng K n Lu n, G m n n, t n ra n an m tn n ng ln nhau. Vi s tm hiu thm ca nhm th th y rng, r rng gi s a bt Vit Nam cao

FrieslandCampina Vit Nam (FCV), tha nh n, gi nguyn liu gn gi nguyn liu ch l mt trong nh ng y u t

ph i duy tr s n nh gi s n phm bn ra. Cn nguyn nhn khi n gi s a ti th Nhm 13

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GVHD: Th.S Hunh Phc Ngha

trn tron nc kh gi m, ng Kinh Lun cho l do nh ng tr ng gi ngoi t tn k o ng 13% trong mt nm qua, tron k ch y u ph i nh p khu, gi lon thi n n tn n u t gii gi m. v ao arton tn n n t

n uyn l u s a bt t 10 30%, gi nhn

Gi s a Vit Nam thuc vo loi cao nh t th gii d thu nh p ch mc trung bnh th p, c bit gi s a bt VN vn tn d G s a n o tn lun nm tron dan m dan m , n ka n l n t , m a p qu m

tn k n k m so t n ay t k o tr d 6 tu n trn d 3 ln tn o tr em tr ,t n n tron 6 nm nm tron , tron

n y v o t trn VN. Su t t nm 2008

n nay, s a t d n

k k a

s a t n p k u tn t 30 ln v m tn ln s n p m s a t d n un m B Y t an

200%. R n nm 2013 n y, s a n p k u 5 ln tn y n t k n k k a , v l do o p p v n t lm dn u t quy

tn t n t n n t , t p m sun , t p m n t nm 2010.

d n dn C

n uyn n n tn C L

n ty k n doan n n o lu t t n n Lu t

v tr dn u nh gi ra. t n

ao c li nhu n siu ngch. n n s a a B Y t m v r t n Chi ph cao (qu ng co, khuy n mi, nhn cng,..) 2. C v doan n p k n n uyn l u o s n u t, tron k n u u l ao u n tn n an . Phn ln cc doanh nghip chn kinh doanh theo cch n n l t s n xu t, mt phn nguyn do v chi ph s n xu t s a n u doanh G s a tron n k u n uyn n n n n o n , k k m so t. tron k s a n o n p an tn n an

nh p s a ngoi v

bt Vit Nam ao n so vi gi nh p khu. Trn t t k n phong nn lm dng v tr dn u. l u. Nhm 13 T uv n p n un s a , nn tr s a y up

nghip ni cnh tranh vi doanh nghip ngoi, doanh nghip ngoi chi m th t ng

n p n uyn

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GVHD: Th.S Hunh Phc Ngha

3. C quan k m nh ch t lng cn y u km v nhi u mt, chnh xc ch t lng s n phm c th t n doanh nghip bo co h tn l m a tn trn k mn 4. v dn n o t quan n k n C n ta k n u mt. Th trng s a Vit Nam c quy m ln, tuy mc tiu th s a cn th p so n n n t tn trng r t cao, ha h n 1 th trn a doan n p V t k a t v y trin vng. u t n n t T trn t m nn n n s a n o n p. N u u s a t ao n n 5. H n nay, y ut doan n trong dan s N v y, n t. K n n n t n s a u s u t t a a n k p dn n p p l k n on n k p dn v k m so t ot t p nm . Tuy n n, v n ta k n p n . k nn o a t kim tra o n t u dn , n n a khi

l v s n phm ca h c b sung ch t dinh kim tra c chnh xc ch t b sun a n. s n p m s a t trn t s n p m s a n o v y u

tr cho s n phm n n k o n tn k m n t t t ln n n k n t k m n

m . Ta t t y, n u u t u t V t Nam ao n n t p n ln l

p, l k n doan s a m

n doan n

t u do a p n quy n . n s k m so t a n n a t v n m ngy

ng ngay t u, ko

ra gi i php kp th , i v n

cng ln, do sc p t p a d lu n mi bt u bt tay tm hiu v ra gi i php. C a d o n, t Tr n n tn Nhm 13 u qu n s m u k uy n khch, h tr cho cc doanh nghip khai thc thi c ngun nguyn liu di

trng s a tron n n k hoch m cc trang tr n m a p p p. an n n n . Lu t

v c nh p khu nguyn liu t nc ngoi. l n quan n y, n t u dn p to u k n o DN n n o l lu t

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GVHD: Th.S Hunh Phc Ngha

6. Mt trn t ln l r t n m quan t m T n s dn a s n p m s a l n t u dn r t k n n u qu m trn . V t , v u a n t u dng. n n o t eo u n s n n o . H n rn s a n o t ln t t n, s n u t tron quy trn t t n. ng trung thnh vi s n phm khi tr tn , n p ng t t vi s n phm s n p m p doan ay chuyn rn n t o ra m vn mua . yl tt dn a s n p m ln s k e a tr, tron k a v s dn s n p m k m

n mt lo s n p m an to n lun l

t t n s a n , K uyn

cu t co dn so vi gi. v v y, k nghip n o t p t tn sang s n phm khc. K n n ln ao u t v t trn s a,

p v tr n ay t u m k n quan t m

m k n e n n i tiu dng s b n la t eo o, n o t t mn nv n s n p m n

n t t. H qu t n v o qu n

n tron . T t k n t u dn

t ln t t s

ca s n phm, ch y u da vo bn , n i thn, nhn vin y t , qu n quy t nh. T quen t u dn n n k n n n s u t a n m u n a n a n

n l m n

n r t n

s n p m s a t tron s n p m s a

n n p p n t

y s p t tr n v l m

n o n p. 6

Nhm 13

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GVHD: Th.S Hunh Phc Ngha u 2: V sao s a n oi u th th trn l do nn l kinh doanh a h hay l do khe h Ph p lu t
S a ngoi thnh cng ti th trng Vit Nam l do c 2 y u t nn lc kinh doanh v khe h Php lu t. u tin, v p n d n php lu t t quy nh v gi s a, ch t ln vn cn

r t nhi u khe h cc doanh nghip lch lu t. n n T n t 122/2010/TT-BTC cho tr di 6 tui s ph y t gi bn ra th trng. Ch tn nhin b t ch p quy nh vn cn mt s bn hng khng nim y t gp nhi u k k n i hu h t k u lc t 1/10/2010 quy nh, s a dnh s cho php ca quan nn , tuy ,

c cc nh s n xu t, cc cng ty nh p khu k khai nim i l, ca hng bn l vn m thm tn ul i l nh p hng v

. u ny l do vic kim tra, kim sot th trng s a s c kim tra u t tr s ti Thnh ph H Ch

bn k gi. Trong khi cc hng phn ph i ln

Minh nn vic kim tra t khai h quan so snh vi gi bn l l kh kim tra c. Cc doanh nghip nh p khu, phn ph i s a th m mnh. Chi ph qu n n nc l k n o qu quy n p k o n bn hng qu ln,

vt quy nh gp phn y gi s a, ng thi to cnh tranh khng lnh ao n s a XO dnh cho qu ng co, ti p th chi m 20% quan qu n l o n i dn ki m sot vic n y, u ny khi n i ln.

tng chi ph. Chi ph ny v Mead Jon son v Nestle l 30%. N n ph i chi tr ao n v Market n

T nm 2011, 2012, Cc Qu n l gi (B ti chnh) cng vi S Ti chnh cc a p n s a l m r t t sau k nn s a lin t tn quan . M i ln tn , p n tn u ph i k khai chi ph, v nn . N u xt th y

khng hp l , quan u 2013

quy n bc mc gi mi. Tuy nhin, t cu i 2012, t ra kh m n l a quy nh, .T eo s sp x p li tiu chun qu c gia v

n nay, cc mt hng s a b trt n k

khng nm trong danh m u ny to ra 1 l hn

s n phm s a 34% m tr ln th l s a, di th ch l s n phm d n dng. cc doanh nghip lch lu t, h bt u chuyn ton b c Qu c

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s n phm san t n s n phm d n dn . N v y, theo Lu t Nhm 13

h t n qua, t quan qu n l gi khng c quy n yu cu cc doanh nghip ny

GVHD: Th.S Hunh Phc Ngha

ph n k n, ay k n ngh quan nn t c hin bnh n m k n thi pht. i vi

cc mt hng ny. Cc doanh nghip c th t do tn Mt phn l do quan trn

php lu t cn lng lo, n n p n k

n k n k m p n

l nn lc kinh doanh ca cc cng ty s a nc ngoi.

Nm c tm l "snh ngo a n i tiu dng Vit Nam, cc cng ty ny ngay t u nh v cao cho s n phm ca mn , u t mnh vo qu ng co v chi m phn khc cao c p ca th trng. V t m l nn mc d gi cao n n t n u ca cc s n phm ngo n l m tn T m v o , vi s n phm s a bt, n n. n trn s n a vn a t ti n ch t lng mi t t, s n phm s a ny vn bn r t t t, ngoi ra chnh n ta an t ua n ay n nu s a n

nh ca mnh. Cc nh ch bi n s a tron nc vn ph i ph thuc r t nhi u vo ngun nguyn liu nh p t n n o , v n n p n nhu cu ch bi n. Lng s a t tron nc ch tha mn 22-25% nhu n.

cu nguyn liu, n Trnh Qu Ph, Tn t k H p hi s a Vit Nam ng tnh. u ny cng khi n cho cc doanh nghip s a nc ngoi chi m u t TI LI U THAM KHO Th trng s a bt tr em di su tui Vit Nam V T n T Anh http://nganhsua.com/dairyvietnam/ http://nld.com.vn/kinh-te/ http://www.cand.com.vn/ DANH SCH NHM 13 1. V T M n Hn 2. V L K m An 3. Lm Thanh Bnh 4. Ln T P n Uyn 5. L Th Ng Hoa KD1 KD2 KD2 KD2 KD2

Nhm 13

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