Understanding real user needs

Integrated Approach
The Day of Birth Alliance partners are working together to accelerate the process from identification of needs to development of solutions and scaling up their use to save babies and mothers lives. An integrated approach increases the likelihood of success by leveraging the relative strengths of each partner, which will ensure that all critical perspectives are present in all stages of an iterative development process.

Exploiting technology opportunities

Securing efficient industrialization & implementation

Needs assessment

Concept design

Prototype development

Industrialization

Implementation

High Jhpiego Relative areas of excellence

Laerdal

CBID

Low

The Day of Birth Alliance

www.laerdalglobalhealth.com

www.jphiego.org

cbid.bme.jhu.edu

Accelerating innovations to save babies and mothers

Challenge
Each year, over 2 million babies and 350,000 mothers die on the day of birth. An estimated 99 % of these deaths occur in low-resource settings. There is an urgent need for culturally adapted, extremely affordable and easy to use tools and technologies, especially for birth attendants with few deliveries and little prior training.
Number of deliveries Low Comunity Health Workers Auxiliary Nurses/Midwives Midwives Nurses High Previous training Low

High

Response
We believe that addressing this challenge in a rapid and effective manner requires an alliance that brings together the individual strengths and perspectives of strong partners in design and development, manufacturing and implementation.

Alliance Partners
Jhpiegos Innovations Development Program builds on the organizations more than 35 years of leadership in strengthening health systems in low-resource settings. Jhpiego works to ensure access to high-quality services for women and their families, focusing on: reproductive health/ family planning; maternal and newborn health; infectious diseases, such as HIV/AIDS, cervical cancer and TB; and malaria in pregnancy. The Center for Bioengineering Innovation and Design (CBID) within the Department of Biomedical Engineering at Johns Hopkins University has the two-fold mission to educate and develop the next generation of leaders in medtech innovation, and to improve human health around the world through the creation and early-stage development of high-impact health care solutions. Laerdal Global Health AS is a not for profit sister company of Laerdal Medical AS, the leading manufacturer of resuscitation training and therapy equipment, which was awarded the Norwegian Research Council Innovation Prize 2011. Its mission is to develop innovative, highly affordable, durable, easy-to-use and culturally acceptable products to meet the needs of UN Millennium Development Goals 4 and 5.

Alliance Focus
The Alliance will build on the innovative Helping Babies Breathe* and Helping Mothers Survive** training programs with a balanced portfolio of projects to address critical needs of both baby and mother on the day of birth.
* Introduced by the American Academy of Pediatrics (AAP); implementation supported by U.S. Agency for International Development (USAID), National Institutes of Child Health Development (NICHD), Save the Children, AAP and Laerdal. ** Developed by Jhpiego in collaboration with AAP and Laerdal.

Focal themes for the Alliance Monitoring fetal/newborn wellbeing Managing birth asphyxia Controlling postpartum hemorrhage Detecting pre-eclampsia

Jhpiego in partnership with CBID and others is leading Accelovate, a five year co-operative Agreement with the US Bureau for Global Health placing emphasis on field introduction and scale up of technologies which address health and development challenges.