One day workshop about

Qualitative Data Analysis

Using Atlas.ti 7
Prepared by
Seyed Abdorreza Payambarpour Email: payambarpour@aol.com

University Technology Malaysia (UTM)

Why do Qualitative research?

Qualitative research methods are designed to help researchers understand: people and what they say and do. The social and cultural contexts within which people live. BENEFIT It allows a researchers to See and Understand the Context within which decisions and actions take place.

Qualitative researchers argue that if you want to understand peoples motivations, their reasons, their actions, and the context for their beliefs and actions in an in-depth way, qualitative research is best (Michael D. Myers, 2009).

Qualitative Vs. Quantitative Qualitative research A focus on Text

Action research Research Methods Case study research Ethnography Grounded theory Semiotics Analyzing Data Discourse analysis Hermeneutics Narrative and metaphor

Quantitative research A focus on numbers

Surveys Laboratory experiments Simulation Mathematical modeling SEM (CB or PLS) Statistical analysis Econometrics

Source: Michael D. Myers, 2009

What is Atlas.ti?
Atlas.ti is a computer program used mostly, but not exclusively, in qualitative research or qualitative data analysis. The purpose of ATLAS.ti is to help researchers uncover and systematically analyze complex phenomena hidden in unstructured data (text, multimedia, geospatial). The program provides tools that let the user locate, code, and annotate findings in primary data material, to weigh and evaluate their importance, and to visualize the often complex relations between them. ATLAS.ti consolidates large volumes of documents and keeps track of all notes, annotations, codes and memos in all fields that require close study and analysis of primary material consisting of text, images, audio, video, and geo data. Download the latest version of software through: http://payambarpour.wordpress.com/2013/09/14/what-is-atlas-ti-7-andhow-to-reach-it/

Central Concept
Hermeneutic Unit (HU)
A database containing all data, quotes, codes, output, and so on that is associated with a research project.

PDs

Networks

Quotes

HU
Families Codes

Memos

Central Concept
Primary Document (PD)
A data file that can be assigned to a HU.

Surveys

Photo, video, voice

Interview

PDs
Archival research Focus groups

Observation

Starting a project
The first time you run the software, you will be promoted with a welcome HU by Atlas.ti Next time you run Atlas.ti, you will be promoted with the last saved HU Create a new folder for a project (anywhere on your computer) Move the original documents (they will be PDs) into the same folder Create an HU file in the same folder Save

To add new P-Docs

Add Documents (My library) => To do your owned work. Add Documents (Team library) => To do team work and trace the work of your colleagues.

Always use Save copy Bundle after any change.

How to view different P-Docs?

Loading up to four documents simultaneously. Allows to conduct rich comparative analysis.

How to import survey into Atlas.ti?

How to import survey into Atlas.ti?

How to organize P-Docs into Families?

How to organize Codes into Families?

How to create Codes and Quotations?

The Inductive- Deductive approaches of coding

External Framework

Generalization

DATA DATA

Deductive

Inductive

You are not forced into a deductive or an inductive approach. Commonly people combine both approaches.

How to create Codes and Quotations?

How to create Codes and Quotations?

Deductive Approach

Or

right click on text -> Coding -> Select Code from list

How to create Codes and Quotations?

Inductive Approach

How to apply Auto coding to search and code a specific word?

How to apply Auto coding to search and code a specific word?

How to code a video, picture, ?

How to code a video, picture, ?

How to remove codes from Quotation?

How to create Quotations and free Quotations?

Quotation
Segments of the text selected by researcher or auto-coding.

Create Free Quotation

Free quotations are those quotations which are not linked to a code. Later on, the proper code for them will be created. Right click on a selected area and select create free quotation or select in the shortcut bar located in the left side.

How to create free Quotations?

Quotation manager

How to resize the Quotation

How to create Memos?

Spaces for reflection, analysis, integration, and interpretation. Memos can be linked to codes, quotations, and even other memos.

Network Views
A smart way to visualize your analysis. Connect codes to codes and quotations to quotation through meaning and sometimes P-Docs. Represent hypotheses & findings.

There are 2 types of network links: 1) Weak-Link: linkages between elements created through the normal analytical process. 2) Strong Link: Graphic representation of a semantic type linking codes to codes (quotations to quotations) through specific meaning- researchers understanding of the problem.

How to create weak-link network?

Right click on the code and choose Open network In new windows, right click on the code and select Import common Neighbors from Import Neighbors. Go to Display -> Quotation verbosity -> Full text

How to create Strong-link network?

Drag another code into the Network view. Click on one code to reveal the red dot, drag it and drop onto another code. Change the arrows by Flip link option on right click.

How to create Strong-link network?

If you want to hide some linkages just right click and select remove from view, DONT Delete it. You can import existing nodes -> Nodes -> Import Nodes

How to save network?

Go to Network -> Save as Graphic file (As picture) Go to Network -> Print Network view (Changeable)

How to create output?

There are 2 types of output : qualitative and quantitative

Qualitative output (Out put in Word)

How to create quantitative output?

Enhanced potential for analysis ( especially in finding the quotation count)

Quantitative output (Out put in Excel)

How to create quantitative output?

How to create quantitative output?

How to make bundled files for backup process?

How to make bundled files for backup process?

The End
Email: payambarpour@aol.com www.payambarpour.wordpress.com