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Culture Documents
1976: Apple Inc is created in California by Steve Jobs, Steve Wozniak, and Ronald
Wayne.
1977: Apple Inc created the Apple II the second product that it produced.
1994: Apple allied with long-time competitor IBM and CPU maker Motorola in the so-
called AIM alliance.
1990s: Apple tried to improve its operating system's multitasking and memory
management. After multiple failed attempts to improve the existing Mac OS, first
with the Taligent project, then later with Copland and Gershwin, the company chose
to purchase NeXT and its NeXTSTEP operating system.
1997: Gil Amelio was ousted as CEO of Apple by the board of directors after
overseeing a 3-year record-low stock price and crippling financial losses. Jobs
stepped in as the interim CEO and began a restructuring of the company's product
line.
1997: Macworld Expo, Steve Jobs announced that Apple would be entering into a
partnership with Microsoft to release new versions of Microsoft Office for the
Macintosh.
1997: Apple introduced the Apple Store, an online retail store based upon the
WebObjects application server.
1998: Apple introduced a new all-in-one Mac computer reminiscent of the original
Macintosh 128K: the iMac.