8.marketing Meeting

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1. Warm Up
Answer and discuss these questions in pairs or as a class.
1. What kinds of advertising are there?
2. Where do you see the most advertising?
3. What is your favorite advertisement?
4. What commercials do you remember most from television?
5. What do you think makes a good commercial?
Office Life
Lesson 8 of 15 : Marketing Meeting
2. Correspondence Building
The dialogue below is not in the right order. Work alone or with a partner to put
the conversation in the right order. Then practice reading the dialogue.
Underline any words or phrases you don!t understand.
3. Find business words and
phrases. !
Circle any words or expressions from the
dialogue that you think are useful in the
ofce. Write them below.
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
___ Jim: A commercial it is!
___ Jim: Lee, let me introduce you to Jacob. Hes going to help us come up
with a marketing campaign.
___ Jacob: Television advertising is more expensive than radio advertising.
___ Lee: There are three primary places to advertise: newspapers, radio, and
television.
___ Lee: Id bet that they dont read the newspapers much.
___ Lee: They like television too.
___ Lee: Its nice to meet you, Jacob.
___ Jacob: Yes, thats true. Lets think about our audience.
___ Jim: Do you agree, Jacob?
___ Jim: Our audience is college students. They use the books we sell.
___ Jacob: Yes, I do. Even though television commercials cost more, we
should do a television commercial because well reach a wider audience.
___ Jacob: I agree. I think they probably listen to the radio more.
___ Lee: Lets face it. Theyll watch more television.
___ Jim: I think our first order of business is to decide what kind of marketing
campaign to do.
___ Jim: They like to listen to music.
___ Jacob: Its nice to meet you too.
___ Jim: So which is a college student more likely to do: listen to the radio or
watch television?
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4. Match these words or phrases to their correct denitions. !
1. introduce
2. come up with
3. marketing campaign
4. rst order of business
5. audience
6. wider
7. bet
8. primary
9. more likely
10. face it
11. commercial
12. advertise
5. Fill in the blanks with the right form of the correct word or phrase. "
1. On my rst day at the ofce, my boss _________________ me to everyone.
2. Ana needs to ____________ the fact that getting a job in advertising is difcult.
3. The ____________________________________ is to order supplies for everybody in the accounting department.
4. The advertising team wanted to reach a wider __________________ so they decided to put ads on the radio and in
the newspapers.
5. The ___________________ reason I want a job is so I can pay my bills.
6. He wants to be a manager, but I think it!s _____________________ that he will have to start at a lower level.
7. Nathan better ___________________________ a good excuse for being late or else the teacher will suspend him.
8. The _____________________________________ for the new sports drink consisted of television commercials and
advertisements in the newspaper.
9. In order to increase our sales, we needed to launch TV and radio ____________________ .
10. At the marketing meeting it became apparent that the company needed to _________________ its products more.
____ a. a plan to promote a product
____ b. an advertising usually on TV or radio
____ c. bigger, broader
____ d. the rst thing to do
____ e. better chance of happening
____ f. to accept something
____ g. to present people to get to know each other
____ h. to be sure of
____ i. main
____ j. to develop; to think of; to create
____ k. the people who you want to buy your products or services
____ l. to call the attention of the public to a certain product or service
6. Reading
Now practice reading the dialogue with a partner. Take turns practicing the pronunciation. Discuss what you think is good about the
dialogue. (Your teacher will provide you with the full dialogue on a separate sheet. Page 4.)
7. Speaking
Write your own dialogue. Work with a partner and write your own conversation using at least four words or phrases from today!s lesson.
Practice and memorize the dialogue, then present it in front of the class.
Office Life
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Office Life
1. What!s your favorite company or organization? _________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
2. What kind of marketing campaigns does it have? ________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
3. Who is the primary audience for its marketing campaigns? How can you tell? _________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
4. How do you think the company could reach a wider audience? ____________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
5. What kind of marketing campaign would you come up with? _______________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
6. If you owned this company, what would be your rst order of business? ______________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
7. What challenges would you more likely to face? ________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
8. Writing "
Write complete sentences to answer these questions.
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Lee: There are three primary places to advertise: newspapers, radio, and
television.
Jim: So which is a college student more likely to do: listen to the radio or
watch television?
Jim: Lee, let me introduce you to Jacob. Hes going to help us come up with a
marketing campaign.
Jim: Do you agree, Jacob?
Lee: Its nice to meet you, Jacob.
Jim: I think our first order of business is to decide what kind of marketing
campaign to do.
Lee: Lets face it. Theyll watch more television.
Jacob: Yes, thats true. Lets think about our audience.
Jacob: Television advertising is more expensive than radio advertising.
Jim: Our audience is college students. They use the books we sell.
Jacob: Its nice to meet you too.
Jim: They like to listen to music.
Jacob: I agree. I think they probably listen to the radio more.
Lee: Id bet that they dont read the newspapers much.
Jacob: Yes, I do. Even though television commercials cost more, we should do
a television commercial because well reach a wider audience.
Lee: They like television too.
Conversation
Practice
Office Life
Jim: A commercial it is!
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! !
In Task 2, your students are required to put the conversation in the correct order. It!s more fun for students to put the dialogue in order
by physically rearranging cut up strips. Below are two shufed copies of the dialogue. Have your students cut it into strips and rearrange
them until they!ve put them in the correct order.
!
Teacher!s Handout for Task 2.
Jacob: Yes, I do. Even though television commercials cost
more, we should do a television commercial because we!ll
reach a wider audience.
Jim: Lee, let me introduce you to Jacob. He!s going to help
us come up with a marketing campaign.
Jacob: I agree. I think they probably listen to the radio
more.
Lee: It!s nice to meet you, Jacob.
Jim: Our audience is college students. They use the books
we sell.
Jacob: It!s nice to meet you too.
Lee: I!d bet that they don!t read the newspapers much.
Lee: Let!s face it. They!ll watch more television.
Jacob: Television advertising is more expensive than radio
advertising.
Jim: So which is a college student more likely to do: listen
to the radio or watch television?
Lee: There are three primary places to advertise:
newspapers, radio, and television.
Jim: I think our rst order of business is to decide what kind
of marketing campaign to do.
Jacob: Yes, that!s true. Let!s think about our audience.
Office Life
Jacob: Yes, I do. Even though television commercials cost
more, we should do a television commercial because we!ll
reach a wider audience.
Jim: Lee, let me introduce you to Jacob. He!s going to help
us come up with a marketing campaign.
Jacob: I agree. I think they probably listen to the radio
more.
Lee: It!s nice to meet you, Jacob.
Jim: Our audience is college students. They use the books
we sell.
Jacob: It!s nice to meet you too.
Lee: I!d bet that they don!t read the newspapers much.
Lee: Let!s face it. They!ll watch more television.
Jacob: Television advertising is more expensive than radio
advertising.
Jim: So which is a college student more likely to do: listen
to the radio or watch television?
Lee: There are three primary places to advertise:
newspapers, radio, and television.
Jim: I think our rst order of business is to decide what kind
of marketing campaign to do.
Jacob: Yes, that!s true. Let!s think about our audience.
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2. Correspondence Building Note: Do not hand out Page 4 until this task is completed.
(Also, see page 5 for the dialogue strips to hand out to students before starting.)
3. Jacob: It!s nice to meet you too.
17. Jim: A commercial it is!
1. Jim: Lee, let me introduce you to Jacob. He!s going to help us come up with a marketing campaign.
12. Jacob: Television advertising is more expensive than radio advertising.
5. Lee: There are three primary places to advertise: newspapers, radio, and television.
8. Lee: I!d bet that they don!t read the newspapers much.
11. Lee: They like television too.
2. Lee: It!s nice to meet you, Jacob.
6. Jacob: Yes, that!s true. Let!s think about our audience.
15. Jim: Do you agree, Jacob?
7. Jim: Our audience is college students. They use the books we sell.
16. Jacob: Yes, I do. Even though television commercials cost more, we should do a television commercial because we!ll reach a
wider audience.
9. Jacob: I agree. I think they probably listen to the radio more.
14. Lee: Let!s face it. They!ll watch more television.
4. Jim: I think our rst order of business is to decide what kind of marketing campaign to do.
10. Jim: They like to listen to music.
13. Jim: So which is a college student more likely to do: listen to the radio or watch television?
5. Fill in the blanks
1. introduced
2. face
3. st order of business
4. audience
5. primary
6. more likely
7. come up with
8. marketing campaign
9. commercials
10. advertise
Teachers! Answer Key
4. Matching
1. g 2. j 3. a 4. d 5. k 6. c 7. h 8. i 9. e 10. f 11. b 12. l
Office Life

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