Arcor

Arcor, a private company which belongs to the food processing industry, was created in 1951 by Fulvio Salvador Pagani. Which, it has nowadays his principal headquarters in Little stream, Cordova, Argentina, with the aim to elaborate accessible food of quality for consumers of the whole world. With a supported growth, the company was consolidated in an industrial group that specializes itself in the production of food, delicacies, cookies, chocolates and ice creams. Arcor manages his business of a sustainable way and has commercial offices in America, Europe, Asia and Africa. Arcor is the Argentine group with the major quantity of markets opened in the world, coming with his products to more than 120 countries of five continents. The Group Arcor is shaped by the following companies: Arcor Bagley The Campagnola Cartocor Converflex Its leadership is constructed from a set of props that characterize his management: A consistent politics of export and of permanent reinvestment of usefulness in industrial, technological and commercial developments. The construction of a successful model of distribution that one answers in the region. The vertical integration of his strategic inputs in the Argentina. The expansion of his important heritage marcario. The development of a sustainable management across which Arcor seeks to create economic, social and environmental value. At the end of 2005 Arcor there acquired the traditional company Benvenuto S.A.C.I., leader in food products on the Argentine market. This way, Salsati incorporated the traditional lines of conserves of fished, tomatoes, vegetables and vegetables, sweet of milk, jams, fruits and seasonings of a portfolio of brands highly valued as The Campagnola, Sea-nymph, BC, between others. With Benvenuto's purchase S.A.C.I., Arcor added three new factories located in ChoeleChoel (Rio Negro), Mar del Plata (Buenos Aires), St Martin (Mendoza). In 2007, in company with Group Bimbo, Sweet World was created in order to produce delicacies and chocolates for the Mexican market and of export. And the most recent case, it was the strategic alliance with Coca Cola that was given in the middle of 2010. Under a model of regional business Arcor it joined with the company of drinks without bigger alcohol of the world, to develop innovative products with original combinations between brands of both companies (Menthoplus-Powerade; T-Pop's-Sprite; Topline-Sprite Zero and ice cream Fanta, between others). Actually, Arcor is the principal company of food of Argentina, the first world producer of candies, the principal exporter of delicacies of Argentina, Brazil, Chile and Peru, and constitutes one of the

companies of bigger cookies of South America, in company with the Group Danone. It has got more than 20.000 employees and in the previous year they had a revenue bigger than 3300 million dollars. Also, its wide range of products is of high quality and differential. In addition, it elaborates products that contain functional ingredients and promote a healthy way of life. Today, it is the principal company of food of Argentina. He is the first world producer of candies. He is the principal exporter of delicacies of Argentina, Brazil, Chile and Peru. It is one of the leading companies of the region across Bagley Latinoamrica S.A., the company conformed with the Group Danone for the business of cookies, alfajores and cereals in Latin America. It exports to more than 120 countries of five continents. It develops highly recognized brands. It uses near 20 thousand persons of different parts of the world. It possesses 39 industrial plants: 29 in Argentina, 5 in Brazil, 3 in Chile, 1 in Mexico and 1 in Peru. It has productive units certified under the international ISO procedure 9000 and ISO 14000. It possesses 13 commercial offices along America, Europe, Africa and Asia, And 19 distribution centers in Latin America. There developed a model of retail distribution considered of world category. It is Integrated vertically in his strategic inputs. He is an Argentine leader in the production of carton corrugado. It elaborates the packaging of his products. He is one of the principal Argentine producers of milk. It develops his business across a sustainable management. From his new slogan " Magic Moments " and the creation of "Arcorito", an institutional personage, the company establishes a more nearby and emotional link with the consumers of the whole world. It starts transmitting across his communications and products the importance of sharing moments, which generate daily and magic links between the persons. In 2011, the company faces new challenges: the launch of the drinks in powder Arcor and BC leads to the Group to taking part, successfully, in new categories. Success that repeats itself in 2012 with the launch of the Cereals Arcor, the entry to a business with a great potential of growth in Argentina and the region. At present, Arcor is a leading company in Latin America and answers actively to the consumers' demands of different parts in the World. For what, it comes with his products to more than 120 countries of 5 continents with brands recognized and highly valued by the consumers, persons who not only receive a product but an emotional additional value that day after day manages to fidelize them with the company. Integrantes: Guillot Lourdes Lazarte Guadalupe Nigro Ivana Pintueles Nicolas