Change through design.

Change through design. specific design solutions belong within the bigger picture of company and market potential. asobi design solutions enable companies to optimize their image and streamline the path from product to market. we analyse your industry, your competitors, and the forces that shape consumer demand and we work with you to exceed it.

Change through design.

the process & ... ... the solutions strategy .brand strategy identity .creative brief product .product strategy presence .communications
strategy

think

.key messages .positioning, brand values, attributes .name .logo .colors .taglines .product concepts .industrial design .marketing tools and concepts .copywriting .graphic design .interactive media design

create

execute

.brand management .design management .corporate identity .CI Manual

.construction .rapid prototyping .moulds manufacture .company profile .catalogues .POS .fair exhibitions .web site .other print and interactive media .promotional events

Change through design.

strategy

to identify the unique market position for your brand and product to occupy. to create a consistent plan and manage the activities that will achieve this position

identity

to ensure consistent patterns of brand recognition

product

end to end product development, from first idea to saleroom

presence

a wide spectrum of communications including print, interactive media and exhibit solutions you need to achieve your marketing objectives

Change through design.

strategy identity

. strategy consulting .. brand strategy .. communications strategy .. design management . brand identity development .. name .. logo .. tagline .. corporate identity design .. CI manual

product

.. industrial design .. construction .. rapid prototyping .. moulding .. tool design

presence

.. communications concept and design .. copywriting .. photography .. desktop publishing and printing .. interactive media design .. web hosting and CMS .. flash animation

project management and procurement

Change through design.

case

elti
business category: transmission technologies markets: EU, central and eastern europe, middle east employees: 97 turn-over in 04: 6.4 mio EUR when elti approached us for cooperation, they were just getting ready to launch a new line of DVB-T/H products. elti was one of the four manufacturers in the world aiming to introduce this state-of-the-art technology at the industry fair IBC 04 in amsterdam. succesful launch would put them on the right track to achieve their long-term goal of becoming one of the leading manufacturers in their category. the functional and technical part of the value proposition was OK, but to establish themselves as a global player, elti needed to develop a strong brand.

Change through design.

the first phase of cooperation - brand strategy, positioning and brand launch - was executed in a compact and very intense manner. less than four months of research, internal audits and workshops, creative work and production were enough to define a precise brand and communications strategy, create a clear brand identity and produce the marketing material required for a successful brand launch. concluding event, the 2004 amsterdam IBC exhibition was the grand finale of the project. for us, it ended with the IBC Exhibition Design Award Highly Commended. for elti, it ended with a successful brand launch and big interest in their state-of the-art technology.

Change through design.

case

tipro
business category: professional and industrial keyboards markets: global employees: 78 turn-over in 04: 9 mio EUR tipro is a world leader in its business category and true experimental economy business. observing closely the needs of their customers and answering promptly to them with state of the art solutions is the strategy that has put them to the no.1 spot. having a reliable long-term partner to implement this strategy and assure that it is felt through products, sales efforts and communication al ike is crucial to their success.

Change through design.

tipro execution skills and experience. rapid prototyping really earns its meaning with tipro as custom teaser prototypesfor testing market demand are sometimes developed in days, not months. developing marketing concepts and material for tipro always requires that extra touch of creative genius to provide the presence one would expect from a world leader.
Change through design.

case

elan
business category: skiing and snowboarding equipment markets: EU, USA, canada, japan employees: 340 turn-over in 04: 60 mio EUR the winter division of elan had just defined a brand strategy and was starting to build a corporate structure that would be able to implement it. their main motif for employing us was the need to minimize coordination effort and time while maintaining strategic consistency and a creative edge in their product development, marketing and communication.

Change through design.

their marketing and product managers on developing snowboard bindings, snowboard graphics collections and communications. our emphasis was on the integrative force of design - working hard to achieve a unified brand impression and feeling in products, communications and POS material in time where not many elans executives had yet adopted the new brand strategy. in an effort to provide a wide creative base for snowboard graphics, we arranged a group of 25 young designers to develop their ideas that were later selected for mass-production.

Change through design.

Contact through information. Change design.

company name. asobi d.o.o. ljubljana address. palaa kapitelj, poljanski nasip 6, p.p. 2041, 1001 ljubljana contact person. gorazd malai t. 01 430 46 38 f. 01 430 46 37 e. gorazd.malacic@asobi.si w. www.asobi.si

Contact through information. Change design.

company name. asobi d.o.o. ljubljana address. palaa kapitelj, Poljanski nasip 6, p.p. 2041, 1001 Ljubljana contact person. Miha Krisch t. +386 1 430 46 38 f. +386 1 430 46 37 e. miha.krisch@asobi.si w. www.asobi.si