CommunicationsPlan VerizonEmployeeIncentiveRefresh TARGETAUDIENCES:AllCoxSoutheastemployees GOALS: IncreasepercentageofCoxSERemployeessignedupwithVerizon EducateCoxSERonbenefitsofsigningupwithVerizonforfutureopportunities(i.e.employeecurrentlyon contractwithanotherprovider) Providecustomercontactstafffriendlycustomers(Coxemployees)topracticeand/orfinetuneorderentry process TIMEFRAME:November1December31,2013 KEYMESSAGES: AsaCoxemployee,youwillbeabletotakeadvantageofexclusivedealsfromVerizonWireless,includinga discountonaccessoriesanda20percentdiscountonmonthlyaccesschargesandeligiblefortradeinprogram fromVZW. Coxwillprovidea$150rebatetoemployeesthatsignupforVerizonWirelessservice.

ervice.Therebaterequires neworupgradedservice(Smartphonesonly)withVZW.VZWservicemustbeorderedfromCoxandyoumust maintainactiveservicefor30days. VerizonoffersavarietyofdevicesincludingApplesiPhone5,iPhone4S,iPadwithRetinaDisplayandiPad Mini. VerizonWirelessoffersthenation'slargest4GLTEnetworkandlargest,mostreliable3Gnetwork. Foralimitedtime,employeessigningupwithVerizonwillbeenteredintoacontesttowinprizes. COMMUNICATIONTOOLS/TACTICS: Refreshedcreative myAXIspage(refreshed) Newincentives Creativecontestsandemployeeengagementtactics TalkingPointsandFAQs(refreshed)addressingnotedconcerns/obstaclestodate Posters Screensaver Email ProductTechLoungeEvents *moretobeidentifiedasprogramprogresses COMMUNICATIONCHANNELS: SEmyAXis Feedbackportal(forquestionsregardingVerizon) Screensavers Emails Poster Retailstores

 PROMOTIONALTACTICS/COMMUNICATIONTOOLS TACTIC/TOOL:Refreshedcreative TIMEFRAME:November1December31,2013 PURPOSE:TodrawattentiontotheVerizonpartnershipandencourageCoxSERemployeestosignupwithVerizon usingincentives,contests,etc.

OldCreative NewCreative TACTIC:myAXispage(refresh) TIMEFRAME:November1December31,2013 PURPOSE:Toengage,informandincentivizeemployeestoconsiderand/orsignupwithVerizon.Currently,the pagecontainsalotoftextandmayappearoverwhelmingtoemployees.Refresheddesignwillbeeasierto navigateandlocateinformationandlinks. Addnewcreative Movecommercialspottocenterofpageandincreasesize Createadditionallinkboxesandincreasevisibilityoflinks/resources Updateincentiveinformation Addfeedbackboxforemployees.FeedbackwillautomaticallygototheemailsofJennyKendall,Ryan DileoandErnestoOrtega.

 TACTIC:Employeeincentivesinstant TIMEFRAME:November1December31,2013 PURPOSE:Toincreaseawarenessand/orencourageVerizonsignups. InstantIncentive ItmaybetheperceptionthatchangingtoVerizonwillnotsaveanyorenoughmoneytomakeit worthwhile.Ifwecanatleastgetemployeestocompleteabillanalysis,somemaybesurprisedbythe overallsavings.Example:If100employeescompletethebillanalysis,evenif60wouldnotsavemoney,40 wouldandthosearetheemployeeswecouldfocusonswitchingover.Incentivetimeframe:Nov131. Incentivewouldencourageemployeestoattendaspecificeventandreceiveathankyougiftforjust attending.AnyemployeewhobringsintheircurrentWirelessPhoneBillforabillanalysisorsignsupfor ServicewillreceiveaFREEDigiCleanmicrofibercellphonescreencleanersandphonestand(while supplieslast) SignUpIncentive EmployeessigningupwithVerizonwillbeenteredtowinaJawboneJAMBOXBlackDiamond BluetoothSpeakerwhichprovidesagreatsoundsystemwhensyncedtoasmartphone Incentivetimeframe:11/112/31.OnedrawingeachmonthforthemonthsofOctober,November,and December. KnowledgeIncentive Textimonials Incentivetimeframe:November(onewinnerperweekoverthe5weeks) Employeesparticipateinaweeklycontesttestingtheirknowledgeabouttheproduct/servicesbenefits. Weeklydrawingtoawardwinner$25giftcard. Startertextcouldchangeweekly.

 TACTIC:ScreenSaver TIMEFRAME:November1December31,2013 PUPROSE:ToengageSERemployeesintheVerizonincentiveandcommunicationrelevantinformation. GeneralpromotionofVerizon.Imagecanchangeoutasneededinordertopromoterelevantinfo. Promotionofspecialevents/activitiesaroundVerizon Screenalertscanbeusedforurgentreminders

 TACTIC:FAQS TIMEFRAME:November1December31,2013 PURPOSE:ToaddressquestionsandobstaclespresentedbyemployeesthroughouttheVerizonlaunch. FAQs TBD

TACTIC:Posters TIMEFRAME:November1December31,2013 PURPOSE:Throughoutemployeepromotionwidow;asneededtopromotespecialevents CanbeusedtoremindemployeesofspecialeventsortopromoteVerizonincentives/benefits.Imagecan bechangedoutasneededtocommunicaterelevantinformation. Exampleposter:

 CoxVerizonEmployeeIncentive OverviewandEmployeeFAQs FORINTERNALUSEONLY OVERVIEW KEYMESSAGES&FAQS KeyMessages: 1 2 3 4 VERIZONEMPLOYEEPROMOTIONFAQs Q: A: Q: A: Q: A:

Budget Item DigiCleanmicrofiber screencleaners Propitcellstand JawboneJAMBOX

Qnty 1000 1000 10

Cost $2,500 $1,425 2,000

Textimonialcontest$25 GiftCard

5 Total

$125 $6,050

Use Employeeincentive; customerthankyou Employeeincentive; customerthankyou Incentivedrawingfor employeessigningupfor service Textimonialcontest prizes