Problem Statement From all stake holders in US PEPSI co is facing pressure to withdraw it business operation from because of poor

oor track record of Human Rights in Burma Though Pepsi withdrawn partially, but it needs to honor its commitment for 10 year license period. At the same time It cannot defame itself in US and loose market in because of boycott because of Unethical Business practices Now Pepsi needs to make a Tradeoff between business and moral Values.

Causes Poor Human rights record in Burma due to military rule. Democratic Government over thrown despite which is elected legally. Counter Trade practices by Pepsi to convert the currency, because Burmese currency has no value in world markets No labor laws and complete exploitation of poor people in Burma Pressure on Pepsi by stake holders from all sides. Forced labor in farms by military rulers