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92% of all outlets are smaller than 250 sq.ft. in size Oral care; hair care; skin care; personal wash (soaps); cosmetics
Only 15% of the outlets are in metros out of the 1.8 and toiletries; deodorants; perfumes; paper products (tissues,
million organized outlets. diapers, sanitary); shoe care.
Greater market share comes from super markets, Personal Care Hindustan Lever; Colgate-Palmolive, Marico,
departmental stores and large grocers – constituting only Current Trends Major Players Dabur and Procter & Gamble.
8% of organized retailers
30% of all outlets generate a daily turnover of less than Fabric wash (laundry soaps and synthetic detergents); household
Rs.300. Only 2% of the outlets are able to generate daily cleaners (dish/utensil cleaners, floor cleaners, toilet cleaners, air
revenues of more than Rs.5000. fresheners, insecticides and mosquito repellants, metal polish and
furniture polish).
Household care
Sales up by 35% Industry Segments Major Players Hindustan Lever, Nirma and Reckitt Benckiser
HLL
PAT up by 9%
Health beverages; soft drinks; staples/cereals; bakery products (biscuits,
Sales up by 38% back on bread, cakes); snack food; chocolates; ice cream; tea; coffee; processed
Dabur fruits, vegetables and meat; dairy products; bottled water; branded flour;
growth path
PAT up by 15% branded rice; branded sugar; juices etc
Packaged Food
Godrej Major Players Hindustan Lever, Nestle, Cadbury and Dabur
Sales up by 42% Consumer
PAT up by 21%
Spirits and Tobacco ITC, Godfrey Philips, UB and Shaw Wallace
Fast economic Growth Boom in
FMCG
Increasing Demand
Reduction in Price Shaving cream (20 %)
Reasons FMCG Sector Deodorant (40 %)
Changing Lifestyles
Fuelled by reduction High Growth Branded coconut oil (10 %)
in excise duty Anti dandruff shampoos (15 %)
Thinly explored Rural markets an opportunity Hair dyes (25 %)
Cleaners & repellents (20 %).
Market size Rs 60,000 Cr Fourth Largest sector in indian economy Key products Personal health care (-3 %)
Laundry soaps (-5 %)
Used at least once a month
Negative Growth Dish wash (-3 %)
Used directly by end customer comprises of Consumer Non Durable Products
Toilet soap (-4.5%)
Sold in packaged form
Tooth paste (-5 %)
Generally Branded
Tooth powder (-8 %).
Cos Devote Considerable effort and money on branding Branding