You are on page 1of 1

As of now totally unorganized

92% of all outlets are smaller than 250 sq.ft. in size Oral care; hair care; skin care; personal wash (soaps); cosmetics
Only 15% of the outlets are in metros out of the 1.8 and toiletries; deodorants; perfumes; paper products (tissues,
million organized outlets. diapers, sanitary); shoe care.
Greater market share comes from super markets, Personal Care Hindustan Lever; Colgate-Palmolive, Marico,
departmental stores and large grocers – constituting only Current Trends Major Players Dabur and Procter & Gamble.
8% of organized retailers
30% of all outlets generate a daily turnover of less than Fabric wash (laundry soaps and synthetic detergents); household
Rs.300. Only 2% of the outlets are able to generate daily cleaners (dish/utensil cleaners, floor cleaners, toilet cleaners, air
revenues of more than Rs.5000. fresheners, insecticides and mosquito repellants, metal polish and
furniture polish).
Household care
Sales up by 35% Industry Segments Major Players Hindustan Lever, Nirma and Reckitt Benckiser
HLL
PAT up by 9%
Health beverages; soft drinks; staples/cereals; bakery products (biscuits,
Sales up by 38% back on bread, cakes); snack food; chocolates; ice cream; tea; coffee; processed
Dabur fruits, vegetables and meat; dairy products; bottled water; branded flour;
growth path
PAT up by 15% branded rice; branded sugar; juices etc
Packaged Food
Godrej Major Players Hindustan Lever, Nestle, Cadbury and Dabur
Sales up by 42% Consumer
PAT up by 21%
Spirits and Tobacco ITC, Godfrey Philips, UB and Shaw Wallace
Fast economic Growth Boom in
FMCG
Increasing Demand
Reduction in Price Shaving cream (20 %)
Reasons FMCG Sector Deodorant (40 %)
Changing Lifestyles
Fuelled by reduction High Growth Branded coconut oil (10 %)
in excise duty Anti dandruff shampoos (15 %)
Thinly explored Rural markets an opportunity Hair dyes (25 %)
Cleaners & repellents (20 %).
Market size Rs 60,000 Cr Fourth Largest sector in indian economy Key products Personal health care (-3 %)
Laundry soaps (-5 %)
Used at least once a month
Negative Growth Dish wash (-3 %)
Used directly by end customer comprises of Consumer Non Durable Products
Toilet soap (-4.5%)
Sold in packaged form
Tooth paste (-5 %)
Generally Branded
Tooth powder (-8 %).
Cos Devote Considerable effort and money on branding Branding

Whats FMCG? Credit no


Heavy dependence on DN as the market is more a Personal Credit has increase from Rs 50,000 cr
fragmented and problems on infras Distribution Network fear in 2000 to 1,60,000 Cr in 2003
Industry Characteristics
Industry Characterised by contract Consumer
Manufacturing Consumer Behaviour Spending
Contract Manufacturing
As the main focus is in Brand building, product pattern Increased in the Consumer Durable sector
development and DN
Characterised by large Unorganised Sector

FMCG Sector.mmap - 8/27/2006 -

You might also like