Bachelor thesis topics

Academic year 2013/2014

Mgr. Hana ATCHESON
1. Czech versus English business correspondence. Culture predispositions. Cultural aspects observations based on stylistic and lexical analysis 2. Using a catching story as the main message conveyer in an advertising campaign. Semantic and content analysis 3. Cultural context and etymology of selected business terms. A study in lexical semantics 4. Creating discourse and textuality in advertising. Selected study in cultural discourse 5. Humour in advertising. Culture specific aspects. Semantic and content analysis

Gregory Jason BELL, M.A., M.B.A.

1. 2. 3. 4. 5. 6. The Cuban cigar industry in Florida 19th-century Florida railroads Florida cracker culture American racism and Irish immigration Zlin and Ybor City: A comparison of company towns The Chicago World's Fair of 1893

Mgr. Barbora BLAKOV

1. Investigating business correspondence style Politeness and/or persuasion 2. Investigating companies' websites Self-presentation strategies

Mgr. Hana ECHOV

1. 2. 3. 4. 5. Men and women in interaction: Communication strategies Language and gender: Social, biological and other determinants Gender of language or gender in language Gender strategies in English and Czech: A comparative study Feminism and its influence on gender in English

Mgr. Lenka DRBKOV, Ph.D.

1. Language of UK mobile operators; Customer services and their means of persuasion (Comparative analysis) 2. The Czech Republic as a travel destination in British/American press (Linguistic analysis) 3. A topic on linguistic analysis/text analysis of students choice (specific, professional area)

prof. Joseph E. EMONDS, Ph.D.

1. Variation in English pronoun usage 2. How many ases are there in English grammar? 3. How few hows has English?

Mgr. Milan HNTEK

1. Tma z oblasti rodinnho podnikn bude upesnno po domluv s vedoucm

Bachelor thesis topics

Mgr. Vladimra FONFROV
1. 2. 3. 4. 5. 6. Reality vs. illusion in Tennessee Williams plays The essence of fear in Henry Jamess short fiction Freudian psychoanalysis in D.H. Lawrences novels Margaret Atwoods dystopic fictional worlds Sherlock Holmes in books and film: Have they met? Any topic from British and American literature and film adaptations

2013/2014

doc. Ing. Aneka LENGLOV, Ph.D.

1. 2. 3. 4. 5. Comparison in citation styles in humanities and technology research papers (hidden author?) Differences in research paper structures in humanities and in technology Structure of the Introduction section in research papers in technology Citation and tenses in RPs at the beginning of 21st century Data commentary in RPs tools for creating positive perception (as much as, nearly, less than,...)

Mgr. Jana LUKOV

1. A recessionista and her friends. Analysis of selected neologisms and specific vocabulary in contemporary English launched and spread due to the world economic crisis 2. Vulgarization of advertising language as a reflection of the vulgarization of the society. Analysis of language means used within selected advertisements 3. Globesity and other problems. Analysis of new vocabulary connected with selected global issues 4. The secrets of success of Roald Dahl's children's books in the context of contemporary children's literature. Analysis of selected books 5. Reflections of the global economic crisis in the contemporary Anglophone literature. Analysis of any topic in the field of Anglophone literature proposed by the student and approved by the supervisor

Mgr. Dagmar MACHOV

1. 2. 3. 4. Number and countability in English Analytic and synthetic comparison of English adjectives Restrictions on progressive aspect in English The most frequent mistakes in grammar made by students of the study programme English for business administration 5. Topic of students choice within the field of morphology/syntax

prof. PhDr. Gabriela MIKOV, Ph.D.

1. 2. 3. 4. 5. Idiomatic expressions in the speeches of British and American businessmen Idiomatic expressions in the speeches of British and American politicians English marginal word-formation processes on the Internet Conversion in English Colloquial and idiomatic expressions in sports commentators' speech

PhDr. Katarna NEMOKOV, Ph.D.

1. 2. 3. 4. 5. Business correspondence: Comparative translatological study of authentic business texts Children as advertising targets: Discourse strategies analysis Advertising food: Linguistic analysis of American food ads Assimilation across word boundaries: Comparative Czech/English study Beginners guide: A language specialist in Business administration

Bachelor thesis topics

Mgr. Tereza OUTICK

2013/2014

1. The study of Czech and English idioms: Sport idioms 2. The study of Czech and English idioms which are part of semantic field "death, to die and alcoholism"

Ing. Pemysl PLKA, Ph.D.

1. Zhodnocen finannho zdrav vybran firmy 2. Analza dopadu finann krize na hospodaen vybran firmy

Ing. Michal PILK, Ph.D.

1. 2. 3. 4. 5. 6. 7. Form of electronic marketing and its influence on competitiveness Internet as a marketing medium Analysis of viral marketing usage The role of e-trust by on-line shopping in the Czech Republic (or any other country) Comparative analysis of Internet and traditional marketing communication usage in a company Social networks analysis and their possible usage for marketing purposes Analysis of new marketing trends and their usage in a company

PhDr. Jana SEMOTAMOV

1. Language certificates City & Guilds: Research in Zlin and the nearby region 2. English language tuition of preschool-age children

Mgr. Tereza SKOEPOV

1. Credibility in public speaking 2. Nonverbal communication in public speaking

Ing. Dagmar SVOBODOV, MSc.

1. An analysis of differences and errors in punctuation in technical literature (in chosen articles of one scientific journal) 2. Use of formal style in technical/specialist literature following the guidelines for vocabulary and grammar (in chosen articles of one scientific journal) 3. Comparison of chapters in articles in two scientific journals, for example one being from IT and the other one from humanities 4. Announcing the discrepancies or limits in scientific articles, their absence vs. occurrence, strategic placement, used expressions (in chosen articles of one scientific journal) 5. An analysis of theory and practice of using the CARS (Create a Research Space) model in academic writing in chosen articles of one scientific journal)

Mgr. Simona MAJDLEROV

1. Media and their effect on English language acquisition 2. British and American slang in ELT classroom

Mgr. Dita TRKOV, Ph.D.

1. Representation of minorities in newspaper discourse 2. Construction of gender identity in personal advertisements 3. Persuasive devices in political speeches

Bachelor thesis topics

Mgr. Roman TRUNK, Ph.D.

2013/2014

1. Any topic in the field of American literature (subject to approval by the thesis supervisor)

Mgr. Petr VINKLREK

1. Milestones in Anglo-American comics 2. An analysis of the use of translation and interpretation services in the Zln region 3. Any topic related to the fields of comics, translation, intertextuality or text linguistics. The topic has to be approved by the supervisor

Mgr. Kateina VOROV

1. Women in management: Relationships at workplaces and difficulties they have to face 2. Cultural diversity at work: The relationship between cultural diversity and work group outcomes in a Czech multicultural company 3. Students own choice of topic