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Creative Industries Project Management

Process Workshops

Contents:
Unit Learning Outcomes Marking Criteria Examples of Previous Projects Project Proposal SWOT Checklist Audience Research Contact Details

Hand!In: Friday 21st March by 3pm ! CT


Admin Office

Format:
Cookery Book

Artefact 50% & Documentation 50%

Examples of previous projects: Album & Cover Press Pack for local band Website for photographer Social Media campaign for design agency Music video

Your project needs to be challenging and also in your area / discipline. Make sure that it is a project that you can use in your showreel to best demonstrate your skills. The workshops are designed to advise you on your project and troubleshooting. Please come along to get your creative projects signed off. We will also be able to help with making your project more challenging and really push the professional outcome.

Creative Industries Project Management Blog http://creativepm.tumblr.com/

Creative Industries Project Management


CIPM (20 Credits) Abstract
To enable students to build up a body of professional work to focus on their skill set for employability. This unit will consider critical analysis and project management and production techniques used in the creative industries. In the past students have submitted web or graphic design projects, video productions, music recordings or performances etc.

Aims
1 To develop the application of estimating and planning techniques for multimedia information systems, and hence promote and encourage professional multimedia project management principles and practices. 2 To instil flexible project management models for the development of creative artefacts 3 To instil the project manager's responsibilities at each stage of the project life cycle.

Learning Outcomes
1 Describe and articulate the developing role that technology plays in the entertainment industries. 2 Differentiate the media production process including multimedia techniques, design processes, project planning and production. 3 Design, plan, document and produce a creative artefact of a professional industry standard. 4 Review the requirements of the project design, development and evaluation process. 5 Implement and appraise work for specific contexts, audiences or events.

Syllabus Outline
1 Creative industries production processes, phases & environments, marketing and current legislation. 2 Project Management ! Traditional multimedia/Multi!Discipline project management models and their application to a project. 3 Visual aesthetics, still and moving images, typography and layout 4 The human component in the design and production of multimedia/multi!disciplinary materials. 5 Key activities of a Project Manager in the creative industries. 6 Design, documentation and reporting 7 Careers and opportunities in the creative industries. 8 Individual skills development.

Scheduled Activities
1 2 2 hrs x 6 weeks 12 2 hrs x 18 weeks 36

Assessment Schedule and Strategy


Overall Assessment Strategy ! The strategy is based around the notion of students embedding the knowledge and understanding attained during the unit delivery by means of application of the various principles and methods. 1. Artefact (50%) ! Students, individually will produce a self!designed artefact or event. The activity will be unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme ! Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%). 2. Documentation and Evaluation (50%) ! Individual students will present a portfolio, which documents the development of the work, including an evaluative essay (1500 words). The activity will be unsupervised and assessed by the tutor. This will assess learning outcomes 1!7. Marking Scheme ! Description & Rationale (30%); Context/Work with others; Evaluation (40%); Style (10%). Second Attempt: Repeat failed component, see Moodle for further details.

CREATIVE INDUSTRIES PROJECT MANAGEMENT


Feedback and Mark sheet ARTEFACT 50%
Coherence [20%]

Does the work demonstrate coherence or structure?


Aesthetic and Technical Quality [50%]

Have the appropriate technical and/or practical skills been used in the production? Does the work fit within the codes and conventions of existing practices and/or genres? Does the work demonstrate originality or an imaginative response?
Appropriateness [30%]

Does the work respond to the brief or chosen context? Does the work address itself clearly to an appropriate audience? Was the work economically sound and completed within the specified or chosen time!scale?
DOCUMENTATION & EVALUATION 50%
Project management [60%]

Is the project clearly outlined in the blog and does it reflect the working process. Evidence of Scoping the project. Identification and use of project management tools and procedures. Evidence of monitoring the progress and control of the project. Indication of appropriate testing and QA procedures.
Evaluation [40%]

Does the author describe the project clearly and concisely? Does the author explain & justify the rationale for the work? Does the author describe the group organisation or other participants clearly? Does the essay consider the merits and problems of the final artefact or event? Does this include possible future developments

Markers : Gary Bown and Claire Sambrook

SKETCHBOOK EXAMPLES - some of you might wish to keep a sketchbook and


this must be added to your blog and handed in at the end of the unit.

BLOG EXAMPLES

- excellent example of 2012 student project

http://jackdaly.me/#/ Jack designed a student cookery book which was available online and printed.

Creative Industries Project Management


Project Proposal
This needs to be completed as much as possible BEFORE you start your project
Name: Client: Brief Description:

Assessed artefact:

Financial:
Price up the costs involved even if this is for free

Client Specifications:
List the priorities

Software/Hardware:
What will you be using?

Copyright Issues:
If any

Possible Risk:

What Skills do you need to complete this project:

Time scale:

Lecturer Sign!Off

SWOT Anal ysis T em plate State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.

criteria e xamples

str engt hs

we a kne s se s

criteria e xamples Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession?

Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values?

criteria e xamples

op p ort uniti es

thr eat s

criteria e xamples Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?

Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics: eg, surprise, major contracts? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

Expected Layout for Project Management Elements


Title Content Check

Section 1 Identifying a Client and initial Ideas

Identify a client Identify the clients needs/ideas Check this is suitable with Claire Sambrook before progressing Fill in a client form and return to Claire Sambrook

Section 2 Scoping The Project (Project Feasibility)

Meeting the client Identifying clients previous multimedia experience Understanding the breadth and depth of the project Two interviews: Developing a questionnaire (First Level) Developing a questionnaire (Second Level)

(Initial costing) * not required in this instance

Section 3 Proposal (Project Initiation)

A formal document but short document making and impact quickly and clearly Include:


Section 4 Project Management Methods and Tools (Detailed Project Specification)

General introduction summarising section 1 from the information given by your client Statement of what the client wants Statement of what the users require/gain from this project Description of the resources required Work breakdown and schedule (Gantt Chart) Gantt Charts Needs / SWOT analysis Risk Assessment

(Contracts) * not required in this instance (Costs) * not required in this instance you may want to indicate the potential costs

Section 5 Asset Production

Selecting the correct media


Section 6 Project Development

Sourcing the media where will it come from Interface design storyboards, design drawings, Flowcharts Lots of visual examples colours, fonts, styles Learning software or equipment Production Phase Creating the artefact

Section Project Delivery 7 (monitoring progress and control)

Review the project with you client Ensure the project is running to plan Check your assumption made earlier are still valid Usability testing Any errors or admissions Correcting faults Does the artefact meet the needs of the client and user Agreeing the final project artefact with your client and ensuring it meets the needs of the client and the user

Section 8 Testing

Section Signing Off the project 9 (post implementation review) Section Final Completion 10

Final written evaluation of the artefact and your Project Management experience including the interaction with your client ! 1500 words

KNOW YOUR AUDIENCE


Definition of audience analysis: determining the important characteristics of an audience in
order to chose the best style, format and information/arguments when producing a project. Understanding the identity, personality and characteristics brought to a situation by the specific type of audience.

Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience analysis also informs the person about the people he or she is talking to. This is important because based on what is found out in the audience analysis work can be adjusted to relate to an audience in the best way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use when producing a project for that specific group of people.

Analysis! Who is the audience? Understanding! What is the audience's knowledge of the subject? Demographics! What is their age, gender, education background etc.? Interest! Why are they looking at your project? Environment! Where will this project be sent/viewed? Needs! What are the audience's needs associated with your projects topic? Customisation! What specific needs/interests should you the producer address relating to
the specific audience?

Expectations! What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.

Start to think about your project and ask the following questions above. Try to get through as much as possible. You could also start to build in questionnaires or surveys to best understand your audience and their needs in relation to your specific project.

MY FULL CONTACT DETAILS ARE:


Claire Sambrook Senior Lecturer University of Portsmouth Faculty of Creative and Cultural Industries (CCI) School of Creative Technologies Eldon Building Room 0.09 Winston Churchill Avenue Portsmouth P01 2DJ Tel- 023 92845481 Mobile: 07843057897 Email -!claire.sambrook@port.ac.uk

Creative Industries Project Management Blog http://creativepm.tumblr.com/


Best way to contact me initially is by email. Please try to let me know if you are having issues with this module and I would be more than happy to help/discuss with you. Do not leave it to last minute to get in touch and do try to keep on top of your project elements and meet with your client and other collaborators as much as possible.

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