Name: Endah Mustikawati Fitri Rahmadani Yusuf Daniel Kusumah Multiple Choice Problems for Chapter $trate#ies% !

"usiness Mana#ement and Entrepreneurship

1. Which is business planning according to Zimmerer? a. Business profile b. Mission statement c. Business environment d. Marketing plan e. Management team 2. Which is not included in detailed business plan? a. Business background b. Executive summar c. Market anal sis d. Business strateg planning e. !inancial planning ". Which is not included the break#even anal sisi a. $nexpectable beginning cost b. %dministration cost c. &ncome statement d. Building rent cost e. &nsurance cost 4. Belo' are some steps in the marketing plan for a ne' business( except... a. )etermination of needs and 'ants of customers b. *hoosing a specific target market c. +he location 'as more suitable( faster( closer d. ,lacing a competitive marketing strateg e. -election of marketing strateg 5. +he activit of researching the needs and desires of consumers( produce goods or services( determine pricing( promoting and distributing goods and services the definition of....

a. Marketing b. +he principle of marketing c. Marketing plan d. Marketing mix e. Marketing strateg .. % 'a of communicating the goods and services offered so that consumers kno' and bu ( the definition of.... a. ,romotional purpose b. ,romotion c. !unction promotion d. ,robe e. -ales promotion /. Belo' that does not include marketing strategies for ne' business is.... a. Market penetration b. Market development c. ,roduct development d. Market segmentation e. Market price 0. Which one the truth statement about management entreprenuer( is.... a. !ocus to market and the technolog b. 1ive specific role( for the entrepreneur inventor c. Make costing forecast d. *hange charasteristic good( service and industries e. )evelopt strategies for compan 2. Which one not entreprenuer strategies statements( are.... a. -trategies concerning market penetration( market expansion( diversitifikasi products and services( regional integration( or business expansion. b. &nteraction 'ith the public compan c. %nal sis of both existing competitors and potential for establishing competitive strateg

d. +he influence of the rapid gro'th of the compan 3s cash flo' e. Being attacked and aggressivel to maintain market share 10.Which definition of economies of scope? a. 4n the defensive and not overl aggressive b. *hange the characteristics of the product( market or industr c. %s an economic diversification is characteri5ed b the total 6oint production cost in producing t'o or more t pes of products together d. +his 'a if trade expansion or output increase can reduce longterm cost e. +r ing to become a big hitter that product and not concentrating on improving the success of existing products 11. a. &ndividual market b. 7iche market c. Market segmentation d. Market development e. Market penetration Which the correct ans'er to specific t pe of target market based on above statement... a. a(b(c and d b. b(c( and e c. a(b and c d. c(d and e e. a(c and d 12. What are the definition economic of scope.... b. economic diversification is characteri5ed b the total 6oint production cost in producing t'o or more t pes of products together is less than the sum of the production cost of each product if produced separatel . 1". 8o' man competencies to be entrepreneurs 'hen ne' business is to succeed.... C& !our competencies 19. What are the long mentions :, in marketing mix ? '& a. ,robe ;<esearch and Market )evelopment=

b. ,roduct c. ,rice d. ,lace e. ,romotion 1:. 8o' man according to ,egg >ambing there are several elements that must exist in business planning( ? C& 11 elements