Professional Documents
Culture Documents
Logotype Design
Logotype Scalability
.5
Design Process: Firstly, I looked at many competitor logos and read more about A2LP. I wanted to get a feel for the company and what they do, and get a sense of what other logos in this industry look like. Then, I sketched many ideas that I felt could become a part of the finalized logo. After sketching, I turned my favorite three sketches into vector drawings in Illustrator. From there, I played around with image and name placement, color schemes, and positioning. I iterated on my original ideas for this assignment and ended up changing the colors and typeface. I also added another element to the original logo idea. Choice for Logo: This is my final design. The concept revolves around a tutor and tutee since that is the basis of the company. I used a more abstract design to represent the two people so that it could represent another meaning: flowers. The flower shape represents spring-time, growth, happiness, and nature. I wanted multiple interpretations for my logo. As the child gets tutored, he or she is able to grow with more knowledge and the connection that is made with the volunteer. The connection is also represented through the joining of the two hands or petals. This company is founded on the child and volunteer.
Color Variants
T-Shirt Designs
Design 1
FRONT: Logo Width: 2.7 Logo Height: 1.5 BACK: Logo Width: 4.6 Logo Height: 4.8
FRONT
BACK
Design 2
FRONT: Logo Width: 4.6 Logo Height: 4.8
FRONT
BACK