You are on page 1of 7

Ann Arbor Languages Partnership Logotype Style Guide

Logotype Design

CMYK: 28 | 80 | 0 | 0 RGB: 251 | 30 | 255

CMYK: 43 | 93 | 0 | 0 RGB: 175 | 3 | 178

CMYK: 65 | 6 | 85 | 0 RGB: 100 | 178 | 92

CMYK: 40 | 0 | 94 | 0 RGB: 149 | 255 | 86

Color Palette: Complementary Harmony


This color scheme is based on the colors A2LP have chosen as their companys official colors (purple and green). These colors represent life and fun since A2LP works with children. This is a color palette seen often in nature such as in flower colors.

Typeface: Quicksand Bold


Quicksand Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Quicksand Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Quicksand Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 I chose Quicksand Bold as my typeface of choice because it is rounded but still very readable. This typeface seems more appropriate for children, which is one of A2LPs target populations. This typeface is sans-serif so that contributes to the younger, less serious aesthetics. I think this font will attract parents of children, children, and volunteers for A2LP. I also enjoy how this font has many varieties.

Logotype Scalability

.5

Free Space Guide

Design Process: Firstly, I looked at many competitor logos and read more about A2LP. I wanted to get a feel for the company and what they do, and get a sense of what other logos in this industry look like. Then, I sketched many ideas that I felt could become a part of the finalized logo. After sketching, I turned my favorite three sketches into vector drawings in Illustrator. From there, I played around with image and name placement, color schemes, and positioning. I iterated on my original ideas for this assignment and ended up changing the colors and typeface. I also added another element to the original logo idea. Choice for Logo: This is my final design. The concept revolves around a tutor and tutee since that is the basis of the company. I used a more abstract design to represent the two people so that it could represent another meaning: flowers. The flower shape represents spring-time, growth, happiness, and nature. I wanted multiple interpretations for my logo. As the child gets tutored, he or she is able to grow with more knowledge and the connection that is made with the volunteer. The connection is also represented through the joining of the two hands or petals. This company is founded on the child and volunteer.

Color Variants

T-Shirt Designs

Design 1
FRONT: Logo Width: 2.7 Logo Height: 1.5 BACK: Logo Width: 4.6 Logo Height: 4.8

FRONT

BACK

Design 2
FRONT: Logo Width: 4.6 Logo Height: 4.8

FRONT

BACK

You might also like