BUSINESS PLAN

OF (Mushroom Chips)

The New product Plan

Submitted To:
Sir Hamza Lecturer, Entrepreneurship City University of science and information technology

Submitted By:

Group Members Muhammad !ilal "#$ %&'' !asheer (hmad "#$ %&)*

(c+no,ledgement
This study is the conclusion of the assignment by Entrepreneurship, course instructor, sir Hamza City University Peshawar, for the students to enhancement the experience and nowledge gather from a particular field! "e are grateful to our course teacher #ir Hamza $ecturer of City University, for his guidelines to this study! %ll the group members were wor ed e&ually to fulfill the assignment wor s and did all types of research activities for collecting the information related with our assignment!

Table of co !e"!
Topic Page No

Introduction Business plan methodology Market analysis Market demographics SWOT Analysis !ompetitors Marketing Strategy $inancial Analysis !ontrols Implementation

05 05 06 07 0 "" "# "7 " %0

I&T'O()!TIO&
"e are doing 'usiness plan for mushroom! (t is the new product for mar et in the name of mushroom chips before it no one can lunch! the

*urpose
To get a clear concept how to ma e the new product plan To ac&uire nowledge how to ma e mar eting plane!

+imitations
"e did not collect the current information related with our product! "e had to give lot of times to collect information about competitors, mar et situation because enough information not available!

',S,A'!- M,T-O(O+O./
Secondary
(nternet) www!google!com, www!we ipidia!com, #ource) thedailystar!net *ther) Collected information from mar eting report, magazines, running newspaper!

Market Analysis
Situation Analysis
We know, the market means potential customers of a product or service. Pakistan is a highly populated country. he !irth rate is very high ."s a result the children rate is also very high. We are not producing our product not only for children !ut also for teenagers, young generation. #o our total target market is very large. $arket demands of market will also increasing as much we can position in our customers mind.
Chips demand by age
0+++++ /+++++ .+++++ -+++++ ,+++++ + 0 to,,- to,1 ,1 to -/ -/ to others 2emand

0All this 1igure are estimated depending on class and age to ha2e an idea a3out demand on chips on this 2aria3les4

Target market5
Children People 3iddle class and higher class 4oung people urban areas people This is our target mar et! "e want to target children as well as young people of middle and higher class of people! "e are not eliminating lower class people but first we want to create demand for our product then we will try to reduce our product price and serve to all class of people!

Market demographics
.eographic5
2ivisions and district town side areas such as Peshawar, $ahore, (slamabad, 5arachi etc!

(emographic5
%ge606,-, ,-6,1, ,16-/, -/ to others and higher class, middle class of people!

*roduct related5
7egular customer8s 9agetive customers (rregular Customers

&

Beha2ior $actors
User en:oys the food not only for health but as a teats en:oyment! User also spends money on food for different en:oyment of uni&ue teats!

Market &eed5
6uality5
That we are first assuring in our product! (t is highly reached by Protein6 ,0!0.;, <at6-+;,#aturated fat6,!/-;, Carbohidrated6-!/0;, #ugar6-!/+;, Energy6,++gm, Colastrol6+;, #odiam6!=/;, which is very much essential for specially ids and young age people! Each and every process of the production is done by automatic machine!

!ustomer ser2ice5
The customer wants good service to build a strong customer relationship! That has a loyal customer!

Market gro7th5
The price of the soil meet is affordable in all classes of the society from lower to middle and from middle to higher classes! There for the growth of the mar et is going up! This is the one reason the other on is the change the teats of chips!

'

SWOT Analysis
%n important tool for auditing the overall strategic position of a business and its environment! #"*T is an abbreviation for #trengths, "ea nesses, *pportunities and Threats!

Strength5
"ithout any touch of hand the product is made because of development of technological s ills! There are another strength of the company is distribution channels! *ur distribution channel is very strong> relation of the supplier and resellers is very strong! The product &uality is more high comparative to the other competitors, because our main ingredients is 3ushroom which is totally new flavor and taste and also wor against for the cancer! 'ecause of our good relationship with supplier, reseller and for the good transportation facility our sale will be definitely increases! *ur value delivery networ is in strong position! "e are having good relationships with our suppliers for a longer period of time!

Weakness5
%lthough the company is new, it has not established a brand or images in the mar et place this is the wea ness for the product popularity! 'ecause of the new product and company importer s ills are absence here that8s why we can8t includes any internal facilities!

 <or the first time the mushroom is exit in the mar et that8s why people can8t properly reliable to the product &uality! <inancial problem is another wea ness of the company li e what will be the price Cost and investment! ?uality of the 3ushroom is not up to mar

Opportunities and threats are e8ternal 1actors9

<or example, an opportunity could be a developing distribution channel such as the (nternet, or changing consumer lifestyles that potentially increase demand for a company@s products! % threat could be a new competitor in an important existing mar et or a technological change that ma es existing products potentially obsolete!

Opportunity5
(t8s an available product but of the new version of taste and &uality create a new change of the customer taste! <or the technological changes and advances it8s easier to give any information and promotional activities to now the product popularity to the people! (f the government changes politics then it will be easy to access the product to the mar et! %vailability of the raw materials is increasing day by day which is help to produce more products!

Threats5
(f government is increase the taxes and the political issues are not favor then it will be the threats for the company! The product may not be accepted to the people then it will be the great threats for the company! The product competitor rate is very high that8s why sometimes we are facing many competing problem, which can be a threats of the company! Company establishment rules and regulation is strict that8s why sometimes to ta e any easy decisions are create complicated situations!

!ompetitors5

"9 *roduct5 lays

Type Owner Country Potato Chips PepsiCo United States

Introduced 1932 Re ated !rands "rito#$ay %a&y $ays '(C( )asterpiece $ay*s %O% chips $ay*s Stac+ )Ingredients* Potatoes, Sun- ower Oi , Sa t

%9 *roduct5 !heese Ball

*roduct !ode5 !B *roduct (escription C.//S/ !0$$ is an e1truded product made -rom corn and rice and coated with rich cheese powder( It is superb in taste and something to be en2oyed a the time( Ingredients3 Corn, Rice, Sa t, 4egetab e Oi , Cheese Powder 5 Seasoning( Company 6ame3 !usiness Type3 Product7Ser&ices 3 Customers3 Tota 0nnua Sa es Tota 0nnua Purchase 4o ume3 )eridian "oods $td( )anu-acturer, Trading Company Chips, Choco ate, Sauce 0 person

!e ow US81 )i ion

!e ow US81 )i ion

*roduct o11ering5
1

The 3ushroom chips, including all the features described in the product review section! The product is verified in two ways, first by the size ,A 5ids -A <amily and second by the taste of the product ,A Tomato flavor -A Potato flavor .A Hot B #picy flavor!

:eys success5
3ushrooms are good sources nutrition and this is our main ingredients!

Marketing Strategy5
The ey to the mar eting strategy is focusing on the health, diet and satisfaction of customer thought Ceographic divisions and district town sides! 2emographic %ge606,-, ,-6,1, ,16-/, -/ to others and higher class, middle class of people!

Mission5
DWe

want to be number one chips company in Pakistan

and create strong relationship with our supplier and ensure our customers health security by providing more nutrition.
!rand 6ame3 mushroom chips Product 6ame3 )ushroom

Marketing O3;ecti2es5
"e want to be no!, Chips Company in Pa istan! %fter one month, we are collecting our sales review and satisfaction level of our customers! 2iversification in our product line! "e want to create social value for position in customers mind!

$inancial o3;ecti2es5
3arinating a significant research and development budget! 2ouble profit will be earned within . years! (ncreasing production level each month by , ; (nvesting more in Cultivation *f mushrooms! Establish . 'ig factory for producing large amount of product

Target market5
Children People 3iddle class and higher class 4oung people

 urban areas people

*ositioning5
To children, young people, chips customers who are see ing for delicious taste with nutrition !3ushroom chips contains mushroom that gives you taste with good nutrition because it has the highest level of Protein6,0!0.;, <at6 -+;, #aturated fat6,!/-;, Carbohidrated6-!/0;, #ugar6-!/+;, Energy6 ,++gm, Colastrol6+;, #odiam6!=/;

Strategies5 Marketing mi85

3ar eting mix consist of four basic things which is nown as Dfour PsE) product, price, place, promotion under the consideration of our product F3ushroom ChipsA! These four Ps are specified as

*roduct5
The 3ushroom chips, including all the features described in the product review section! The product is verified in two ways, first by the size ,A 5ids -A <amily and second by the taste of the product ,A Tomato flavor -A Potato flavor .A Hot B #picy flavor!

*rice5
The mushroom chipsE will be introduced at 7s!,/ wholesale and 7#!,0 estimated retail price per unite of medium size and 7s!-/ wholesale and 7s!-0 retail price per unite of family size product! "e expect to lower the price of pac ets within few months! 'ecause of the first time at mar et the company would li e to give some discount to the retailers which will ma e them some profit! The company are also giving some credit terms facilities to there wholesaler and retailers!

*romotion5
The management of mushroom chips has budgeted 7s!,, 1+,+++!++ for there advertising and promotion activities for per month! %s a new product in the mar et it needs huge amount of advertising and promotion activities to tell the consumer about the product and its features! <or that reason management decide to go for more fancy advertise in Television, 7adio, 'illboards, and "eb site and in 9ews paper! The policy ma ers has decide to offer different types of popular

cartoon and super hero characters stic ers and tutus with per pac et of 3ushroom chips for Childs and purchase intensive to the wholesaler and retail for sell promotion! 'y organizing Charity concert, *pen concert, #ports tournament, 7eality shows etc> mushroom chips would li e to build a good relation whit people in near future! Place) %t the very beginning 3ushroom Chips will distribute to the town area of = divisions across the country with companies own transport system! 'y considering the future demand it has planned to distribute in the whole country area! 1

<or unexpected future demand it always ept sufficient amount of inventories in its own warehouse!

$inancials Analysis Sales 1orecast5

(n this section we ma e expected budget of sales and cost monthly and yearly! "e count brea even point unit sales! "e also present our expected sales revenue and profit! *ur product per unit cost is ,.!0 7s! %nd wholesale price is ,/ 7s! %nd 3aximum retail price is ,0 7s!

,8pected Sales Budget

(i2ision Peshawar ,slama!ad -ahore .arachi /ueta 0ilgit otal )nit 5,++,+++ 2,++,+++ &+,+++ '+,+++ 5+,+++ %+,+++ (,%+,+++ Monthly !artoon 5,+++ 2,+++ &++ '++ 5++ %++ /early )nit %+,++,+++ 24,++,+++ ',4+,+++ (,%+,+++ %,++,+++ &,2+,+++ 1,15,2+,+++ !artoon %+,+++ 24,+++ ',4++ (,%++ %,+++ &,2++

,8pected !ost Budget

Type o1 !ost 1aria!le 2i3ed otal Monthly0T:4 1,1+,4+,+++ 2+,++,+++ 1,3+,4+,+++ /early0Tk4 13,24,'+,+++ 2,4+,++,+++ 15,%4,'+,+++

*er )nit !ost

Per unit 4ost 5 62i3ed cost 7 1aria!le cost8 9nit Production 62, 4+, ++,+++ 7 13, 24, and '+,+++8 1, 15, 2+,+++ 5 13.5 :s.

Break<e2en )nit Sales 0/early4

Per 9nit #ales Per 9nit 1aria!le 4ost Per 9nit 4ontri!ution ;ow, < = # in 9nit 5 Per 9nit 4ontri!ution 2, 4+, ++,+++ 5 2.5 5 (%, ++,+++ unit. 14 :s. 11.5:# 2.5:s. 2i3ed e3pense

,8pected 'e2enue 0/early4

#ales 61, 15, 2+,+++> 148 1aria!le 4ost 1%, 12, '+,+++ 13, 24, '+,+++ 1

'e2enue

%= >>= 00=000

,8pected *ro1it 0/early4

:evenue 6?8 2i3ed e3pense *ro1it 2, '', ++,+++ 2, 4+, ++,+++ ?>= 00=000

!ontrols5 The controlling process5

(n the control Process, we will compare our total result with the expected things that we are mentioned! (f there is mista e s then ta e necessary steps to control the overall process! There will be two way of controlling! *ne is operational control and second one is strategic control!

Operational control5
(f any changes occurred to our production process, then it will be done by operational control!

Strategic control5
(f any changes occurred into strategic plan than it will be done by strategic control! 1

Market Audit5
"e will hire a mar et audit or researcher to evaluate our mar eting plan and give advices how to improve in operational control, strategic plan, others plans

Implementation5
*ur company D3ushroom chips88 will be introduced in 3ay -+,+! <ollowing are summaries of the action programs we will during the first three months to achieve our stated ob:ective!

April5
"e will initiate a 7s .+++++ trade sales promotion campaigns to educate retailers and generate excitement for the product launch in 3ay! "e will exhibit electronic trade show, provide mini pac sample to the selected customer! *ur promotion manager is responsible for this wor

May5
"e will start an integrated print, radio and media advertisement targeting consumers! This advertisement will show our products differentiation from other competitor! %dvertisements also show our products feature to the ultimate customer! *ur %dvertisement manager is responsible for those wor s!

@une5
%s the multimedia campaigns continue, we will add consumer8s sales promotion techni&ues such as giving scratch card and lottery etc! *ur sales manager is responsible for this type of sales increasing techni&ues!