Fatima Freeman Enterprise 123 Main St.

Chicago, IL 60601

October 16, 2013 Ms. April Springs, President Marketing/PR/Advertising Imaginary Dragons, Inc. Malibu, CA 90210 Dear Ms. Springs: We are pleased to inform you of our inspection of Imaginary Dragons, Inc. website. The inspection was designed for developing concepts for an effective website that the company is currently operating. The concepts that we are looking to incorporate within the current website are an advance stage that need testing. Accessibility to the career page Development of contact page that will allow visitors to add comments and/or questions Applying multimedia to the website to promote services/products

In our summary is as followed. We noticed some issues that accrued when testing the new concepts. The website loads slow when users visit the website Videos run slow The career page is too complex for the users The user should have an option of signing up for an account with the website

In our conclusion the issues that involve the new concepts can be solved with testing different computer codes. The computer code that is been used with the new concepts for the website have not caused problems for the current website. The current website is operating well. We recommend that the current website be modified: 1. Test new computer codes for the new concepts 2. Test the website every week

3. When adding new concepts, test website before publishing to the internet If you have any questions, feel free to contact our offices at (312)243-9080 or email ffreeman@ffreeman.com.

Sincerely, Fatima S. Freeman Director of Multimedia Designs

Memo Date: To: October 19, 2013 April Springs, President for Marketing/PR/Advertising Imaginary Dragon, Inc. Natalie Waters, Vice President for Marketing/PR/Advertising Imaginary Dragon, Inc. Carrie Andrews, Director for Project Management Imaginary Dragon, Inc. Fatima Freeman, Director for Multimedia Designs Fatima Freeman, Enterprise Ann Waters, Co-Director for Multimedia Designs Fatima Freeman, Enterprise Progress Report for Applying New Concepts to Current Website

From: Subject:

Purpose
This progress report is a detailed explanation on testing of the new concepts that have been applied to the current website.

Summary
On June 19, 2013, April Springs, President for Marketing/PR/Advertising Imaginary Dragon, Inc., authorized for Fatima Freeman Enterprise to test three new concepts that will be applied to the current website. Improving the design of the current website with JavaScript, including an option for users to sign up for an account and applying multimedia to promote services/products.

Introduction
On June 19, 2013, April Springs, President for Marketing/PR/Advertising Imaginary Dragon, Inc., approved our proposal for the new concepts to be applied to the current website. Currently, three new concepts were tested for the applications to function properly with the current website. The new concepts include videos and photographs to promote the services/products of Imaginary Dragon, Inc. The user has an option to sign up for an account to receive information about the companys services/products. The contact page will give the user an option to include comments and/or questions about the services/product that Imaginary Dragon, Inc. offers. With JavaScript the design of the current website has improved and allows the website to function properly. Mrs. Springs has viewed our testing of the new concepts that have been applied to the current website and showed interest for our company to continue with developing the companys website.

Results of Research
The representation of tasks 1-2 presents the testing that was conducted to improve the current website. Then we will discuss the new concepts that were applied to the website. Current Website Task 1: Customer Service Survey

To improve Imaginary Dragon, Inc. current website, our company conducted a research. Our research involved current customers of Imaginary Dragon, Inc. to take a survey on the current website. From the survey, customers express: Unsure of who Imaginary Dragon, Inc. is. What is been promoted? Lack of communication between customer and company. No sign up page for users to receive further information about the company. What are their services/products? The home page was too busy. Some of the content was irrelevant. Videos were missing on the website. Photos were missing or loaded slow.

Task 2: Users Interaction Using Imaginary Dragons current customers, our company conducted a test of accessibility. The users found that accessing the website was difficult. The website was slow to load in the web browser. The multimedia that was on the website was missing and/or slow to load. The job search page could be updated with current positions. Allow job seekers to upload a resume.

New Concepts After testing the current website and utilizing the information that was collected from current customers. With the new concepts applications we conducted another test for usability with the companys current customers. Home Page Reintroduce who and/or what the company purpose is, with detailed explanation of services/products. Rearranged the navigation links for easier use. Added the logo of the company.

Career Page Videos Placed updated positions with a detailed explanation of the task and requirement that are required for the position. Allow users to upload a resume to the position that he/she is applying. Allow user to sign up to the career page for updates on new positions and positions that meet his/her criteria.

 Photos

Videos have been applied on the website to keep the information on services/products updated. Videos give demonstrations for users to understand the concept of the services/products. Videos explain the reasoning behind the services/products. Video introduces the customers to the staff.

Photos to promote the services/products to the customer. Photos with tags for users to search services/products.

User Accounts Users have an option of signing up for an account to receive update information on services/products. User can sign up for email newsletters on new and upcoming events.

Conclusion
We have concluded our testing on the new concepts that will be applied to the current website and we are pleased to inform Imaginary Dragon, Inc. that the new website will attract new customers. We are currently on schedule with the testing and the deadline of November 15, 2013 will be met. We have already scheduled a meeting with Mrs. Springs on November 18, 2013 to further discuss any needed changes before publishing the new website. Please contact Ann Waters by email awaters@ffreeman.com or by phone (312)243-9081 if you have any questions, comments and/or concerns.

Appendix A: Customer Service Survey

This is the survey that was prepared to gather information from the current customers of Imaginary Dragon, Inc. for one month. Customers Interaction 1. Explain your experience on the website.

2. What device do you use to visit the website?

3. Are you at home, school, work or other visiting the website?

4. If other location, where?

5. Does the multimedia promote what the company services/products are?

6. Is the purpose of the company services/products clear?

7. Please provide us with any other information that you feel will improve the website.

Thank you!

To: From: Subject: Date:

Upper Management, Fatima Freeman Enterprise Fatima Freeman, Director Electronic Communication October 22, 2013

With the large account that we have with Imaginary Dragon, Inc., it has come to my attention that the communication that our clients use is electronic. Electronic communication may come to a convenience of our client but for future purposes we are held responsible for the information that is transferred from our company to the client. For example: Imaginary Dragon, Inc. sent an email discussing if the development of the new website plans are over the budget. This email was sent by April Springs: Date: From: To: Subject: Mrs. Freeman, First, I would like to thank you for developing our new website but I think that the companys concern is the budget. As discussed in our previous meeting our company planned to add new concepts to our current website to attract new customers. With the new concepts, the company is expecting that Fatima Freeman Enterprise will stick to the budget as discussed. I have included the budget plan that was discussed at the previous meeting to keep the project on track. Sincerely, April Springs President for Marketing/PR/ Advertising Imaginary Dragon, Inc. The attached file, which I will not disclose in this document, displays the budget that Imaginary Dragon, Inc. entrusted in our company to respect. When the client exchanges information with our company electronically, the security and privacy in the email is never to be shared outside our organization. If, for any reason, that the information enclosed in the email should be shared with the appropriate person with in our organization. June 24, 2013 April Springs, President for Marketing/PR/Advertising Imaginary Dragon, Inc. Fatima Freeman, Director for Multimedia Designs Fatima Freeman, Enterprise New Website Budget