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A - GII THIU 1.Tn ti. Nghin cu thit k ni tht Nh Hng. 2. L do chn ti..

3. ngha ca ti
B - NGHIN CU CHNG I - KIN THC TNG QUAN CA TI NH HNG 1. GII THIU V TP. H CH MINH 1.1. Lch s 1.2. Vn ha 1.3. X hi - kinh t 1.4. Ngh thut
1.5. Con ngi 2. VN HA M THC PHNG NG 2.1. c im chung 2.2. m thc Trung Hoa

2.3. m thc Nht Bn 2.4. m thc Vit Nam 2.4.1. m thc Bc B 2.4.2. m thc Trung B 2.4.3. m thc Nam B
3. VN HA M THC PHNG TY 3.1. c im chung 3.2. Phong cch v thi quen. 3.2.1. m thc Php

3.2.2. m thc 3.3. Nhng im khc nhau trong vn ha m thc Phng Ty v Phng ng CHNG II - CNG TRNH DCH V M THC -NH HNG 1. NH HNG 1.1. Khi qut 1.2. Lch s nh hng trn th gii 1.2.1. Chu u 1.2.2. Chu 1.3. Lch s nh hng Vit Nam 2. PHN LOI NH HNG 2.1. Phn loi theo kiu n (theo menu) 2.1.1. Nh hng Php. 2.1.2. Nh hng 2.1.3. Nh hng Trung Hoa 2.1.4. Nh hng 2.1.5. Nh hng u 2.2. Phn loi theo hnh thc phc v: 2.2.1. Nh hng phc v Ala carte (khch l tng bn, tng ngi) 2.2.2. Nh hng fastfood - Thc n nhanh
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2.2.3. Nh hng Buffet - Thc n t chn 2.3. Phn loi theo loi n chuyn: 2.3.1. Nh hng hi sn/c sn 2.3.2. Nh hng chuyn g/b/d 2.3.3. Nh hng bia hi 2.3.4. Nh hng Lu
2.4. Phn loi theo qui m, ng cp:

2.4.1. Nh hng rt sang trng (up scale - Deluxe Restaurant) - nh ngha nh hng Fine Dining 2.4.2. Nh hng trung cao cp (mid scale - Standard Restaurant) 2.4.3. Nh hng bnh dn (popular - Economic Restaurant) 2.5. Phn loi theo v tr 2.5.1. Nh hng trong trung tm thng mi 2.5.2. Nh hng trong Khch sn 2.5.3. Nh hng c lp 2.6.So snh u - khuyt im ca nh hng trong KS vi loi hnh nh hng khc
3. PHONG CCH PHC V 3.1. Gueridon service (phc v theo bn y): 3.2. Silver Service (phc v "bc"):

3.3. Plated table service (phc v theo sut): 3.4. Self service - Buffet service (t phc v): 4. NHNG YU CU CHUNG KHI THIT K NH HNG 4. 1 Tiu chun v din tch s dng 4.2. Dy chuyn hot ng 4.3. Giao thng v ch ngi 4.4. Trang thit b ni tht

4.5 nh sng v mu sc 4.6 Mu sc

5. H S THIT K 5.1. Gii thiu v thng hiu InterContinental Hotels Group (IHG). 5.1.1. Trn th gii 5.1.2. Ti Vit Nam 5.2. Gii thiu v cng trnh "InterContinental Asiana Si Gn" 5.2.1. H s thit k 5.2.2. Phong cch thit k 5.2.3. Kin trc 5.2.4. Cnh quan 5.2.5. Ngoi tht 5.2.6. Ni tht 5.3. T chc khng gian 5.3.1. Khu n chnh (530m2) 5.3.2. Khu n ph (180m2) 5.3.3. Khu Coffee - Lounge ( 190m2) 5.3.4. Snh n (80m2)

CHNG III - XUT PHNG N THIT K 1. NGN NG THIT K 1.1 nh hng thit k (phong cch ng Nam ) L do chn phong cch ng Nam : 1.1.1. Cht liu 1.1.2. iu khc 1.1.3. Ha tit 1.1.4. mu sc 1.1.5. ng nt 1.1.6 Hnh khi 1.2. L do chn ch "Gia v" (De Gusto) Cc hnh nh biu trng cho "gia v" 2. MT BNG B TR 3. PHNG N THIT K

A - GII THIU 1.Tn ti. Nghin cu thit k ni tht Nh Hng. 2. L do chn ti. Trong cuc sng, nhu cu v n, ung l nhu cu th nht ca con ngi, n quyt nh s tn ti v pht trin ca nhn loi. Khi cuc sng cn ngho v thiu thn, con ngi ch cn c n no, ung tn ti. Khi xa nh con ngi phi tm n ni c thc n v ch ng. khi i sng vt cht ngy cng y , nhu cu thng thc ca con ngi v n ung tr thnh vn c x hi quan tm. Trong cc nc pht trin, cc nh nghin cu a ra s liu l khong 40% cc ba n chnh ca ngi dn l n ti cc nh hng (khng n nh). Theo ch s pht trin kinh t th c tng 1% thu nhp ca c nhn th vic chi tiu cho cc ba n ti nh hng hng ln 1%. Khong 05 nm gn y nn kinh t cu nc ta c du hiu khng kh quan. Nhng nhng ngnh mang li li nhun cao trong nm 2012 va ri bao gm: Thc phm, gio dc, thm m v y t. iu chng t mc d nn kinh t c i xung th nhu cu v "n ung" vn rt ln. Xut pht t nhu cu ca con ngi, trong x hi xut hin cc t chc,c nhn kinh doanh dch v phc v n ung. M y em mun lm r l loi hnh nh hng. Vic la chn thit k khng gian ni tht cho nh hng l mt ti c th vn dng tng i hu ht kin thctrong nm nm hc. N bao gm kin thc phn chia khng gian, thit k khng gian cng cng, thit k trang thit b, vn dng tt nguyn l thit k nh sng v mu sc...Xc nh phong cch thit k nh hng s em li nhiu ki n thc v thit k, vn ha, ngn ng thit k khi ng dng vo bi n tt nghip v loi hnh trong trnh nh hng. 3. ngha ti Hiu r v i su vo phng php thit k khng gian cng cng ni chung v th loi nh hng ni ring. Bng vic vn dng nhng phng php v kin thc hc. Bit c nhng quy trnh v cch thc hot ng ca mt nh hng. Nghin cu v m thc phng ty, cch phc v c mt phong cch thit k ph hp vi tng loi nh hng khc nhau. cao s ch ng ca nh thit k ni tht trong vic ngn chia khng gian bn trong, lm sao p ng c gi tr cng nng v gi tr thm m cao nht. Tm hiu v to hnh, nh sng v mu sc ca khng gian nh hng nh th no n cm nhn ca ngi s dng khng gian . Nhng phng php ngn chia khng gian linh hot, c o, mang tnh thm m cao.

B - NGHIN CU CHNG I - KIN THC TNG QUAN CA TI NH HNG 1. GII THIU V TP. H CH MINH

Thnh ph H Ch Minh c ta 1010' 1038' Bc v 10622' 10654' ng, pha bc gip tnh Bnh Dng, Ty Bc gip tnh Ty Ninh, ng v ng Bc gip tnh ng Nai, ng Nam gip tnh B Ra - Vng Tu, Ty v Ty Nam gip tnh Long An v Tin Giang]. Nm min Nam Vit Nam, Thnh ph H Ch Minh cch H Ni 1.730 km theo ng b, trung tm thnh ph cch b bin ng 50 km theo ng chim bay. Vi v tr tm im ca khu vcng Nam , Thnh ph H Ch Minh l mt u mi giao thng quan trng v c ng b, ng thy v ng khng, ni lin cc tnh trong vng v cn l mt ca ng quc t.
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1.1. Lch s

Nm 1698, Nguyn Hu Cnh cho lp ph Gia nh, nh du s ra i thnh ph. Khi ngi Php vo ng Dng, phc v cng cuc khai thc thuc a, thnh ph Si Gn c thnh lp v nhanh chng pht trin, tr thnh mt trong hai th quan trng nht Vit Nam, c mnh danh Hn ngc Vin ng hay Paris Phng ng. Si Gn l th ca Lin Bang ng Dng giai on 1887-1901. Nm 1954, Si Gn tr thnh th ca Vit Nam Cng ha v thnh ph hoa l ny tr thnh mt trong nhng th quan trng ca vng ng Nam . Vit Nam Cng ha sp nm 1975, lnh th Vit Nam hon ton thng nht. Ngy 2 thng 7 nm 1976, Quc hi nc Vit Nam thng nht quyt nh i tn Si Gn thnh "Thnh ph H Ch Minh", theo tn v Ch tch nc u tin ca Vit Nam Dn ch Cng ha.

1.2. Vn ha Nhng l do lch s v a l khin Si Gn lun l mt thnh ph a dng v vn ha. Ngay t giai on thnh lp, dn c ca Si Gn thuc nhiu dn tc khc nhau: Kinh, Hoa,Chm... Thi k thuc a ri chin tranh Vit Nam, Si Gn hp th thm nn vn ha u M. Cho ti nhng thp nin gn y, nhng hot ng kinh t, du lch tip tc gip thnh ph c mt nn vn ha a dng hn. 1.3. X hi - kinh t Thnh ph H Ch Minh gi vai tr u tu kinh t ca c Vit Nam. Thnh ph chim 0,6% din tch v 7,5% dn s ca Vit Nam nhng chim ti 20,2% tng sn phm, 27,9% gi tr sn xutcng nghip v 34,9% d n nc ngoi. Vo nm 2005, Thnh ph H Ch Minh c 4.344.000 lao ng, trong 139 nghn ngi ngoi tui lao ng nhng vn ang tham gia lm vic.Nm 2008, thu nhp bnh qun u ngi thnh ph t 2.534USD/nm, cao hn nhiu so vi trung bnh c nc, 1024 USD/nm. V thng mi, Thnh ph H Ch Minh c mt h thng trung tm mua sm, siu th, ch a dng.Ch Bn Thnh l biu tng v giao lu thng mi t xa xa ca thnh ph, hin nayvn gi mt vai tr quan trng. Nhng thp nin gn y, nhiu trung tm thng mi hin ixut hin nhSaigon Trade Centre,Diamond Plaza... Mc tiu th ca Thnh ph H Ch Minh cng cao hn nhiu so vi cc tnh khc ca Vit Nam v gp 1,5 ln th H Ni. Theo c tnh nm 2005, trung bnh mi ngy c khong 1 triu khch vng lai ti Thnh ph H Ch Minh. n nm 2010, con s ny cn c th tng ln ti 2 triu. 1.4. Ngh thut Nhng l do lch s v a l khin Si Gn lun l mt thnh ph a dng v vn ha. Ngay t giai on thnh lp, dn c ca Si Gn thuc nhiu dn tc khc nhau: Kinh, Hoa,Chm... Thi k thuc a ri chin tranh Vit Nam, Si Gn hp th thm nn vn ha u M. Cho ti nhng thp nin gn y, nhng hot ng kinh t, du lch tip tc gip thnh ph c mt nn vn ha a dng hn.

Vi vai tr mt trung tm vn ha ca Vit Nam, Thnh ph H Ch Minh hin nay c 22 n v ngh thut, 9 rp ht, 11 bo tng, 22 rp chiu phim, 25 th vin. Hot ng ca ngnh gii tr Thnh ph H Ch Minh nhn nhp hn bt c thnh ph no Vit Nam. Hu ht cc hng phim t nhn ln ca Vit Nam hin nay, nh Phc
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Sang, Thin Ngn,HKFilm, Vit Phim... u c tr s chnh Thnh ph H Ch Minh. Doanh thu cc rp ca thnh ph chim khong 60-70% doanh thu chiu phim ca c nc. Thnh ph H Ch Minh cng s hu nhng sn khu a dng. Nh ht kch Sn khu nh ti Qun 3 vi nhng v kch th nghim, nhng v th gin Sn khu Hi 135 Qun 1, Sn khu kch IDECAF vi nhng v ly t tung tch c hoc ti hin cc danh tc trn th gii. Lnh vc ca nhc, Thnh ph H Ch Minh l th trng si ng nht, im n ca phn ln cc ca s ni ting. Ngoi nhng sn khu ln nh Nh ht Thnh ph, Nh ht Bn Thnh, Nh ht Ha Bnh, Sn khu Trng ng... hot ng m nhc hot ng m nhc thnh ph nhng phng tr, qun c ph a dng: Ting T ng, M&T, Catinat, ATB, Bodega, Carmen... 1.5. Con ngi Tnh n nm 2012, dn s ton thnh ph H Ch Minh t gn 7.750.900 ngi, vi din tch 2095,6 km2, mt dn s t 3699 ngi/km. Trong dn s sng ti thnh th t gn 6.433.200 ngi, dn s sng ti nng thn t 1.317.700 ngi ]. Dn s nam t 3.585.000 ngi, trong khi n t 3.936.100 ngi. T l tng t nhin dn s phn theo a phng tng 7,4 %.

Vo nm 2012, cng ty Ogilvy & Mather (Cung cp dch v nghin cu th trng) t chc cc cuc phng vn gn 400 ngi tiu dng Vit Nam, c n 35% ngi n ti qun hn 3 ln/tun (TP HCM: 51,4%, H Ni 18,6%). Qua kho st ny ta c th thy hot ng n ung ca ngi Vit ta c phn thay i so vi nhng nm trc. Ngi Vit Nam i n cc hng qun ngy cng nhiu v s ln i trong mt khong thi gian nht nh cng tng ln. Ta c th xc nh c nhu cu v n ung ngy cng tng theo thi gian. Mt nghin cu khc ca tp ch Economic Times - MGI in trong Marketing Whitebook 2011-12: T nm 2010 ti nm 2020 th t l thnh phn gii trung lu s tng t 11% ln 29% v gii thng lu s tng t 2% ln 5% - y cng l tng lp i tng m sinh vin thc hin mun nhm ti trong n ny . Song song gii siu giu t 1% s tng ln 2%. T nhng nghin cu v biu mu trn ta c th lc quan cho vic chn ti thit k Ni Tht Nh Hng lm ti nghin cu. 2. VN HA M THC PHNG NG 2.1. c im chung Vn ha m thc phng ng c sc v c o bi s ton vn trong suy ngh, s kt hp tinh t gia hng, sc, v v c trong cch by bin. ng thin v nng nghip nn hai thnh phn chnh trong m thc phng ng l "Ch thc" (go, m hay mn thu) v "Ci thc" ( l cc mn cung cp cc cht dinh dng khc nh rau, tht, c, hoc nhng mn b sung). S tinh t trong cc mn n Phng ng chnh l s hi t y t hng, sc, v n cch by bin, trang tr. Mn n ngon phi m bo c mu sc p mt, c hng thm ngo ngt lm say lng thc khch, c v ngon ca n c ch bin t nguyn liu ti, v cch trnh by tht thu ht v n tng. Cc mn n khng ch ngon, p mt m cn b dng bi s kt hp ti tnh gia cc thc phm v cc v thuc. C n mi my cch ch bin nh hm, nu, ninh, xo, hp, rang, luc, om, nhng,...mi mt cch ch bin em li nhng d v v cm nhn khc. c c cc mn n hp dn khng ch c khu chn thc phm, cch ch bin m quan trng hn na chnh l vic nm vng c la, iu chnh la to, nh sao cho ph hp, v thi gian nu l di hay ngn. Ngi Phng ng thng dng a gp thc n. iu ny th hin s im m, lch s v khoan thai khi n. i vi h th dao v da c xem l v kh gy thng tch. 2.2. m thc Trung Hoa Trung Quc cng nh Vit Nam v cc nc Trung ng khc l mt t nc thin v nng nghip, nn hai thnh phn chnh trong phong tc m thc ca h l go, m hay mn thu v cc mn cung cp cc cht dinh dng khc nh rau, tht, c hoc cc mn b sung. Ngi Trung Quc rt coi trng s vn ton, chu o nn ngay c trong cc mn n cng phi th hin ngha y . Cc mn n t c thng c ch bin nguyn con, g c cht thnh ming ri xp y ln a S tinh
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t trong cc mn n chnh l s hi t y t hng, sc, v n cch by bin, trang tr. Cc mn n khng ch ngon, p mt m cn b dng bi s kt hp rt ti tnh gia cc thc phm v cc v thuc nh hi sm, thuc bc. V vy, hu ht cc mn n u gp thm phn gip cha bnh.

2.3. m thc Nht Bn m thc Nht Bn khng lm dng qu nhiu gia v m ch trng lm ni bt hng v ti ngon, tinh khit t nhin ca mn n, m thc Nht Bn nghin v s bt mt, tinh t. Hng v mn n Nht thng thanh tao, nh nhng v ph hp vi thin nhin tng ma. Do v tr a l bn b bao quanh u l bin, hi sn v rong bin chim phn ln trong khu phn n ca ngi Nht. Lng thc chnh ca ngi Nht l go. Ngoi ra, cc mn n ch bin t u nnh cng c tm quan trng c bit trong m thc Nht. V thc ung, ngi Nht ni ting vi mt tr; y l loi tr chnh cho nghi l tr o, nghi l ny tun theo 4 nguyn tc chnh "ha, knh, thanh, tnh". Ru go sakamai c nng cao tn l sake, xut pht t cc nghi l ca Thn o cng rt ph bin. Ngoi ra, cc mn n Nht cng th hin t duy thm m tinh t v s kho lo ca ngi nu khi c by bin vi ch vi ming mt gc chn da, thc khch cn c th thy nt p ca vt dng ng mn n.

2.4. m thc Vit Nam Vit Nam l mt nc nng nghip thuc v x nng, vng nhit i gi ma. Ngoi ra l.nh th Vit Nam c chia ra ba min r. rt l Bc, Trung, Nam. Chnh cc c im v a l., vn ha, dn tc, kh hu . quy nh nhng c im ring ca m thc tng vng - min. Mi min c mt nt, khu v c trng. iu gp phn lm m thc Vit Nam phong ph, a dng.
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Theo kin ca tin s s hc Hn Nguyn Nguyn Nha , cho rng m thc Vit Nam c 9 c trng: -Tnh ha ng hay a dng -Tnh t m. -Tnh m a hng v. -Tnh tng hoa nhiu cht, nhiu v. -Tnh ngon va lnh. -Tnh dng a. -Tnh cng ng hay tnh tp th -Tnh hiu khch. -Tnh dn thnh mm. Tuy c nhng nt chung ni trn, m thc Vit Nam c c im khc nhau theo tng vng, mc d trong tng vng ny m thc ca cc tiu vng cng th hin nt c trng:

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2.4.1. m thc Bc B m thc min Bc thng c v va phi, khng qu nng nhng li c mu sc sc s, thng khng m cc v cay, bo, ngt bng cc vng khc. Ch yu s dng nc mm long, mm tm. S dng nhiu mn rau v cc loi thy sn nc ngt d kim nh tm, cua, c, trai, hn v.v. v nhn chung, do truyn thng xa xa c nn nng nghip ngho nn, m thc min Bc trc kia t thnh hnh cc mn n vi nguyn liu chnh la tht, c. H Ni c xem nh tinh hoa m thc ca min Bc vi nhng mn n ngon nh ph, bn thang, bn ch, bn c, cm lng Vng, bnh cun Thanh tr v.v... v gia v c sc nh tinh du c cung, rau hng Lng. 2.4.2. m thc Trung B n min Trung vi tt c tinh cht c sc th hin qua hng v ring bit. Ngi min Trung li a dng cc mn n c v m hn, nng mnh. Tnh c sc th hin qua hng v c bit, nhiu mn cay hn n min Bc v min nam. Mu sc c phi trn phong ph, rc r, thin v mu v nu sm. m thc min Trung ni ting vi mm tm chua, cc loi mm ruc. c bit, m thc Hu do nh hng t phong cch m thc hong gia, cho nn rt cu k trong ch bin va trnh by. Mt mt khc, do a phng khng c nhiu sn vt m m thc hong gia li i hi s lng ln mn, nn mi loi nguyn liu u c ch bin rt a dng vi trong nhiu mn khc nhau. 2.4.3. m thc Nam B Cc mn n min Nam gn lin vi cuc sng lao ng, iu kin a l, gn lin vi truyn thng nng nghipla nc, do khng cu k, t m, sang trng nh cc mn n Hu, khng mc thc, nguyn tc nh mn n min Bc. Do chu nhiu nh hng ca m thc Trung Hoa, Campuchia, Thi Lan nn cc mn n ca ngi min Nam thin v ngt, cay, v s dng nhiu cht bo (dng nc ct da). Ph bin cc loi mm kh nh mm c sc, mm b hc, mm ba kha C nhng mn n dn d, c th nh: chut ng kha nc da, di qu hp chao, rn h t nu cho u xanh, ung da, ung t hoc ung ch l, vp chong, c lc nng trui

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3. VN HA M THC PHNG TY 3.1. c im chung Ngi phng Ty lun t ho v vn ha n ung ca mnh, vn ha ca h l n tht kho lo, khng pht ra ting ng, n ung gn gng khng bung tha, km theo l mt h quy tc nghim ngt v cu k trong vic dng mung, dao, na sao cho ph hp. 3.2. Phong cch v thi quen. 3.2.1. m thc Php Php l mt quc gia c nn vn ha m thc c sc vo bc nht th gii. Vi phong cch m thc phong ph v a dng, Php t im thm cho bc tranh m thc th gii a sc mu.Khng ch c nhng mn n ni ting, ngi Php cn ni ting l tinh t, sang trng v thanh lch trong nhng ba n. Ngi Php rt snh n v c bit cn trng trong vic n ung, trong cch ch bin v chi tit n c t th ngi sao cho thoi mi v c ngh thut. Trc khi n, bao gi ngi Php cng phi ra tay nh mt thng l bt buc. Ngi Php trong lc n rt k nhai c ting ku v c bit iu cm k l sau khi n xong xa rng v trc mt ngi khc. C th ni phong cch n ung ca ngi Php l c mt ngh thut c sc, c mt khng hai trn th gii...

Theo s sch, lch s m thc Php chnh thc khi ngun t th k 16, khi cng nng x Florentina (thuc nc ngy nay) l Catherine De Medicis thnh hn cng vua Henrry II ca Php.Cng nng mang ngi u bp thn cn ca mnh t x Florentina vt ngn trng xa v nh chng. Chnh ngi u bp ny truyn b s tinh t trong mn n ca nc n ngi bn thng gia. S cng hng ca hai nn vn minh ny to cho m thc ca nc Php thng hoa v chnh thc c tn trn bn vn ha m thc th gii. Mn n dn tc ph bin nht l bt tt khoai ty rn gi tt l Bifteck frites. Nghe ni tng De Castries b bt in Bin Ph, khi c t do v Php gi mn u tin l Bifteck frites. Nc Php l mt trong nhng quc gia Chu u c lch s lu i nht v sn xut ru. Mi loi ru vang l mt tc phm, c ngi ni rng: ba n khng c ru vang nh ngy khng c nng.

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 Php, bnh m c dng ph bin trong cc ba n hng ngy. Mn n c bn, truyn thng nht ca ngi Php l bnh m baguette pht b, mt loi bnh m di, v c v gin.. Mi vng u c nhng nt c o rt ring. Min ng c bnh crpe, ru vang Saumur v ru to. Min Bc c champagne vi cc nhn hiu ni ting nh Veuve Cliquot, Roederer, Heidseik, Mot & Chandon, Laurent-Perrier... Min Trung vi nhiu loi pho mt, ru cognac v vang trng Sancerre. Pha Ty Nam vi gan ngng bo v thng hiu ru Bordeaux. Ring Paris cn rt ni ting vi c ph v cc qun c ph. C ph y a dng v chng loi cng nh hnh thc phc v. Cc mn n truyn thng ca Php thng dng rt nhiu m. Ngy nay, thi quen n ung ca ngi Php thay i, h n rt t vo ba ti v ba sng tr thnh ba n quan trng nht trong ngy. Ging nh hu ht nhng ngi Chu u khc, ngi Php n bng dao cm tay phi v na cm tay tri. V ngi Php thng thch ni chuyn trong ba n, nn ba n thng rt si ni vi nhng cuc chuyn tr vui v. 3.2.2. m thc C th ni vn ho m thc ca l mt trong nhng thnh tu ln trn th giiv c rt nhiu ngi hm m.Trong nu nng, ngi rt chung cc nguyn liu nh ph-mai, du liu, ru vang, c chua v ti.Bn cnh , quan nim v vn ha n ung ca ngi c phn ging vi Php. C hai u c tnh yu k l i vi m thc v cm thy t ho khi tht i bn b, ngi thn mt ba n thnh son. Ba n gm nhiu mn chnh, c chun b mt cch chu o trong nhiu gi lin. Ngi cho rng mt ba n truyn thng khng th thiu khng kh tr chuyn thn mt, vui v v xem ynh cch thc giao tip x hi. Do , mi ngi s va ni chuyn va thngthc cc mn n mt cch chm ri, th thi. Ngoi ra, ngi cng rt xem trng ch dinh dng trong ba n. Ch n ung y dinh dng gip ngi lun khe mnh. Nhc n m thc khng th khng nhc n hai mn n ni ting c coi l quc hn, quc ty v c rt nhiu cc dn tc khc trn th gii bit n, l m Spaghetti v Pizza. Spaghetti l mt loi m c hng v rt c trng, si m thm v dai. M ng luc chn va phi, trn vi nc xt cng cc loi gia v khc. Spaghetti c ngon hay khng ph thuc rt nhiu vo nc xt.

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Pizza c lm t bt nho nc, sau em nng v ph cc loi nhn nh xc xch, tht g, hi sn... cng cc loi rau qu nh c chua, t. Ph mai l mt nguyn liu khng th thiu ca chic bnh ny. Khc vi cch ch bin ca nhiu ni, ng IItalia cn to hng v c bit cho bnh bng cc loi gia v c trng nh hng, hng tho, ng ty. Nh vy, ngy nay bnh pizza v m spaghetti c nhiu dn tc trn th gii cng thng thc vi ngi .

3.3. Nhng im khc nhau trong vn ha m thc Phng Ty v Phng ng Vn ha n, mc, ca ngi phng ng v phng Ty ni chung c rt nhiu im khc bit th v, c bit l vn ha n ung. Nu hi rng hai nn vn ha ny c im khc bit cn bn no trong vic n ung, c l chng ta s ngh ngay n vic ngi phng Ty dng mung (tha), dao v na n trong khi ngi phng ng ch yu dng i a. Ngi phng Ty lun t ho v vn ha n ung ca mnh, vn ha ca h l n tht kho lo, khng pht ra ting ng, n ung gn gng khng bung tha, km theo l mt h quy tc nghim ngt v cu k trong vic dng mung, dao, na sao cho ph hp. Ngi phng ng, c th l nhng nc nm trong vng nh hng
16

ca vn ha Hn nh Vit Nam, Trung Quc, Triu Tin, Nht Bn th dng a. V cch n a l ngi thng ngi, gp va n, va n ung va tr chuyn, lm nn vn ha "mm cm" c o, khng nh ngi phng Ty, n phn ring, trnh tr chuyn trong khi n. i a v th v cng quan trng trong vn ha ca nhng nc ng chng ta, thm ch theo mt s nn vn ha nh Nht Bn, cch cm a cn th hin kh cht, tnh tnh v kh nng ca con ngi. Phng Ty mang tnh cht dng tnh mnh hn,cn phng ng th thin v tnh cht m tnh hn,c l chnh im khc bit to nn cch n ung rt khc ca ngi phng ng v phng Ty. Mt nghin cu mi nht ti Anh li cho thy, ngi chu c cch tip cn m thc hon ton khc. Trn thc t, ngi chu li c tnh trnh nhng loi thc phm khp mi v vi nhau.Theo Daily Mail, i hc Cambridge tin hnh phn tch 381 nguyn liu t khp th gii nhn dng 1021 hng v chnh c trong nhng nguyn liu . Nghin cu nhm xc nh cch kt hp hng v ca 5 nn vn ha (Bc M, Ty u, Nam u, M Latinh v ng ). H tm cch kt ni chng thnh mt mng li nh hnh di y.

17

18

Kt qu nhn c rt bt ng: H nhn thy kt hp thc phm khng phi l quy lut bt nh. Ngi phng Ty v phng ng c cch ghp i hng v rt khc bit. Trong khi cc u bp Bc M v Ty u c xu hng s dng nhng t hp c chung nhiu v th cc mn n Nam u v ng li thch ha trn nhng nguyn liu c v i lp v n trnh nhng nguyn liu c nhiu im chung. 13 nguyn liu ch cht ca ba n phng Ty nh b, sa, trng d xut hin trong 74,4% s mn n li gn nh vng bng trong cc mn n chu . Chnh s khc bit cn bn trong cch tip cn ny gip gii thch v sao mn n ti cc khu vc a l khc nhau li c mi v khc nhau mt tri mt vc n vy. D cho n ung nh th no i na th mi cch n ung ca mi nc u c mt c im rt chung, l u quy qun bn gia nh... tht m cng.

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CHNG II - CNG TRNH DCH V M THC -NH HNG 1. NH HNG 1.1. Khi qut Nh hng (restaurants) - l c s phc v n ung, ngh ngi, gii tr cho khch hng c kh nng thanh ton. V hot ng, cc nh hng khng ch phc v n ung vi tt c cc ba n (n sng, tra, chiu, ti khuya) cho khch m cn phc v theo yu cu ca khch. Bn canh nh hng cn l ni ngh ngi v gii tr ca khch trong khong thi gian h n ung. Nh hng c ngoi hnh a dng v c th mi quc gia, mi vng, mi cng ng khc nhau cng nh nhng dch v n ung, hnh thc phc v, thc n, cc mn n, ung.... bao gm mt lot cc mn n ca u bp chnh (bp trng).

S khc bit gia nh hng v cc c s phc v n ung khc th hin ch: - Nh hng khng ch l ni phc v n ung m c v ngh ngi v gii tr cho khch. v th i hi nh hng phi thong mt, sch s, c khung cnh p. m thanh, nh sng trong nh hng phi ph hp vi khng gian ca nh hng v cc mn n cung cp cho khch. - Nhng mn n, ung v cc dch v cung cp cho khch nh hng c cht lng cao hn cc c s n ung khc. - Gi c ca cc mn n, ung v dch v trong nh hng thng t hn trong cc s s khc v phi u t c s vt cht k thut v trang thit b phc v n ung cho khch.

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Vic b tr nhn s ca mt nh hng thay i ty theo quy m v quy nh ca nh hng v loi hnh sn phm h cung cp. Mt c cu nhn s tng i n gin s nh sau:

1.2. Lch s nh hng trn th gii 1.2.1. Chu u Lch s nh hng c ghi nhn l c t thi Ai Cp c i khong 1700 nm trc cng nguyn. Ban u l nhng qun ru nh v ch phc v mt vi mn n nh tht g, ng cc v hnh ty.

V sau mt cht, ngi La M c i khu vc Naples cng c nhng qun n nh bn bnh m, pho mt, ru vang v cc loi ht. vic n ung thng c trong nhng qun tr hay qun ru. Khong nhng nm 1200 th loi hnh ny lan rng ra London, Paris v mt vi a im khc khp Chu u. thi im ny h c th mua thc n nhng hon ton khng c ch ngi.
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Vo nm 1550 vng Constantinople ca nc Anh. xut hin mt qun c -ph v y cng l qun c-ph u tin trn th gii. T y bt u nhem nhm mt loi hnh mi.

Qua th k XVIII c khong 3000 qun c-ph London. nh ngha ca h v "qun c-ph" thi l : mt ni bn n, bnh m v bia ru. Khi ngi Anh i chinh phc cc chu lc khc, h cng mang theo loi hnh ny ti nhng vng t m mnh t chn ti. Mt cch gi khc m c phn hi gng p l "phng n cng cng" (public dining room) T "nh hng" (restaurant) lu u tin xut hin nm 1765 Paris bi mt ngi n ng tn l A. Boulanger. Ngi ny c cho l bn mt mn sp v phc v mn ny sut m ti qun tr ca mnh. ng ta t tn n l "Restorantes" (trong t restoratives) - ngha l thuc b. Nm 1782 xut hin mt qun n tn l "Grand Taverne de Londres". y ch phc v cho mt s ngi quen. H ngi trn gh v c bn n, h c th gi mn trong mt ci bng nh c ghi tn cc mn m ch quan c th lm c.T y nh ngha "Nh Hng" (Restaurant) xut hin gn nh r rng hn. Cuc cch mng Php nm 1794 gy ra hn lon trong nc Php. Cc ch nh hng di c qua cc nc ln cn lnh nn, mt s h vt i Ty Dng sang M.

1.2.2. Chu Trung Hoa vo th k th 11, ngi ta cng bit ti mt loi hnh gn ging vi nh hng bn Chu u. Xut hin ln u tin Khai-phong (Kaifeng), pha bc Trung Hoa, trong triu i nh Tng (960 - 1279). Thc cht y l cc qun tr v qun ru (tu lu). h phc v cho cc khch lu tr dc ng.

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1.3. Lch s nh hng Vit Nam Vn ha phng Ty du nhp vo Vit Nam t rt sm, vo khong th k XVI nhng ch thc s nh hng t cui th k XIX u th k XX sau nhng t khai thc thuc a ca thc dn Php v sau ny l M. So vi b dy ca nn vn had n tc th lp vn ha phng Ty tuy mng nhng s tc ng ca n l rt ln.Vn ha Vit Nam trong c vn ha m thc tip xc vi m thc phng Ty lc qua con ng cng bc, p t bi s xm lc. Sau ngi Vit tip thu v chn lc, Vit ha cc yu t bn ngoi lm phong ph thm nn m thc dn tc. Nm 1858 ngi Php ti Vit nam, mang theo tin b v vn ha ca mnh. Nh hng cng l mt trong nhng nt vn ha . Ban u h mun m nh hng phc v cc ba n cho nhng ngi c chc v iu hnh a phng . Dn dn loi hnh ny lan rng ra khp c nc Vit Nam. Nh hng ln u tin xut hin trn th gii l Php, v sau ny cng chnh ngi Php mang nt vn ha ny ti Vit Nam. Nn nh hng Vit Nam ban u mang y v thun ty nhng nt c trng ca nh hng Php bn Chu u. Ngi Vit hc tp v pht trin loi hnh ny theo nhng cch khc nhau. Trong sut nhng nm ngi Hn h Vit Nam th hnh thc nhen nhm ca nh hng cng xut hin. Nhng ch t khi ngi Php vo Vit Nam th nh ngha Nh Hng mi r nt.

2. PHN LOI NH HNG Dch v n ung (hay cn gi l m thc) rt phong ph v a dng, c th phn loi nh hng theo cc cch sau: 2.1. Phn loi theo kiu n (theo menu) 2.1.1. Nh hng Php. Nh hng Php chuyn phc v cc mn n v thc ung c trng ca nc Php. V d nh: Bifteck frites, Foie gras gan ngng bo, bnh Crpes. Ph mai Saint Nectaire, Bnh tart hnh ty. Mn g vng Provence, Clafoutis s ri... Phong cch phc v theo kiu Chu u.

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2.1.2. Nh hng Chuyn phc v cc mn n v thc ung truyn thng ca ngi . Khng th khng nhc ti m Spaghetti v bnh Pizza.

2.1.3. Nh hng Trung Hoa Phc v cc mn n truyn thng Trung Hoa v d: Dimsum (mn thu Trung Hoa), vt quay Bc Kinh, Cm rang Dng Chu cc k thm ngon khin ai tng nm th s nh mi khng qun.

2.1.4. Nh hng Phc v cc mn n ca cc nc Chu . T Trung Hoa ti Nht Bn, n , Thi Lan....

2.1.5. Nh hng u Phc v n cu cc nc Chu u.

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2.2. Phn loi theo hnh thc phc v: 2.2.1. Nh hng phc v Ala carte (khch l tng bn, tng ngi) A la carte hay la carte (ting Php) l mt trong nhng kiu thc n dnh cho ba n gi mn l (t mn). Khch c th t chn la bt c mn n no c trong thc n ca nh hng gi tu theo s thch ca mnh. 2.2.2. Nh hng fastfood - Thc n nhanh Chuyn phc v cc mn n ch bin nhanh gn, v phong cch cng n nhanh tit kim thi gian. (KFC, Subway, Pizza hut, ... ) 2.2.3. Nh hng Buffet - Thc n t chn Buffet (t chn) cn gi l tic ng, ngha l thc khch c th i li, ng ngi ty thch khi n ung. Ci li ca tic buffet l c th phc v cho nhiu ngi so vi tic ngi. Buffet c ci hay v n to rt nhiu c hi thc khch giao tip vi nhau, v nht l nhng bui tic c tnh cht x giao. Thi gian n buffet c th ko di l v vy. 2.3. Phn loi theo loi n chuyn: 2.3.1. Nh hng hi sn/c sn Nh hng chuyn phc v cc mn n, thc ung c bit ca mt a phng, chng hn nh d ni Ninh Bnh, g i Yn Th, k nhng Phan Rang, mc mt nng Nha Trang, bnh trng Trng Bng...v..v...v ngi snh iu cho rng ch nhng ni th lm nhng mn mi ngon. (Trong TP.HCM vd nh: Hong Ty - bnh trng Trng Bng; Ngc Sng - hi sn; Di Bu - Dimsum; ...)

2.3.2. Nh hng chuyn g/b/d Nh hng chuyn phc v cc mn n lm t mt nguyn liu duy nht - g, b, d, ch (vd: Nh hng Ba Con Cu - cc mn lm t tht cu; nh hng C M - cc mn lm t c m,...) 2.3.3. Nh hng bia hi Phc v bia l chnh, km theo l cc mn n nh m km khi ung bia. (vd: Bia Ti Tip 107 Pasteur, Hoa Vin Brauhaus, Nh Hng Bia c Bitburger, ...) 2.3.4. Nh hng Lu Phc v cc mn lu (vd: kichi-kichi, lu d Trng nh, lu mt ngi, ...)
25

2.4. Phn loi theo qui m, ng cp:

2.4.1. Nh hng rt sang trng (up scale - Deluxe Restaurant) Nh hng rt sang trng thng cung cp cc dch v, h lun c cc nhn vin chy bn, nhn vin pha ch, u bp..vv. Cc khu c phn chia r rng. Nh hng cao cp tng gi tr nhn thc bng cch trang tr c o, p sang trng, c cc u bp chuyn nghip ni ting v cc mn n c bit. Gi: thng l kh cao cho mt mn n hay ung Phong cch phc v: dch v cho nh hng rt sang trng l hng u, lun lm hi lng khch n s dng dch v. Bt c mt s phn nn no v cht lng dch v l iu khng tt cho nh hng. S chuyn nghip trong phong cch phc v cho khch c cm gic xng ng khi b ng tin ra s dng.
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 Bu khng kh: Bu khng kh trong mt nh hng rt sang trng cng l mt cha kha quyt nh n thnh cng. T khng gian cch bi tr hay nhng thc khch hay vo n cng lm nn ng cp ca mt nh hng. Thc n: Cc mn n phong ph c bit v c o ch c mnh nh hng c nu bi cc u bp chuyn nghip. y chnh l gi tr li ch m nh hng rt sang trng mang li. Cch trang tr: Nhng c s n ung cao cp c cch bi tr p v rt ring, khng gian nh hng thng rng ln, cho ta mt cm nhn khc l v nh hng. Cch trang tr p bao gm nh sng cn lm mm cc tm trng, m nhc to kh ng gian ring khng ch ng cuc tr chuyn ca khch hng, v trang tr nn thm mt gc nhn thanh lch v c o. Li th: Mt li th ca nh hng cao cp l lng khch l nhng i tng c mc sng cao. Nn doanh thu ca nh hng cng tng cao nh ngha nh hng Fine Dining "Fine Dining" c th hiu mt cch c ng nht l nh hng cung cp cho thc khch nhng dch v tt nht v m thc,cung cp cho thc khch nhng dch v tt nht v m thc,cung cch phc v v khng gian ca nh hng. Bao gm nh tiu chun sau: Nh hng "Fine Dining" nhm vo i tng trung lu (mid-scale) v thng lu (upscale). Hai i tng ny c thu nhp hng B+ v A. Phc v cho mt s lng nht nh. Trang tr v thit k ni tht s dng vt liu cao cp, sang trng to ra c mt bu khng kh ng cp ph hp vi gi tin m thc khch b ra. Nhn vin c hun luyn bi bn, ng phc thit k ring theo concept chung ca nh hng. Hot ng theo dng "full service" nhng trong bi nhin cu ny, sinh vinthc hin quan tm v ch ti ba kiu phc ph sau, bao gm: Gueridon service, Silver Service v Plated table service Fine Dining l chun mc cao cp nht trong ngnh dch v Nh hng, cung cp cho thc khch nhng dch v tt nht v m thc (haute cuisine) v phong cch phc v nh cao.Trc y,cm t ny ng ngha vi hnh nh khn tri bn trng mut,cc phc v nam ngi Php mc tuxedos v cc nh hng c tn gi nh Le fancy Smancy Ngy nay, Fine Dining a dng hn trong cch ch bin mn n v phong cch ca nh hng.Tuy vy,cc chun mc c bn v mt nh hng Fine Dining ng ngha i hi s chm cht n tng chi tit:thc n trnh by trn cc b lm bng s loi tt hoc thy tinh,ting nhc c in hoc jazz du dng trong nh sng lng mn C hai dng thc n trong mt nh hng Fine Dining: A la Carte va Table dHte.A la Carte l thc n c nh,c trnh by theo tng hng mc nh hi sn,tht g,rau cCn Table dHte thc n thay i theo ma to s mi m cho thc khch. 2.4.2. Nh hng trung cao cp (mid scale - Standard Restaurant) Nh hng ny cc dch v n ung gi c phi chng hn v thng hng ti cc gia nh. Nh hng cung cp dch v y nhng trang tr, thc phm v dch v thng
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l t hn ng k hn so vi nh hng cao cp. Danh sch di y tho lun v mt s c im ca nh hng trung - cao cp. Gi: Gi c bnh thng v cc mn n khng c s cu k c bit lm. a phn l cc mn n thng dng hay n hng ngy. Phong cch phc v: Khch c ngi trong mt khng gian hp v c nhiu s n o. Cc nhn vin s ra phc v ghi chp cc mn n bn gi trong menu. Bn s phi ch mt khong thi gian thc n c mang ra. Cc nh hng n ny thng khng c u bp chuyn nghip, a phn l cc u bp nghip d. Bu khng kh: Bu khng kh nh hng ny l dnh cho gia nh, vi trang tr trang hong cc bc tng, hoc poster theo ch v sn y mu sc v cc gian hng. Nh nh hng n ung, qun n bnh thng c th chuyn v mt m thc nht nh hoc mt s hp nht ca mt s mn n. Thc n: Cc mn n thng dng hoc chuyn v mt lnh vc m thc nht nh. Cch trang tr: n gin, ging bn n ca gia nh. Li th: Nh hng trung cao cp c li th ch h thng c th thu ht mt lng khch hng rng hn so vi nh hng rt sang trng. 2.4.3. Nh hng bnh dn (popular - Economic Restaurant) Nh hng bnh dn l thut ng cho cc nh hng tn dng tc phc v ca dch v v s tin li nh hng bnh dn phc v nhanh thng c trng bi phong cch trang tr n gin, mt hng thc phm gi r v dch v nhanh chng. Gi: cc nh hng ny thng c bng gi khch hng la chn. H thng cung cp cc ba n c mc gi gii hn v i km theo l phc v ung nhanh ng gi. Phong cch phc v: Phong cch ti cc nh hng bnh dn thng bao gm mt quy dch v vi mt hoc nhiu nhn vin phc v v thu ngn lm vic c n t hng. Khch hng thng xem bng thc n treo trn tng v gi mn. Bu khng kh: So vi nh hng vi y dch v th cc c s ny c khu vc n n gin vi trang tr t hn, nhng cc mn n s c phc v nhanh hn m khng phi ch i Thc n: cc mn n n gin, nhanh tin li. L th: Nh hng bnh dn thng thnh cng ln v tc ca dch v v nht qun tng th. Cc nh hng ny cng mt thng hiu c nhng phong cch phc v c trng v mn n th phi ng theo tiu chun cho d bn n u trn khp th gii th hng v v cm nhn phi c ging nhau to nn s nht qun. 2.5. Phn loi theo v tr 2.5.1. Nh hng trong trung tm thng mi L loi nh hng c ch u t c lp v tch ri vi c s kinh doanh cho thu mt bng. 2.5.2. Nh hng trong Khch sn L loi nh hng c ch u t l mt n v, mt phn trong cc c s kinh doanh no . V d: nh hng trong khch sn, nh hng thuc mt c s vui chi gii tr no ..Hot ng ca nh hng ph thuc vo hot ng kinh doanh ca doanh nghip m n l thnh vin. C hai loi nh hng trong khch sn:
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- Nh hng trc thuc khch sn.(nh hng chnh ca khch sn) - Nh hng trong khu cho thu mt bng (hnh thc ging nh nh hng trong trung tm thng mai) 2.5.3. Nh hng c lp L nh hng c t cch php nhn ring, l mt doanh nghip c lp khng ph thuc vo cc khch sn hay cc c s kinh doanh khc. Loi nh hng ny c s ch ng trong kinh doanh, tuy nhin gp kh khn trong vic thu ht khch. 2.6.So snh u - khuyt im ca nh hng trong khch sn vi cc loi hnh nh hng khc + u im: - nh hng phong cch thit k r rng v nht qun theo kin trc chung. - Ph thuc vo ng cp phn loi ca khch sn. - C nhiu nh hng khc nhau trong cng mt khch sn. To s a dng trong vic thit k. + Khuyt im: - Ngn ng thit k ph thuc vo phong cch kin trc ca khch sn. Thit k ni tht phi lin mch vi thit k kin trc. - Li i giao thng, cp thot nc v thot him c nh sn theo kin trc ca khch sn nn to kh khn trong vic thit k mi. 3. PHONG CCH PHC V 3.1. Gueridon service (phc v theo bn y): Bn thc n ( hay cn gi l Gueridon/flamb) c t bn cnh bn ca khch. khay n chun b sn s c em n bn Gueridon. Vic nu nng v chun b mn n c chun b trc mt khch. Thc n c sp sn s c phc v bn phi ca khch.

3.2. Silver Service (phc v "bc"): Cn c gi l phc v kiu Anh hay l Langlaise. Da n lm nng c t bn phi trc mt khch. Cc mn n c chun b y trong bp v c by tht hp dn trn khay hoc a bc ln.
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Ngi phc v gii thiu mn n v s dng tha v da gp tng sut mn n vo a ca khch. Phc v khch bn tri. 3.3. Plated table service (phc v theo sut): Ngi phc v chun b mn n v c by ra vo cc a ring tng sut. Sau c mang ra bn v gii thiu cho khch. Phc v khch pha bn phi v bng tay phi.

3.4. Self service - Buffet service (t phc v): Tic ng cn gi l loi hnh tic t phc v (self service). n c sp t trn nhng bn n di, cc mn n c phn loi v xp theo th t t mn khai v n trng ming. Cc dng c khc nh: a, chn, t ngay trn bn buffet. Thay v nhn vin nh hng phc v khch, khch phi t ti bn buffet ly a, dng c n v khn, t la chn theo mnh.

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4. NHNG YU CU CHUNG KHI THIT K NH HNG 4. 1 Tiu chun v din tch s dng

(Yu cu v din tch ca tng khu chc nng)

(Biu so snh s lng gh trong tng loi nh hng)

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(Biu so snh yu cu v din tch ca tng loi nh hng)

(Biu so snh yu cu v cht lng phc v ca tng loi nh hng)

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4.2. Dy chuyn hot ng

(Quy trnh hot ng ca nh hng)

4.3. Giao thng v ch ngi Nhn vin cn ch i xung quanh bn n c th phc v. Thc khch cn c khng gian ring t, m cng dng ba... Tiu chun v khng gian ca mt ngi trong nh hng Fine Dining l t 2m 2 2,2m2/ngi. c th hin qua bng sau:

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4.4. Trang thit b ni tht Trang thit b ni tht trong nh hng c chia thnh bn loi chnh: - Bn nhn vin (c nh v khng di chuyn). - Bn n c nh. - Bn n c th di chuyn.
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- Bn n dng xp. Trong ty trng hp ta c th linh ng s lng gh khc nhau.

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4.5 nh sng v mu sc Mt ngi c trng nhy sng trong khong 0.001(ngng nhn thy) lux cho ti 10.000 lux (ngng chi sng) Trong khng gian nh hng thc khch lun i i phi c mt s ring t nht nh khi thng thc mn n v tr chuyn vi bn b. Thit k nh sng lm sao hn ch c s nh hng ca nhng s vt khc trong cn phng. nh sng chung phi nh hn nh sng nhn ti bn n. + Yu cu v sng trong tng khng gian ring bit Trong khng gian nh hng, th c nhiu khu vc khc nhau v do yu cu v mc sng cng s kh nhau. Yu cu c th hin qua bng sau:

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y l 3 v d cch b tr n trong nh hng:

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40

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4.6 Mu sc Mu sc to s khc bit rt ln, bi v chng gi ln cm xc trong tt c chng ta, ngay c ng vt. Thit k mt nh hng, ta nn c bit ch n mu sc s s dng trong logo , menu, trang web, v phng n bi v s la chn s nh hng n khch hng rt nhiu. Cc nghin cu ch ra rng v s mu sc nh hng n tm tr ca mt ngi rt nhiu khi phi a ra quyt nh, ta c th s dng kin thc ny to li th cho mnh bng cch s dng mu sc c c khch hng hoc chi tin vo cc mn trng ming.

Mu sc nn dng: : Trong ngnh cng nghip nh hng, mu l vua. T nhn thy rng hu ht, nu khng phi tt c, thng hiu thc n nhanh s dng mu trong logo ca h? Mu c v nh l mt "em b ng yu", l mt mu rt c gi tr trong vic thu ht s ch v gi cm gic thm n. Quan trng nht, mu lm cho ngi ta i. Cam: Mu cam c lin quan n nng lng v hng th. Nu ta bc vo mt ca hng thc n nhanh, ta s thy mu v mu da cam khp mi ni. Cam l rt sng ng. N l mt mu m p m lm cho ngi ta thoi mi v ... i.

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Vng: Khi ta nhn thy mu vng, b no ca bn thc s pht ra nhiu "Seratonin" hn (mt ha cht trong no lm cho bn cm thy tt). Mu vng l mt mu sc m lm cho tt c mi ngi cm thy tt, lc quan hn, nhiu kh nng s chi tin vo ung, mn trng ming, hay cng c th l mt ba n honh trng. Xanh l: Mu xanh l th hin ci t nhin, v c g lin quan sc khe. Nhiu sn phm thc phm hu c s dng mu xanh l cy trong bao b ca h. Mu xanh l cy cng l mt mu du. Bc tng mu xanh l cy trong mt phng n nh hng cho ra thng ip rng: cc thc phm trong tht lnh mnh v tt cho sc khe, v h cng lm cho ni ny cho n mnh hn. Mu sc nn trnh: Nghin cu ch ra rng mi ngi thch n ung trong mt cn phng sn tng mu m p hn l mt cn phng c tng mu lnh. Chng hn nh mu xanh, mu hng v mu vng neon (Yellow-green) , ngn chn s thm n bi v lm ngi n c cm gic vi cc loi thc phm thi, h hng, v c hi. Mu xanh (bue) : Hu ht cc loi thc phm c mu xanh (blue) lm gim s thm n. Trn thc t, nhiu cng ty gim cn, cc chng trnh tp th dc v ch n ung , phng tp th dc v s dng mu xanh gip mi ngi gim cn! en : Mu en l mu ca s b n, khch hng s khng tin tng lm vi mt ci menu c mu en. N c th lm mt im nhn nh, nhng qu nhiu mu en c th gy cm gic khng tt vi thc khch. Vng neon (Yellow-green) : Trong khi mu vng (Yellow) v mu xanh l cy (green) khi ring s rt tt kch thch s i. Nhng khi kt hp nhng mu sc ny li th l mt thm ha . Vng neon l mt mu sc khng t nhin m thng lm ngi ta lin tng ti ha cht c hi. Mu hng : Mt bin th ca mu , mu hng khng lm cho ngi ta c cm gic i. N l mt mu sc khng t nhin tng trng cho s lng mn, tnh yu, v tnh cm nh nhng. Nhng khi ni n thc phm, mu hng c th gi ln hnh nh ca tht sng, cht bo qun nhn to...

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5. H S THIT K 5.1. Gii thiu v thng hiu InterContinental Hotels Group (IHG). 5.1.1. Trn th gii InterContinental Hotels Group PLC (IHG) l tp on khch sn a quc gia c tr s ti Denham, Vng quc Anh. y l cng ty khch sn ln nht th gii tnh theo s lng phng ang qun l.Nm 2012, cch khch sn mang thng hiu do tp on ny s hu c 675.982 phng, qun l 4.600 khch sn trn th gii. Hin IHG ang s hu 6 thng hiu chia theo cc ng cp gm InterContinental (thuc ng cp cao); Crowne Plaza (dnh cho khch hng doanh nhn vi i hi cao v cht lng); Holiday Inn v Holiday Express (dnh cho khch du lch ph thng); Indigo (l nhm khch sn tiu chun 3-4 sao) v Staybridge cng Candlewood (ch dng ring cho cc d n cn h ti th trng M). Vit Nam, IHG s trin khai v qun l 3 thng hiu l InterContinental; Crowne Plaza v Holiday Inn.

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5.1.2. Ti Vit Nam Ti Vit Nam, tp on IHG qun l 8 khch sn, khu resort cao cp ti nhng khu vc c a nht ca 3 thnh ph ln H Ni, Nng v Thnh ph H Ch Minh. Thng hiu InterContinental c 5 khch sn gm: Danang Sun Peninsula Resort Hanoi Westlake Hanoi Landmark 72 Asiana Saigon Asiana Saigon Residences Thng hiu Crowne Plaza khim tn hn vi con s 3 khch sn: Crowne Plaza Danang, West Hanoi v West Hanoi Residences. Mt khch sn do tp on BIM u t ti Ph Quc cng s mang thng hiu Crowne Plaza.

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Thng hiu Crowne Plaza khim tn hn vi con s 3 khch sn: Crowne Pla za Danang, West Hanoi v West Hanoi Residences. Mt khch sn do tp on BIM u t ti Ph Quc cng s mang thng hiu Crowne Plaza.

Holiday Inn Hotels- thng hiu mnh nht ca IHG cha c mt ti Vit Nam nhng ang c chin lc gia nhp trong tng lai. Holiday Inn s c 2 khch sn ti Vit Nam gm: Holiday Inn Hanoi Dong Da v Holiday Inn Hoi An. Khch sn Holiday Inn Hanoi Dong Da s l mt phn ca ta nh MBLand vi hn 300 phng. 5.2. Gii thiu v cng trnh "InterContinental Asiana Si Gn" Khch sn 'InterContinental Asiana Si Gn' l mt khch sn nm sao nm trong chui khch sn ca tp on InterContinental Hotels Group. Khch sn InterContinental Asiana Saigon nm trong khu phc hp Kumho Asiana Plaza vi 21 tng nm trn Khu t s 39 ng L Dun vi v th chnh tr v kinh t quan trng ca TPHCM D n Asiana Plaza c tng din tch 13.632 m2 , vi 4 mt tin bao bc (L Dun, Hai B Trng, Nguyn Du v L Vn Hu). V tr c xem l im ca TPHCM. y l v tr tt nht thun tin cho hot ng kinh doanh, gii tr v nh hng trong thnh ph.
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C s khch sn bao gm: Trung tm thng mi Nh Hng Bar Khng gian hi ngh Khi phng ngh Khi cn h cho thu H bi ngoi tri Spa Cng trnh hin ang c a vo s dng. Khch sn InterContinental Asiana Si Gn bao gm 305 phng c trang tr bng knh trong sut, phng rng ri vi cc thit b tin nghi, sang trng. Cc phng bn gc ca khch sn u c tm nhn ra ton cnh trung tm thnh ph. 5.2.1. H s thit k 5.2.1.1 Phong cch thit k Phong cch thit k ca ta nh mang nt hin i v nng ng th hin r tnh cht c im ca TP.HCM 5.2.1.2. Kin trc Nm trung tm qun 1 nn kin trc chung b nh hng kh nhiu ca kin trc thuc a, v kin trc Php nhng InterContinental Asiana Saigon vn to cho mnh c mt phong cch ring m khng b lc lng trong qun th kin trc lu i ca thnh ph. Kt hp c gia nt hoi c (hnh khi chc khe, mu sc c tng trm, Mt tng p vi) v hi hm hin i qua cc knh v Nhm.

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5.2.1.3. Cnh quan Ni bt vi chiu cao 21 tng (110m) Kumho Asiana Plaza ni bt gia cc ta nh xung quanh. Vi u th v chiu cao nn t ta nh ny c th thy c ton cnh TP.HCM t bn hng. View nhn rng kt hp vi ng cp 5 sao ca khch sn l mt trong nhng yu t c nh gi cao.

5.2.1.4. Ngoi tht B tr to nhiu cm cy xanh, to bng mt cho tng khu chc nng v to mt khung cnh xanh mt cho mt tin ca ta nh. B mt bao che c p vi. 5.2.1.5. Ni tht S dng vt liu cao cp. Lt thm, sn g trong cc cn h, phng khch sn. hoa cng, cm thch v cc im nhn bng gch v trang tr thp. Gch men ng nht trong cc nh v sinh. Tng thch cao trong khu vn phng, Vch knh trong khu m thc v cc hon thin bn trong khc nhau i vi cn h v khch sn. 5.2.2. T chc khng gian 5.2.2.1. Khu n chnh (530m2) + Thun li: - Khng gian vung vc, to nn li th trong vic b tr mt bng. - H thng ca s m bo nh sng t nhin cho cng trnh. - Khng gian ni tht thng thong - Phn lung giao thng ca nhn vin v khch hng hp l. - Khng c ct chu lc. - C li thot him cho thc khch v nhn vin. + Kh khn: - Vch king chy di, bo trm khp khng gian, gy kh khn trong vic thit k. - Khng gian rng, i hi ngi thit k phi x l khng gian trit . - Tm nhn hp v b chn bi cc cng trnh cao tng xung quanh.

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5.2.2.2. Khu n ph (180m2) + Thun li: - Din tch rng. - Khng gian ni tht thng thong. + Kh khn: - Ct chu lc ngay gia khu vc thit k. - Khng gian khng cn i gy kh khn trong vic th hin trn vn tng ca tc gi. - Khu vc ny tch ri vi khu n chnh, nn phng n thit k phi hp l kt ni c hai khng gian ny.

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5.2.2.3. Khu Coffee - Lounge ( 190m2) + Thun li: - Din tch rng. - Khng gian Vung vc. + Kh khn: - Ct chu lc ngay gia khu vc thit k. - Trc giao thng chnh c nh sn v khng th thay i, dn n vic thit k ni tht b b buc.

5.2.2.4. Snh n (80m2) + Thun li: - Khng Gian m,thong v kh rng. + Kh khn: - Khng gian cng cng gia 3 khu vc v ca ta nh nn phi c phong cch v thit k chung.

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CHNG III - XUT PHNG N THIT K 1. Ngn ng thit k Nh hng c tn l "De Gusto" c ngha l "v gic". Thit k ni tht cho nh hng ny l s kt hp phong cch ng i (Contemporary) lm ch o vi phong cch ng Nam (Tropical Asian style) thng qua nhngmng mu nhn tng phn lm ni bt khng gian. Phong cch ng Nam c mt sc quyn r mnh m v tr thnh ngun cm hng cho nhin nh thit k m thut ng dng vi bng mu tng phn rc r, ha tit phong ph, s tinh xo trong tng chi tit ch tc th cng. Phong cch ny thng tn dng s phong ph t cc vt liu t nhin: My, tre, na, , g tch c ngun gc t vng nhit i. Mu sc ni bt v cch phi hp bt quy tc mang n s mi l, phng khong. Phong cch ng i c biu hin qua nhng nt hnh khi thng, n gin nhng vn mnh m v tinh t. S dng vt liu nh knh, g, , thch cao th hin s tinh lc trong khng gian.Vt dng c thit k mt ccg cht lc, gy gn v ng nt cng nh hnh khi. Tng mu nn ch o thng mu nu v en c nhn bi mt s mu tng phn lm ni bt khng gian. 1.1 nh hng thit k (phong cch ng Nam ) L do chn phong cch ng Nam : - Ph hp vi hnh khi kin trc nhit i (tropical) ca ta nh - y l nh hng chnh ca khch sn nn phong cch thit k phi ng nht vi hin trng kin trc. - Mang tnh cht vn ha a phng nhng vi ng cp cu mt nh hng 5 sao. - Gn gi vi thin nhin, to cm gic cc mn n c ly t ngun nguyn liu tt v sch nht. - mu sc trm v m ph hp vi ch (gia v) a ra - mu ca gia v. - Vt liu i phng, c sn v d kim. 1.1.1. Cht liu Nghin cu v cch s dng nhng vt liu th mc nh g, , si, kt hp vi nh sng nhn.

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1.1.2. iu khc ha tit ph iu ly cm hng t nhng hnh tng tn gio, v cch iu t cy c.

1.1.3. Ha tit V vng ng Nam nm trong vng ai kh hu nhit i nn i sng thc vt rt a dng v phng ph. iu ny nh hng trc tip ti i sng ngi dn ni y. Nhng ha tit hu ht c cch iu t cy c thin nhin.

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1.1.4. mu sc T l mu nng chim phn ln trong bng mu.

1.1.5. ng nt ng nt c trng ca phong cch ny l nhng ng thng rt dt khot v mnh m.

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1.1.6 Hnh khi

1.2. L do chn ch "Gia v" (De Gusto) - Tn nh hng - Kch thch v gic, khu gic v th gic - hp vi chc nng nh hng - To cm gic thm n. - C nhiu cch to hnh v nhiu mu sc (trm m ph hp vi phong cch ni tht ng Nam m sinh vin mun hng ti) vi ch ny. - Mun to mt khng gian nh hng phc v cc mn Ty nhng c thit k c o .

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Cc hnh nh biu trng cho "gia v" + Hi

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- Qu

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- Saffron

+ inh hng

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- Vanilla

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- Tiu n

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links: http://www.scientificamerican.com/article.cfm?id=flavor-connection-taste-mapinteractive http://www.foodtimeline.org/restaurants.html sch: Restaurants, Clubs and Bars: Planning, Design and Investment for Food Service Facilities, Lawson Fred, Published by Architectural Pr, U.S.A., 1995 Cafes and Bars: The Architecture of Public Display edited by Christoph Grafe, Franziska Bollerey, This edition published in the Taylor & Francis eLibrary, 2007. The Restaurant From Concept to Operation Sixth Edition John R. Walker, 2011.

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