AP AN MOT SO BAI TAP CHU YEU TRONG MON

HOC
QUAN TR CHAT LNG
Ngi soan: TS.NGUYEN KIM NH
Bai so 4(trang 20)
T.T

Ten cac CTCL

Vi
2.5
2.0

1
2
3
4
5
6
7
8
9
10

Von thng mai

o tin cay cua tiep
th
Thiet ke SP mi
2.0
oi ngu nhan vien
2.5
Kha nang tai chnh
1.5
Kha nang san xuat
1.5
Chat lng san pham
3.0
Chat lng dch vu
2.5
V tr va phng tien
1.0
Kha nang thch ng
1.5
iem Trung bnh cong

So iem anh gia

(thang 5 iem)
A
B
C
D
E
4
3
5
3
2
3
4
4
5
4
4
4
5
3
3
4
5
3
38

4
3
4
4
4
5
3
4
38

3
4
4
4
3
3
4
4
38

4
4
3
3
5
4
3
4
38

5
3
4
3
5
5
3
4
38

Doanh so cua tng n v :

A : 515 trieu ;
D : 464 trieu ;

B : 780 trieu ; C : 275 trieu

E : 650 trieu .

Xac nh :

MQ cua tng n v
MQ cua ca 5 n v (MQ) neu chung cung trc thuoc
mot n v ln.
Co the tnh SCP theo %
Tnh MQ

4 x 2,5 + 3 x 2 +.....3 x1,5

= 0,7450
5 x 20
3 x 2,5 + 4 x 2 +.....4 x1,5
MQB =
= 0,7650
5 x 20
MQA =

5 x 2,5 + 4 x 2 +.....4 x1,5

= 0,7500
5 x 20
3x 2,5 + 5 x 2 +.....4 x1,5
MQD =
= 0,7500
5 x 20
2 x 2,5 + 4 x 2 +.....4 x1,5
MQE =
= 0,7750
5 x 20
MQC =

cacbaitaptu4den23

Sap xep th t theo MQ

MQ = D > E > B > C > A
Cau 2: Tnh MQ cua ca Cong ty:
S
Ap dung cong thc:
M Q S = M Qj j
j =1

515tr
780tr
= 0,1918 x 0,7450 = 0,1429 jB =
= 0,2906 x0,7650 = 0,223
2684tr
2684tr
275tr
464tr
jC =
= 0,1024 x0,7500 = 0,0768 jD =
= 0,1728 x 0,7850 = 0,1356
2684tr
2684tr
650tr
jE =
= 0,2421x0,7750 = 0,1867
2684tr

jA =

MQS

0.7625

SCP = 1 - 0,7625 x 2648 tr. = 0,2348 x 2648 =

630,203 tr

cacbaitaptu4den23

Bai 5 /21
So

TT
1

2
3
4
5

Cac yeu to

Yeu to gan vi quan tr

S nang ong, mc sinh li, s tang
trng, kha nang thch nghi, thiet ke
san pham mi, giam gia thanh, phong
phu kieu dang.
Yeu to gan vi ban hang
Quang cao, chnh sach thng mai.
Yeu to gan vi tiep xuc khach hang
Nhan hieu, bao b, dch vu sau khi ban,
thai o ban.
Yeu to gan vi san xuat
Nang suat lao ong, chnh sach mua, ton
tr, ky thuat, thi han, chat lng.
Yeu to gan vi nhan s
ao tao nhan vien, biet ong vien,
trach nhiem cua moi thanh vien va
ong c lam viec.

So
lan
lap
lai

Vi

71

0,29

22

0,09

60

0,24

50

0,20

45

0,18

Da vao 5 yeu to tren, Hoi ong chuyen gia anh gia

6 cong ty theo thang iem t 0 en 10. Ket qua nh sau:
ap so:
He so
mc chat
lng
canh tranh

CT 1

CT 2

CT 3

CT 4

CT 5

CT 6

0,7214

0,753
4

0,6916

0,7276

0,684
2

0,6556

Bai so 8/24
40 trieu khach x 100 USD = 4 ty USD
40 trieu khach x 8 USD
= 320 trieu USD
Chi thc te mot lt khach: 2,2 ty USD : 31trieu = 70,96 USD
Lai thuan thc te thu c oi vi mot lt khach:
155 trieu USD : 31 trieu = 5 USD
31
0,775
= 0,775 v1 =
= 0,246 x1v1 = 0,1910
40
3,1439

2,2
0,5500
= 0,5500 v 2 =
= 0,1749 x 2 v 2 = 0,0962
4
3,1439
cacbaitaptu4den23

5
0,6250
= 0,6250 v3 =
= 0,1988 x3v3 = 0,1242
8
3,1439
155
0,4843
= 0,4843 v 4 =
= 0,1540 x 4 v 4 = 0,0746
320
3,1439

70,96
0,7096
= 0,7096 v5 =
= 0,2267 x5v5 = 0,1601
100
3,1439

0,6461
Mc chat lng thc hien so vi ke hoach: 64,61%
Ghi chu:
Theo phng phap trung bnh so hoc ta co: (khong tnh v i )
3,1439
= 0,6268 = 62,68%
5

cacbaitaptu4den23

Bai so 12 (trang 28)

1/ Cho iem tng ng t 5 1 cac ch tieu theo tam quan
trong th I V.
TT
1
2
3
4
5

Ch tieu
Hnh thc SP
Gia
Trnh bay, gii thieu SP
C cau mat hang
Hnh thc khuyen mai
5

2/ V

i =1

M QDacco =
M QLix =

=1 Ap
dung
cong
thc
:M Q =

Pi
167
203
225
176
196

C V
i

Pi / Pi
167/ 967
203/ 967
225/ 967
176/ 967
196/ 967

Vi
0,173
0,201
0,233
0,182
0,202

C oi

( 7.0,173) + ( 9.0,21) + ( 6,5.0,233) + ( 7.0,182 ) + ( 8.0,202) = 0,751

10

( 5,5.0,173) + ( 6.0,21) + ( 5,5.0,233) + ( 6.0,182 ) + ( 7.0,202 ) = 0,6

10

M QLanHao=

( 7,5.0,173) + ( 7.0,21) + ( 6,5.0,233) + ( 7.0,182) + ( 8.0,202) = 0,717

M QMyHao
=

( 7,5.0,173) + ( 6,5.0,21) + ( 8.0,233) + ( 7,5.0,182) + ( 7.0,202) = 0,731

M QKaoVN =

( 8.0,173) + ( 7.0,21) + ( 9.0,233) + ( 8.0,182) + ( 7,5.0,202) = 0,802

10

10

10

MQKaoVN > MQDacco > MQMy Hao > MQLan Hao >
MQLix

cacbaitaptu4den23

Bai so 13/30
Ch
tieu

iem
yeu
cau

Vi

iem
anh
gia

Coi/ Coi

Coi

Ci

Mq

MQ
Mqi xVi

Ci
C oi

60

60 / 440 = 0,136

30

0.5

0,068

55

55 / 440 = 0,125

25

0.46

0,056

30

30 / 440 = 0,068

20

0,67

0,046

45

45 / 440 = 0,102

15

0,33

0,033

10

10 / 440 = 0,023

50

50 / 440 = 0,114

20

0,4

0,046

100

100 / 440 = 0,227

60

0,6

0,136

55

55 / 440 = 0,125

25

0,46

0,058

20

20 / 440 = 0,045

20

0,25

0,011

10

15

15 / 440 = 0,034

15

0,33

0,012

230

Tong

0,466

440

Bai so 14(trang 31)

a
iem

Ka
Ci

MQ

TC
MQ

Ka
K anc

Th
t

Gia

MQ
Ci
C oi

TC
MQ

Th
t

Gia

15

0,167

II

0,167

II

14

0,93

0,155

III

0,97

0,162

III

13

0,87

0,145

IV

0,94

0,157

IV

13

0,87

0,218

0,94

0,235

12

0,8

0,1

IX

0,89

0,111

VIII

12

0,8

0,133

0,89

0,148

11

0,73

0,122

VI

0,77

0,128

VII

10

0,67

0,112

VIII

0,65

0,108

IX

0,6

0,12

VII

0,69

0,138

VI

10

0,47

0,078

0,45

0,075

Bai so 15/32 .

TRNH O CHAT LNG

1.400 x 1.200
cacbaitaptu4den23
T
=
c1

140

lumen

/
2.000 + 10.000

3.000 x 5.000
=

Tc2 =
333

lumen

=
/
30.000 + 15.000

1. CHAT LNG TOAN PHAN

1.300 x 1.000

2.900 x 4.600

QT1 =
140

lumen

/
3.000 + 12.000

QT2 =
140

2. HIEU SO HIEU QUA S DUNG

86,67

1 =
=
0,6190
3. CHI
PH AN CUA SAN XUAT
140
QT1/ QT2

lumen

=
/
32.000 + 16.500

2 =
0,8258

275
=
333

= 275/ 86,67 = 3,17 lan

SCP1 = (1 0,6190) x
SCP2 = (1 0,8258) x
100%
100%
Bai 19/36
1 - Tnh Kph va SCP
= 38,10%
= 17,42%
Kph1 =
0,9116

(8 x 2.500) + (3,5 x 2.000) + (0,5 x 1.000) 27.500

=
=
12 x 2.5000
30.000
(6 x 2.500) + (3 x 2.000) + (1,8 x 1.000)

22.800
Kph2 =
=
SPC = 27.500.000 - 22.800.000 + 100.000 = 4.800.000
0,7600
12 x 2.5000
30.000

2 - Neu bao quan tot gia tr lo hang se la :

(8 x 4.000) + (3,5 x 3.200) + (0,5 x 2.000) = 44.200.000

Thc te ban c :

(6 x 4.000) + (3 x 3.200) + (1,8 x 2.000) = 37.200.000

SPC / mong muon :

cacbaitaptu4den23

44.200.000 - 37.200.000 = 7.000.000

Van chuyen o phe pham la 100.000

SPC = 7.000.000 + 100.000 = 7.100.000

Bai tap so 23/47

(7 x 37.550) + (4,5 x 11.700) + (3,5 x 450)

317.075
KPH1 =
=
= 0,9114
(8 x 46.140)
x 12.910)
(3,5 x 560)
(37.550 +
+ (4,5
11.700
+ 450) +
x7
429.175
347.900
KPH2 =
=
0,8999
300
390
(46.140
+
12.910
+
560)
x
8
XA =
=
XB =
=
476.880
0,006
0,0065
0,9114 x (1 - 0,006) = 59.160
0,9059 + 390
49.700KTTA
+=
300

KTTB = 0,8999 x (1 - 0,0065) = 0,8941

317.075
A =
=
0,4249
746.250

429.175
B =
=
0,5751
746.250

KTTAB = (0,9059 x 0,4249) + (0,8941 x 0,5751) = 0,8991

SCP

cacbaitaptu4den23

= (1 - 0,8991) x 746.250.000 = 75.286.000

Bai so 22 /39
He so phan hang thc te moi quy:
Quy 1

K ph1 =

125.7 + 70.6 + 20.5

= 0,927
(125 + 70 + 20).7

Ktt1 = 0,927 (1- 0,032) = 0,897

Quy 2

K ph 2 =

155.7 + 40.6 +15.5

= 0,952
(155 + 40 +15).7

Ktt2 = 0,952 (1 0,028) = 0,925

Quy 3:
K ph 3 =

178.7 + 20.6 +11.5

= 0,971
(178 + 20 +11).7

Ktt3 = 0,971 (1 0,025) = 0,947

Quy 4:
K ph 4 =

192.7 + 22.6 + 5.5

= 0,969
(192 + 22 + 5).7

Ktt4 = 0,969 (1 0,025) = 0,945

He so phan hang thc te ca nam:
1: 1.395/5717 trieu =

0,244 x 0,897 =

2: 1.400 /5717 trieu = 0,245 x 0,925 =

0,219
0,227

3: 1.421/5717 trieu = 0,249 x 0,947 = 0,236

4: 1.501/5717 trieu = 0,263 x 0,945 = 0,249

0,531

2/ Chi ph an:
SCP = (1 0,537) 5.717.000 = 2 6.810.00
Bai so 23 (trang 40)
1/ Gia s rang he so s dung eu bang 1:
K phau
=
nam

20 x 400.000 + 35 x300.000 + 45 x 250.000

= 0,7438
100 x 400.000

K phau
nam=

16 x 400.000 + 34 x300.000 + 46 x 250.000

= 0,7025
0,7438 0,7025
100 xx100
400.=000
5,552%

0,7438 lng:
Mc giam chat

2/ Bo qua he so hieu qua cua von

Doanh thu at c neu he so s dung phong la 0,65:
cacbaitaptu4den23

20 phong hang 1: 400.000 x 20 x 0,65 =

5.200.000
35 phong hang 2: 300.000 x 35 x 0,65 =
6.825.000
45 phong hang 3: 250.000 x 45 x 0,65 =
7.312.500
19.337.500 ong
Doanh thu thc te:
20 phong hang 1: 400.000 x 20 x 0,4 =
3.200.000
35 phong hang 2: 300.000 x 35 x 0,58 =
6.090.000
45 phong hang 3: 250.000 x 45 x 0,70 =
7.875.000
17.165.000 ong
Ch so chat lng kinh doanh:
17.165.000
x100 = 88,77%
19.337.500

Bai so 24 (trang 41)

He so phan hang au nam:
K ttau
nam=

15 x 200.000 + 60 x180.000 + 25 x150.000

= 0,878
(15 + 60 + 25) x 200.000

He so phan hang cuoi nam:

K ttcuoinam=

10 x 200.000 +50 x180.000 +35 x150.000

= 0,8125
(15 + 60 + 25) x 200.000

Mc giam he so phan hang cua cac phong:

K ttau
K ttcuoinam
0,878 0,8125
nam
x100 =
x100 = 7,46%
K ttaunam
0,878
2/ Gia tr tai san au nam:
(15 x 75 trieu) + (60 x 60 trieu) + (25 x 40 trieu) = 5.725 trieu
Gia tr tai san cuoi nam:
(10 x 75 trieu) + (50 x 60 trieu) + (35 x 40 trieu) = 5.150 trieu
Ton that gia tr tai san sau mot nam:
5.725 trieu 5.150 trieu = 575 trieu
Bai so 25/41
1/ He so phan hang tng loai san pham:
ong
K phTVSony =

n v: 1000

14.14 + 0,4.13 + 0,06.2 201,32

=
= 0,994
(14 + 0,4 + 0,06).14
202,44

18.4,5 + 0,6.4,1 + 0,1.1,2

cacbaitaptu4den23

K phHeineken =

(18 + 0,6 + 0,1).4,5

83,58
= 0,993
84,15

10

K phTiger =

20.3,5 + 0,7.3,1 + 0,15.1

72,32
=
= 0,991
(20 + 0,7 + 0,15).3,5
72,975

K phNhnHoa=

26.3,5 +1.3 +0,2.1 94,2

=
= 0,989
( 26 +1 + 0,2).3,5
95,2

2/ Tnh Kph cho 4 loai san pham tren, ap dung cong thc:
4

K phchung= K phj j vi
j =
j =1

G
TVSony =

Tiger =

G
, trongo
G lagia
trcua
mot
loaisanpham
G j

= 201,32 + 83,58 + 72,32 + 94,2 = 451,42

201,32
= 0,446
451,42

72,32
= 0,160
451,42

Heineken =

83,58
= 0,185
451,42

NhnHoa=

94,2
= 0,209
451,42

Kphchung = (0,994.0,446) + (0,993.0,185) + (0,991.0,160) +

(0,989.0,209) = 0,993
3/ Ton that kinh te SCP = (1 0,993) x 451,42

cacbaitaptu4den23

= 3,15994

11