F&B JU

Course Title Strategic Management Course Code FNB 309

Department of Finance & Banking

Production and Marketing of a Global Car: The Strategic Issues
Md. Atiqur Rahman Sarker Sr. Lecturer and Course Instructor Department of Finance & Banking Jahangirnagar University.

Submitted to:

Name Submitted by: MD. Jobair Bin Habib

Student ID 602

09 September 2013 Savar, Dhaka

BBA program, Batch- 02 Department of Finance & Banking Jahangirnagar University

it finally introduced a global car. Criteria Availability Compatibility Note Moderate Not available in other region except for USA and European countries Cost of the manufacturer Moderate Not the lowest cost compared to others Cost for the customers High European customers have to pay more than US customers Currency fluctuations High Price of the car is significantly different in several regions Universal design Yes The car is universally designed Competitiveness Not unique It does not have the competitive advantage Leverage of resources Enabled The manufacturer can control the leverage ratio From the above description we can conclude that the company’s newly developed car is not really a ‘global car’. it has to ensure several facts. Here the major issue is the cost efficiency. 2. The company can reduce the price of the new car especially in the European region. an engineering of three countries. For holding the title of a global car. To gain the strength in the market. Though it has a unique and universal design. Now. World car: To my opinion the car is not a global car.1. Main features of a global car  The car should be found everywhere  The cost for both manufacturer and customer should be low  The price should not vary significantly in different countries  Universal design for the whole world with a little modification if needed. it has to compete very hard to be successful. the automaker is hopeful about the future of this global car. Before going to describe it deliberately let’s have a quick view about what is a global car. it cannot be said that the global car is not a real global car. after unsuccessfully trying to do so for two times. While considering the all factors. by offshoring the production to China where the Page | 1 . despite the fact about the profitability and sustainability. Summary: An US based automobile manufacturer launched different types of cars in a very competitive market.

too.  Channeling the whole world is time consuming and costly. deciding in which country a product will be popular is a problem.raw materials can be accumulated from different sources where the prices are comparatively low. which will save the money a lot. packaging. technology and the process of the global product can be used in the making of regional or different products.  Global recognition of the brand can help to enter into the new market. 3. Economies of scale can save a company’s money in labor. Some markets have particular tastes or are more sensitive to pricing. If a company estimates incorrectly. India or in China. Page | 2 . Advantages and disadvantages There are huge advantages of trying to develop a single product for a global market and of course a lot of other disadvantages tailed by one product for one world.  The price must be equivalent or a little bit better than the local market while it is not always possible for the manufacturer to offer such prices because it costs more than the offering price in the existing market. the global product offers greater value and delight the customers well. When it sells the same product worldwide.  Government legislation can hinder the growth in any foreign country. saving the company hundreds of thousands of money.  Major disadvantages:  One product for different region with different preferences may not be successful. It is true that a company's products are more popular in one country than another country.production cost is lower than any other country in the world. the mistake could cost it a fortune.  The design. Major advantages:  Low cost of manufacturing. production and material costs.  A bigger portion of profit can be drained through global product.  Chances for off-shore manufacturing to reduce the cost. The company can also launch the car in newly emerging economies like Brazil.  Local brands can beat the global product if the brand is renowned and offers greater value. it can buy its raw materials in a huge amount.  In many local markets. The biggest advantage of a global product is that it enables the company to leverage economies of scale.

Gaining the shares of other corporations will help the company to grow bigger and more successful. Where there is a good opportunity.  Trade between different countries will happen. As well as this procedure will help the locals to survive for a long time and confirming the sustainability. Introducing a global car is an excellent idea for the development of better economy both for the automobile manufacturer and the global market. that is quite disappointing and discomforting the company. there is also an opportunity cost. while enjoying the benefits of economies of scale. 4. even for other different and modified cars. That’s why it is wise to make some global products and secure the benefit for further usage. Sometimes the profit margin is very low. The reasons that an automobile company should have a strategy for developing a global products are given below The new car will create a brand image for the automobile  Profit margin from this car can be used for offsetting the risk of other cars. The company always have to take under consideration that risks bear huge profit.  Strategically it is not possible to introduce the global product in some regions. Page | 3 . Automobile in making global car: Of course an automobile company should have a strategy for developing a global car.  The company can grab the global market more firmly. producing the highest will lower the total cost. This strategy can be taken to compete head to head with the rivals. and it will help to grow the sale of cars more.  Brand recognition will help the company to introduce new cars in the foreign markets. the company have to merge or co-brand with other local brands. For expansion.

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