Individual Assignment ENT 600

Write-up of Technopreneur

STEVE JOBS

Prepared By : Muhammad Khazwan Bin Zabaha

STEVE JOBS
Steven Paul "Steve" Jobs was an American entrepreneur,marketer, and inventor, who was the co-founder (along with Steve Wozniak and Ronald Wayne), chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies". Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market. After a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. In 1986, he acquired the computer graphics division of Lucasfilm, which was spun off as Pixar. He was credited in Toy Story (1995) as an executive producer. He served as CEO and majority shareholder until Disney's purchase of Pixar in 2006. In 1996, after Apple had failed to deliver its operating system, Copland, Gil Amelio turned to NeXT Computer, and the NeXTSTEP platform became the foundation for the Mac OS X. Jobs returned to Apple as an advisor, and took control of the company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998 As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided several years of stable financial returns, and propelled Apple to become the world's most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by many commentators as one of the greatest turnarounds in business history. Biography Steve Jobs was born on February 24, 1955, in the city of San Francisco. His biological mother was either an unwed graduate student named Joanne Simpson, and his biological father was a political science or mathematics professor, a native Syrian named Abdulfattah John Jandali. Being born out of wedlock in the puritan America of the 1950s, the baby was put up for adoption. Joanne had a college education, and she insisted that the future parents of her boy be just as well educated. Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations: they were a lower-middle class couple that had settled in the Bay Area after the war. Paul was a machinist from the Midwest who had not even graduated from high school. In the end, Joanne agreed to have her baby adopted by them, under the firm condition that they later send him to college. Paul and Clara called their son Steven Paul. While Steve was still a toddler, the couple moved to the Santa Clara county, later to be known as Silicon Valley. They adopted another baby, a girl called Patti, three years later in 1958.

Education Homestead High School When Steve arrived in Homestead High School, he enrolled in a popular electronics class. McCollum later recalled of one time when his pupil Steve called up Bill Hewlett himself, co-founder of HP, to get spare parts for his homework, and even a summer job at HPs factory. Steves entrepreneurial skills showed up early in his life indeed.At Homestead, Steve befriended Bill Fernandez, a neighbor who shared his interests in electronics. It was Bill who first introduced him to another computer whiz kid, an older guy named Stephen Wozniak, or as everybody used to call him Woz. Steve and Woz met in 1969, when they were respectively 14 and 19. At the time, Woz was building a little computer board with Bill Fernandez that they called the Cream Soda Computer. Woz showed it to Steve, who seemed quite interested. Reed College The following year, Steve finished high school and reached college age. He decided to go to the fancy Reed College, a private liberal arts college up in Oregon. However, the tuition for Reed was so expensive that Paul and Clara could hardly afford it. Yet they were bound by the promise theyd make to their sons biological mother, so they spent almost their entire lifes savings on their sons higher education. Steve only officially stayed for a couple of months at Reed. He dropped out before Christmas. However, that allowed him to drop in on classes he was not supposed to attend. Company - Apple Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, the same day Steve Jobs introduced the iPhone, reflecting its shifted focus towards consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. On September 30, 2013, Apple surpassed CocaCola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$415 billion as of March 2013.

Product Iphone At the Macworld Conference & Expo in January 2007, Steve Jobs introduced the long awaited iPhone, a convergence of an Internet-enabled smartphone and iPod. The original iPhone was released on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract. On February 5, 2008, it was updated to have 16 GB of memory, in addition to the 8 GB and 4 GB models. It combined a 2.5G quad band GSM and EDGE cellular phone with features found in handheld devices, running scaled-down versions of Apple's Mac OS X (dubbed iPhone OS, later renamed iOS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touchscreen display, Bluetooth, and Wi-Fi (both "b" and "g"). At Worldwide Developers Conference (WWDC) on June 9, 2008, Apple announced the iPhone 3G. It was released on July 11, 2008, with a reduced price of $199 for the 8 GB version, and $299 for the 16 GB version. This version added support for 3G networking and assisted-GPS navigation. The flat silver back and large antenna square of the original model were eliminated in favor of a curved glossy black or white back. Following customer complaints, the previously-recessed headphone jack was changed to a flush jack for compatibility with more styles of headphones. Software capabilities were improved with the release of the App Store, providing applications for download that were compatible with the iPhone. On April 24, 2009, the App Store surpassed one billion downloads. At WWDC on June 8, 2009, Apple announced the iPhone 3GS. It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capbility, and voice control. At WWDC on June 7, 2010, Apple announced the iPhone 4, which the company describes as the "biggest leap we've taken" since the original model. It features an all-new design, a 960x640 display, the Apple A4 processor also used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna. On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. It features the Apple A5 processor, and is the first model offered by Sprint (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network. Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8MP camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days of availability, making it the most successful launch of any mobile phone to date. On September 12, 2012, Apple introduced the sixth-generation iPhone, the iPhone 5. It added a 4-inch display, 4G LTE connectivity, and the upgraded Apple A6 chip, among several other improvements. Two million iPhones were sold in the first twenty-four hours of pre-ordering and over five million handsets were sold in the first three days of its launch.