Ban Cao Bach 2006 AS

Bn co bch
Mc lc
Nhng ngi chu trch nhim chnh i vi ni dung bn co bch.
.......................................................................................1
1. T chc pht hnh.....................................................................................1
2. T chc t vn .
.......................................................................................1
1. Cc khi nim v t vit tt...................................................1

tnh hnh v c im ca t chc pht hnh...........................3
1. Tm tt qu trnh hnh thnh v pht trin ............................................3
2. C cu t chc Cng ty.............................................................................5
a ch: 940 ng 3/2, Phng 15, Qun 11, Tp. H Ch Minh.........................6
Pht trin v qun l cc ca hng bn l, mng li nh phn phi v khch
hng s ti khu vc th trng c phn cng qun l...........................6
Bn hng trc tip cho cc khch hng t chc nh: th vin, trng hc, c
quan, doanh nghip ti khu vc th trng c phn cng qun l........6
Cung ng hng ho cho khch hng................................................................6
Qun l cng n, thu tin bn hng pht sinh ti chi nhnh..............................6
Thc hin cac dch vu hu mi: chm sc v gii quyt cc khiu ni ca
khch hng (i l, khch hng s, khch hng t chc, khch hng l).
.............................................................................................................6
H thng phn phi ca Cng ty m rng khp cc tnh thnh trn c nc.
Cng ty c gn 20 nh sch qui m ln, t chc khoa hc, hin i t
ti cc thnh ph: Thnh ph H Ch Minh, H Ni, Nng, Hu, Hi
An, Phan Thit, Cn Th......................................................................6
Cc nh sch c quy m ln ca Cng ty vn ho phng nam..........................6
Khu Vc..........................................................................................................7
tn Nh sch...................................................................................................7
a ch........................................................................................................7
.thoi...........................................................................................................7
fax
TP.
H Ch Minh...................................................................................................7
Ph Th..........................................................................................................7
940 Ba Thng Hai, Qun 11............................................................................7
Bn co bch
08.8644444....................................................................................................7
08.8663449....................................................................................................7
i Th Gii......................................................................................................7
418 Trn Ph, Qun 5.....................................................................................7
08.8570407....................................................................................................7
08.9508175....................................................................................................7
Nguyn Thi Sn...........................................................................................7
86 Nguyn Thi Sn, G Vp........................................................................7
08.8943246....................................................................................................7
08.9850287....................................................................................................7
Nguyn Oanh.................................................................................................8
03 Nguyn Oanh, G Vp..............................................................................8
08.8944835....................................................................................................8
08.8946561....................................................................................................8
Phng Nam....................................................................................................8
2A L Dun, P. Bn Ngh, Qun 1..................................................................8
08.8229650....................................................................................................8
08.8234542....................................................................................................8
Phng Nam....................................................................................................8
Siu th Co.opmart Xa l H ni......................................................................8
08.7307558....................................................................................................8
Phng Nam....................................................................................................8
Siu th Co.opmart Nguyn Kim..................................................................8
08.9972476....................................................................................................8
Phng Nam....................................................................................................8
65 L Li, P.Bn Thnh, Qun 1.......................................................................8
08.8217131....................................................................................................8
H Ni............................................................................................................8
Chi nhnh H Ni............................................................................................8
23 L Nam .................................................................................................8
04.7472708....................................................................................................8
Tin Phong H Ni (Hp tc)............................................................................9
175 Nguyn Thi Hc.....................................................................................9
04.7336235....................................................................................................9
04.7336236....................................................................................................9
TT DV Vn ha Tin Phong VDC (Hp tc)........................................................9
292 Ty Sn, Qun ng a..........................................................................9
Bn co bch
04.5372950....................................................................................................9
Hi phng.......................................................................................................9
Nh sch Tin phong......................................................................................9
(Hp tc)..........................................................................................................9
55 Lch tray, Hi phng..................................................................................9
Hu 9
Ph Xun.......................................................................................................9
131 Trn Hng o, Tp. Hu.............................................................................9
054.522000....................................................................................................9
054.522002....................................................................................................9
Nng.......................................................................................................10
Phng Nam..................................................................................................10
68 Phan Chu Trinh, Tp. Nng....................................................................10
0511.821470................................................................................................10
0511.821027................................................................................................10
Hi An..........................................................................................................10
Hi An Th qun.............................................................................................10
6 Nguyn Th Minh Khai, TX Hi An, Qung Nam.........................................10
0510.916272................................................................................................10
0510.916271................................................................................................10
Bnh Thun.................................................................................................10
Phng Nam..................................................................................................10
70 Nguyn Hu, Tp.Phan Thit....................................................................10
062.817070..................................................................................................10
Cn Th.......................................................................................................10
Phng Nam..................................................................................................10
(Hp tc).......................................................................................................10
6 Ho Bnh, Tp.Cn Th.............................................................................10
071.813436..................................................................................................10
071.813437..................................................................................................10
Khai thc th trng, tm kim khch hng gia cng cc sn phm in n......11
Sn xut - gia cng cc loi n phm theo n t hng ca khch hng v
cc n v trong Cng ty...................................................................11
Sn xut v gia cng cc loi vn phng phm, vn ho phm theo n t
hng ca Phng Kinh doanh tng hp v ca khch hng....................11
Mua cc loi nguyn vt liu, vt t v thit b phc v sn xut ca x
nghip. ..............................................................................................11
Bn co bch
a ch: 160/7 - 160/13 i Cung, Qun 11, TpHCM....................................11

Sn xut cc chng trnh ca nhc, phim......................................................11
In sang, gia cng cc loi bng - a, chng trnh......................................11
Mua - bn bn quyn v c quyn sn xut cc chng trnh phim, bng a nhc trong v ngoi nc................................................................11
Khai thc kinh doanh trao i cc sn phm nghe nhn vi cc i tc v
pht hnh cc loi bng - a do hng sn xut...................................11
Cung ng cc loi dch v quay phim, t chc biu din.............................11
a ch: 940 ng 3/2, Phng 15, Qun 11, Tp. H Ch Minh.......................11
a ch: 940 ng 3/2, Phng 15, Qun 11, Tp. H Ch Minh.......................12
3. C cu b my qun l Cng ty:................................................................12
4. Danh sch c ng (tn, a ch) nm gi t trn 5% vn c phn ca
Cng ty; danh sch c ng sng lp v t l c phn nm gi......15
5. Danh sch nhng Cng ty m v Cng ty con ca t chc pht hnh:......16
6. Hot ng kinh doanh...............................................................................18
6.1. Sn lng, sn phm, gi tr dch v qua cc nm...................................18
6.1.1. Sn phm dch v chnh .
..............................................................18
6.1.2. Bng tng hp mt s ch tiu tI chnh ch yu:.............................20

6.2. Nguyn vt liu......................................................................................22
6.3. Chi ph sn xut.....................................................................................24
6.4. Trnh cng ngh:............................................................................25
6.5. Tnh hnh nghin cu v pht trin sn phm mi.................................25
6.6. Tnh hnh kim tra cht lng sn phm v dch v..............................26
6.7. Hot ng Marketing..............................................................................26
6.8. Nhn hiu thng mi, ng k pht minh sng ch bn quyn...............27
6.9. Cc hp ng ln ang c thc hin hoc k kt...........................28
7. Kt qu hot ng kinh doanh trong hai nm gn nht ............................30
7.1. Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty
trong hai nm gn nht 2004-2005......................................................30
7.2. Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng
ty trong nm bo co............................................................................31
8. V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh . .......32
8.1. V th ca Cng ty trong ngnh.............................................................32
8.1.1. Cc i th cnh tranh. ......................................................................32
8.1.2. V th ca Cng ty trong ngnh..........................................................33
8.2. Trin vng pht trin ca ngnh............................................................34
Bn co bch
Nm 2004...............................................................................35
8.3. nh gi v s ph hp nh hng pht trin ca Cng ty vi nh hng ca
ngnh, chnh sch ca Nh nc, v xu th chung trn th gii..............39
9. Chnh sch i vi ngi lao ng.............................................................40
10. Chnh sch c tc..................................................................................42
11. Tnh hnh hot ng ti chnh.............................................................42
11.1. Cc ch tiu c bn..............................................................................43
a. Trch khu hao ti sn c nh:...............................................................43
b. Thu nhp bnh qun ca ngi lao ng trong Cng ty nm 2005 l
1.972.836 ng/ngi/thng.................................................................43
c. Thanh ton cc khon n n hn:.............................................................43
Cng ty thc hin tt cc khon n n hn. Cn c vo cc Bo co ti chnh
c kim ton nm 2004 - 2005, Cng ty thanh ton ng hn v
y cc khon n..........................................................................43
d. Cc khon phi np theo lut nh:..........................................................43
Cng ty thc hin nghim tc vic np cc khon thu VAT, thu thu nhp
doanh nghip .v.v... theo quy nh ca Nh nc.................................43
e. Trch lp cc qu:......................................................................................43
Cng ty thc hin vic trch lp cc qu theo iu l Cng ty v quy nh
ca php lut hin hnh, bao gm: ....................................................43
Trch 5% vo qu d phng ti chnh n khi s d qu ny bng 10% vn
iu l;..............................................................................................43
Trch qu u t v pht trin;.....................................................................43
Trch qu d phng tr cp mt vic lm cho n khi s d qu ny bng 6
thng lng thc te ca Cng ty;.........................................................43
Trch qu khen thng v qu phc li theo qui nh.....................................43
T l thc t trch lp cc qu s do HQT trnh HC thng qua hng nm.
...........................................................................................................43
f. Tng d n vay Ngn hng:........................................................................44
Ti thi im 31/12/2005: tnh hnh n vay Ngn hng ca Cng ty nh sau:
...........................................................................................................44
Vay ngn hn NH T v PT VN chi nhnh Tn To : 24.000.000.000 ng.. .44
Vay di hn Ngn hng TM CP Vit : 271.000.000 ng...........................44
Vay di hn NH T v PT VN chi nhnh Tn To : 4.492.800.000 ng.........44
N thu ti chnh CN Cty cho thu ti chnh NH T v PT VN : 166.321.395
ng...................................................................................................44
Bn co bch
Cng ty khng c n qu hn. .......................................................................44

Tnh hnh cng n v vn ch s hu qua cc nm:....................................44
11.2. Cc ch tiu ti chnh ch yu.............................................................46
12. Hi ng qun tr, Ban Gim c, Ban kim sot .................................47
12.1. Danh sch thnh vin Hi ng qun tr..............................................47
12.2. Thnh vin Ban kim sot. ...................................................................53
12.3. Ban Gim c ....................................................................................56
13. Ti sn c nh......................................................................................56
14. K hoch li nhun v c tc .................................................................58
14.1. K hoch giai on 2006 - 2008...........................................................58
14.2. K hoch u t nm 2006 c thng qua ti i hi c ng ln VII
ca PNC hp ngy 18 thng 03 nm 2006............................................58
14.3. Nhn nh chung ...............................................................................59
14.4. Phng hng hot ng SX - KD nm 2006:............................................60
u t thnh lp cc chi nhnh, ca hng trn ton quc nhm hon thin
mng li phn phi ca Cng ty. Pht trin chui siu th, nh sch
mang c trng ring ca Phng Nam ti cc thnh ph, th x trn ton
quc....................................................................................................60
Pht trin cc i l, xy dng mng li cc nh phn phi trung gian (cc
nh sch, ca hng vn ha phm ti cc a phng).........................60
Thm nhp vo knh khch hng t chc (cc c quan, doanh nghip, trng
hc).....................................................................................................60
Trong nm 2006 cng ty d kin tng doanh thu 14% so vi nm 2005. T
chc 04 chng trnh biu din ln......................................................63
Trin khai d n xy dng mt Trung tm bng a Phng Nam c quy m
ln nhm gii thiu v bn sn phm ca Phng Nam Phim ti khu vc
Trung tm Thnh ph H Ch Minh....................................................63
Tch cc tham gia cc Hi ch phim nc ngoi tm kim ngun hng
...........................................................................................................63
15. nh gi ca t chc t vn v k hoch li nhun v c tc ...................65
16. Thng tin v nhng cam kt nhng cha thc hin ca Cng ty................66
17. Nhng tranh chp php l lin quan ti Cng ty c th nh hng n gi
c phiu.............................................................................................66
2.C phiu pht hnh..............................................................66

1. Loi c phn : C phn ph thng........................................................66
2. Mnh gi : 10.000 ng..........................................................................66
Bn co bch
3. Tng s c phn d kin pht hnh : 1.000.000 c phn.....................66

4. Gi pht hnh d kin ..............................................................................67
5. Phng thc phn phi .............................................................................67
6. Thi gian thc hin . .................................................................................67
7. ng k mua c phiu..............................................................................69
8. Phng thc thc hin quyn mua trc c phiu pht hnh......................72
9. Gii hn v t l nm gi i vi ngi nc ngoi ......................................73
10. Cc loi thu c lin quan ........................................................................74
11. Ngn hng m ti khon nhn phong to tin mua c phiu .............74
3.Mc ch pht hnh.............................................................74

4. K hoch s dng s tin thu c t t pht hnh....................74
5.Cc i tc lin quan n t pht hnh...................................76
1. T chc pht hnh. .................................................................................76
Cng ty C Phn Vn ha Phng nam.........................................................76
2. T chc kim ton ...................................................................................76
Cng ty Kim Ton v Dich V Tin Hc (kim ton BCTC nm 2004).............76
a ch: 142 Nguyn Th Minh Khai, qun 3, thnh ph H Ch Minh.........76
in thoi: (84-8) 930 5163 Fax: (84-8) 930 4281........................................76
Cng ty c phn Kim Ton v T vn (kim ton BCTC nm 2005)..............76
a ch: 229 ng Khi, qun 1, thnh ph H Ch Minh.............................76
in thoi: (84-8) 827 2295 Fax: (84-8) 827 2300........................................76
3. T chc t vn v bo lnh pht hnh.........................................................76
Cng ty C Phn Chng Khon Bo Vit......................................................76
a ch : 94 B Triu, Hon Kim, H Ni...................................................76
in thoi : (84-04) 943 3016 Fax: (84-04) 943 3012...................................76
Chi nhnh : S 11 Nguyn Cng Tr, Qun 1, Tp.H Ch Minh......................76
in thoi : (84-8) 821 8565 Fax: (84-8) 821 8566.......................................76
6.Cc nhn t ri ro.................................................................77

1. Ri ro th trng ........................................................................................77
2. Ri ro pht hnh .......................................................................................77
3. Ri ro kinh t ...........................................................................................78
4. Ri ro php lut. .......................................................................................78
5. Ri ro ti chnh .......................................................................................79
6. Ri ro qun l ..........................................................................................79
7. Ri ro bn quyn .....................................................................................80
Bn co bch
8. Ri ro khc ...............................................................................................80
7.Ph lc:...............................................................................81
1. Ph lc I iu l Cng ty...........................................................................81
2. Ph lc Ii Bo co kim ton nm 2004, 2005............................................81
3. Ph lc III Danh mc Ti sn c nh thi im 31/12/2005...................81
4. Ph lc V Phng n kh thi cc D n u t..............................................81
5. Ph lc VI Giy chng nhn ng k nhn hiu hng ho..........................81
Nhng ngi chu trch nhim chnh
i vi ni dung bn
co bch.
T chc pht hnh
1.
Phan Th L
Chc v: Ch tch Hi ng Qun tr
kim Tng Gim c

ng L Vit Hng
Chc v: Gim c ti chnh kim K
ton trng
Chng ti m bo rng nhng thng tin v s liu trong Bn co
bch ny l ph hp vi thc t m chng ti c bit, hoc iu
tra, thu thp mt cch hp l.
T chc t vn .
2.
i din theo php lut: ng Nguyn Quang Vinh

Chc v:
Vit
Gim c - Cng ty C phn Chng khon Bo
Bn co bch ny l mt phn ca h s xin php pht hnh do Cng

ty C phn Chng khon Bo Vit tham gia lp trn c s hp ng t
vn vi Cng ty C phn Vn ho Phng Nam. Chng ti m bo
rng vic phn tch, nh gi v la chn ngn t trn Bn co bch
ny c thc hin mt cch hp l v cn trng da trn c s
nhng thng tin v s liu do Cng ty C phn Vn ho Phng Nam
cung cp.
Cc khi
1.
nim v t vit tt
Cng ty:
Cng ty C phn Vn ho Phng Nam.
T chc pht hnh:
TG:
Tng Gim c.
PNC:
Tn vit tt ca Cng ty C phn Vn ho Ph-
ng Nam.
C phiu:
C phiu ca Cng ty C phn Vn ho Ph-
ng Nam
HC:
i hi ong c ng.
NC - PT:
Nghin cu - pht trin.
QTNS - HC
Qun tr nhn s - hnh chnh
CB - NV
Cn b - nhn vin.
tnh hnh v c im ca t chc pht hnh.

Tm tt qu trnh hnh thnh v pht trin
1.
1.1.
Lch s hnh thnh
Ngy 22/02/1982, U ban Nhn dn Qun 11 c quyt nh s

119/Q-TC thnh lp Cng ty Vn ha v Dch v Tng hp Qun 11
trc thuc Ban Vn ha Thng tin Qun 11 vi chc nng sn xut kinh
doanh vn ha phm, t chc qun l v kinh doanh cc rp chiu
bng, rp ht, i chiu phim, hiu sch, hiu nh, ca hng trang
tr m thut....
Ngy 10/07/1989, U ban Nhn dn Thnh ph H Ch Minh ra

quyt nh s 403/Q-UB v vic chuyn Cng ty Vn ha v Dch
v Tng hp Qun 11 trc thuc Phng Vn ha Thng tin thnh Cng
ty Vn ha Tng hp Qun 11 trc thuc U ban Nhn dn Qun 11,
hot ng di hnh thc doanh nghip Nh nc.
Cui nm 1990, Cng ty thnh lp X nghip in Phng Nam.
Ngy 10/02/1992, Cng ty thnh lp Hng phim Phng Nam.
Ngy 12/04/1993, Ch tch U ban Nhn dn Thnh ph H Ch

Minh ra quyt nh s 170/Q-UB thnh lp Cng ty Vn ha Tng
hp Qun 11 trc thuc U ban Nhn dn Thnh ph H Ch Minh.
n nm 1999, Cng ty Vn ha Tng hp Qun 11 c c phn ha

theo quyt nh s 4430/Q-UB ngy 05/08/1999 ca U ban Nhn
dn Thnh ph H Ch Minh, chuyn hnh thc hot ng ca Cng
ty t doanh nghip Nh nc thnh Cng ty c phn vi tn gi Cng ty
C phn Sn xut Kinh doanh Vt phm Vn ha Phng Nam vi vn
iu l l 15 t ng, trong Nh nc nm gi 35%.
Thng 3 nm 2004 Cng ty pht hnh c phiu huy ng thm 5 t

ng t cc c ng, nng vn iu l Cng ty ln thnh 20 t
ng. Cng trong nm ny i hi ng C ng thng nin
ng thng qua vic ng k li tn mi ca Cng ty l Cng ty C
phn Vn ho Phng Nam (gi tt l Cng ty Vn ha Phng Nam)
theo giy chng nhn ng k kinh doanh thay i ln th 10,
ng k li ln th 1 s 4103002356 ngy 31/05/2004 do S K
hoch v u t Thnh ph H Ch Minh cp.
Thng 8 nm 2005, Cng ty pht hnh thm 1.000.000 c phiu huy

ng vn gp vn vo d n u t thnh lp Cng ty Lin doanh
Megastar Media, nng vn iu l ca Cng ty ln thnh 30 t
ng.
1.2. Gii thiu v Cng ty
Tn Cng ty:
Cng ty C phn Vn ha Phng Nam
Tn ting Anh:
Phuong Nam Cultural Joint Stock Corporation
Tn vit tt:
PNC
Biu tng ca Cng ty:
Tr s:
940 ng 3/2, Phng 15, Qun 11, Tp. H Ch

Minh.
in thoi:
(84-8) 8663447 - 8663448
Fax:
(84-8) 8663449
Email:
info@phuongnamvh.com
Website:
www.phuongnamvh.com
Vn iu l:
30.000.000.000
ng
(Ba
mi
ng
4430/Q-UB-KT
ngy
chn).
Giy php thnh lp:
Quyt
nh
05/08/1999 ca UBND Thnh ph H Ch Minh

v/v chuyn doanh nghip Nh nc Cng ty Vn
ha Tng hp Qun 11 thnh Cng ty C phn
Sn xut Kinh doanh Vt phm Vn ha Phng
Nam.
Giy CNKKD:
S 4103002356 do S K hoch v u t Thnh

ph H Ch Minh cp ngy 31/05/2004 (ng
k li ln th 1).
Ngnh ngh kinh doanh:
Kinh doanh siu th, hng tiu dng, sch bo tp ch vn ha phm,

bng hnh, vt t ngnh nh, ngnh in, chi tr em,
Sn xut v kinh doanh cc tp phm in nh: phim nha, phim
qung co, cc sn phm nghe nhn v thc hin cc dch v khc
thuc lnh vc in nh,
In n cc loi sch bo, tp ch, vn ho phm, vn phng phm,
tem nhn, bao b cc loi, giy t qun l kinh t trn tt c cc
cht liu,
Kinh doanh cc dch v thuc ngnh vn ha thng tin: nhip nh,

m thanh, nhc c, v qung co, thit k m thut, nh my,
photocopy,
Xut nhp khu trc tip vt t, nguyn liu, thnh phm v my
mc thit b c lin quan n chc nng hot ng sn xut kinh
doanh ca Cng ty,
Sn xut cc sn phm phc v nhu cu hc tp, vn ho bng tt
c cc cht liu,
Dch v: sa cha, bo tr my mc, cng c do Cng ty kinh
doanh, gi xe ca khch hng,
T chc biu din thi trang, ca ma nhc chuyn nghip,
Cho thu mt bng, vn phng, nh xng,
Sn xut v mua bn cc loi sn phm nghe nhn: bng - a
nhc, bng - a hnh, bng - a phim truyn, phim hot hnh,
bng - a c ni dung sn khu - ca nhc v cc loi bng - a
c ni dung c php lu hnh,
Dch v bo h quyn tc gi,
Kinh doanh qun n ung bnh dn (khng kinh doanh ti tr s),
Kinh doanh rp chiu phim.
Ti khon: 311-10-00-001071-3 ti Ngn hng u t v Pht trin,

Chi nhnh Tn To, Chi nhnh Qun 11.
2.
C cu t chc Cng ty
Cng ty C phn Vn ho Phng Nam c 01 vn phng chnh, 01 x
nghip In, 01 hng phim, 01 trung tm sch v dch v bn quyn v
h thng phn phi l mng li cc nh sch, cc i l ti cc tnh
thnh trong c nc c t chc thnh cc Chi nhnh trc thuc Cng ty.
C cu t chc ca Cng ty c th hin bng s di y.
v n phng c ng t y
h
t hng
c c c hi
nh nh
x
nghip
in
h ng
phim
ph ng
na m
t r ung
t m
s c h v
dc h v
bn
quy n
C cu t chc Cng ty
Vn phng Cng ty: Ni t tr s chnh ca Cng ty, c vn

phng lm vic ca Ban Gim c Cng ty v cc phng chuyn
mon gm: Phng Kinh doanh Tng hp, Phng Ti chnh - K ton,
Trung tm sch v Dch v bn quyn, Phng Nghin cu - Pht
trin, Phng Tip th, Phng Qun tr nhn s - Hnh chnh, Phng
Kho vn.
a ch:
in thoi: (84-8) 8663447 - 8663448.
940 ng 3/2, Phng 15, Qun 11, Tp. H Ch Minh.
H thng cc Chi nhnh:
Cng ty c 06 Chi nhnh, l nhng
n v thc hin kinh doanh hch ton bo s, ng u l Gim

c chi nhnh. Mi Chi nhnh c cc b phn trc thuc gm: Cc ca
hng, b phn kinh doanh - tip th, b phn K ton -Qun tr
nhn s - hnh chnh, ... Chi nhnh c cc chc nng:
-
Pht trin v qun l cc ca hng bn l, mng li nh

phn phi v khch hng s ti khu vc th trng c phn cng
qun l.
Bn hng trc tip cho cc khch hng t chc nh: th

vin, trng hc, c quan, doanh nghip ti khu vc th trng c
phn cng qun l.
Cung ng hng ho cho khch hng.
Qun l cng n, thu tin bn hng pht sinh ti chi

nhnh.
Thc hin cac dch vu hu mi: chm sc v gii quyt

cc khiu ni ca khch hng (i l, khch hng s, khch hng t
chc, khch hng l).
H thng phn phi ca Cng ty m rng khp cc tnh thnh trn
c nc. Cng ty c gn 20 nh sch qui m ln, t chc khoa hc, hin
i t ti cc thnh ph: Thnh ph H Ch Minh, H Ni, Nng,
Hu, Hi An, Phan Thit, Cn Th...
Cc nh sch c quy m ln ca Cng ty vn ho phng

nam
K
h
u
V
tn
Nh
sch
a ch
Ph
940 Ba Thng
Th
Hai, Qun 11
f
a
x
0
8
.
8
6
6
3
4
4
T
P
.
H
9
i
Th
418
Trn
Ph, Qun 5
Gii
.
9
5
C
h
M
i
n
h
0
8
1
7
5
Nguy
n
Thi
Sn
86
Nguyn
Thi Sn, G
Vp
.
9
8
5
0
2
8
7
Nguy
n
Oanh
03
Nguyn
Oanh,
0
8
Vp
.
8
9
4
6
5
6
1
Ph-
2A L Dun, P.
ng
Bn
Nam
Qun 1
Ngh,
0
8
.
8
2
3
4
5
4
2
Ph-
Siu
th
ng
Co.opmart Xa
Nam
l H ni
Ph-
Siu
ng
Co.opmart
Nam
Nguyn
th
Li,
Kim
Ph-
65
ng
P.Bn Thnh,
Nam
Qun 1
Chi nhnh H
23
Ni
Nam
Tin
Phon
g H
Ni
(Hp
tc)
TT DV Vn ha
Tin Phong VDC
(Hp tc)
H
i
p
h
n
g
175 Nguyn
Thi Hc
292 Ty
Sn, Qun
ng a
Nh
sch
Tin
phon
g
(Hp
tc)
55 Lch tray,
Ph
131 Trn Hng
Xu
o, Tp. Hu
0
4.
7
3
3
6
2
3
5
0
4
.
7
3
3
6
2
3
6
Hi phng.
0
5
4
.
H
u
5
2
2
0
0
2
Ph-
68 Phan Chu
ng
Trinh,
Nam
Nng
Tp.
0
5
1
1
.
n
g
8
2
1
0
2
7
i
A
n
n
h
T
h
u
n
T
h
Hi
An
Th
qun
Phng
Nam
Phng
Nam
(Hp
tc)
6 Nguyn
Th Minh
Khai, TX Hi
An, Qung
Nam
0
5
1
0
.
9
1
6
2
7
1
70 Nguyn
Hu,
Tp.Phan
Thit
6 Ho Bnh, Tp.Cn Th
0
7
1
.
8
1
3
4
3
7
X nghip In l n v sn xut - kinh doanh cc sn phm trn

cht liu giy v hch ton bo s, ng u l Gim c x
nghip, gip vic cho Gim c hng phim c 01 Ph Gim c ph
trch kinh doanh v cc b phn trc thuc gm: Phng Kinh doanh K hoch vt t, Phng K ton - Qun tr nhn s - hnh chnh v
Phn xng sn xut. X nghip in c cc chc nng:
Khai thc th trng, tm kim khch hng gia cng cc

sn phm in n.
Sn xut - gia cng cc loi n phm theo n t

hng ca khch hng v cc n v trong Cng ty.
Sn xut v gia cng cc loi vn phng phm, vn ho

phm theo n t hng ca Phng Kinh doanh tng hp v ca
khch hng.
Mua cc loi nguyn vt liu, vt t v thit b phc v

sn xut ca x nghip.
a ch:
160/7 - 160/13 i Cung, Qun 11, TpHCM
in thoi:
(84-8) 8588870.
Hng phim Phng Nam l n v sn xut kinh doanh cc sn

phm bng - a, ng u l Gim c, gip vic cho Gim c
hng phim c 01 Ph Gim c ph trch kinh doanh. Hng phim c
cc b phn trc thuc gm: Phng Kinh doanh, Phng K thut,
Phng Sn xut. Hng phim c cc chc nng:
-
Sn xut cc chng trnh ca nhc, phim.
In sang, gia cng cc loi bng - a, chng trnh.
Mua - bn bn quyn v c quyn sn xut cc chng

trnh phim, bng - a nhc trong v ngoi nc.
Khai thc kinh doanh trao i cc sn phm nghe nhn

vi cc i tc v pht hnh cc loi bng - a do hng sn xut.
Cung ng cc loi dch v quay phim, t chc biu din.
a ch:
in thoi:

(84-8) 8663447 - 8663448.
Trung tm sch v Dch v bn quyn : l n v sn xut

- kinh doanh, thc hin cc hot ng mua bn - bn quyn, lin kt
xut bn cc loi n phm vi cc i tc trong v ngoi nc, thc hin
cc dch v v bn quyn.
ng u Trung tm l Gim c, gip vic cho Gim c c 01

Ph Gim c ph trch kinh doanh v Trung tm c cc b phn
trc thuc bao gm: Ban Pht hnh, Ban Mua hng, Ban Sn xut,
Ban Dch thut & Giao dch bn quyn, Ban K ton.
a ch:
in thoi: (84-8) 8663447 - 8663448.

3.
C cu b my qun l Cng ty:
3.1. i hi ng C ng: l c quan c thm quyn cao nht ca

Cng ty v tt c cc c ng c quyn b phiu u c tham
d. i hi ng c ng thng nin c t chc mi nm 01 ln.
3.2. Hi ng qun tr: l c quan qun l Cng ty, c ton quyn
nhn danh Cng ty quyt nh mi vn lin quan n mc
ch, quyn li ca Cng ty, tr nhng vn thuc thm quyn
ca i hi ng C ng m khng c u quyn. Hi ng qun
tr ca Cng ty hin ti c 07 ngi bao gm 01 Ch tch, 01 Ph Ch
tch v 05 thnh vin.
3.3. Ban kim sot: l c quan trc thuc i hi ng C ng, do i
hi ng C ng bu ra. Ban Kim sot c nhim v kim tra tnh
hp l, hp php trong iu hnh hot ng kinh doanh, bo co ti
chnh ca Cng ty. Ban kim sot hot ng c lp vi Hi ng
qun tr v b my iu hnh ca Tng Gim c. Ban kim sot
Cng ty hin ti c 03 ngi, 01 Trng ban v 02 thnh vin.
3.4. Ban Tng Gim c: Ban Tng Gim c, ng u l Tng
Gim c, l ngi i din theo php lut ca Cng ty, iu hnh
hot ng kinh doanh hng ngy ca Cng ty v chu trch nhim trc Hi ng qun tr v vic thc hin cc quyn v ngha v c
giao.
Tng Gim c trc tip ph trch cc Phng chc nng ti tr s
chnh ca Cng ty Phng Kinh doanh tng hp, Trung tm sch v
Dch v bn quyn, Phng Nghin cu - Pht trin, Phng Ti chnh K ton, Phng Qun tr nhn s - Hnh chnh, Phng Tip th,
Hng phim Phng Nam v cc Chi nhnh.
Gip vic cho Tng Gim c c 01 Ph Tng Gim c ph trch
sn xut (ph trch X nghip In, Phng Cng ngh thng tin v
Phng Kho vn).
Cc phng chc nng: Cng ty hin c 07 phng, n v.

-
Phng Nghin cu - Pht trin
Phng Ti chnh - K ton
Phng Qun tr nhn s - Hnh chnh
Phng Kinh doanh tng hp
Phng Tip th
Phng Cng ngh thng tin
Phng Kho vn
C cu t chc - qun l ca Cng ty Vn ho Phng Nam c th
hin bng s di y:
(Xem trang bn)
i hi ng c ng
hi ng qun tr
ban kim sot
tng Gim c
ph tng Gim c
Cc
chi
nhnh
Phng
Qun tr
nhn s
hnh
chnh
PHng
TIP
TH
PHng
nghin
cu pht
trin
Phng
ti
chnh
k ton
Phng
Kinh
doanh
tng
hp
Trung
tm
sch &
dch v
bn
quyn
Phng
nam
phim
S C cu t chc - qun l ca Cng ty
PHng
CNG
NGH
THNG
TIN
phng
kho vn
x
nghip
in
4.
Danh sch c ng (tn, a ch) nm gi t trn 5% vn c

phn ca Cng ty; danh sch c ng sng lp v t l c
phn nm gi.
Danh sch c ng nm gi trn 5% vn c phn.:
STT
Tn c ng
C ng Nh nc
i din y quyn:
Trong :
- B Phan Th L
- ng Nguyn Hu
Hot
- B ng Kim Lan
01
a ch
Cng ty Liksin - 701
Kinh Dng Vng,
Q6, Tp.HCM
(Thi im 17/04/2006)
S c
Gi tr
T l
phn s
(Ngn
(%)
VND)
hu
1.050.0
00
10.500.00
0
350.00
0
350.00
0
350.00
0
3.500.000
3.500.000
3.500.000
35,00%
11,7%
11,7%
11,6%
02
Cng ty VOF
Investment Ltd
4-970 Hirako, AsadaCho Nisshin-Shi,

Aichiken
375.64
4
3.756.440
12,5%
03
Cng ty Bo him
nhn th Prudential
Lu 25, s 37 Tn
c Thng, Qun 1,
TpHCM
275.00
0
2.750.000
9,2%
04
ng V Ngc Thnh
201/100 Hong Vit,

P4, Qun Tn Bnh,
TpHCM
260.00
0
2.600.000
8,7%
1.960.6
44
19.606.4
40
65,4%
Tng cng
C ng sng lp v t l c phn nm gi:

Cn c vo Giy chng nhn ng k kinh doanh s 4103002356, danh
sch v s c phn s hu lc thnh lp ca c ng sng lp c ghi
danh ca Cng ty nh sau:
STT
01
02
Tn c ng
a ch
i din Vn Nh nc:
E25 K300 Cng Ho, P.12, Q.
TB
- B Phan Th L
- ng Nguyn Hu 160/12-14 i Cung, P9, Q11
Hot
270 Bi Vin, P. Phm Ng Lo,
Trn Hu Thi
Q.1
S c
phn
Gi tr
(ngn VND)
525.000
5.250.000
100.050
1.000.500
03
Lng Tn Lun
159/36 Trn Vn ang, P.11,

Q.3
30.440
304.400
04
Trn Th Mai
3/4 Yn Th, P. 2, Q. TB
15.000
150.000
670.490
6.704.900
Tng cng
15
Theo quy nh ti khon 1, iu 58, Lut doanh nghip, thi hn hiu lc

ca vic hn ch chuyn nhng i vi c ng sng lp chm dt k
t ngy 19/11/2002.
5.
Danh
sch nhng Cng ty m v Cng ty con ca t chc pht
hnh:
-
n v nm gi c phn chi phi:

Tn Cng ty
Cng ty Liksin
(i din s hu c ng
Nh nc)
a ch
701 Kinh Dng Vng, Q6,
Tp.HCM.HCM
S c
phn s
hu
1.050.00
0
Gi tr
(.000VND)
T
l
(%)
10.500.000
35%
16
Cng ty con:
Tn Cng ty
a ch
Hnh thc u t Gi tr vn
gp (USD)
T
l
(%)
Cng ty truyn
thng
MEGASTAR
Hng Vng Plaza, 126

Hng Vng, Q5,
Tp.HCM
Lin doanh vi
Envoy Media
Corporation
800.000
20%
17
c s chp thun ca HC, PNC tham gia lin doanh vi Envoy

Media Corporation thnh lp Cng ty Lin doanh Truyn thng
Megastar. Cng ty lin doanh c thnh lp v hot ng theo Lut u
t nc ngoi ti Vit Nam, giy php s 2460/GP do B K hoch v u t
cp ngy 23 thng 02 nm 2005. Vn php nh ban u ca Lin
doanh l 4.000.000 USD (Bn triu la M), trong Envoy Media
Corporation gp 3.200.000 USD chim 80%, PNC gp phn cn li
chim 20% l 800.000 USD. Thi gian hot ng ca Cng ty truyn
thng Megastar l 25 nm.
Nm 2006, Hi ng qun tr Cng ty Lin doanh Megastar quyt

nh tng vn php nh ca Cng ty ln 8.000.000 USD (tm triu
la M). Theo tip tc duy tr t l s hu 20% vn php
nh PNC s gp thm 800.000 USD. i hi ng c ng ln VII ca
Cng ty Vn ho Phng Nam thng qua ch trng gp thm vn ca
PNC vo Cng ty lin doanh v Cng ty s huy ng vn bng hnh
thc pht hnh tri phiu chuyn i cho cc i tc chin lc ca
Cng ty gp vo lin doanh. Thi gian thc hin d kin l vo qu
IV nm 2006.
6.
6.1.
Hot ng kinh doanh.

Sn lng, sn phm, gi tr dch v qua cc nm.
6.1.1. Sn phm dch v chnh .
a.
Lin kt xut bn v pht hnh Sach Van hoa pham.
- Lin kt - Xut bn cc loi sch bo, tp ch, trong mnh nht l

nhm sch thuc th loi vn hc.
- n v thc hin: Trung tm sch v dch v bn quyn v mng li cc
Chi nhanh - Nh sch.
- tn dng c hi do cng c Berne (c hiu lc vo thng 10 nm
2004) em li, Cng ty thnh lp Trung tm sch v dch v bn
quyn trn c s Phng xut bn pht hnh trc y nhm y mnh
cc hot ng mua bn quyn, lin kt vi cc i tc trong v ngoi nc thc hin cc dch v bn quyn v thc u vic a dng ho cc
th loi sch lin kt xut bn ca Cng ty.
18
- i tc ca Cng ty trong hot ng lin kt xut bn v pht hnh sch

l cc nh xut bn, tc gi, dch gi, ging vin, cc nh nghin cu,
cc Cng ty xut nhp khu sch bo, ... Sch do PNC lin kt xut bn
c th trng nh gi cao v cht lng, hnh thc v ni dung.
- C th l PNC k vi Cng ty Pearson hp ng c quyn pht hnh
sch hc ng ca NXB Longman ti Vit Nam. ng thi, PNC cng
k hp ng hp tc xut bn vi Nh xut bn McGraw Hill, mua bn
quyn ca Nh xut bn Wiley (M) vi cc ta sch nh: i thay i
khi t duy thay i, T to tng lai cho mnh, Lm giu bng
chnh cch ca bn, Chic xe Lexus v cnh liu...
Ngoi ra PNC cng t c tho thun vi Nh xut bn Bounty
(Anh) v bn quyn b sch hng dn kin thc khoa hc Tell me v
Nh xut bn Th gii mi (Trung Quc) v mt s sch tm l gio dc
v khoa hc.
b.
Bng - a audio, video cc loi.
n v thc hin: Hng phim Phng Nam
Thng hiu Phng Nam Film c ng o ngi tiu dng bit

n, t danh hiu hng Vit Nam cht lng cao trong nhiu nm lin.
Cc sn phm tiu th mnh do hng phim Phng Nam sn xut gm t
phim hot hnh Phng Nam, phim truyn c tch, bng - a ca nhc.
Trong nm 2004, 2005 Cng ty sn xut v pht hnh trn 55 chng

trnh ca nhc v k chuyn, 02 phim truyn, thc hin cc show dch
v t chc biu din nh: ngy hi cc b m Vit nam, live show M
Tm, D tic United Airline, ngy hi th thch, cc s kin ca
Prudential, Liveshow Trnh Cng Sn m Thn Thoi vo thng
09/2005 v Liveshow Phm Duy Ngy tr v vo thng 03/2006, ...
c.
Sn xut - kinh doanh cc mt hng vn ha phm, vn phng

phm, hc c.
n v thc hin: X nghip In & Phng Kinh doanh tng hp.
Cc sn phm do Cng ty sn xut bao gm: v hc sinh Phng Nam,

s tay, thip Phng Nam, qu a cu, cc loi ha n...
19
Ngoi ra, phng Kinh doanh Tng hp tin hnh cc hot ng lin
kt kinh doanh, khai thc cc mt hng vn ha phm, vn phng
phm, hng th cng m ngh, hng lu nim, chi tr em,...
cung ng cho mng li cc siu th, nh sch thuc h thng phn phi
ca Cng ty.
d.
Cc sn phm in n gm bao b, sch bo, lch, ...
n v thc hin: X nghip In
L n v in n c quy m trung bnh, cc sn phm in ca X nghip

bao gm: sch, bo, tp ch, lch, bao b giy, v cc sn phm in n
trn giy. Nm 2004 Cng ty u t b sung thm 01 my in 02 mu
cho X nghip In nhm a dng ho sn phm v kh trang in, m
rng i tng khch hng.
Theo k hoch u t c HC ln VII thng qua th trong nm

2006 Cng ty s tip tc trang b thm mt s my mc thit b cho X
nghip In.
e.
-
Siu th nh sch.
n v thc hin: H thng cc Chi nhnh, nh sch PNC.
H thng cc nh sch c m rng v u t hin i trn ton quc,
c phong cch ring, p ng nhu cu ngi tiu dng theo xu hng kinh
doanh mi l mua hng t chn thu ht c s quan tm ca nhiu
ngi tiu dng.
H thng cc nh sch ng gp phan quan trong vo doanh thu

v li nhun cua Cng ty, trong nm 2005 Cng ty u t, lin kt
a vo hot ng mi 02 nh sch l: nh sch Phng Nam - 65 L Li,
Qun I, TP. H Ch Minh v nh sch lin doanh vi Cng ty Tin Phong
ti TP. HI Phng.
D kin trong nm 2006 Cng ty s tip tc m rng mng li phn phi

ca mnh thng qua m thm khong 04 nh sch ti Nha Trang, Vng
Tu, Lt v TP. H Ch Minh.
6.1.2. Bng tng hp mt s ch tiu tI chnh ch yu:
Doanh thu, li nhun v t trng tng loi sn phm dch v ca Cng ty

qua cc nm t 2003 n nm 2005 c tng hp trong cc bng di
y.
Doanh Thu Qua CC NM
n v tnh: triu ng
20
ST
T
1
2
3
4
5
Nm
Doanh
thu
Sn phm - dch v
Lin kt xut bn v
pht hnh sch bo tp
ch .
Bng - a Audio,
Video.
Sn phm vn phng
phm, hc c.
Sn phm in n (trang
in)
T trng
Nm
Doanh
thu
2004
T
trng
Nm 2005
T
Doanh thu
trng
14.912
12,14%
12.104
7,49%
11.334
6,52%
12.493
10,17%
15.555
9,63%
14.723
8,47%
1.322
1,08%
430
0,27%
2.374
1,36%
11.066
9,00%
11.545
7,14%
17.037
9,80%
83.045
67,61%
121.951
75,47
%
128.421
73,85%
122.838
100%
161.585
100%
173.88
9
100%
Siu th-nh sch.

Tng
2003
li nhun qua cc nm
n v tnh: triu ng
ST
T
1
Sn phm - dch v
Nm 2003
Li
T
nhun 1 trng
Lin kt xut bn v pht hnh

sch bo tp ch
Bng - a Audio, Video.
2.288
507
Sn phm vn phng phm, hc

c.
Sn phm in n
1.705
Siu th-nh sch.
3.258
2
3
Tng CNG
Thu nhp ngoi hot ng chnh2
Chi ph chung
LN trc thu
1.045
25,99
%
11,87
%
5,75%
Nm
Li
nhun
3.117
1.413
529
2004
T
trng
24,95
%
11,31
%
4,23%
Nm 2005
Li
T
nhun
trng
1.647
12,38%
1.593
11,97%
347
2,61%
17,68 2.780
%
41,82 6.936
%
100,00 13.30
%
3
1.850
20,90%
3.658
19,37 2.209
%
37,01 5.225
%
100,00 12.49
% 3
2.249
(8.527
)
(9.970
)
(10.35
2)
3.933
4.772
4.801
8.803
52,14%
100.00
%
L li nhun cc hot ng chnh cha phn b chi ph chung, do Cng ty hot ng kinh
doanh nhiu lnh vc nn khng c tiu ch hp l phn b chi ph chung ca Cng ty
cho tng lnh vc hot ng.
Thu nhp ngoi hot ng chnh ca Cng ty gm: Thu nhp hot ng ti chnh cng vi
Li nhun khc.
Ch ph chung ca Cng ty gm: Chi ph hot ng ti chnh cng vi Chi ph qun l

doanh nghip.
21
6.2.
Nguyn vt liu.
Ngun nguyn vt liu.

Nguyn vt liu c mua ch yu t cc nh cung cp trong nc.
Cng ty xy dng cc tiu ch nh gi v la chon nha cung ng
oi vi tng chng loi vt t - nguyn liu nhm m bo ngun
nguyn vt liu mua vo ph hp v cht lng, cung ng, gi c v p
ng c yu cu ca qu trnh sn xut kinh doanh ca Cng ty. Cc
tiu ch nh gi c Cng ty iu chnh hng nm.
Danh sch mt s nh cung cp nguyn liu, sn phm chnh cho Cng
ty:
22
Stt
01
Nh cung cp
Tng Cty Vn Ho Si Gn
loi nguyn liu,

sn phm cung cp
xut x
Hp a CD, VCD,
Vit Nam
gia cng
02
Cty TNHH SXTM&DV Thnh t
Gia cng dp a
Vit Nam
03
Cty TNHH a tin hc Bch
Gia cng dp a
Vit Nam
Vit Nam
Vit
04
Cty c phn SX&TM c Vit
Gia cng dp a
05
Cng ty Pearson
Sch
hc
ng
Hoa K
Longman
07
Cty TNHH TM&DV Trng Minh
a CD trng
Vit Nam
08
DNTN TM DV L & C
Hp a CD, VCD
Vit Nam
09
DNTN
Tuyt
Vit Nam
Mai-Chin Ba a
Thng
10
Cng ty mc in Tn Song Long
Mc in
Vit Nam
11
Cng ty TNHH TM Khi Han
Mc in
Vit Nam
12
Cng ty TNHH TMSX Li Lin H- Giy
Vit Nam
ng
13
DNTN SX Giy TM Thnh Pht
Giy
Vit Nam
14
Ca hng Bch Linh
Ha cht
Vit Nam
15
Cng ty TNHH Tn Nhn
Giy
Vit Nam
16
Cng ty TNHH Minh Vit Long
Giy
Vit Nam
17
Cng ty TNHH SEIL PS Vit Ha cht
Vit Nam
Nam
18
Cng ty TNHH Dy Khang
Mc in
Vit Nam
19
Cng ty TNHH Ha Cht Vit Mc in
Vit Nam
Mai
20
Vit Nam
Cng ty C phn XNK Bnh My tnh Casio

Ty
21
Cng ty TNHH TM H Nam Anh
Hng lu nim cc loi
Vit Nam
22
Cng ty c phn sn xut tp
Giy tp Vnh Tin
Vit Nam
Vnh Tin
23
C s c Tn
chi tr em
Vit Nam
24
Cng ty TNHH SX TM Bn Ngh
Vn phng phm Bn
Vit Nam
Ngh
25
Cng ty TNHH SX TM Hanson
Vn
phng
phm
Vit Nam
Hanson
26
DNTN Nhn H
G m ngh
Vit Nam
23
27
Cty sch & thit b trng hc Hc c
Vit Nam
TpHCM
Ngun: PNC
S n nh ca cc ngun cung ng nguyn vt liu.

Cc nh cung cp nguyn vt liu cng c Cng ty nh gi kh nng
cn c vo quy m hot ng, tim lc ti chnh, nng lc sn xut, ...
Trn c s la chn nh cung ng ph hp Cng ty tin hnh k kt hp
ng nguyn tc hang nm nn to c s n nh cao v ngun
cung ng.
nh hng ca gi c nguyn vt liu n doanh thu v li

nhun.
Do nguyn vt liu c Cng ty lp k hoch v k kt vi cc nh cung
ng hang nm v vy nu c trng hp gi c nguyn vt liu trn th
trng bin ng tng hoc gim mnh th doanh thu v li nhun ca
Cng ty khng b tc ng ln.
6.3.
Chi ph sn xut.
- Chi ph sn xut ca Cng ty mc trung bnh ca ngnh, c kh nng

cnh tranh tt so vi cc i th cnh tranh. Cng ty cng lin tc thc
hin cc bin php ci tin trong qun l v s dng vt t hp l
gim gi thnh v tng tnh cnh tranh cho sn phm - dch v. Tnh
hnh thc hin chi ph sn sut v sn lng ca Cng ty qua cc nm
c th hin trong bng di y.
sn lng v chi ph sn xut

STT
Sn phm sn
xut
Nm
Sn
lng
2003
CPSX
(Triu VN)
Nm
Sn
lng
2004
CPSX
(Triu VN)
Nm 2005
Sn
lng
CPSX
(Triu VN)
Lin kt xut bn
v pht hnh sch
bo tp ch.
329.676
(bn)
9.259
523.400
(bn)
6.631
216.837
(bn)
2.989
Bng - a Audio,
Video.
612.462
(cun)
9.311
752.786
(cun)
11.090
779.328
(cun)
7.856
Sn phm vn
phng phm, hc
c.
2.014.70
2
(sn
phm)
3.524
2.115.76
8 (sn
phm)
4.124
1.825.00
0 (sn
phm)
3.558
Sn phm in n
2,160
(t trang
in)
8.116
2,427
(t trang
in)
8.734
2,738
(t trang
in)
8.192
24
Ngun: PNC
6.4.
Trnh cng ngh:
6.4.1.
Sn xut chng trnh bng - a
- Cng ngh: Nhn chung trnh ca Cng ty v sn xut chng

trnh bng - a t mc trung bnh kh so vi cc nc trong khu vc.
- Cng ty trang b h thng dng phim phi tuyn tnh MATROX cng
ngh dng phim k thut s lm ra sn phm bng - a t mc cht
lng m thanh hnh nh cao theo tiu chun quc t.
- H thng my quay phim Digital Camcorder Camera SONY DSR-570WSLcng ngh quay phim k thut s.
- Hm lng ni a ho ca cng ngh: 95% (phn mm, ni dung ngh
thut).
- Mc tin hc ho trong qun l kinh doanh: 95%.
- T l u t nghin cu pht trin: 15% doanh thu
- An ton mi trng: h thng sn xut khng c tc nhn gy hi mi
trng.
- Dch v h tr: cc dch v h tr, gii quyt khiu ni ca khch hng
c trien khai ti cc nh sch - chi nhnh, i l chnh thc ca
Cng ty trn ton quc.
6.4.2.
In n
Cng ngh: Nhn chung t mc trung bnh kh so vi cc doanh

nghip trong ngnh, c th in t kh giy nh 30x40cm n kh giy
ln 79x109cm. Cng ty trang b 08 my in KOMORI (Nht), trong c
02 my in 04 mu c tc in 10.000 t/gi, mi nm n hnh trn 300
u sch v nhiu loi bao b vi sn lng khong hn 3 t trang.
Hm lng ni a ho cng ngh: 50%.
Mc tin hc ho trong qun l sn xut kinh doanh: 95%.
T l u t nghin cu pht trin: 15%/Doanh thu.
An ton mi trng: H thng sn xut p dng cc bin php m

bo an ton mi trng.
6.5.
Tnh hnh nghin cu v pht trin sn phm mi

Do tnh cht c th ca hot ng sn xut kinh doanh, nn cng tc
nghin cu pht trin sn phm ca PNC c tin hnh trc tip ti cc
n v sn xut. n v ang kinh doanh lnh vc no th m
nhim vic nghin cu v pht trin sn phm mi trong lnh vc .
25
Vic nghin cu pht trin sn phm mi ch yu da trn yu cu ca

th trng v chng loi, ni dung, cht lng, mu m.... Vic iu tra nghin cu th trng do phng Nghin cu - Pht trin (NC-PT) ca Cng
ty tin hnh hoc thu cc Cng ty t vn. Ban lnh o Cng ty quyt
nh a vo sn xut kinh doanh sn phm mi da trn kt qu
nghin cu th trng v d n kh thi do Phong NC - PT lp.
Hng nm, Cng ty Vn ha Phng Nam a ra th trng cc sn phm

mi gm: hng trm u sch, hng trm sn phm bng-a v nhiu
mu m v hc sinh, s tay, thip ....
6.6.
Tnh hnh kim tra cht lng sn phm v dch v
6.6.1.
H thng qun l cht lng ang c p dng
Cc sn phm do Cng ty sn xut u c xy dng tiu chun cht

lng c s (tiu chun Cng ty) v c cng b tiu chun cht lng theo
quy nh ti Chi cc tiu chun o lng cht lng Thnh ph H Ch
Minh.
i vi h thng bn l, Cng ty xy dng cc tiu chun cht lng

dch v bn l ca nh sch Phng Nam v a vo p dng t gia
nm 2004.
Cng ty hin ang trin khai xy dng h thng qun l cht lng
theo tiu chun ISO 9001 : 2000.
6.6.2.
B phn kim tra cht lng ca Cng ty.
Ti cc c s sn xut ca Cng ty u c b phn kim tra cht l ng

theo tiu chun cng b nhm hn ch ti mc thp nht vic cc
sn phm ca Cng ty b li k thut lu thng trn th trng.
6.7. Hot ng Marketing
6.7.1.
-
Qung b thng hiu
Nhn thc su sc v vn thng hiu v bn quyn, Cng ty

n lc xy dng v qung b thng hiu trn ton quc. Tn ch hot
ng ca Cng ty l: Sn phm - Dch v lun gn lin vi cc gi tr
vn ha Vit Nam. Thng hiu Cng ty Vn ha Phng Nam - PNC
tr thnh mt thng hiu c uy tn ti th trng Vit Nam.
26
Trong nm 2005, thng hiu PNC c Ban chp hnh Trung ng Hi

cc nh doanh nghip tr Vit Nam tng gii thng sao vng t
vit ln th 02 lin tip ghi nhn nhng thnh tch ca Cng ty trong
vic khng ngng nng cao kh nng cnh tranh ca sn phm v thng hiu. Sn phm ca Cng ty cng c ngi tiu dng bnh chn
t danh hiu Hng Vit Nam Cht Lng cao lin tc 08 nm lin t
1999 n 2006.
6.7.2.
-
Chin lc gi
Gi bn cc sn phm ca Cng ty c xc nh trn c s ph hp nhu

cu ca nhm khch hng mc tiu v mc gi cnh tranh trn th trng.
Cng ty thc thi chnh sch p dng mc gi bn l thng nht trn ton
quc i vi tt c cc sn phm k c sn phm khng phi do Cng
ty sn xut.
6.7.3.
-
Hot ng marketing ti cc nh sch
Cng ty lun n lc ci tin, nng cao cht lng phc v khch hng,
nhanh chng cp nht thng tin phn hi t khch hng nhm qui hoch
v tiu chun ho cht lng hng ha bn ti cc ca hng ph hp vi nhu
cu v th hiu ca khch hng trong khu vc, ci tin cht lng phc
v, hnh thnh nhng c trng ring ca h thng nh sch Phng
Nam.
T chc nh k cc chng trnh khuyn mi ngn hn v di hn

phong ph a dng thu ht khch hng tiu th sn phm ca Cng
ty.
6.7.4.
-
Cc hot ng xc tin thng mi
Hng nm Cng ty tham gia nhiu hi ch nh Hi ch Hng Vit Nam

cht lng cao, Hi sch TP.HCM, hi ch chuyn ngnh ti cc khu vc m
Cng ty c chi nhnh, ca hng.
T chc cc cuc trng by hng ha, cc cuc hi tho v gii thiu sn

phm mi.
T chc cc chng trnh giao lu, gp g, gii thiu tc gi tc phm

nhm qung b nhm sn phm sch pht hnh.
Tham gia c chn lc mt s hot ng ti tr nhn o nhm th

hin trch nhim i vi x hi ca Cng ty.
6.8.
Nhn hiu thng mi, ng k pht minh sng ch bn quyn.

27
6.8.1.
Thng hiu ca Cng ty
Cc sn phm sch, tp hc sinh, qu a cu, giy photo, s tay,

lch.... u s dng thng hiu ca Cng ty lm nhn hiu cho sn
phm.
6.8.2.
Thng hiu Phng Nam phim.
P
H
U
O
N
GN
A
M
P
H
IM
Cc sn phm bng - a s dng nhn hiu Phng Nam phim lm
nhn hiu.
6.8.3.
Nhn hiu t phim hot hnh Phng Nam
Cc sn phm bng - a theo th loi phim hot hnh s dng nhn

hiu ny lm nhn hiu sn phm.
6.9.
Cc hp ng ln ang c thc hin hoc k kt.
28
Tn hp ng
Hp ng
cung cp
sch
Gi tr
hp ng
theo
s lng
n
hng
Thi gian
thc hin
N
m
20
06
Hp ng
sn xut
a
504.
000.
000
N
m
20
06
Hp ng
cung cp
sch
theo
s lng
n
hng
N
m
20
06
134.0
00.00
0
N
m
20
06
Hp ng
in sch v
i tng V
Nguyn
Gip
Sn phm
c
h
B
n
g
a
S
c
h
I
n
s
c
h
i tc
Cng ty
TNHH
ng
Nguyn
Nh my
Ch bin
sa H
Ni
Nh sch
Qun 7
NXB
Qun i
29
Tn hp ng
Gi tr
hp ng
Hp ng
in nin gim
Khu ch
xut
Thi gian
thc hin
141.
000.
000
N
m
20
06
Sn phm
i tc
I
n
s
c
h
Ban qun
l Khu
ch xut
Ngun: PNC
7.
Kt qu hot ng kinh doanh trong hai nm gn nht

Tm
tt mt s ch tiu v hot ng sn xut kinh

doanh ca Cng ty trong hai nm gn nht 2004-2005.
7.1.
STT
Ch tiu
Tng gi tr ti sn
Doanh thu thun
Li nhun t hot ng
KD
Li nhun khc
Li nhun trc thu
Li nhun sau thu (*)
T l li nhun tr c
tc
Nm 2004
n v tnh: VN ng
% tng gim
Nm 2005
2005/2004
136.279.846.32 148.765.300.49
8
3
161.585.184.39 173.888.598.36
6
9
3.430.394.95
4.075.840.058
3
1.342.227.20
725.447.541
9
4.772.622.16
4.801.287.599
2
3.648.520.38
4.261.410.764
9
65,78%
70,17%
9,16%
7,61%
18,82%
-45,95%
0,60%
16,80%
6,68%
30
Ngun: PNC & Bo co kim ton nm 2004,

2005
* Ghi ch: Nh sch lin doanh gia PNC v Cng ty Tin Phong ti Cn Th
( )
l nh sch do PNC qun l, Cng ty Tin Phong gp 30% vn vi PNC nn PNC

tm trch 30% Li nhun sau thu theo kt qu Bo co kim ton chia cho bn
lin doanh. Khi c quyt ton thu chnh thc ca c quan thu, PNC s tin
hnh xc nh li li nhun sau thu v chia thm hoc cn tr vi Cng ty
Tin Phong.
7.2.
Nhng
nhn t nh hng n hot ng sn xut kinh doanh

ca Cng ty trong nm bo co.
Kt qu hot ng kinh doanh ca Cng ty qua cc nm c s tng tr ng u n. Doanh thu thun nm 2004 t 161,58 t ng tng
31,5% so vi nm 2003, doanh thu nm 2005 t 174 t tng 9,2% so vi
nm 2004.
Li nhun t hot ng kinh doanh ca Cng ty nm 2005 tng 18,8% so
vi nm 2004. Li nhun trc thu nm 2005 ch tng 0,6% so vi nm
2004 do li nhun khc nm 2005 gim 45,95% so vi nm 2004.
Tuy nhin, li nhun sau thu nm 2005 t 4,26 t ng, tng 16,8%
so vi nm 2004 l do nm 2005 Cng ty nim yt c phiu trn Th trng chng khon nn c gim 50% thu TNDN. Trong nm 2005,
nhng nhn t chnh nh hng n kt qu hot ng ca Cng ty
ng ghi nhn gm:
Thun
li.
Nn kinh t Vit Nam t mc tng trng kh v pht trin n nh,
mc chi tiu cho vn ho gio dc tng nhanh, xu hng hi nhp vo nn
kinh t th gii v khu vc tip tc pht trin mnh.
Mng li phn phi ca Cng ty vi gn 20 nh sch, thuc 06 chi nhnh
phn b trn ton quc v ang tip tc c m rng to thun li v
u ra cho sn phm.
Cc sn phm Bng-a v sch Phng nam khng nh c v
th v uy tn trn th trng. Thng hiu PNC ca Cng ty to c
hnh nh thn thin vi khch hng, tip tc khng nh v th
trong ngnh sn xut kinh doanh cc sn phm vn ho.
Cng ty c c hi y mnh chng trnh hp tc xut bn vi cc Nh
xut bn ln trong v ngoi nc.
i ng cn b - nhn vin c trnh hc vn, nng ng, quyt
tm trong ci tin nng cao cht lng v hiu qu cng vic.
Cht lng dch v khch hng ca cc nh sch lun c nng cao, thu
ht tt khch hng.
Kh
khn.
31
8.
Th trng ngnh hng vn ho phm ang c s tham gia ngy cng

nhiu n v trong v ngoi nc to nn p lc cnh tranh gay gt. Cc
i th cnh tranh ang tch cc m rng mng li phn phi v a
dng ho cc sn phm dch v nhm thu ht khch hng.
Nn n cp bn quyn, mua bn in sang bng-a lu vn din ra kh
ph bin gy nh hng xu n gi c, sc mua v li nhun ca
Cng ty.
Nhiu doanh nghip trong ngnh in u t trang b my mc hin i
sn xut ra sn phm in c cht lng cao lm gia tng p lc cnh tranh
trn th trng.
Gi c nguyn liu u vo nh: giy, xng du tng v duy tr mc
cao gy nh hng n gi thnh v chi ph bn hng.
Cui thng 10/2004 cng c Berne c hiu lc nn Cng ty gp nhiu
kh khn trong khai thc cc tc phm dch v cc bi ht thng dng
ca nc ngoi trong ma l hi.
th ca Cng ty so vi cc doanh nghip khc trong cng

ngnh .
8.1. V th ca Cng ty trong ngnh.

8.1.1.
Cc i th cnh tranh.
Chnh sch x hi ha cc hot ng vn ha - gio dc ca Nh nc Vit

Nam to c hi kinh doanh cc sn phm vn ha cho tt c cc thnh
phn kinh t. Cc sn phm vn ha trn th trng ngy cng tng v s
lng, chng loi cng vi s tng ln khng ngng ca cc doanh nghip
trong ngnh. V vy p lc cnh tranh trong ngnh ngy cng tng, nht
l lnh vc bn l do s lng cc siu th vn ha phm - nh sch ngy
cng nhiu. Ngoi ra, cc doanh nghip trong ngnh vn ha phm hin
nay cng rt ch trng n vic u t cho thng hiu, cht lng sn
phm dch v khng ngng c nng cao, ng thi a ra nhiu phng thc kinh doanh v tip th kh linh ng. Khng ch tp trung
y mnh kinh doanh ti cc thnh ph ln m cc doanh nghip trong
ngnh cn tch cc m rng mng li phn phi, a hng ha n cc
khu th t cc tnh xa.
a. Lnh vc kinh doanh siu th sch (bn l vn ha phm).
Th trng ny ang c s cnh tranh kh quyt lit vi s ra i ca
hng lot nh sch trong vi nm tr li y. Ring ti thnh ph H Ch
Minh hin nay c cc loi nh sch nh sau:
32
H thng nh sch ca cc doanh nghip Nh nc hoc doanh nghip

t nhn nh Fahasa, DNTN Sch Thnh Ngha, ... vi khong 15 - 20 nh
sch;
H thng nh sch ca cc doanh nghip t nhn vi khong 40 nh

sch;
V khong t 600 - 1.000 hiu sch quy m va v nh nm ri rc trn

a bn cc qun - huyn, tnh - thanh pho.
Trong i th cnh tranh ln nht ca Cng ty l Cng ty Pht hnh
Sch TP. H Ch Minh (Fahasa), Doanh nghip t nhn sch Thnh
Ngha (h thng nh sch Nguyn Vn C). Cc i th cnh tranh nh
khc gm c Cng ty Minh Thnh, Cng ty Vn ha Tng hp qun Tn
Bnh, Cng ty Dch v Vn ha Nhn vn, ....
b. Lnh vc lin kt xut bn v pht hnh sch.

hot ng ny i th cnh tranh chnh ca Cng ty vn l Cng ty
Pht hnh sch Tp. H Ch Minh (Fahasa), Tng Cng ty sch Vit Nam,
Doanh nghip t nhn sch Thnh Ngha, ...
c. Lnh vc sn xut kinh doanh vn phng phm.
Hin nay trn th trng Vit Nam c kh nhiu nh sn xut vn phng
phm quy m ln nh: Cng ty C phn Giy Vnh Tin, Cng ty C
phn Giy tp L Hoa, Cng ty Vn ha Tng hp Bn Thnh,... Mt
hng ch yu do cc n v ny sn xut l v hc sinh, hc c,...
d. Lnh vc sn xut v pht hnh bng - a, t chc biu din.
Cc doanh nghip c v th trn th trng v cnh tranh vi Hng phim
Phng Nam gm c: Hng phim Tr, Kim Li Studio, Bn Thnh Audio Video, Trng Dng Audio...
e. Lnh vc in n.
Cc doanh nghip c quy m sn xut ln v c b dy truyn thng
nh In 2, In Tai chnh, ITAXA, ... l i th cnh tranh trc tip. Ngoi ra
mt s x nghip in, cc c s in n c quy m nh cng cnh tranh vi
Phng Nam trong hot ng ny.
8.1.2.
-
V th ca Cng ty trong ngnh
Trong lnh vc sn xut bng - a, thng hiu v sn phm ca Phng Nam phim c v th kh cao trong ngnh. Sn phm bng - a
c cht lng cao, rt uy tn i vi ngi tiu dng trong v ngoi nc.
33
Trong lnh vc xut bn, pht hnh sch, thng hiu sch PNC c uy
tn tt, sn phm t mc cht lng cao, quy m hot trong lnh vc
xut bn ca Cng ty tng ng vi mt nh xut bn trung bnh ca
Vit Nam, c v th cnh tranh cao trn th trng.
Trong lnh vc in n, thng hiu v sn phm in Phng Nam c cht lng v uy tn cao, v quy m hot ng ca Cng ty thuc loi trung
bnh, c v th cnh tranh cao trong ngnh.
Trong ngnh bn l cc loi sch - vn ho phm, h thng nh sch, chi

nhnh ca Cng ty c quy m hot ng trn ton quc vi gn 20 ca
hng - siu th c cht lng dch v v chm sc khch hng cao. Cng
ty l doanh nghip dn u v phn phi cc loi vn ho phm Vit
Nam.
Nhn chung, vi kh nng hot ng a dng, c h thng phn phi
tri rng trn ton quc, Cng ty Vn ho Phng Nam thuc hng
nhng doanh nghip c v th dn u trong ngnh sn xut kinh
doanh cc loi vt phm vn ho. i th cnh tranh ng k ca Cng
ty l: Cng ty CP FAHASA, DNTN Sch Thnh Ngha, ...
8.2.
Trin vng pht trin ca ngnh.

Ch trng x hi ha cc hot ng vn ha v gio dc ca Nh nc
khuyn khch nhiu doanh nghip, t chc v c nhn tham gia kinh
doanh trong lnh vc vn ha, to ra mt th trng si ng v phong
ph hng ha kch thch ngi tiu dng.
S lng khch du lch v kiu bo v thm qu tng nhanh cng gp

phn lm gia tng mc cu vn ha phm, c bit l sch bo, hng
lu nim.
Nn kinh t nc ta ang t mc tng trng kh cao v n nh, ko

theo thu nhp cc tng lp dn c ngy cng c nng cao lm ngi
dn ngy cng quan tm hn n cc nhu cu tinh thn, c bit
l cc nhu cu hc hnh, nng cao tm hiu bit, m mang tri thc,
gii tr...... nn mc cu th trng i vi cc sn phm vn ha ngy
cng ln do cc sn phm trong nc v nhp khu c a ra tiu th
ngy cng nhiu hn, nht l cc khu th t.
S lng hc sinh, sinh vin gia tng cng vi nhu cu v tinh thn gia tng
cng vi xu hng lun tm n ci mi ca gii tr cng lm th trng vn
ha phm si ng hn, cc doanh nghip cng ra sc sng to hn
p ng nhu cu ca gii tr.
34
C th hnh dung s pht trin ca th trng qua Bng thng k di

y:
Ch tiu
STT
n v
Nm
1995
Nm 2004
T l tng
(%)
Ngi
71.995.5
00
82.032.30
0
13,94%
21.049
26.817
27,40%
Dn s
S trng ph thng
S gio vin dy ph thng
Ngi
492.700
771.000
56,48%
S hc sinh ph thng
Ngi
15.561.0
00
17.122.60
0
10,04%
S gio vin i hc v cao

ng
Ngi
22.800
47.613
108,83%
S sinh vin i hc v cao

ng
Ngi
297.900
1.319.754
343,02%
Lng khch du lch nc

ngoi
Lt
1.351.30
0
2.905.900
115,04%
Thu nhp bnh qun u

ngi
USD
273
484,4
77,44%
Trng
35
Ngun: Tng cc Thng k
Ngoi nhng yu t trn, Nh nc cng c nhng mc tiu, nh hng

pht trin kh r rng cho ngnh vn ha phm. Mc tiu Quy hoch
pht trin ngnh Xut bn, In, Pht hnh sch ca Vit Nam n nm
2010.
-
Ngnh Xut bn - In - Pht hnh sch Vit Nam pht trin theo hng c
lp, t ch, tin tin, m bn sc dn tc. Xut bn phm a
dng v th loi, phong ph v ni dung, phc v tt s nghip cng
nghip ha v hin i ha t nc, p ng nhu cu v xut bn
phm ngy cng cao ca nhn dn. Ph bin nhng sn phm tiu
biu ca Vit Nam vi cc nc trn th gii. Tip thu tinh hoa vn ha ca
nhn loi gii thiu vi nhn dn trong nc.
Duy tr nhp tng trng bnh qun hng nm 15-20% v s u

sch, 10-15% v trang in. n nm 2005 t 4 bn sch/ngi/nm, 485
t trang in tiu chun, kim ngch xut khu xut bn phm tng gp 1,5
ln so vi nm 2000. n nm 2010 t 6 bn sch/ngi/nm, 785 trang
in tiu chun, kim ngch xut khu xut bn tng gp 2 ln so vi nm
2005.
Phn u n nm 2010 a ngnh Xut bn - In - Pht hnh sch Vit

Nam vn ln hng trung bnh kh ca Chu .
Cng tc qun l Nh nc trong lnh vc xut bn pht hnh cng ang

c i mi cho ph hp vi trnh pht trin ca ngnh m biu
hin c th nht l ban hnh Lut xut bn vo cui nm 2004.
Vi nhng mc tiu v nh hng pht trin ca ngnh, ca Nh nc,
trong nhng nm gn y tnh hnh chung trong ngnh kinh doanh
m Cng ty ang hot ng ang c nhng chuyn bin rt tch cc.
8.2.1.
-
Lnh vc Xut bn - In - Pht hnh sch
Theo bo co ca Cc Xut bn (B VHTT) nu nh trong nm 1993 c nc xut bn c 4.958 ta sch vi 83,565 triu bn, n nm 2004
l 19.695 ta sch vi hn 242 triu bn, nm 2005 l 20.191 ta sch
vi 249 triu bn v bnh qun u ngi t 1,2 bn/nm 1993 ln trn
3,0 bn/nm 2004. Nm 2003 l nm u tin ngnh xut bn t c
trn 15.000 u sch/nm v ngnh in t doanh thu trn 3.000 t
ng/nm.
36
Ngnh xut bn c tc pht trin kh nhanh. Hin nay c nc c 52

nh xut bn, 10.000 c s pht hnh sch ca Nh nc, tp th v t
nhn, trong c 120 doanh nghip pht hnh sch Nh nc. S u
sch xut bn v s bn sch ang trn gia tng, nhiu b sch c
gi tr, cc cng trnh nghin cu v chnh tr, vn ha ngh thut,
khoa hc cng ngh, qun l kinh t, ... c xut bn.
Ti hi ngh ton quc ngnh xut bn t chc vo thng 08/2004

ngnh xut bn, in v pht hnh c B VHTT, cc c quan qun l
Nh nc nh gi l ... c nhng bc pht trin ng nhp ca nn
kinh t th trng, p ng nhng yu cu ca ngnh v nhu cu x hi
ra. Bn cnh nhng thay i ln v cht lng in n, mu m, v ni
dung cng c nhiu tc phm ln, n phm hay, nhiu cng trnh
nghin cu c gi tr thuc nhiu lnh vc khoa hc v i sng.
Tnh hnh hot ng ngnh xut bn
Nm
S u sch
S bn sch (triu
2001
2002
2003
2004
2005
11.455
13.515
16.110
19.695
20.191
166,5
217,5
223,4
242,7
249,2
bn)
37
Ngun: Cc xut bn & Nin gim thng

k
Ngnh in cng c nhng bc tin vt bc c v s lng v cht lng.

Cng ngh in chuyn t in Typo sang in Offset trn quy m c nc.
Sn lng sn phm ngnh in tng bnh qun hn 10%/nm. Ngnh in
p ng mi nhu cu v in ca x hi, k c cc loi n phm cao
cp, t trnh tin tin ca khu vc v tiu chun cht lng quc
t.
Mng li pht hnh sch pht trin nhanh rng, nhiu trung tm, siu
th sch, ca hng sch ln c thnh lp ti cc thnh ph ln. Tc
pht trin ca ngnh pht hnh sch tng bnh qun 15%/nm; th trng xut bn phm kh a dng, phong ph; hot ng xut nhp
khu sch bo cng tng trng mnh.
Gp phn ln cho s pht trin ca ngnh xut bn - in - pht hnh

chnh l hot ng lin doanh lin kt gia cc nh xut bn vi cc c
s lm sch t nhn. Vi tnh chuyn nghip cao, i ng ny cung
cp cho th trng rt nhiu u sch, phong ph v ni dung v a
dng v ti, gip cc nh xut bn tho g kh khn v vn, th trng v to ra mt mng li pht hnh rng khp, linh hot, nng ng.
Nm 2004 nh du mt mc ln cho ngnh xut bn vi s kin Lut
xut bn c thng qua ti k hp th 6, quc hi kho XI vi nhng
iu khon thng thong hn. C nhng thay i v cht nh t nhn
c tham gia vo trong quy trnh xut bn c 03 khu lm bn
tho, in v pht hnh (thay v ch 02 khu nh trong Lut xut bn
nm 1993), thay vic chp nhn tng tn sch bng ng k k hoch
xut bn ....
8.2.2. Lnh vc sn phm nghe nhn, vn ho phm
Th trng bng - a phim, ca nhc hin nay kh si ng vi s tham

gia ca nhiu doanh nghip Nh nc cng nh t nhn p ng c s
thch, th hiu ca ngi tiu dng. Tuy nhin tnh trng in sang bng a lu, n cp bn quyn ngy cng gia tng nh hng khng
nh n cc hng bng - a.
Th trng sn xut v kinh doanh vn ho phm cng c s pht trin

nhy vt vi nhu cu tiu dng ngy cng tng ca x hi, c bit l
tng lp hc sinh, sinh vin, tr thc.
38
8.3.
Vit Nam ang chun b tham gia cc nh ch kinh t quc t quan

trng, k kt nhiu Hip nh vi cc chnh ph, cc t chc quc t
to ra mt c hi ln cho cc doanh nghip trong ngnh c th m
rng hot ng xut nhp khu vn ha phm.
nh
gi v s ph hp nh hng pht trin ca Cng ty vi

nh hng ca ngnh, chnh sch ca Nh nc, v xu th chung
trn th gii.
Chnh sch h tr v nh hng pht trin ngnh ngnh xut bn - in pht hnh ca Nh nc kh r rng, y l mt thun li ln i vi cc
doanh nghip trong ngnh trong iu kin m ca kinh t, hi nhp
vi nn kinh t ton cu nh hin nay.
Ngnh sn xut kinh doanh vn ha phm l mt trong nhng ngnh

c trin vng pht trin tot trong xu hng pht trin ca nn kinh t
Viet Nam (GDP nm 2005 ca Vit Nam t 8,4%, v theo d bo ca
cc chuyn gia th tc tng trng kinh t ca Vit Nam vn tip tc
n tng trong nm 2006 - 2007).
Cng ty xc nh nh hng pht trin SX - KD trong nhng nm ti
nh sau:
Trin khai cc hot ng kinh doanh gn lin vi vic gp phn xy

dng, pht trin nn vn ho Vit Nam v tip thu tinh hoa vn ho
th gii.
Tm kim v khai thc bn quyn trong v ngoi nc, lin kt xut
bn cc n phm c gi tr vn ho cao.
Xy dng thng hiu PNC thnh mt thng hiu vn ha v khng
nh cht lng sn phm PNC i vi ngi tiu dng.
Khng ngng m rng mng li phn phi trn ton quc p ng
nhu cu ca ngi tiu dng. Xy dng phong cch kinh doanh - phc v
mang tnh c th ca Phng Nam, hng ti vic tho mn ti a nhu
cu ca khch hng, ch trng pht trin v nng cao gi tr ca th ng hiu thng qua u t qung b v nng cao cht lng dch v.
M rng knh phn phi bn hng trc tip vo cc doanh nghip, c
quan, trng hc.
y mnh mua hng trc tip t cc nh sn xut Vit Nam v nhp
khu trc tip t nc ngoi, tin ti c quyn phn phi cc sn
phm ca cc nh sn xut c uy tn.
u t trang b cc my mc thit b hin i nhm tng nng sut,
cht lng v h gi thnh sn phm.
39
Bn cnh nhng c hi pht trin ang m ra th cng pht sinh mt

s vn m Cng ty cn phi gii quyt gi vng v nng cao
v th cnh tranh, bo m tc pht trin v gia tng hiu qu
kinh doanh:
9.
Nng cao trnh qun l theo kp tc pht trin ca Cng

ty v i hi ca th trng.
Khng ngng nng cao tnh chuyn nghip trong cc hot ng qun
l - iu hnh c th tn dng tt nhng c hi t th trng.
Hon thin h thng cc tiu chun cht lng trong sn xut v dch
v ca nh sch Phng Nam, ngy cng ci tin v nng cao cc tiu
chun ngang tm khu vc v th gii.
Ch trng m rng xut khu vn ho phm ra cc nc.
Hon thin chnh sch pht trin ngun nhn lc.
Sau hn hai mi nm hot ng trn thng trng, thng qua nhng
hot ng c th, Cng ty Vn ha Phng Nam to ra nhng du n
tt p trong lng ngi tiu dng cng nh vi cc c quan qun l vn
ha, chnh quyn a phng cc cp, cc c quan thng tin i
chng, gp phn trong vic tn to, gi gn cc gi tr vn ho, ph
bin tri thc khoa hc.
Chnh sch i vi ngi lao ng
9.1 S lng ngi lao ng trong Cng ty.
Tng s lao ng ca Cng ty n thi im 31/12/2005 l 784 lao

ng, trong nhn vin qun l l 40 ngi. C cu lao ng theo
trnh c th hin trong bng sau:
Trnh
Trn i hc
i hc
Cao ng
Trung cp
Ph thng trung
hc
Di PTTH
Tng cng
Nm
2004
T l
Nm 2005
T l
03
146
36
44
411
146
786
0,38%
18,58%
4,58%
5,60%
52,29%
18,58%
100%
03
140
41
60
409
131
784
0,38%
17,86%
5,23%
7,65%
52,17%
16,71%
100%
40
Ngun: PNC
9.2
Chnh sch i ng i vi ngi lao ng.

Thu nhp bnh qun ca ngi lao ng nm 2003 l 1.780.000ng/
ngi/thng, trong lng bnh qun l 1.435.990 ng/ngi/thng.
Nm 2004 thu nhp bnh qun l 1.800.000 ng/ngi/thng, trong

lng bnh qun l 1.725.738 ng/ngi/thng.
Nm 2005 thu nhp bnh qun l 1.972.836 ng/ngi/thng. Cn b nhn vin ca Cng ty c hng cc ch phc li nh Bo him x
hi, Bo him y t, tin n gia ca, tin trc m, ph cp xng du...
Cng ty c chnh sch u i cho nhng lao ng gii, c th trong h

s lng ca nhn vin, ngoi h s lng c bn theo ch Nh nc
cn c h s lng theo tnh cht v trch nhim ca cng vic, lng
cng vic chim t trng cao trong tin lng ca CB - NV.
Ngi lao ng trong Cng ty Vn ho Phng Nam ngoi vic c hng

cc quyn li c quy nh trong B Lut Lao ng cn c Cng ty
i ng di nhiu hnh thc phc li khc nh ngh mt, tham quan - du
lch.
Hng nm, Cng ty tin hnh trch qu khen thng phc li v qu d

phng tr cp mt vic lm s dng vo vic chi khen thng v cc
phc li x hi nh thai sn, hiu h, tr cp kh khn ....
Cng ty c chnh sch khen thng xng ng i vi cc c nhn c

nhng thnh tch tt, ng thi c bin php x pht v k lut
nghim khc i vi nhng c nhn c hnh vi gy nh hng xu
n Cng ty...
9.3
Chnh sch lao ng.

Thi gian lm vic: Thi gian lm vic 7,5 gi mt ngy, mi tun
nhn vin c ngh 1,5 ngy. Thi gian lm vic c qun l cht ch
thng qua cc Trng b phn v Phng Qun tr nhn s - Hnh chnh.
iu kin lm vic: Vn phng lm vic khang trang, c iu ho

nhit , c trang b y cc trang thit b vn phng. i vi lc
lng lao ng trc tip, Cng ty trang b y cc phng tin bo
h lao ng, v sinh lao ng. Cng tc an ton lao ng c t ln
hng u, cc nguyn tc an ton k thut c tun th nghim
ngt. Phng QTNS - HC theo di lch bo tr bo dng trang thit b
ca b phn k thut m bo khng xy ra tai nn lao ng.
Cng ty cng tin hnh mua bo him tai nn cho nhn vin.
41
Cc hot ng on th nh: Chi b ng, Cng on, on TNCS c

duy tr u n.
9.4
Chnh sch tuyn dng v o to.
i vi cn b qun l v nhn vin nghip v : Cn b qun l v nhn

vin nghip v - chuyn mn phi c trnh i hc. Cng ty ch
trng y mnh cc hot ng o to - c bit l o to v k
nng qun l, iu hnh, ng thi bi dng nghip v chuyn mn i
vi nhn vin nghip v ti cc n v.
i vi lao ng ph thng, thi v : Vic tuyn dng c thng bo
rng ri trn cc phng tin thng tin i chng. Sau khi c tuyn
dng, s nhn vin ny c o to v kin thc giao tip ng x v hng dn cc thao tc phc v khch hng, x l cc tnh hung trong SX
KD, ...v.v...
Trong nm 2005 Cng ty t chc 09 kho o to nghip v do cc
trng chuyn nghip ti Thnh ph H Ch Minh ging dy. Ni dung cc
kho o to nhm nng cao nghip v chuyn mn ca nhn vin v
to ngun b sung vo cc v tr ch cht ca Cng ty.
10.
Chnh sch c tc
Cng ty tin hnh tr c tc cho c ng khi kinh doanh c li,
hon thnh ngha v np thu v cc ngha v ti chnh khc theo
quy nh ca php lut; ngay khi tr ht s c tc nh, Cng ty
vn m bo thanh ton cc khon n v cc ngha v ti chnh
khc n hn phi tr.
i hi ng C ng thng nin s quyt nh t l c tc tr cho

c ng da trn xut ca Hi ng Qun tr, kt qu kinh doanh
ca nm hot ng v phng hng hot ng kinh doanh ca nm ti.
Cn c vo quyt ton ti chnh 6 thng hng nm, Hi ng Qun tr

c th tm ng trc c tc cho c ng. Nm 2003, li nhun sau thu
t 2,916 t ng; t l c tc l 13% trn mnh gi v t l trch li
nhun tr c tc l 66,87%. Nm 2004, li nhun sau thu t 3,648 t
ng; t l c tc l 12% trn mnh gi v t l trch li nhun tr c
tc l 65,78%. Nm 2005, li nhun sau thu t 4,261 t ng; t l
c tc trn mnh gi l 12% v t l trch li nhun tr c tc l
70,17%.
11.
Tnh hnh hot ng ti chnh

42
11.1.
Cc ch tiu c bn
a. Trch khu hao ti sn c nh:

Ti sn c nh c khu hao theo phng php khu hao ng thng
tr dn nguyn gi ti sn c nh theo thi gian s dng c tnh,
ph hp vi Quyt nh s 206/2003/Q/BTC ngy 12/12/2003 ca B trng B Ti chnh v ban hnh ch qun l, s dng v trch khu
hao TSC.
Thi gian khu hao p dng ti Cng ty:
Nh xng, vt kin trc
My mc, thit b
03-07 nm
Phng tin vn tI :
06 -25 nm
07 nm
b. Thu nhp bnh qun ca ngi lao ng trong Cng ty nm 2005 l

1.972.836 ng/ngi/thng.
c. Thanh ton cc khon n n hn:
Cng ty thc hin tt cc khon n n hn. Cn c vo cc Bo co ti
chnh c kim ton nm 2004 - 2005, Cng ty thanh ton ng
hn v y cc khon n.
d. Cc khon phi np theo lut nh:
Cng ty thc hin nghim tc vic np cc khon thu VAT, thu thu
nhp doanh nghip .v.v... theo quy nh ca Nh nc.
e. Trch lp cc qu:
Cng ty thc hin vic trch lp cc qu theo iu l Cng ty v quy
nh ca php lut hin hnh, bao gm:
-
Trch 5% vo qu d phng ti chnh n khi s d qu ny bng 10%

vn iu l;
Trch qu u t v pht trin;
Trch qu d phng tr cp mt vic lm cho n khi s d qu ny

bng 6 thng lng thc te ca Cng ty;
Trch qu khen thng v qu phc li theo qui nh.
T l thc t trch lp cc qu s do HQT trnh HC thng qua hng

nm.
S d cc qu ca nm 2004 v 2005:
n v
tnh: ng Vit nam
43
Cc qu
Nm 2004
Nm 2005
Qu d phng ti chnh
757.461.971
908.929.328
Qu u t v pht trin
3.222.249.238
2.884.908.069
Qu khen thng v phc li
Tng cng
26.724.72
9
3.979.711.209
3.820.562.126
Ngun: Bo co kim ton nm 2004 v

2005
f. Tng d n vay Ngn hng:

Ti thi im 31/12/2005: tnh hnh n vay Ngn hng ca Cng ty
nh sau:
-
Vay ngn hn NH T v PT VN chi nhnh Tn To :
24.000.000.000
ng.
-
Vay di hn Ngn hng TM CP Vit
271.000.000
4.492.800.000
ng.
-
Vay di hn NH T v PT VN chi nhnh Tn To

ng.
N thu ti chnh CN Cty cho thu ti chnh NH T v PT VN
166.321.395 ng.
Cng ty khng c n qu hn.
Tnh hnh cng n v vn ch s hu qua cc nm:
Cc khon phi thu:
n v
tnh: ng Vit nam
Ch tiu
Phi thu ca khch
hng
Tr trc cho ngi bn
Cc khon phi thu
khc
D phng phi thu
kh i
Phi thu di hn khc
Tng cng
Nm 2004
Tng s
20.613.751.82
7
Nm 2005
N kh i
290.952.970
N kh i
Tng s
33.844.170.
853
643.187.461
5.439.000.8
5.308.197.785
(163.476.141)
129.052.686
142.629.000
26.178.479.12
7
40.068.988
.173
59
44
Ngun: Bo co kim ton cc nm 2004

v 2005
Cc khon phi tr.

n v
tnh: ng Vit nam
Ch tiu
N ngn hn
Vay v n ngn hn
Phi tr cho ngi bn
Ngi mua tr tin trc
Nm 2004
Tng s
Nm 2005
N qu hn
80.229.290.5
20
22.509.137.00
0
42.593.886.32
8
875.308.362
Cc khon phi np
NN
3.676.502.705
Phi tr nhn vin
2.017.890.826
729.285.793
7.827.279.506
Chi ph phi tr
Phi tr, phi np
khc
N di hn
Phi tr di hn khc
Vay v n di hn
Tng s
6.462.752.
757
100.300.000
6.362.452.7
57
86.692.043.2
77
Tng s
106.126.76
1.441
29.058.121
.395
60.274.670.4
92
463.524.361
4.639.063
.288
2.160.841
.226
880.802.28
6
8.649.738
.393
2.306.100.
000
74.300.000
2.231.800.
000
108.432.861
.441
N qu hn

2005
Vn ch s hu
n v
tnh: ng Vit nam
Ch tiu
Vn ch s hu
Nm 2004
Nm 2005
25.886.528.138
40.305.714.323
45

2005
11.2.
Cc ch tiu ti chnh ch yu
Ch tiu
Nm 2004 Nm 2005
Ghi ch
1. Ch tiu v kh nng thanh ton

(ln)
H s thanh ton ngn hn:
TSL/N ngn hn
H s thanh ton nhanh:
TSL - Hng tn kho
N ngn hn
1,05
1,00
0,45
0,45
0,77
3,35
0,73
2,69
2,65
2,41
1,44
1,17
2,26
2,45
14,09
10,57
Li nhun sau thu/Tng ti sn
3,24
2,86
Li nhun t hot ng kinh doanh/Doanh

thu thun
2,12
2,34
1.832
1.424
2. Ch tiu v c cu vn (ln)
H s n/Tng ti sn:
H s n/Vn ch s hu:
3. Ch tiu v nng lc hot ng (ln)
Vng quay hng tn kho:
Gi vn hng bn
Hng tn kho bnh qun
Doanh thu thun/Tng ti sn:
4. Ch tiu v kh nng sinh li (%)
Li nhun sau thu/Doanh thu thun
Li nhun sau thu/Vn ch s hu
5. Ch tiu lin quan n c phn

(MG:10.000/CP)
Thu nhp trn mi c phn (ng/c
phn)
46
12.
Hi ng qun tr, Ban Gim c, Ban kim sot
12.1.Danh sch thnh vin Hi ng qun tr.
1.
B phan th l:
Chc v hin ti:
Ch tch Hi ng qun tr kim Tng Gim

c Cng ty Vn ha Phng Nam.
Gii tnh:
N
Ngy thng nm sinh: 02/02/1959
Ni sinh:
Khnh Ha
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Khnh Ha
a ch thng tr:
E25-K300 Cng Ha, Phng 12, Qun Tn Bnh,
TpHCM
T lin lc:
(848) 8663447/8663448
Trnh hc vn:
i hc
Trnh chuyn mn:
C nhn Thng k - K ton
Qu trnh cng tc:
1978 - 1982:
Sinh vin Trng i hc Kinh t Tp H Ch Minh
1983 - 1989:
K ton trng Cng ty Vn ha Tng hp Qun

11
1989 - 1999:
Gim c Cng ty Vn ha Tng hp Qun 11
1999 - 2004:
Ch tch Hi ng qun tr kim Tng Gim

c Cng ty Vn ha Phng Nam
S c phiu nm gi:
Trong : +
+
473.662 c phn
S hu c nhn: 123.662 c phn

i din s hu: 350.000 c phn (c phn thuc s
hu nh nc).
Nhng ngi c lin quan nm gi c phiu: Khng c

Hnh vi vi phm php lut:
Khng c
Quyn li mu thun vi Cng ty:
Khng c
47
2. ng nguyn hu hot.
Chc v hin ti:
Ph Ch tch Hi ng qun tr kim Ph Tng

Gim c Cng ty Vn ha Phng Nam.
Gii tnh:
Nam
Ni sinh:
Qung Nam.
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Qung Nam.
a ch thng tr:
S 1H ng s 6, C x Bnh Thi, Qun 11,

TpHCM
T lin lc:
(848) - 8663447/8663448
Trnh hc vn:
i hc
Trnh chuyn mn:

C nhn Kinh t Cng nghip chnh
Qu trnh cng tc:
Hnh
1978 - 1982:
Ngha v qun s
1982 - 2004:
Lm vic ti Cng ty Vn ho Tng hp Qun 11

vi cc chc v sau:
Trng Ban iu hnh Cng vin Vn ho m
Sen
Ph Trch cc ca hng in la ca Cng ty
Gim c X nghip In
Ph Ch tch Hi ng qun tr kim Ph Tng
Gim c Cng ty Vn ho Phng Nam
S c phn nm gi: 397.500 c phn.

Trong : +
S hu c nhn: 47.500 c phn

+
i din s hu: 350.000 c phn (c phn
thuc s hu nh nc).
3.
Nhng ngi c lin quan nm gi c phiu: Khng c.

Khng c
Khng c.
ng nguyn Quang vinh
Chc v hin ti:
y vin Hi ng qun tr, Gim c Cng ty

C phn Chng khon Bo Vit.
48
Gii tnh:
Nam
Ni sinh:
ng a, H Ni
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Sn Ninh, Hng Sn, H Tnh
a ch thng tr:
P305, 11b Tn n, Hon Kim, H Ni
T lin lc:
(844) - 9433435/9433016
Trnh hc vn:
i hc
Trnh chuyn mn:
C nhn Ti chnh k ton
Qu trnh cng tc:
1983:
Cng tc ti B Ti chnh (Chuyn vin V Ti
chnh i ngoi).
1983 - 1987:
Cng tc ti B Quc phng (Tr l Cc Ti chnh
qun i sau chuyn sang Tng Cc Kinh T).
1988 - 1992:
Cng tc ti B Ti chnh (Chuyn vin V Ti
chnh i ngoi sau chuyn sang Chuyn vin
V Ti chnh Thng nghip vt t).
1992 - 2000:
Cng ty Thng mi K thut v u t PETEC.
2000 - nay:
Cng ty C phn Chng khon Bo Vit.
S c phn nm gi: 64.165 c phn
Trong : + S hu c nhn: 13.000 c phn

+ i din s hu: 51.165 c phn (C phn Cng ty Chng
khon Bo Vit)
Khng c.
Khng c
4.
B Trn Th Mai.
Chc v hin ti:
U vin Hi ng qun tr, Gim c vn phng

i din tp on HUALON CORP (Malaysia) ti
Vit Nam.
Gii tnh:
N
Ni sinh:
Tin Giang
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Tin Giang
a ch thng tr:
3/9 Yn Th, Phng 2, Qun Tn Bnh, TpHCM.
T lin lc:
(848) - 9303623/9304601/9304600
Trnh hc vn:
i hc
Trnh chuyn mn:
C nhn i hc s phm chuyn ngnh
Ho
49
Qu trnh cng tc:
1974 - 1980:
Gio vin ging dy ti Trng cp 3 Vng Tu.
1980 - 1984:
Gio vin ging dy ti Trng L T Trng,

TpHCM.
1985 - 1989:
Ph phng Hi ch Trin lm - Cng ty Hi ch

TpHCM.
1990 - 1992:
Tr l Gim c Cng ty Young Mike LTD Taiwan.
1992 - nay:
Gim c i din tp on HUALON CORP

(Malaysia)
5.

Trong :
+ S hu c nhn: 30.000 c phn
+ i din s hu : Khng c.
Khng c.
Khng c.
ng nguyn ngc bch
Chc v hin ti:
U vin Hi ng qun tr, Lut s
Gii tnh:
Nam
Ngy thng nm sinh: 1945
Ni sinh:
H Ty.
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
X ng, Huyn Thanh oai, Tnh H ty
a ch thng tr:
14P Nguyn Th Tn, Phng 2, Qun 8, TpHCM.
T lin lc:
(848) - 8295619
Trnh hc vn:
Cao hc
Trnh chuyn mn:
Thc s Lut
Qu trnh cng tc:
1973 - 1975:
Lut s on Lut s Si Gn.
1989 -1992:
C vn lut php ti Cng ty Overseas Finance &

Trading Corp TpHCM.
1993 - 1994:
C vn lut php ti Cng ty INVESTIP.
1994 - 1996:
i din ti Vit Nam cho Law firm Paul, Weiss,

Rifkind, Wharton & Garrison, New York City.
50
1994 - 2003:
Ging vin Trng i hc Tng hp TpHCM, i

hc M Bn cng TpHCM, i hc Lut TpHCM,
Trng o to cc chc danh t php.
Lut s ti VPLS Phng Thun v Bch, gia
nhp on Lut s Tp.HCM.
Chuyn v Lut Cng ty, Lut Ti chnh, Lut
Thng mi
S c phn nm gi:
Trong :
25.100 c phn.

6.

Khng c.
Khng c.
ng Phm Uyn Nguyn
Chc v hin ti:
Gim c iu hnh kim Trng vn phng i

din Cng ty VinaCapital Investment Managent
Ltd, n v qun l Qu u t VietNam
Opportunity Fund (VOF).
Gim c cc Cng ty thnh vin thuc VOF:
VOF Investment Ltd, Asia Value Investment Ltd,
Vietnam Venture Ltd, VietNam Investment Ltd
v VietNam Enterprise Ltd.
Tng gim c Cng ty u t Phong Ph.
Gii tnh:
Nam
Ni sinh:
Si Gn
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Qung Nam
a ch thng tr:
19 D, Thch Th Thanh, Qun 1, TpHCM
a ch c quan:
P 1730, 155 Nguyn Hu, Qun 1, TpHCM.
T lin lc:
08.8219930
Trnh hc vn:
i hc
Trnh chuyn mn:
Thc s Qun tr Kinh doanh (ngnh Ti
chnh Ngn hng).
Qu trnh cng tc:
07/1998 - 07/1991 :
Phng vin tp s Bo Tui tr.
07/1991 - 07/1994 :
Cn b nghin cu Vin Kinh t TpHCM.
51
07/1994 - 07/1997 :
Du hc ti Singapore (Trng H Cng ngh
Namyang) v M (Trng H Pennsylvania), chng trnh Thc s Qun tr (MBA) chuyn

ngnh Ti chnh Ngn hng, hc bng ton
phn ca chnh ph Singapore; l c vn u t
(Investment Advisor) Cng ty u t ca chnh
ph Singapore (GSIC Government of Singapore
Investment Corporation).
07/1997 - 02/2000 :
Ph trng Ban thm nh Qu u t
pht trin th TpHCM (Hifu).
01/2000 - 09/2003 :
Gim c chi nhnh ti TpHCM, Cng ty
C phn Chng khon Bo Vit (BVSC).
T 2003 - n nay:
Gim c iu hnh kim Trng vn
phng i din Cng ty VinaCapital Investment

Managent Ltd, n v qun l Qu u t
VietNam Opportunity Fund (VOF).
Gim c cc Cng ty thnh vin thuc VOF: VOF
Investment Ltd, Asia Value Investment Ltd,
Vietnam Venture Ltd, VietNam Investment Ltd v
VietNam Enterprise Ltd.
Tng gim c Cng ty u t Phong Ph.
S c phn nm gi:
78.440 c phn.
Trong : + S hu c nhn : 25.000 c phn

+ i din s hu: 53.440 c phn (c phn Qu u t
VietNam Opportunity Fund - VOF).
7.

Khng c.
Khng c.
ng V Ngc Thnh
Chc v hin ti:
Ch tch Hi ng thnh vin Tng gim c

Cng ty TNHH TMDV An Phong, ch u t h
thng siu th Maximark.
Gii tnh:
Nam
Ni sinh:
ng Xun, Ph Yn
Quc tch:
Vit Nam
Dn tc:
Kinh
52
Qu qun:
Ph Yn
a ch thng tr:
201/100 Hong Vit, P4, QTB, TpHCM
a ch c quan:
03 ng 3/2, P11, Q10, TpHCM
T lin lc:
08.8342002 08.8356617
Trnh hc vn:
i hc
Trnh chuyn mn:
K s c kh, C nhn Chu hc v
Qun tr tip th Trng i hc Adamson
Manila, Philippiness.
Qu trnh cng tc:
1983 - 1988:
Ph Phng K hoch X nghip Vt T Cng ty

Bng TW
1989 - 1994:
Trng Vn phng i din Cng ty Imexpan

Pacific (Philippiness) ti Vit Nam.
1995 - nay:
Ch tch Hi ng thnh vin Tng gim c

Cng ty TNHH TMDV An Phong, ch u t H
thng siu th Maximark.
S c phn nm gi : 165.000 c phn.

Trong : + S hu c nhn : 165.000 c phn

Khng c.
Khng c.
12.2.
1.
Thnh vin Ban kim sot.
ng V Vit Ho
Chc v hin ti:
Trng Ban kim sot, Ch tch Cng on Cng

ty Vn ho Phng Nam.
Gii tnh:
Nam
Ni sinh:
Ph Yn
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
Ph Yn
a ch thng tr:
229/5A Nguyn Lm, P 7, Qun Ph Nhun,
TpHCM
T lin lc:
(848) - 8663447/8663448
Trnh hc vn:
i hc
Trnh chuyn mn:
C nhn i hc S phm, chuyn ngnh
ng vn
53
Qu trnh cng tc:
1977 - 1986:
Cn b Trng i hc S phm Thnh ph HCM, Trng phng Ti v Trng i hc S phm TpHCM.
1988 - 1993:
Gim c Cng vin Vn ho m Sen - Cng ty

Du lch Thnh ph HCM
1994 - 2004:
Cng tc ti Cng ty Vn ho Phng Nam vi cc

chc v sau: Ph Gim c X nghip In, Ch
tch Cng on Cng ty, Trng Ban kim sot
Cng ty
S c phn nm gi: 500 c phn.
Trong :
+ S hu c nhn: 500 c phn

+ i din s hu: Khng c.

2.
Khng c.
Khng c.
ng Cao danh h
Chc v hin ti:
Thnh vin Ban Kim sot, Ph Gim c Cng

ty C phn u t xy dng Hng Vng, TpHCM
Gii tnh:
Nam
Ngy thng nm sinh: 1958
Ni sinh:
c Lc
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
c Lc
a ch thng tr:
6/10G ng s 3, C x L Gia, P15, Q11, TpHCM
T lin lc:
848 - 8654140 /0913.902170
Trnh hc vn:
i hc
Trnh chuyn mn:
C nhn kinh t, chuyn ngnh ngoi thng
Qu trnh cng tc: Cng ty C phn u t Xy dng Hng Vng,
TpHCM
Trong :


Khng c.
Khng c.
54
3.
B ng kim lan.
U vin HQT kim Trng Ban kim sot Cng ty
Liksin, Trng Ban kim sat Cng ty C phn
Sagomic, Cng ty TNHH Pht Ti, Cng ty C
phn In Tng Hp Liksin, kim sot vin Ngn
hng C phn ng , Cng ty C phn M
Ngh tng hp xut khu, Cng ty C phn Mai
Lan, Cng ty C phn nha ng Phng v
Cng ty C phn In nhn hng An Lc.
Gii tnh:
N
Ni sinh:
Si Gn
Quc tch:
Vit Nam
Dn tc:
Kinh
Qu qun:
ng Thp
a ch thng tr:
637 Trng Chinh, P Ty Thnh Qun Tn Ph ,
TPHCM
T lin lc:
(08) 7512562
Trnh hc vn:
12/12
Trnh chuyn mn:
i hc Ti chnh
Qu trnh cng tc:
Chc v hin ti:
01/1977 - 16/1986:
K ton trng X nghip Quc Doanh Cao
Su Gii phng
07/1986 - 12/1989:
Q.K ton trng X nghip C in trc
thuc Lin hip KH-XN In Liksin.
01/1990 - 04/1993:
Ph phng K ton - Ti chnh In Tng
hp Liksin.
05/1993 - 02/1995:Q. K ton trng Cng ty In v Bao b Liksin.
03/1995 - 11/1995:
Q. K ton trng Cng ty SXKD XNK Giy,
In v Bao b Liksin.
12/1995 06/2002:
Gim c TCKT, K ton trng Cng ty
Liksin.
55
07/2002 n nay:
U vin HQT kim Trng Ban kim sot

Cng ty Liksin, Trng Ban kim sat Cng ty C
phn Sagomic, Cng ty TNHH Pht TI, Cng ty
C phn In Tng Hp Liksin, kim sot vin
Ngn hng C phn ng A, Cng ty C phn
M Ngh tng hp xut khu, Cng ty C phn
Mai Lan, Cng ty C phn nha ng Phng v
Cng ty C phn In nhn hng An Lc.
S c phn nm gi:
350.000 c phn.
Trong : + S hu c nhn: Khng c

+ i din s hu: 350.000 (c phn thuc s hu nh nc).

Khng c.
Khng c.
12.3.
Ban Gim c
1. B phan th l.
Chc v hin ti:

Tng Gim c
L lch chi tit c nu trn.
2. ng nguyn hu hot.
13.
Chc v hin ti:

Ph Tng Gim c
L lch chi tit c nu trn.
Ti sn c nh
Gi tr ti sn c nh theo bo co ti chnh c kim ton ti thi

im 31/12/2005.
n v tnh: ng Vit
nam
56
ST
Khon mc
Nguyn gi
T
A
1
TSC Hu hnh
Nh ca, vt kin
trc
My mc thit b
Phng tin vn ti
Dng c qun l
1
C
1
D
1
2
3
GTCL/NG
li
Gi tr cn
TSC thu ti
38.360.215.342
16.286.996.939
13.738.252.321
891.627.437
7.443.338.645
(%)
18.875.313.
040
10.301.270.8
83
3.753.688.77
5
252.857.236
4.567.496.14
6
49,21%
63,25%
27,32%
28,36%
61,36%
657.937.395
392.934.845
59,72%
657.937.395
392.934.845
59,72%
214.861.655
187.529.031
87,28%
214.861.655
187.529.031
87,28%
chnh
Phng tin vn ti
TSC v hnh
Phn mm vi tnh
Chi ph XDCBDD
D n CNTT
D n mua nh
PMH
Cc d n khc
4.049.892.7
01
467.950.883
3.581.480.00
0
461.818
57
Tng cng
23.505.669.
617
39.233.014.392
59,91%
Ngun: Bo co kim
ton 2005
Bng chi tit TSC: Xem ph lc nh km.
K hoch li nhun v c tc
14.
K hoch giai on 2006 - 2008
14.1.
2006
2007
% tng
Triu
gim so vi
ng
2005
Ch tiu
2008
% tng
Triu
gim so vi
ng
2006
Triu
ng
% tng
gim so vi
2007
50.000
00,00%
Vn ch s hu (Vn
L).
40.000
(triu ng)
Doanh thu thun (triu
200.00
ng).
Li nhun sau thu
(triu ng)
LN sau thu /doanh thu
(%)
LN sau thu / Vn iu
l (%)
C tc (%)
33,33%
15,02%
50.000
250.00
0
25,00%
25,00%
275.00
0
10,00%
5.238
22,92%
7.500
43,18%
9.000
20,00%
2,62%
6,88%
3,00%
14,55%
3,27%
9,09%
13,10
%
12,00
%
-7,80%
15,00
%
12,00
0,00%
14,55%
0,00%
18,00
%
12,00
%
20,00%
0,00%
Ngun: nh hngk hoch pht trin SX - KD ca

PNC.
14.2.
K hoch u t nm 2006 c thng
Pht trin mng li phn phi
qua ti i hi c ng
ln VII ca PNC hp ngy 18 thng 03 nm 2006
9000.000.000 ng
M nh sch Phng Nam - Nha Trang

(1200m2)
3.800.000.000 ng
M nh sch Phng Nam - Q.5, Tp.HCM

(870m2)
3.200.000.000 ng
Ci to nh sch Nguyn Oanh, Nguyn Thi

Sn
2.000.000.000 ng
Cc d n u t khc
Quy hoch, ci to mt bng nh xng v b

sung my mc thit b cho X nghip In
6.500.000.000 ng
Xy dng Tng kho ti ng i Cung
4.800.000.000 ng
u t phn mm qun l v thit b CNTT

Tng gi tr u t nm 2006
12.000.000.000 ng
700.000.000 ng
21.000.000.000 ng
58
14.3.
Nhn nh chung
Chnh sch x hi ha cc hot ng vn ho v gio dc ca Nh nc

ang ngy cng m rng nn ngy cng c nhiu c nhn, doanh
nghip tham gia cc hot ng in n, xut bn v pht hnh sch, phim
nh, do vy hng ho trn th trng ngy cng phong ph, a dng.
T ngy 26/10/2004 Vit Nam chnh thc tr thnh thnh vin ca

Cng c Berne (Cng c bo h cc tc phm vn hc v ngh thut c
k kt ti Berne, Thy S nm 1886), theo th cc nh xut bn
mun in sch dch phi mua bn quyn tc phm.
Hiu lc ca cc hot ng chng nn sao chp lu bng - a, vi

phm bn quyn tc phm, tc gi cha cao nn gy ra nhiu kh
khn i vi cc doanh nghip lm n chn chnh.
Thu nhp v mc sng ca ngi dn ngy cng cao nn nhu cu i

vi cc sn phm nghe nhn v vn ha c ca ngi dn cng c
trin vng tng trng tt. Do , s lng sch (k c trong nc v nhp
khu) v bng - a c cc doanh nghip trong ngnh cung ng cho
th trng ngy cng nhiu hn, cht lng v ni dung c ch trng
hn. Ngy cng c nhiu nh sch mi c khai trng.
Bi vy, cc doanh nghip trong ngnh hot ng ngy cng chuyn

nghip hn, p lc cnh tranh trong cc lnh vc bn l, bn bun, in n,
sn xut - kinh doanh bng - a v cc sn phm vn ho phm ang
ngy cng tr nn gay gt v quyt lit hn. Cc doanh nghip trong
ngnh ang ngy cng ch trng u t cho thng hiu, phng thc
hot ng kinh doanh v tip th ngy cng linh ng, cht lng sn
phm, dch v khng ngng c ci tin nng cao v gi c c xu hng
ngy cng gim.
Nhm mc tiu m rng th phn v xy dng mng li rng khp, cc

nh sn xut kinh doanh trong ngnh vn ho phm c xu hng p dng
t l hoa hng kh cao nhm thu ht cc h bn bun, bn l. Bn cnh
bo v phn li nhun h cng tm cch y gi bn l ln cao.
Thc trng ny c th gy ra nhng tc ng xu lm gim sc mua
trn th trng.
Mt s sn phm thuc ngnh hng lu nim - chi c ngun gc t

cc nc ASEAN c nhp khu vo Vit Nam c cht lng v gi c kh
cnh tranh do chu mc thu sut thp.
59
Ngnh in n ang chu p lc cnh tranh kh ln do s lng doanh

nghip tham gia vo lnh vc ny ngy cng tng, mc gi gia cng
ngy cng gim lm cho li nhun cng ngy cng gim.
14.4.Phng hng hot ng SX - KD nm 2006:
14.4.1. Pht trin mng li phn phi

-
u t thnh lp cc chi nhnh, ca hng trn ton quc nhm hon

thin mng li phn phi ca Cng ty. Pht trin chui siu th, nh
sch mang c trng ring ca Phng Nam ti cc thnh ph, th x trn
ton quc.
Pht trin cc i l, xy dng mng li cc nh phn phi trung gian

(cc nh sch, ca hng vn ha phm ti cc a phng).
Thm nhp vo knh khch hng t chc (cc c quan, doanh nghip,
trng hc).
14.4.2.
-
y mnh cc hot ng qung b thng hiu
y mnh cc hot ng qung b thng hiu PNC nhm lm cho khch

hng bit n sn phm dch v ca Cng ty, t chc cc chng
trnh xc tin bn hng mt cch chuyn nghip nhm thu ht, to n
tng tt vi khch hng.
T chc cc chng trnh gii thiu v sch, vn ha phm, bng a

v dch v ca PNC. c bit ch trng cc chng trnh qung b sn
phm mi, cc chng trnh t chc biu din quy m ln thu ht
khch hng v to uy tn cho Cng ty.
y mnh cc hot ng quan h cng ng, ti tr nhn o nhm to

dng danh ting v uy tn tt cho Cng ty trong lng ngi tiu dng, cc
c quan qun l Nh nc v cc c quan truyn thng i chng.
14.4.3. Hot ng Hi ch - trin lm

-
Thham gia c chn lc cc Hi ch gii thiu sn phm, Hi ch chuyn

ngnh nh: Hi ch hng Vit Nam cht lng cao, Hi sch Thnh ph H
Ch Minh, Hi sch ca ngnh xut bn Vit Nam, ...
T chc cc chng trnh trin lm, gii thiu tc gi, tc phm v gp

g, giao lu vi tc gi nhm qung b v nhng sn phm sp pht
hnh.
14.4.4.
Hot ng giao dch bn quyn, lin kt xut
bn
v pht hnh sch
60
Tip tc pht trin cc hot ng mua bn quyn ca cc tc gi, nh

xut bn trong v ngoi nc, ch trng mng sch dch nhm tn dng
li th cnh tranh do Cng c Berne mang li.
Thc hin cc bin php ngn chn v x l tt hng tn kho ca cng

ty.
y mnh vic lin kt sn xut v pht hnh sch hc ng ca Nh

xut bn Longman n cc trng ngoi ng trn ton quc.
y mnh hot ng lin kt xut bn, nng cao cht lng chn ti,
thm nh bn tho, bn dch, nng cao hnh thc trnh by, trin
khai qung b sch rng ri ngay t khi quyt nh a vo sn xut.
y nhanh tin thc hin cc chng trnh xut bn sch ca Kim

Dung, Cao Xun Ho, Dng Thiu Tng, T Hoi v cc hp ng bn
quyn vi cc i tc nc ngoi.
Pht trin mt s t sch mi, c bit ch trng mng sch tham

kho v sch thiu nhi.
Hnh thnh nhng chun mc ca sch Phng Nam trn phng din
bin tp, trnh by, cht lng bn tho, nng cao cht lng dch thut
v k thut in n.
Nng cao cht lng sn phm, xy dng v thc hin cc chnh sch
chm sc khch hng. Thit lp knh thng tin trc tip hng ngy
nhm phc v tt cng tc t hng v trao i thng tin vi khch
hng.
14.4.5.
-
Hot ng kinh doanh vn ho phm
y mnh vic mua hng ho trc tip t cc nh sn xut ti Vit Nam

v nhp khu hng ho trc tip t cc nh cung ng trong khu vc nh:
Trung Quc, Thi Lan, n ... Phn u tr thnh nh phn phi c
quyn mt s sn phm ca cc nh sn xut ln.
Tm kim cc nh cung cp c kh nng cung cp hng ho cht lng

cao v dch v cung ng tt, m bo thi gian v a im giao
hng.
Kim sot cht ch cht lng hng mua, a dng hng ho, gi bn ph
hp nhm p ng nhu cu tiu dng ca mi i tng khch hng v
khng nh uy tn ca Cng ty.
14.4.6.
-
Hot ng bn bun v bn hng trc tip
Tip tc y mnh cng tc bn hng trc tip cc sn phm vn ho

phm n cc c quan, n v, trng hc... thng qua h thng bn
bun ca cc chi nhnh.
61
Xy dng mng li bn bun ti Thnh ph H Ni v cc tnh pha

Bc.
Tip tc pht trin mng li nh phn phi/i l ca Cng ty ti nhng

khu vc th trng m Cng ty cha c ca hng, chi nhnh.
14.4.7.
-
Hot ng bn l
Xy dng cc nh sch theo tiu chun chun Phng Nam v c s vt

cht v cung cch phc v.
Tip tc nng cao cht lng dch v bn hng vi cung cch phc v
chu o, tn tnh. Thng xuyn cp nht hng ho c o, phong
ph, a dng v cht lng p ng nhu cu a dng ca khch hng.
Ci to chnh trang nh sch sch p phong cch trng by c trng

to n tng tt v cm gic thn thin i vi khch hng khi n bt
k nh sch no ca Phng Nam.
y mnh cc hot ng o to, t chc cc kho hc nh: K nng

qun l, K nng bn hng chuyn nghip cho cn b qun l v
nhn vin nh sch.
14.4.8. Hot ng in n v sn xut cc sn phm t giy

-
Tch cc tm kim ngun khch hng mi, y mnh cng tc tip th

qung b sn phm in ca cng ty n khch hng.
p dng cc chnh sch gi thch hp nhm gi chn nhng khch

hng truyn thng v thu ht khch hng mi.
y mnh cng tc qun l, ci tin cc quy trnh sn xut, kim sot

cht ch cht lng sn phm t khu u vo n u ra gim
ti a t l hng ho h hng, ct gim chi ph sn xut nhm h gi
thnh sn phm.
Tip tc nng cao v duy tr n nh cht lng sn phm, h gi

thnh nhm gia tng kh nng cnh tranh ca sang phm trn thng trng.
Tm kim, nh gi v k hp ng nguyn tc vi cc nh cung cp

nguyn liu sn xut chnh nhm n nh ngun cung ng, gi c v
cht lng nguyn liu.
14.4.9.
-
Hot ng sn xut, kinh doanh bng - a
y mnh tm kim, khai thc v kinh doanh bn quyn cc chng

trnh ca nhc, phim hot hnh trong v ngoi nc nhm gia tng hiu
qu v tc dng qung b i vi thng hiu Phng Nam Phim.
Tip tc pht trin t phim Home Video v Audio Book.
62
Pht trin mng li pht hnh cc sn phm bng - a .
Trong nm 2006 cng ty d kin tng doanh thu 14% so vi nm 2005.

T chc 04 chng trnh biu din ln.
Trin khai d n xy dng mt Trung tm bng a Phng Nam c

quy m ln nhm gii thiu v bn sn phm ca Phng Nam Phim ti
khu vc Trung tm Thnh ph H Ch Minh.
-
Tch cc tham gia cc Hi ch phim nc ngoi tm kim ngun

hng
14.4.10. Hot ng cung ng - qun l kho hng v vn

chuyn hng ho
-
Tip tc duy tr v pht huy kh nng cung ng hng ho n h

thng cc nh sch ti Tp.HCM v cc tnh nhanh chng, linh ng, kp
thi, m bo an ton trong vn chuyn.
Tng cng cng tc bo qun, v sinh nh kho, hng ho khng

mt mt, h hng, gim cht lng,
Kim sot cht ch chi ph giao nhn, vn chuyn, chng lng ph v

tng hiu qu s dng chi ph kho vn.
14.4.11. Hot ng qun tr ngun nhn lc

-
Quy hoch i ng cn b ch cht v k tha ti cc n v. y

mnh cc hot ng o to v k nng qun l - iu hnh cho cn
b qun l v nhn s tim nng. Bi dng nghip v chuyn mn i
vi nhn vin nghip v ti cc n v.
y mnh cng tc thu ht, tuyn dng nhng ngi c nng lc t bn

ngoi nhm p ng kp thi yu cu pht trin sn xut kinh doanh
ca Cng ty.
Tinh gn, hp l ho v tng bc nng cao cht lng nhn s, b tr ph

hp vi trnh chuyn mn.
Tiu chun ha cng vic i vi cc chc danh qun l v chc danh

nghip v. Hon thin cc quy ch, quy trnh trong lnh vc qun tr
nhn s, phc v cho cng tc qun l.
Trin khai xy dng h thng qun l cht lng theo tiu chun ISO
9001 : 2000.
14.4.12. Hot ng ti chnh
63
Tng cng hot ng kim sot ni b, trin khai thc hin tt cc hot
ng trong hot ng ti chnh, thc hin tt cc quy nh v ho
n, chng t. Tch cc r sot cc nghip v v cng n phi thu,
phi tr m bo s dng vn mt cch hiu qu.
Kim sot cht ch chi ph trong ton cng ty, ra nhng bin php
tit kim v kim sot chi ph hp l. Thc hin kim sot chi ph theo
tng thng nhm ct gim nhng chi ph khng hp l.
o to ti ch v k nng phn tch ti chnh cho nhng CB - NV m

nhim cc phn vic phn tch - tng hp nhm nng cao cht lng
ca cc bo co tng hp cng nh phn tch - nh gi tnh hnh ti
chnh ca cng ty.
14.4.13. Hot ng cng ngh thng tin

-
Tip tc hon thin vic chuyn s liu, trin khai gim st v vn

hnh h thng phn mm qun l mi.
Trin khai nng cp h thng tin hc qun l bn l nhm phc v yu

cu pht trin sn xut kinh doanh ca cng ty.
Nng cp Website cng ty, a dng ho ni dung v hnh thc trnh

by, xy dng ton b ni dung bng c ting Vit v ting Anh. Trin
khai xy dng gii php truyn thng a phng tin bao gm thoi v
hnh nh ng trn h thng mng ca cng ty.
y mnh cc chng trnh o to v Cng ngh thng tin, nng cao

cht lng nhn s chuyn mn ca cng ty.
14.4.14. Hot ng u t
M rng mng li phn phi:
-
Tip tc trin khai d n Nh sch Phng Nam ti Nha Trang v di di,

m rng quy m hot ng Nh sch i Th Gii ti qun 5 trong qu III
nm 2006.
Kho st, tm kim a im v lp d n u t xy dng thm nh

sch mi ti Trung tm Thnh ph Lt, Vng Tu v Thnh ph H
Ch Minh.
u t ci to sa cha nh sch Nguyn Oanh, m rng din tch kinh

doanh nh sch Nguyn Thi Sn.
Lnh vc sn xut kinh doanh:

Ci to, m rng mt bng v b sung my mc thit b cho X
nghip In.
64
15.
Xy dng tng kho mi ca cng ty ti ng i Cung.
nh gi ca t chc t vn v k hoch li nhun v c tc

Nn kinh t nc ta ang trong qu trnh m ca, hi nhp mnh m vi
nn kinh t trong khu vc v th gii. Nh nc ang ngy cng m
rng cc mi quan h kinh t - vn ha vi cc nc, k kt nhiu hip
nh vi cc quc gia, cc t chc quc t do lm gia tng c hi
m rng th trng cho cc doanh nghip.
Cc chnh sch u i u t v tng bc hon chnh h thng php l

ca Nh nc lm gia tng cc hot ng u t trong v ngoi nc.
Tc pht trin ca ngnh Xut bn, In, Pht hnh sch trong nhng
nm qua kh v n nh, bnh qun 15-20% v s u sch, 1015% v trang in. Quyt nh s 40/2002/Q-BVHTT ngy 31/12/2002
ca B Vn ho Thng tin v vic ph duyt Quy hoch pht trin
ngnh Xut bn, In, Pht hnh sch n nm 2010 ra nhng
mc tiu v nh hng pht trin kh r rng iu cho thy tnh
kh quan ca cc doanh nghip hot ng trong lnh vc vn ho
phm nh PNC.
Cng ty Vn ho Phng Nam c nhng bc i ph hp vi chnh sch

Nh nc v xu hng pht trin ca th trng, th hin qua vic u t
m rng mng li phn phi xy dng cc nh sch ti cc thnh ph ln
trong c nc, ch trng n cng tc qun tr nhn s, tng cng cng
tc qung b thng hiu, lin kt xut bn, tin hc ho qun l, u t
mua sm my mc thit b nng cao nng lc sn xut, gim gi
thnh sn phm, nng cao nng lc cnh tranh, lin doanh xy dng
cc cm rp chiu phim ti cc thnh ph ln (cineflex), ...
K hoch doanh thu, li nhun, c tc do Cng ty Vn ho Phng Nam

xy dng t trn c s trin vng pht trin ca ngnh, nhu cu th
trng v nng lc cnh tranh ca Cng ty. Nu khng c nhng din
bin bt thng gy nh hng n hot ng ca doanh nghip th
k hoch m Cng ty ra trong 3 nm 2006-2008 c tnh kh thi
cao, m bo t l tr c tc hng nm.
65
Chng ti cng xin lu rng, kin nhn xt nu trn c a ra di gc

nh gi ca mt t chc t vn, da trn c s nhng thng tin c thu thp c chn lc v da trn l thuyt v ti chnh chng khon
m khng hm bo m gi tr chng khon cng nh tnh chc
chn ca cc s liu c d bo. Nhn xt ny ch mang tnh tham
kho vi nh u t khi t mnh ra quyt nh.
16.
Thng tin v nhng cam kt nhng cha thc hin ca Cng ty

Khng c
17. Nhng tranh chp php l lin quan ti Cng ty c th nh hng

n gi c phiu
Cng ty khng c tranh chp kin tng.
C phiu pht hnh

1. Loi c phn
: C phn ph thng
2. Mnh gi
: 10.000 ng
3. Tng s c phn d kin pht hnh : 1.000.000 c phn
2.
STT
1
2
Hnh thc phn phi d kin
Bn cho i tc chin lc
Phn phi cho c ng hin hu bng
thc hin quyn
Tng cng
S lng (cp)
500.000
500.000
1.000.000
T l (%)
50%
50%
100%
66
4.
Gi pht hnh d kin
C ng thc hin quyn: gi bn bng 70% gi th trng

- gi th trng l gi ng ca ca ngy giao dch lin k trc ngy giao
dch khng hng quyn mua c phiu mi pht hnh thm. Gi bn cho
c ng hin hu ti thiu bng 25.000 ng/c phn v ti a
khng vt qu 90% gin bn cho i tc chin lc.
i tc chin lc: gi bn ti thiu bng 90% gi th trng

ti thi im ng ca ca ngy c ca UBCKNN cp giy php pht
hnh.
5.
Phng thc phn phi
Bn cho cc i tc chin lc: Tng s lng d kin phn

phi theo hnh thc ny l 500.000 c phiu. Danh sch v s lng
phn phi cho cc i tc chin lc s do HQT Cng ty quyt nh
theo nguyn tc cho gi cnh tranh, nhng i tc cho gi cao hn s
c u tin chn bn trc. Trong trng hp nhiu i tc chin lc cho gi
bng nhau th s u tin cho nhng i tc hin ang l c ng ca
Cng ty.
Thng qua TTGDCK, Cng ty s pht hnh quyn mua cho

cc c ng hin ti vi t l thc hin quyn l 7 : 1 (tc l c mi c
phn hin hu th c s hu 01 quyn mua v c 07 quyn mua th
c mua 01 c phiu mi pht hnh thm).
S lng c phiu ca Cng ty ang lu hnh sau khi tin hnh phn
phi cho cc i tc chin lc l 3.492.000 ( tr 8.000 c phiu ngn
qu). Tng s lng c phiu d kin phn phi theo hnh thc ny l:
(3.492.000 : 7) x 1 = 498.857 c phiu.
6.
Thc hin bo lnh pht hnh:

Tn t chc bo lnh: Cng ty c phn chng khon Bo Vit.
Trch nhim: Bo lnh cho s c phn pht hnh thm ca PNC theo
hnh thc cam kt chc chn.
Thi gian thc hin .
Cng b bo ch:
Trong thi hn 02 ngy lm vic sau ngy nhn c giy php pht
hnh, t chc pht hnh s hon tt th tc ra Thng bo pht hnh
trn 01 t bo a phng v 01 t bo chuyn ngnh.
Bo a phng: Bo Si gn gii phng (01 s).

Bo chuyn ngnh: Bn tin Th trng Chng khon (03 s).
Phn phi cho i tc chin lc:
67
Vic phn phi c phiu cho cc i tc chin lc c bt u thc

hin ngay sau khi nhn c giy php. Thi gian cc i tc chin
lc ng k mua l 05 ngy lm vic k t ngy bt u. Hai ngy sau
khi kt thc thi gian ng k, HQT s xc nh chnh xc s lng c
phn cc i tc chin lc c mua. Nhng i tc chin lc c mua
c phn c thi gian 05 ngy np tin mua ti Cng ty k t ngy
c thng bo.
Tin hnh lm th tc nim yt b sung s lng c phn cho bn cho
cc i tc vi TTGDCK Tp.HCM: d kin l 10 ngy lm vic.
Thc hin cam kt bo lnh:
Thi gian thc hin ngha v bo lnh: Trong vng 10 ngy lm vic
sau khi kt thc thi hn cho bn ca bc phn phi cui cng theo phng n pht hnh, bn Bo lnh s thanh ton cho bn pht hnh y
tng s tin mua c phiu bo lnh pht hnh.
Xc nh Danh sch s hu cui cng:
Trong thi hn 02 ngy lm vic k t ngy s c phn cho bn cho
i tc chin lc c php giao dch, PNC s xc nh ngy lp Danh
sch s hu cui cng v gi Thng bo ngh TTGDCK TP.HCM phi
hp xc nh ngy giao dch khng hng quyn mua, lp v cung cp
Danh sch s hu cui cng. D kin thc hin xong trong vng 10 ngy
lm vic.
Phn b v thng bo quyn mua:
Trong thi hn 05 ngy lm vic k t ngy nhn c danh sch s hu
cui cng, t chc pht hnh s phi hp cng TTGDCK Tp.HCM phn b
v thng bo quyn u tin mua trc c phn n cc thnh vin lu k,
cc c ng cha lu k c phiu.
ng k thc hin quyn v np tin mua c phn:
Trn c s Danh sch phn b quyn u tin mua trc c phn do
TTGDCK TP. HCM cung cp, cc thnh vin lu k t chc cho cc c
ng ng k thc hin quyn v np tin mua c phiu mi pht
hnh; i vi trng hp c ng cha lu k th s ng k v np tin ti
t chc pht hnh.
Thi gian ng k thc hin quyn v np tin mua c phn trong
vng 10 ngy lm vic k t ngy nhn c Danh sch phn b quyn
u tin mua trc c phn.
68
Chuyn nhng quyn mua c phn:

Quyn mua c thc hin chuyn nhng trong vng 08 ngy lm vic
k t ngy thng bo Danh sch phn b quyn thng qua thnh vin
lu k.
Cc c ng cha lu k hoc vic chuyn nhng quyn mua cho cc c
ng cha lu k c thc hin ti t chc pht hnh.
Tng hp thc hin quyn:
Trong 02 ngy lm vic sau ngy ht hn ng k thc hin quyn, cc
thnh vin lu k lp v gi TTGDCK Tp.HCM bo co thc hin quyn.
Bo co kt qu pht hnh:
Trong vng 05 ngy lm vic sau khi kt thc vic pht hnh, t chc
pht hnh s lp bo co pht hnh gi UBCKNN v TTGDCK TP. HCM,
ng thi hon tt th tc ng k nim yt b sung chng khon pht
hnh thm cho c ng hin hu v phi hp cng TTGDCK TP. HCM gi
Bo co phn b chng khon pht hnh thm n cc thnh vin lu
k.
Trao tr Giy chng nhn s hu c phn:
Trong thi gian 10 ngy lm vic k t ngy kt thc thi gian phn
phi, t chc pht hnh hon tt th tc trao tr Giy chng nhn s
hu c phn cho cc c ng cha ng k lu k.
7.
ng k mua c phiu
Vic ng k mua c phiu pht hnh s thc hin theo 03 giai on:
Giai on 1: Cc i tc chin lc ng k mua.

Cc i tc chin lc ca Cng ty l nhng nh u t l t chc, c
tim lc ti chnh, l nhng khch hng, nh cung ng quan trng,
hay i tc c kh nng h tr, t vn cho Cng ty trong qun tr doanh
nghip, cam kt gn b lu di v li ch ca Cng ty.
S lng c phn mi i tc c mua s do Hi ng qun tr xc nh

trn c s tnh cht quan trng ca mi quan h v nhu cu ca cc
i tc. Danh sch i tc chin lc c mua c lp ring c xc nhn
ca HQT Cng ty.
i tc chin lc thc hin ng k mua v np tin ti Tr s Cng ty.

Giai on 2: Cc c ng hin ti ng k mua.
69
Quyn u tin mua trc c phn s c phn phi theo
Danh sch s hu cui cng v vic phn phi c phiu s c thc

hin theo Danh sch thc hin quyn do TTGDCK TP. HCM cung cp:
Mi c phn hin hu tng ng s c hng 01 quyn
mua v c 07 quyn mua s c mua 01 c phiu mi pht hnh thm.

Tuy nhin, s lng c phiu pht hnh thm m ngi s hu quyn c
mua s c lm trn n hng n v v khng vt s lng pht
hnh, ton b vic lm trn s c lm trn xung.
S c phn l v s c phn cha phn phi ht theo
hnh thc thc hin quyn s do Hi ng qun tr quyt nh bn

cho i tc chin lc.
V d:
Vo ngy cht Danh sch c ng nhn quyn mua, c ng Nguyn
Vn A hin ang s hu 1.950 c phn s c hng 1.950 quyn mua. Nu
c ng A thc hin quyn, s lng c phn c ng A c mua l
(1.950 :7) = 278,57 v c lm trn s l 278 c phn, s c phn l
l 0,57 c phn.
C ng Nguyn Vn B s hu 655 quyn mua. S lng c phn c ng B
c mua l (655:7) = 93,57 c phn v c lm trn l 93 c phn,
s c phn l l 0,57 c phn.
Bc 1- Thng bo quyn mua c phn.
PNC phi hp cng TTGDCK TP. HCM phn b v thng bo quyn u tin
mua trc c phn cho cc c ng thng qua thnh vin lu k.
Cc trng hp c ng cha lu k, PNC c trch nhim thng bo phn

b quyn trc tip n tng c ng.
Bc 2 - Thc hin quyn u tin mua trc cho c ng hin hu.
Cc c ng thuc Danh sch s hu cui cng s ng k thc hin

quyn mua c phn mi pht hnh theo t l c mua quy nh.
Cc c ng m ti khon v lu k c phiu thnh vin lu k no s
ng k thc hin quyn ti cc thnh vin lu k . C ng cha thc
hin lu k th ng k thc hin quyn ti PNC.
70
Khi ng k thc hin quyn mua c phn pht hnh thm, c ng

s np tin mua theo mc gi quy nh ti thnh vin lu k ni m ti
khon. Thnh vin lu k s chuyn ton b tin mua vo ti khon Tin
gi ng k mua chng khon ca TTGDCK TP. HCM ti Ngn hng ch
nh thanh ton. Thi gian ng k thc hin quyn v np tin mua
c phn trong vng 10 ngy lm vic k t ngy TTGDCK TP. HCM
phn b quyn mua n cc thnh vin lu k. Sau thi hn quy nh,
cc quyn mua cha ng k thc hin ng nhin ht hiu lc.
Cc thnh vin lu k lp bo co thc hin quyn chm nht trong 02

ngy lm vic sau ngy ht hn ng k thc hin quyn v gi bo
co thc hin quyn cho TTGDCK TP. HCM. TTGDCK TP. HCM tng hp
lp bo co phn phi c phn v cc thnh vin lu k ni khch hng
m ti khon gi Thng bo phn b chng khon cho khch hng.
Trong thi hn 10 ngy lm vic thc hin quyn, c ng s hu

quyn mua c php
chuyn nhng quyn nu c yu cu, vic
chuyn nhng quyn kt thc trc 02 ngy lm vic so vi hn cui ng

k thc hin quyn. C ng t tm i tc, trc tip tha thun vic
chuyn nhng v c thc hin ti thnh vin lu k vi th tc c th nh
sau:
Vic ng k chuyn nhng quyn mua chng khon c thc hin ti

Thnh vin lu k ca bn chuyn nhng quyn.
Thnh vin lu k bn chuyn nhng kim tra vic s hu quyn ca ngi

chuyn nhng quyn v xc nhn vic chuyn nhng quyn mua chng
khon.
Trng hp bn chuyn nhng v bn nhn chuyn nhng thuc cng mt
thnh vin lu k: Thnh vin lu k xc nhn vic chuyn nhng quyn
mua chng khon cho cc bn lin quan v gi thng bo Xc nhn
quyn mua chng khon cho bn nhn chuyn nhng thc hin vic
ng k, np tin mua chng khon mi pht hnh thm.
Trng hp bn chuyn nhng v bn nhn chuyn nhng khc thnh vin
lu k: Thnh vin lu k bn chuyn nhng lp v gi TTGDCK Tp.HCM yu
cu chuyn nhng quyn mua chng khon. Sau khi TTGDCK Tp.HCM
xc nhn vic chuyn nhng (trong vng 1 ngy lm vic) v gi cho
cc thnh vin lu k c lin quan, cn c vo thng bo ca TTGDCK
Tp.HCM, thnh vin lu k bn nhn chuyn nhng gi Xc nhn quyn
mua chng khon cho c ng nhn chuyn nhng thc hin vic
ng k, np tin mua chng khon mi pht hnh thm.
71
Cc c ng cha lu k hoc vic chuyn nhng quyn mua sang cho

cc c ng cha lu k c thc hin ti t chc pht hnh.
Bc 3: Kt thc thi hn thc hin quyn.
Kt thc thi gian ng k thc hin quyn u tin mua trc c phn,
thnh vin lu k lp Bo co tnh hnh thc hin quyn mua chng
khon ti thnh vin lu k v Danh sch c ng thc hin quyn (mua
chng khon pht hnh thm) sau 01 ngy lm vic k t ngy kt thc
thi hn thc hin quyn.
ng thi thnh vin lu k chuyn ngay tin thanh ton mua chng
khon ca ngi u t vo ti khon tin gi ng k mua chng khon
ca TTGDCK Tp.HCM ti ngn hng ch nh TTGDCK Tp.HCM
chuyn cho PNC.
Bc 4: Phn phi chng khon
Vo ngy pht hnh, TTGDCK Tp.HCM gi Bo co phn b chng khon

pht hnh thm n cc thnh vin lu k.
Thnh vin lu k hch ton s chng khon pht hnh thm vo ti khon
lu k chng khon cha nim yt. Khi c phiu c thng bo chnh thc
nim yt, thnh vin lu k s t ng chuyn khon t chng khon cha
nim yt sang chng khon nim yt trn ti khon lu k ca ngi u
t.
i vi c ng cha lu k th c phiu c phn phi trc tip ti tr
s t chc pht hnh.
Giai on 3: Thc hin cam kt bo lnh pht hnh

-
Trong vng ti a 10 ngy lm vic k t ngy kt thc

cho bn cho i tc chin lc, t chc bo lnh pht hnh l Cng ty
c phn chng khon Bo Vit s thc hin mua ton b s c phn
pht hnh thm cn li theo hnh thc ny nh cam kt ti Hp ng bo
lnh pht hnh c k gia Cng ty C phn Chng khon Bo Vit v
Trong vng ti a 10 ngy lm vic k t ngy kt thc

thc hin quyn cho cc c ng hin hu, t chc bo lnh pht
hnh l Cng ty c phn chng khon Bo Vit s thc hin mua ton
b s c phn pht hnh thm cn li theo hnh thc ny nh cam kt
ti Hp ng bo lnh pht hnh c k gia Cng ty C phn Chng
khon Bo Vit v Cng ty C phn Vn ho Phng Nam.
8.
Phng thc thc hin quyn mua trc c phiu pht hnh
iu kin thc hin quyn:

72
Ngi s hu quyn mua do l c ng ca Cng ty, c

tn trong Danh sch s hu cui cng, c s hu 01 c phiu s c tng ng 01 quyn mua.
Ngi s hu quyn mua do mua li, c cho, tha k

quyn mua ca c ng c tn trong Danh sch s hu cui cng v
thc hin th tc chuyn nhng s hu quyn mua theo quy nh.
Thi gian thc hin quyn:

-
Thi gian thc hin quyn l 10 ngy lm vic k t ngy TTGDCK

TP.HCM phn b quyn mua n cc thnh vin lu k.
Thi gian chuyn nhng quyn l 08 ngy lm vic k t ngy TTGDCK

TP.HCM phn b quyn mua n cc thnh vin lu k.
T l thc hin quyn:

C ng hin hu s hu 07 quyn, c mua thm 01 c phiu pht
hnh thm v s lng c phiu mua phi chn n hng n v.
Cc iu khon c lin quan:
-
Ngi s hu quyn mua c quyn t chi mua ton b

hoc mt phn s lng c phiu pht hnh theo quyn mua trong thi
gian thc hin quyn.
Kt thc thi gian thc hin quyn, nu quyn mua

khng c thc hin, tt c cc quyn li lin quan n quyn mua s
ng nhin chm dt v t chc pht hnh khng phi thanh ton cho
ngi s hu quyn bt c mt khon ph no.
Ngi s hu quyn mua c bn, cho, tng ton b hoc

mt phn s lng quyn mua nm gi trong thi hn c hiu lc, nhng
phi thc hin th tc chuyn nhng cho ngi nhn chuyn nhng theo
quy nh v chuyn nhng quyn.
Trong trng hp b mt hoc tht lc giy Thng bo s

hu quyn mua, ngi s hu quyn mua cng c th thc hin quyn
ca mnh ti ni m ti khon lu k hoc ti Tr s PNC (trong trng
hp cha lu k c phiu). Tuy nhin ngi thc hin quyn phi in vo
giy bo mt trong c cam kt chu mi trch nhim c lin quan
v vic thc hin quyn ca mnh.
9.
Gii hn v t l nm gi i vi ngi nc ngoi
73
iu l t chc v hot ng ca Cng ty khng gii hn quyn s hu

c phiu ca Cng ty i vi ngi nc ngoi.
C phiu PNC ang c nim yt ti Trung tm Giao dch Chng

khon, do t l nm gi ca ngi nc ngoi tun theo quy nh ti
Quyt nh s 238/2005/Q-TTg ngy 29/9/2005 ca Th tng Chnh
ph v t l tham gia ca bn nc ngoi vo Th trng Chng khon
Vit Nam, trong qui nh t chc, c nhn nc ngoi mua, bn c
phiu trn Th trng Chng khon Vit Nam ch c nm gi ti a
49% tng s c phiu nim yt ca t chc pht hnh.
10.
Cc loi thu c lin quan
Thu sut thu thu nhp doanh nghip: 28%
Thu sut thu gi tr gia tng p dng cho Cng ty t 5% n 10% ty

theo tng ngnh hng.
11.
Ngn hng m ti khon nhn phong to tin mua c
phiu
Ngn hng u t v pht trin Vit Nam (BIDV)- Chi nhnh Tn to, Chi
nhnh Qun 11.
a ch: 98-100 T Uyn, Phng 4, Q.11, TPHCM.
S in thoi:
S hiu ti khon:
(08) 9557957
Fax: (08) 9557956.
311.10.00.0041023.
Mc ch pht hnh
3.
1) Pht hnh c phiu huy ng vn u t m thm cc nh

sch mi; B sung my mc thit b - nng cp cng ngh cho
X nghip In; Xy mi tng kho ca Cng ty.
2) K hoch u t chi tit : xem mc 14.2.trang 38 Bn co bch ny.
3) Phng n kh thi cc d n u t : xem Ph lc V Bn co bch ny.
4.
K hoch s dng s tin thu c t t pht

hnh
D kin Cng ty s thu c t t pht hnh s tin nh sau:
ST
T
Hnh thc phn phi
S lng (cp)
S tin thu v
Phn phi cho c ng hin hu bng

thc hin quyn.
500.000
12.500.000.
000
Bn cho i tc chin lc
500.000
17.500.000.
000
74
Tng cng
1.000.000 30.000.000
.000
75
Cng ty Vn ho Phng Nam s s dng ton b s tin d kin thu v

t t pht hnh d kin l khong 30 t ng u t vo cc d n
trong nm 2006 c thng qua ti Ngh quyt i hi ng c ng
ln VII ngy 18/03/2006 v ti cu trc c cu ti chnh ca Cng ty.
Cc i tc lin quan n t pht hnh.
5.
1.
2.
T chc pht hnh.

Cng ty C Phn Vn ha Phng nam
a ch:
940 ng 3/2, Phng 15, Qun 11, TP. H Ch Minh.
in thoi:
(84-8) 8663447
Fax: (84-8) 8663449.
T chc kim ton
Cng ty Kim Ton v Dich V Tin Hc (kim ton BCTC nm 2004)

-
a ch:
Ch Minh.
142 Nguyn Th Minh Khai, qun 3, thnh ph H
in thoi:
(84-8) 930 5163
Fax: (84-8) 930 4281
Cng ty c phn Kim Ton v T vn (kim ton BCTC nm 2005)

-
a ch:
Minh.
229 ng Khi, qun 1, thnh ph H Ch
in thoi:
2300
(84-8) 827 2295
3.
Fax: (84-8)
827
T chc t vn v bo lnh pht hnh
Cng ty C Phn Chng Khon Bo Vit

-
a ch
94 B Triu, Hon Kim, H Ni.
in thoi
:
(84-04) 943 3012
(84-04) 943 3016
Chi nhnh
Qun 1, Tp.H Ch Minh.
- in thoi :
Fax:
S 11 Nguyn Cng Tr,
(84-8) 821 8565
Fax:
(84-8) 821 8566

-
Giy php thnh lp s 4060 GP/TL do UBND TP. H Ni cp ngy

01/10/1999.
Giy php hot ng kinh doanh chng khon s 01/GPHKD do U ban

Chng khon Nh nc cp ngy 26/11/1999.
Cng ty C Phn Chng Khon Bo Vit nhn bo lnh pht hnh chng
khon ra cng chng cho Cng ty C Phn Vn ha Phng nam theo
hnh thc cam kt chc chn. Nhng ni dung c th sau :
Tn chng khon:
C phiu Cng ty C phn Vn
ho Phng Nam.
76
Loi chng khon:
C phiu ph thng
Mnh gi:
Tng s chng khon pht hnh: 1.000.000 c phiu (mt triu
10.000 ng/c phiu
c phiu)
-
Mc gi mua bo lnh: Bng 90% gi th trng ti ngy c cp Giy

php pht hnh i vi s c phn bn cho cc i tc chin lc v
bng 80% gi th trng ti ngy giao dch lin trc ngy giao dch
khng hng quyn mua c phiu pht hnh thm i vi s c phn
bn cho c ng hin hu.
Phng thc bo lnh: Mua ton b s c phiu pht hnh theo hnh
thc pht hnh cho i tc chin lc v c ng hin hu cn li cha
c phn phi ht sau khi kt thc thi hn cho bn theo quy nh
ca php lut.
Thi gian thc hin ngha v bo lnh: Trong vng 10 ngy lm vic
sau khi kt thc thi hn thu tin theo kt qu u gi, Cng ty C
Phn Chng Khon Bo Vit s thanh ton cho Cng ty C Phn Vn ha
Phng Nam y tng s tin mua c phiu bo lnh pht hnh.
6.
Cc nhn t ri ro
1.
Ri ro th trng
Pht hnh thm c phiu l hnh thc huy ng vn ngy cng c
nhiu Cng ty la chn thc hin. y l hnh thc pht hnh m u
th ca cc Cng ty c hot ng lnh mnh v hiu qu th hin r
trong vic ng k tham gia mua c phiu pht hnh ca cng chng.
Tuy nhin, th trng Chng khon hin nay vn cn chu nh hng ca
nhiu yu t khng thuc v phm tr hot ng kinh doanh ca cc
Cng ty nh yu t tm l ca nh u t, ng thi mua bn ca nh
u t nc ngoi, cc thay i trong chnh sch qun l ca C quan
ch qun, do gi chng khon trn th trng - trong c c phiu
PNC - c kh nng xy ra nhiu bin ng kh d on. Nu la chn
thi im khng thch hp pht hnh thm th c th xy ra trng
hp din bin trn th trng s tc ng bt li n t pht hnh trn
c phng din gi v khi lng pht hnh.
2.
Ri ro pht hnh
77
t pht hnh s b coi l khng thnh cng v phi hu b trong trng

hp s lng c phiu thc t bn c ch t di 80% lng c phiu c
php pht hnh.
m bo cho t pht hnh c thnh cng PNC hp tc vi mt
t chc ti chnh c uy tn bo lnh pht hnh di hnh thc cam
kt chc chn, v vy ri ro pht hnh ca t pht hnh ny l rt
nh v ch xy ra trong nhng trng hp bt kh khng.
3.
Ri ro kinh t
-
Tc tng trng kinh t v thu nhp bnh qun u ngi c nh hng n nhu cu tiu dng cc sn phm vn ha nh sch bo, phim
nh, bng - a, Nu nn kinh t tng trng chm hay b suy thoi
th khuynh hng tiu dng ca cc tng lp dn c s ch yu nhm tha
mn nhng nhu cu c bn v thu hp cc nhu cu vn ha tinh thn,
gii tr, du lch,... Khi doanh thu, li nhun ca nhng doanh
nghip trong ngnh vn ha nh Phng Nam s gim, nh hng n gi
c phiu ca Cng ty.
Nhng nm tr li y, Vit Nam c tc tng trng kh cao v n

nh: nm 2000 t 6,7%; nm 2001 t 6,8%; nm 2002 t 7,1% v
nm 2003 l 7,23%, nm 2004 t 7,8%, nm 2005 t 8,4%. D bo
trong nm 2006 - 2007, tc tng trng GDP vn t trn 8%.
Thu nhp bnh qun u ngi ca ngi dn - nht l ngi dn sng

ti cc thnh ph ln, khu th t, thuc tng lp c mc thu nhp t
trung bnh tr ln trong x hi (thuc nhm khch hng mc tiu ca
PNC) c mc tng trng kh v c xu hng ngy cng cao.
Vi s tng trng lc quan ca nn kinh t v thu nhp ca ngi dn s
c nhng nh hng tt n s pht trin ca ngnh sn xut kinh
doanh cc sn phm vn ho v hot ng SX - KD ca Cng ty Vn ha
Phng Nam.
4.
Ri ro php lut.
L doanh nghip Nh nc chuyn sang hot ng theo hnh thc Cng
ty c phn, hot ng ca Cng ty Vn ha Phng Nam chu nh hng
ca cc vn bn php lut v c phn ha, chng khon v th trng
chng khon.
78
Lut v cc vn bn di lut trong lnh vc ny ang trong qu trnh

hon thin, s thay i v mt chnh sch lun c th xy ra v khi
t nhiu s nh hng n hot ng qun tr, kinh doanh ca
doanh nghip.
Ngoi ra khung php l iu chnh hot ng sn xut kinh doanh vt
phm vn ha vn cn nhiu bt cp, nn kh nng chnh sch ca Nh
nc thay i trong lnh ny hon ton c th xy ra v khi s nh
hng n gi c phiu ca Cng ty.
-
Vit Nam v ang trong tin trnh gia nhp AFTA, WTO, Hip
nh thng mi Vit M..., Chnh ph Vit Nam s phi d b hng ro
thu quan, u ny s gy khng t kh khn cho cc doanh nghip
hin ang nhn s bo h ca Nh nc.
i vi lnh vc SX - KD cc sn phm vn ho, trong thi gian ti vi vic
d b hng ro thu quan cc mt hng vn phng phm c gi thnh
thp ca cc nc ln cn nh Trung Quc, Thi Lan....s b vo Vit
Nam v khi th trng trong nc s c s cnh tranh khc lit hn.
5.
Ri ro ti chnh .
Theo bo co ti chnh c kim ton, tnh n ngy 31/12/2005
s d khon phi tr ngi bn l trn 60 t ng, chim t trng kh ln
trong c cu ti sn ca Cng ty.
c im c tnh c th trong ngnh SX - KD cc sn phm vn ha
l cc cc nh cung ng thng cp tn dng thng qua hnh thc bn
tr chm hay k gi hng ha cho Cng ty vi khi lng ln, thi gian kh
di, Tuy nhin, nu vic chi tr cc cc khon tn dng ny khng
hp l s dn n s chnh lch trong thi hn thanh ton gy nh hng n hot ng kinh doanh ca Cng ty.
Tuy nhin, trong nhng nm qua vic chi tr n cho cc nh cung ng

v tr n ngn hn Ngn hng c Cng ty thc hin tt, cc k hoch
u t c trin khai hp l nn hn ch ti a ri ro v ti chnh.
6.
Ri ro qun l
79
Hin nay Cng ty ang c tc tng trng kh nhanh v doanh thu

v phm vi hot ng, nu tc ny c tip tc duy tr trong thi
gian ti th rt c th c cu qun l hin nay khng thch ng kp.
Mt khc, vic iu chnh c cu qun l kh c th hon thnh mt
cch nahnh chng nn c th nh hng n kt qu kinh doanh ca
Cng ty.
Cng ty ang trin khai xy dng chng trnh phn mm Qun l

doanh nghip ng dng tin hc vo qun l cc hot ng sn xut
kinh doanh nhm tinh gim nh bin nhn s, hp l ho cc hot
ng, phc v tt cho cng vic qun l v p ng nhu cu pht
trin ca Cng ty.
7.
Ri ro bn quyn
Hin nay, vn nn n cp bn quyn, tnh trng sao chp, s dng tri
php trong sn xut, kinh doanh bng - a v cc n phm pht hnh
cha c ngn chn mt cch hu hiu. Nu tnh trng ny tip tc
xy ra i vi cc sn phm ca Cng ty Phng Nam (c bn quyn
xut bn, pht hnh) s gy nh hng khng nh n kt qu hot
ng kinh doanh ca Cng ty v tim nng th trng ca Cng ty s b
khai thc s dng tri php. iu ny nh hng khng tt n doanh
thu v li nhun ca Cng ty.
Hn na, khi Vit Nam gia nhp cc t chc kinh t quc t (AFTA,
WTO, ...) th vic cnh tranh mua tc quyn s din ra gay gt
hn, do c s tham gia ca cc Cng ty nc ngoi vo th trng Vit
Nam. Nn sao chp, s dng tri php trn din ra i vi cc sn phm
ca Cng ty s lm gim kh nng cnh tranh ca Cng ty trong vic
mua tc quyn cc vn ho phm trong v ngoi nc.
8.
Ri ro khc
Ho hon: hu ht cc sn phm ca Cng ty u l cc vt liu d
chy cho nn nguy c ho hon lun lun tim n. Nu Cng ty khng
tun th nghim cc quy nh v phng chy cha chy th c th
gy ra nhng thit hi nghim trng v ti sn v kt qu hot ng
sn xut kinh doanh ca Cng ty.
80
Cc ri ro khc nh thin tai, ... do thin nhin gy ra l nhng ri ro bt

kh khng, nu xy ra s gy thit hi i vi ti sn, con ngi v tnh
hnh hot ng chung ca Cng ty. Tuy nhin, hin nay Cng ty
thc hin vic mua bo him cho tan b ti sn, vt t, hng ha.
7.
1.
2.
3.
4.
5.
Ph lc:
Ph lc I iu l Cng ty.
Ph lc Ii Bo co kim ton nm 2004, 2005.
Ph lc III
Danh mc Ti sn c nh thi im 31/12/2005.
Ph lc V Phng n kh thi cc D n u t.
Ph lc VI
Giy chng nhn ng k nhn hiu hng ho.
81
ch k CH TCH hi ng qun tr, TNG GIM

C, TRNG ban kim sot, K TON TRNG
k ton trng
tRNG BkS
Ch tch hqt kim

Tng Gim c
L Vit Hng
V Vit Ha
Phan Th L
i din T chc t vn v bo lnh pht hnh

Cng ty C phn Chng khon Bo Vit
Gim c
Nguyn Quang Vinh
82

Ban Cao Bach 2006 AS

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Bn co bch

1. Cc khi nim v t vit tt...................................................1

a ch: 160/7 - 160/13 i Cung, Qun 11, TpHCM....................................11

6.1.2. Bng tng hp mt s ch tiu tI chnh ch yu:.............................20

Cng ty khng c n qu hn. .......................................................................44

2.C phiu pht hnh..............................................................66

3. Tng s c phn d kin pht hnh : 1.000.000 c phn.....................66

3.Mc ch pht hnh.............................................................74

6.Cc nhn t ri ro.................................................................77

Nhng ngi chu trch nhim chnh

T chc pht hnh

Chc v: Ch tch Hi ng Qun tr

kim Tng Gim c

Chc v: Gim c ti chnh kim K

i din theo php lut: ng Nguyn Quang Vinh

Gim c - Cng ty C phn Chng khon Bo

Bn co bch ny l mt phn ca h s xin php pht hnh do Cng

Cng ty C phn Vn ho Phng Nam.

T chc pht hnh:

Cng ty C phn Vn ho Phng Nam.

Tn vit tt ca Cng ty C phn Vn ho Ph-

C phiu ca Cng ty C phn Vn ho Ph-

Nghin cu - pht trin.

Qun tr nhn s - hnh chnh

tnh hnh v c im ca t chc pht hnh.

Lch s hnh thnh

Ngy 22/02/1982, U ban Nhn dn Qun 11 c quyt nh s

Ngy 10/07/1989, U ban Nhn dn Thnh ph H Ch Minh ra

Cui nm 1990, Cng ty thnh lp X nghip in Phng Nam.

Ngy 10/02/1992, Cng ty thnh lp Hng phim Phng Nam.

Ngy 12/04/1993, Ch tch U ban Nhn dn Thnh ph H Ch

n nm 1999, Cng ty Vn ha Tng hp Qun 11 c c phn ha

Thng 3 nm 2004 Cng ty pht hnh c phiu huy ng thm 5 t

Thng 8 nm 2005, Cng ty pht hnh thm 1.000.000 c phiu huy

1.2. Gii thiu v Cng ty

Cng ty C phn Vn ha Phng Nam

Phuong Nam Cultural Joint Stock Corporation

Biu tng ca Cng ty:

940 ng 3/2, Phng 15, Qun 11, Tp. H Ch

(84-8) 8663447 - 8663448

Giy php thnh lp:

05/08/1999 ca UBND Thnh ph H Ch Minh

S 4103002356 do S K hoch v u t Thnh

Ngnh ngh kinh doanh:

Kinh doanh siu th, hng tiu dng, sch bo tp ch vn ha phm,

Kinh doanh cc dch v thuc ngnh vn ha thng tin: nhip nh,

Ti khon: 311-10-00-001071-3 ti Ngn hng u t v Pht trin,

Vn phng Cng ty: Ni t tr s chnh ca Cng ty, c vn

in thoi: (84-8) 8663447 - 8663448.

940 ng 3/2, Phng 15, Qun 11, Tp. H Ch Minh.

H thng cc Chi nhnh:

Cng ty c 06 Chi nhnh, l nhng

n v thc hin kinh doanh hch ton bo s, ng u l Gim

Pht trin v qun l cc ca hng bn l, mng li nh

Bn hng trc tip cho cc khch hng t chc nh: th

Cung ng hng ho cho khch hng.

Qun l cng n, thu tin bn hng pht sinh ti chi

Thc hin cac dch vu hu mi: chm sc v gii quyt

Cc nh sch c quy m ln ca Cng ty vn ho phng

131 Trn Hng

X nghip In l n v sn xut - kinh doanh cc sn phm trn

Khai thc th trng, tm kim khch hng gia cng cc

Sn xut - gia cng cc loi n phm theo n t