SUMIT CHUGH

: 09971866000 : sumit.chugh@hotmail.com : EA-387, First Floor, Maya Enclave, New Delhi-110064

JOB OBJECTIVE Seeking assignments in Channel Sales/ Dealer Development / Client Relationship Management in Banking / Financial Services / Consultancy Sector, preferably in Delhi/NCR/ Mumbai SUMMARY A dynamic professional with nearly 7 years of experience in formulating & implementing competitive marketing strategies to increase awareness and enhance business growth Deftness in establishing a reliable and cost effective channel network, thereby enhancing market reach and penetration for business excellence Proficient in forecasting monthly/annual sales targets and executing them in a given time frame, thereby enhancing existing clientele Adroit in identifying & networking with reliable channel partners resulting in deeper market penetration and reach An impressive communicator with honed team building, negotiation, presentation, convincing and analytical skills

CORE COMPETENCIES Profitability Management Channel Sales/ Dealer Development Online Sales & Marketing

Competitive Analysis Asset Recovery & Management Client Relationship Management

Revenue Enhancement Customer Retention Team Management

ORGANIZATIONAL EXPERIENCE Since Oct10: OneConnect Solutions as Partner Key Result Areas Exploring business potential, opportunities & clientele to secure profitable business volumes Forecasting sales targets, driving sales initiatives to achieve business goals and manage the Sales Team to achieve them Devising the strategies for performing various lead generation activities. Formulating strategies & reaching out to the unexplored market segments through Developing relations with key decision makers in target organizations for business development Providing necessary training to the Sales Teams regarding product presentation & customer handling Highlights Essayed a stellar role in: o Conceptualizing plans, deriving business volumes, managing cash flow, handling human capital-recruitment, imparting training and executing the retention/ separation process o Identifying opportunities for expanding the product portfolio and choosing the right products on the basis of feasible capabilities o Conceptualizing and managing different models of business Outbound/Inbound Sales, Internet Sales, Alternate Modes- E-mailers & SMS o Dealing with vendors for Website Designing, SEO, E-Mailers, SMS Campaigns, Data Management, etc. Deftly liaised with different Financial Institutions like HDFC Bank, ICICI Bank, Standard Chartered, Axis Bank, Barclays, Bajaj Fiserv, Fullerton India, etc. Holds the merit of launching Wealth Management Product & acquiring 50 clients in first 2 months of operations Demonstrated excellence in engaging in different promotional activities for lead generation like: o Working on Search Engines (like Google, Bing, Yahoo) by bidding on critical keywords o Handling SEO through a Third Party Agency o Dealing with Visual Adds Google Affiliated Sites like YouTube, webduniya, way2sms, IFSC Code, emicalculator.net, mymoneyinfo.com, asklaila.com,naukri.com, rupeetimes.com, apnapaisa.com, ibibo.com, deal4loans.com, askguru.com, moneycontrol.com, indiaguru.net Instrumental in contributing towards profitability as Channel Partner by: o Positioning the company as the First Channel PAN India to deliver INR 100 lakh of volumes for Personal Loans o Attaining highest disbursals in new channel PPC o Attaining 1st rank in PAN India PPC Contest held for a period of 6 months in Fullerton India & Won INR 2 lakh of reward points Jun'10-Oct10: Citibank as Sales Manager S&D (Sales & Distribution)

Highlights Led a team of 11 UBs (Universal Bankers) including Assistant Manager / Senior Executive / Relationship Officers for products like Credit Card, Personal Loans, Mortgages-HL & LAP, Vanilla / Premium Accounts

Presented employees with various products through single one point contact Acquired new corporates and organized 2/3 days corporate desks Strategically planned corporate activities to maintain the benchmark of 70% employee strength in sourcing and balance 30% engaged in initiating new tie-ups Pivotal in creating awareness and sourcing business by organizing & managing various outdoor activities in Premium Malls, Social Clubs, HNI Societies/Townships on weekend & special occasions Headed Third Party Resources/Event Management to direct the footfall to Citibank Kiosks Monitored UBs performance and measured their effectiveness on various parameters like number of corporate tie-ups in pipeline, corporate potentials-employee count, sourced numbers/volumes Mentored & motivated the team by helping UBs earn incentive through a right mix of various products Recognized for delivering highest volumes in cards in Delhi / NCR region in a short span. Recorded highest productivity vis-a-vis headcount Regularly tracked tracking MIS for UBs which was ultimately replicated in S & D structure Fullerton India Credit Company Limited as Branch Manager Retail Assets

Aug'07-Jun10:

Highlights Efficiently led sales of multiple products including Personal Loans, HL/LAP and Two Wheeler with maximum focus on unsecured business Headed biggest branch of FICCL with book size of over 18 cr. Led Two-Wheeler Business through Dealer tie-ups with Hero Honda, Honda and TVS Successfully managed branch portfolio & ensured quality underwriting Pivotal in managing P&L of the branch & maximized profits while minimizing losses Augmented the branch revenue (NCR-Net Customer Revenue) through better IRRs & higher fee income Deftly analyzed the portfolio to ensure that the Net Interest Income was maintained, bounce rates were controlled and flows were reduced Administered fee products like GI and LI Spearhead 2 outbound call centers & reported to National Outbound Sales Head Credited for establishing CCs, making them functional and running them successfully Supervised one of the biggest branch of FICCL, Gurgaon Recorded highest sales targets & delivered best performance on collections front Significantly contributed in positioning the branch amongst the top 5 branches, PAN India for PL volumes Meticulously managed delinquency for the branch for nearly 1 year when the branch was in rehabilitation mode Jun06-Aug07: ICICI Bank as Sales Manager, Personal Loans, Alternate Channels Highlights Efficiently managed Bank Branches Channel & Database (Tele-sales) Model of souring business with a reporting to RSM, North Credited for recruiting & training DST Employees to enable quality business sourcing Acknowledged for maintaining DST and its costing encompassing salaries and infrastructure bills Ensured higher business volume by aligning other support functions Delivered best customer services by introducing processes which helped in minimizing TAT and provided the entire system the bandwidth to increase volumes Recorded the highest annual figures of Rs. 80 crore (approx.) in Personal Loan which was the highest for the new comer in entire PL Team (PAN verticals), Delhi Recipient of an award from Group Business Head for achieving highest penetration in Credit Cards Accredited with an award of Trendsetter-Service Star for controlling & reducing the customer escalations EDUCATION 2006 2006 2006 2004

PGDBM (MBA) (Marketing & Finance) from FORE School of Management PGDFA (Financial Planning) from Indian Institute of Banking & Finance AMFI-MF Advisors (Mutual Funds) from NSE-NCFM BIT (IT) from L.N. Hindu College, Rohtak

ACCOLADES Served as a Member Student Council (Nexus Team) at FORE School of Management Organized numerous events like Genesis 2004/ 2005, HR Conclave 2005 & FORE Alumni Meet 2005 Awarded Certificate of Merit for being among top 0.1% by CBSE in both 1998 and 2000 PERSONAL DETAILS Date of Birth: Linguistic Abilities:
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27 September, 1982 English and Hindi