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contents
company as a distributor product detail branding logistic events/partners marketing timeline global expansion the syrup social .... 6 .... 9 .... 11 .... 12 .... 14 .... 16 .... 18 .... 20 .... 22 .... 25 .... 26
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We take this opportunity to join you all in extending a warm welcome to our valued distributors, business partners and individuals who have shown interest in our brand and its global expansion. Since our introduction in 2010 being a relatively new brand, Wild Cat has continued to innovate the ever expanding energy drinks sector and is proudly available in over 600 stockists within 7 countries worldwide. We are driven by a desire to ensure customers purchase our product in preference to other energy drinks on the market, primarily focusing on keeping our customers and consumers satisfied at all times. With a mission to deliver an outstanding product and service with an everlasting sense of improvement. We commit to work fairly with our customers and business partners enhancing a cooperation which will help both parties to grow and establish a market share in years to come. In order to create brand awareness we are continuously learning, improving our marketing strategy and expanding our distribution network through intensifying our research and developing our regional portfolio. While our roots are fairly fertile we have already changed our style of working by aligning Wild Cat to the leading brands in the energy drinks industry. As promised, we have continued to enhance Wild Cat and this year we have completed the process of launching our ingredient as Suitable for Vegetarians. With this addition we are proud and confident to say that no energy drinks product comes close in terms of functionality, quality and branding. Our prime motivation is to produce a drink that enhances performance through improved concentration and self confidence. Keeping all in mind we look forward to your support and cooperation, and wish the industry a great and prosperous future.

company
In the past 2 years alone we have met and even exceeded our own expectations! We have developed an innovative foundational framework upon which most of our logistics are based. We have a highly creative team including professional technicians and designers with the experience to promote Wild Cat internationally. Based upon our powerful and functional team our brand support includes necessary features such as: Responsive design support, creating adverts according to individual regions. Customised website, activation, design and handover. Social media support, design, activation Facebook, Twitter, Instagram.
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Health / Commerce / ISO approvals. All worldwide deliveries via leading shipping lines... and much much more!

our head offices are located in leicester, the heart of england.

We work in the nations leading environmental city within sights of beautiful forestry and fields. From here our innovation and technical expertise bond to produce leading distributional channels, and it is here where we provide the highly-effective technical support and exceptional customer satisfaction our clients have grown accustomed to.

as a distributor
Wild Cat continuously seeks to provide a positive distributional experience. To that extent, we have decided this year not to charge for shipping costs. In every country we supply we provide regional website and social media campaigns that we initiate and handover to help ensure positive marketing impression and awareness. We even go a step further and provide merchandise to give away, what we call QuickStart penetration package. With these, you can truly get an immediate kickstart to brand awareness within your region. As a member of the Wild Cat family of customers, you can be sure that our team will treat any support desk calls quickly and effectively. We place great importance on the technical side of our business, but we are not just back-room techies!

we are proud to be a first - rate client service organisation!

As a distributor, youre entitled to our first-rate customer support either through our email support forum or the help-desk. All Wild Cat Distributors are kept informed on the latest events, trends and announcements relating to Wild Cat Innovations, through our ongoing twitter sites, news feeds and press releases, published on the website. If you havent yet taken up distribution of our brand experience, dont delay! We are ready for you and your region too!

the highest quality composition of ingredients has been formulated to deliver a powerful energy boost and increased levels of concentration.

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product details
WILD CAT INFLUENCE
Improved memory and psychophysical capacity Better concentration Easier metabolism Reduced tiredness Sound state of mind

INGREDIENTS
Carbonated water Ammonia caramel Inositol Caffeine Taurine (chemically synthesised) Niacin Aroma, citric acid, sodium citrate (acidity regulators) Riboflavin (colouring) B6, B12 (vitamins) Pantothenic acid Sugar
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branding
Our refreshing smooth taste, eloquently designed can and growing demand for Wild Cat is spear-heading our brand recognition in the market place, positioning Wild Cat as the energy drink of the next decade. Most energy drink brands have been designed with colours such as red/ blue/silver aiming towards the male population making the brand identities very masculine.

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The use of Red, Black and Silver allows the opportunity for differentiation:

the red side of the spectrum is an obvious choice for active or dangerous metaphors.
Black focuses on the sleekness and modesty levels of human nature. Whereas, the Silver side brings loyalty and sparkle to ones mind.

Be it at college, at work, during leisure or in sports, at a certain age we tend to operate at a fast paced lifestyle, hence living in the kingdom of the concrete jungle. Our aim of combining such a unique colour scheme including enhanced branding, its superior taste and stunning looks, brings a sense of dominance and pride to ones lifestyle. Whether placed on a shelf or held in your hands, creating a must have feeling regardless of the gender, age or race.
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logistics
Our efficient distribution system and advanced logistics solutions has enabled us to gain customers trust, network & partnership. By working alongside renowned product & logistical companys, collectively with our distributors has transformed an ever increasing establishment to our brand. Our packaging service during container loading consists of a technical hand balling team placing each and every case one by one. This vacuum packing system prevents any damages or breakage during shipping / transit time.

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events / partners
In the beginning of 2011, we began a media and marketing campaign to enable us to build the brand awareness and established a stepping stone to brand loyalty. Providing over 10,000 cans for events and marketing, Wild Cat was the perfect mix! PARTNERS SK Impex Digital - Marketing Gujarat, India P.H.U Nord Warsaw, Poland European Operations Kings of Past Toronto, Canada American Dominance

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marketing
Our marketing department is responsible for steering the value growth of our brand, which ultimately drives our product and distributors value. Being unique in the marketplace calls for brand passion, commercial acumen, strategic thinking and the ability to build powerful relationships with our customers, internal distributors and agency partners. Our Marketing Team offers great opportunities, from customer expertise in the energy drinks sector, building key partnerships to brand management where we develop our strategies and administrate the execution of our marketing plans. This team is always at the heart of the brand marketing operation, understanding the changing needs of our shoppers, customers and
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consumers. Working closely it develops our category strategies which influence everything from brand management to sales. Pricing and promotions are a key lever of our marketing strategies. Our aim is to support the Brand and Customer Management teams to develop and implement pricing strategies that deliver value and growth. We also provide the expertise when setting base prices for new and existing customers and work closely on insight analysis when planning promotions. Our aim is all about ensuring Wild Cat is not only able to perform in the market now, but also succeed in the future. Innovation comprises of three main objectives from concept through to launch:

A) Our Product Management Team investigates emergent technologies in packaging, ingredients and processing in order to shape the customers demand. B) The Product Communications Team brings together the nutrition, sensory and regulatory expertise within the business. C) Our Brands Management Team aims to drive brand strategy, ensuring maximum brand equity to consumers and value to our distributors. Working closely with our marketing colleagues, our brand distributors and agency partners ... the team manages the process with our external marketing agencies to create compelling solutions / material, deliver high quality events and communication tools that inspire

our consumers and shoppers to buy our brand more often. Assuring the best possible return on our marketing investment. To evaluate our Marketing is all about bringing the Wild Cat brand to life through the right campaign, experiences and activities that connect with the right distribution channels at the right time and in the right place which generates good value for both our brand equity and consumer rate of sales.

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timeline

2010

2011

Brand Launch Completed Trademark process within the European Union.

Brand distribution Poland United Kingdom Afghanistan Completed Trademark process in supplying regions Consumption 400,000 cans

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300% growth rate

2012

2013

Brand distribution Srilanka Mozambique South Sudan Ukraine Completed Trademark process in supplying regions Consumption - 1.1m cans

Projected brand distribution Gujarat India, Kenya Tanzania, Greece United States, Nigeria Zambia, Australia Bangladesh, Uganda Libya, Botswana Projected Consumption 3.3m cans
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global expansion
energy drinks remain the most dynamic segment within the soft drinks industry, consumption surging by 14% in 2011 to 4.8 billion litres, increasing the consumption levels over 1.5 billion litres since 2007.
The average growth over the past five years has been recorded 10% per year increase according to the latest reports from leading food and drinks consultancy firms. Although the global consumption of energy drinks has been on a steady rise, the category performance has varied between regions in Latin America and Australia. As of 2011, the top ten countries that consume energy drinks are the United States of America, Vietnam, China, the United Kingdom, Thailand, Mexico, Australia, Germany, Poland and Saudi Arabia. Wild cat Energy Drink has performed a growth rate of 300% year on year, expanding its operations globally by penetrating into new markets. As the network begins we are proud to announce that WildCat is actively present in 2 of the top 10 Countries that consume energy drinks worldwide.

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wildcat is one of the first branded energy drinks to introduce the syrup form

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syrup
This year Wild Cat has not only created the formula which is suitable for Vegetarians but also launches its own Syrup form at the IFE. The perfect blend captures the classic Colour, Taste and Fragrance comparing us to leading brands on the market. We have found that continuous innovations and taste sampling has maintained customers preference to the Wild Cat flavour and brand loyalty. We guarantee the advantage over global competition, continuous growth and gains in volume as the bombshot business continues to shift from traditional Jaeger bombs to Vodka bombs and more! Our syrup has been carefully blended to pair with a huge variety of flavored vodkas, rums, and liquors- either individually or in combination.
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Our blend is the most beneficial for both the distributor and retailer. Less space, less weight, less storage and handling for both, means maximising profits while staying ahead of the competition. Without the need for large warehousing or heavy trucks, it makes the perfect addition for bars and nightclub related service providers. Not forgetting Wild Cat is one of the first branded energy drinks to introduce the syrup form, whilst complementing the 250ml cans without sacrificing our quality procedures.

social media
We understand Social media channels are a good way of increasing our companys awareness and goodwill. Lead generation is also another avenue for marketing, it serves a very important part of our companys success - using such campaigns helps the results of our brands performance. Social media channels also make it easier and more flexible for us to engage with our consumers. This is Wild Cats top priority since consumer engagement is a crucial part of our branding and of course increases recognition. Social media channels are also responsible for generating increasing volumes of traffic to our website, making it easier for us to obtain relevant and quality data that is always needed. We launched the Wild Cat brand into the world of social media with the aim of bringing alive the fact that Wild Cat Energy Drink has the perfect mix on the global market. We use social media channels such as Facebook, Twitter, YouTube, Instagram, WebBlog in all the regions that we deliver to and work with agency partners to expose the Wild Cat message to millions worldwide.

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facebook.com/wildcatwnergydrink

@wildcat_energy

wildcatenergydrinks

youtube.com/wildcatenergydrinks

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26 High View Close, Vantage Park, Leicester, Leicestershire LE4 9LG, United Kingdom Phone: +44 (0) 758 740 0710 Email: richie@wildcatenergydrinks.com Web: w w w.wildcatenergydrinks.com WILD CAT BROCHURE 2013 COPYRIGHT WILD CAT ENERGY DRINK LTD