USF School of Mass Communications

Campaign Plans Book

Team 8

Sophie Geguchadze Maggie Hall Stephanie Hyman Danielle Kushner Maria Lopez Fernandez Iliana Naab Jamia Singleton

Executive Summary
The School of Mass Communications (SMC) at the University of South Florida offers cutting edge opportunities for students to meet the challenges of contemporary mass communication theory and practice. This is done through advanced study leading to the master of skills in Mass Communications. Located within the 14th largest media market in the country, USF SMC provides many opportunities for the schools 1,300 undergraduate students. With opportunities including internships in public relations firms, advertising agencies and minor/major league sports teams. The problem that exists within SMC is students are not recognizing the value and potential opportunities within SMC and its constituents. This lead our team to seek out the reason why students were not aware of the potential in the program but were instead dissatisfied with the SMC. Once our team began research, we found through video that students were pleased in some areas of SMC, such as classes and course work. In other areas, such as competing against other colleges, such as University of Florida, that USF SMC was behind the bar. Another method of research that we used to get more details on the problem with SMC was through a survey, which was sent to SMC students. The survey concluded that most students thought SMC was lacking in courses and communication to students. Upon conclusion of our research, we were able to narrow down the areas of opportunities for SMC. We concluded that SMC should target freshman and connect with students via social media platforms. Our goal is to complete the objective created at the beginning of the campaign, which is to increase student satisfaction by 20% within a year of implementing the campaign.

Our campaign is set to include visually re-branding SMC to mirror its transparency and innovation. We want make sure we are showcasing our students that are reaping the rewards the program has to offer, as well as show up and coming students how to get to those positions. We also plan to build up SMCs culture to gain presence on campus. Most schools have a presence on campus through outerwear so we chose to come up with a slogan and brand that slogan. Some of the tactics we are using are a t-shirt with the new slogan #IAMSMC. We also plan to create a new user friendly SMC website where students can keep in constant contact with the SMC. The new website is set to look more interactive and is also incorporating live streams of our social media pages. This allows us to be more active in social media and be transparent on our site. By implementing these changes we hope SMC will meet our target goal of increasing student satisfaction, participation and awareness.

Table of Contents
Situation Analysis...... 5 Research Report...... 10 Goal Statement..... 10 Research Methodology.... 10 Research Results..... 11 SWOT Analysis .... 32 Strategic Plan ....... 34 Problem Statement ...... 34 Goal Statement..... 34 Objectives.... 34 Strategy..... 34 Tactics .......... 35 Campaign Budget.... 35 Evaluation Recommendations ...... 35 Appendix A .... 36 Research Timeline .... 36 Research Budget .... 36 Appendix B..... 37 Survey.... 37 Appendix C.. 41 Pre-notification Letter to Potential Survey Participant ..... 41 Survey Notice to Participants..... 42 Survey Reminder Notice to Participants.. 43 Appendix D......... 44
3

Video Consent Forms. 44 Appendix E 51 T-shirt/Logo. 51 Internship Application Packet... 52 Brochure Mock-Up.... 57 Social Media Content Calendar.. 59

Situation Analysis
About: The School of Mass Communications at the University of South Florida is located within the 14th largest media market in the country. This provides many opportunities for the schools 1,300 undergraduate students to obtain internships in public relations firms, advertising agencies, and minor and major league sports teams, among others. The School of Mass Communications works closely with WUSF-TV, The Oracle, the USF Department of Athletics, and the University Communications and marketing. As noted below, the School of Mass Communications has different clubs including AdClub, Public Relations Student Society of America (PRSSA), the Society of Professional journalists (SPJ) and Radio Television Digital News Association (RTDNA). Mission: College of Arts and Sciences: The College of Arts and Sciences is the intellectual heart of the University of South Florida. We are a community of teachers and scholars united in the belief that broadly educated people are the basis of a just, free and prosperous society. By focusing on the big questions facing all of humanity, we prepare students for successful personal and professional lives. By conducting innovative, interdisciplinary research and scholarship, we advance knowledge in ways that prepare us to address vexing social problems and enhance quality of life for people and communities. http://www.cas.usf.edu/mission/ Mass Communications Undergraduate: The mission of the undergraduate School of Mass Communications at the University of South Florida is to prepare students for professional and scholarly success in the fields of advertising, public relations, and multimedia journalism and production. Our curriculum lays a solid foundation in the principles, theories, and skills that facilitate informative or
5

strategic communication through print, broadcast, or digital media. http://masscom.usf.edu/about/mission/ Mass Communications Graduate: The School of Mass Communications offers cutting edge opportunities for students to meet the challenges of contemporary mass communication theory and practice through advanced study leading to the Master of Arts in Mass Communications. http://masscom.usf.edu/grad/ Majors within the School of Mass Communication: The School of Mass Communications offers three undergraduate program specializations: Public Relations, Multimedia Journalism and Production, and the Zimmerman Advertising Program. The graduate program consists of two tracks: Media Studies and Strategic Communication Management.

School of Mass Communications

Graduate Studies
Media Studies Strategic Communication Management

Undergraduate Studies
Public Relations Zimmerman Advertising Program Creative Specialization Media Specialization Multimedia Journalism and Production Magazine Journalism Newspaper (Editorial) Telecommunications (news) Telecommunications (Production)

Entrance Requirements: In order to enter the School of Mass Communications, undergraduate students must have a 2.75 cumulative GPA, a score of 120 or higher on the English diagnostic test (EDT), and at least 30 semester hours for which grades and a GPA have been awarded. Students interested in the graduate program must have a GPA of 3.0 or better, a combined verbal plus quantitive score of 1,000 or above on the GRE, a personal statement, and fluency in English. International students must score a 550 (paper based) or 213 (computer based) on the Test of English as a Foreign Language (TOEFL) Using your Degree: Alumni from the School of Mass Communications work at some of the most prestigious media outlets in the country including the St. Petersburg Times, NBC News and CNN. There are numerous opportunities in the advertising field, such as working as a advertising manager, account executive, media director or creative director. Advertising managers direct a firm's or group's advertising and promotional campaign. They can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. In advertising agencies, account executives maintain the accounts of clients whereas the creative services department develops the subject matter and presentation of advertising. The media director oversees planning groups that select the communication mediumfor example, radio, television, newspapers, magazines, the Internet, or outdoor signsthat will disseminate the advertising. Public relations specialists (also referred to as communications specialists and media specialists, among other titles), serve as advocates for clients seeking to build and maintain positive relationships with the public. Their clients include businesses, nonprofit associations, universities, hospitals, and other organizations, and build

and maintain positive relationships with the public. As managers, they recognize the link between good public relations and the success of their organizations. Student Organizations: In addition to the undergraduate and graduate programs, USFs School of Mass Communications offers organizations for students to get involved. While each of the organizations focuses on a specific mass communications sequence, membership is open to all USF students.

Ad Club

Public Relations Student Society of America

The Walter E. Griscti Chapter of PRSSA allows students to further explore the public relations field by networking with professionals and their peers.

Radio Television Digital News Association

RTDNA allows students who are interested in television and radio, whether it is broadcasting or production, to learn from professionals in one of the nations largest market.

Society of Professional Journalists

Members of USFs Advertising Club are given the opportunity to interact with local professionals and gain experience in the advertising industry.

Students can connect with journalism professionals in the Tampa Bay area.

Media Information: Media coverage on the School of Mass Communications is small, and most of the recent coverage came in March of this year when the School decided to lapse the current accreditation program. USF mediums covered this topic such as the universitys newspaper, The Oracle, and The Digital Bullpen, but a couple outside sources covered the change as well. The Tampa Bay Times interviewed Dean Eisenberg, of the College of Arts and Sciences, and wrote a lengthy article about the accreditation changes and the direction the School was going. The Tampa Bay Business Journal also covered the change with a short article giving the breakdown of what was happening.
8

Other than the coverage over the recent accreditation change, the School of Mass Communications hasnt really been in the news regarding the students and what is happening within the school. Last week, however, PR New Channel announced that they would be working with public relations students within the School. This was great news for the School and the students, showing improvements and strides for the program. Being a mass communications school, it is surprising that there isnt more coverage on what students are doing and achieving within their mass communications classes. This could possibly show a lack of effort by the School to utilize local news outlets.

Research Report
Goal Statement Our goal was to gather information toward insight on how aware SMC students are about the school and tracks that the school offers. We gained insight on overall feelings toward the SMC, as well as their awareness of SMC programs, so that the school can better understand and fulfill those needs. Research Methodology Qualitative Research Plan Video Interviews We set up a table outside of the CIS building and we conducted video interviews of students, in Instagram or Vine style, quick 10-second max clips. Participants received a baked good. Clips will be used to gather opinions and will later be used for social media, per participants permission. Quantitative Research Plan Survey We created an online survey, Survey Monkey, which included 32 questions. The survey was sent out to the School of Mass Communications students via email. A pre-notification letter was sent to students a day before the survey was launched via email. Once the survey is launched, an email notification was sent to students. Students were told a specific time that the survey needed to be completed and before it closed. They were sent a reminder notification via email.

10

Research Results 1.

Out of the 170 respondents, 94.7% answered that they are a USF student. The other 5.3% answered that they were not a USF student.

11

2.

Out of the 171 respondents, majority (66.1%) answered that they classified themselves as seniors, 22.8% classified as juniors, 5.8% classified as graduate students, 5.3% classified as sophomores and 0% classified as freshmen

12

3.

Out of the 169 respondents, a slight majority (45%) answered that their sequence was public relations. 43.2% answered that multimedia journalism and production was their sequence and 11.8% answered that their sequence was advertising.

13

4.

Out of 158 that answered the question, majority of students responded (35.4 %) that they are aware of the opportunities the SMC program has for their students. 33.5% said that they were neutral towards the situation. 19% said that they were unaware of the opportunities the SMC provides. 9.5% were shocked to find out that there are opportunities for them. 2.5% said they were very aware of their opportunities.

14

5. Please name student organizations within the SMC that you are familiar with:

AdClub Advertising Club Florida

Focus Oracle

PRSA

PRSAA Radio

Television

Digital News Association

RTDNA SMC Society

Society of
Student

of Professional Journalism

Professional Journalists SPJ

A majority of students (119) were involved in Advertising Club, RTDNA Radio Television Digital News association, PRSSA Public Relations Student Society of America, Society of Professional Journalism and Society of Professional Journalist. Other students (54) opted to skip the question.

15

6.

Out of 159 who took the survey, a majority of students (36.5%) responded that they were aware of the SMC student organizations available to them at USF. 32.7% were neutral towards the situation. 16.4% were unaware of the SMC student organizations were available for them. 10.1% were shocked to know that SMC has student organizations available to them. 4.4% were completely aware of the student organizations available to them as students of SMC.

16

7.

Out of the 157 respondents, a slight majority (67.5%) answered that they were most familiar with Public Relations Student Society of America (PRSSA). 58.6% answered that they were familiar with the Society of Professional Journalists (SPJ). 51.6% answered that they were familiar with the Ad Club. 29.9% were aware of the Radio Television Digital News Association (RTDNA). 7.6% answered that they were not aware of any organizations.

17

8.

Out of 154 respondents, a majority (48.1%) has a neutral feeling toward SMC student organizations. 33.8% has favorable feelings towards SMC student organizations. 7.1% has very favorable feeling. 9.1% had unfavorable feelings while 1.9% has very unfavorable feelings towards the SMC student organizations.

18

9. We asked respondents what they would change about the SMC student organizations and received 80 responses, 93 chose to skip the question. 15 of the responses were in relation to meetings of SMC student organizations. Common responses included the need for more meeting times. Respondents expressed concerns for having classes, night classes, and being commuters. Two respondents noted that there needs to be more notification on when meeting times are. Another common set of responses was in relation to opportunities within the SMC student organizations. Responses included needs such as student participation, engagement between organizations and faculty, guest speakers and networking. One respondent expressed a long concern for a lack of opportunities in the magazine journalism track. Visibility was another set of responses, as 5 respondents mentioned a lack of visibility of organizations, such as more promotion from SMC and ability to promote new students. There were 11 responses that can be categorized as negative such as respondents expressing needs such as stronger leadership, not run by students, cost is steep, not beneficial, and more organization. 10 responses overall contributed to not wanting to change anything, with responses including I dont know what SMC means and Nothing as I have no experience with them. The responses illustrate that organizations within the SMC need to focus on content and quality, followed by an increase in promotion and support.

19

10.

Out of the 155 respondents, almost half (45.8%) have a satisfied feeling toward the level of satisfaction within the sequence. 21.3% have a dissatisfied level of satisfaction. 20% have a neutral satisfaction. 7.7% are very satisfied and 5.2% had a very dissatisfied satisfaction towards their sequence.

20

11.

Out of the 152 respondents, 61.2% said, yes while 38.8% said no.

21

12.

Out of the 155 respondents, more than half (52.9%) had favorable feelings towards the courses in the sequence. 25.8% had a neutral feeling. 10.3% had unfavorable feelings. 7.7% had very unfavorable feelings while only 3.2% had very favorable feelings.

22

13.

Out of 152 respondents, most of the respondents (31.6%) answered that they are neutral. 27% of respondents said they were unaware. 25.7% were aware. 10.5% were very unaware. 5.3% were very aware.

23

14.

Out of the 150 respondents who answered this question, most of the respondents (42.7%) answered they are more familiar with the programs in the advertising sequence. 36.7% responded that they were not familiar with any programs outside their sequence. 18.7% of respondents said that they are familiar with programs in the Public Relations department. 14% responded that they were familiar with the Multimedia Journalism and Production sequence programs.

24

15.

Out of the 152 respondents, the majority of respondents (61.2%) answered that they have gone on the SMC website 0 times. 34.9% answered that they have used the SMC website about 1-3 times within the past months. 2.6% said they used it 4-6 times. 1.3% who have used it over 6 times in the past month.

25

16.

Out of the 152 respondents, the majority of respondents said they were not connected. 53.3% answered that they were not connected; 46.7% said that they are connected with SMC through social media.

26

17.

Respondents were able to choose more than one option. Facebook resulted in the most (94.7%), followed by Twitter (27.6%) and then Google+ (6.6%).

27

18.

Out of those who answered the question, 52.4% said yes. 47.6% of respondents said that they are not aware.

28

19.

Although most of the students who took the survey agreed that the website was easy to access, the majority of them would change the way its formatted. A majority of the respondents liked the opportunities that are posted but a majority answered neutral when asked if the SMC website is the first place they would look for an internship.

29

20.

Out of the 139 respondents, more than half (61.2%) said yes, they do believe that the SMC communicates with its students well. However, 38.8% said no, they do not believe that the SMC communicates with its students well.

30

21.

Most respondents (41.4%) agree that the SMC is a successful department, with only 9.3% disagreeing and 10.0% strongly disagreeing, however a close majority (35.0%) are neutral to this statement) and only 4.3% strongly agree. Of respondents, 46.8% are proud to be SMC students with 24.5% being neutral, 10.1% strongly agreeing, 9.4% strongly disagreeing and 5.0% disagreeing. When asked if they felt confident that SMC would provide them with the skills needed to be successful, 39.6% of respondents agreed, 28.8% were neutral, 13.7% disagreed, 10.1% strongly disagreed and 7.9% strongly agreed. Of the respondents, 43.9% would recommend SMC to fellow and/or future students while only 10.1% disagreed and 7.9 strongly disagreed.

31

SWOT Analysis Strengths: Students are aware of the student organizations The satisfaction of their sequence Facebook is the most common used to connect with the SMC Internship website/blog o Easy access o Satisfied with opportunities o Majority would look there first for opportunities Students feel the SMC communicates with students well Students are proud to be a SMC student Most students would recommend the SMC Students are confident with the skills provided by the SMC

Weaknesses: Opportunities: Target freshman Connect with mass communication students online o Take advantage of other social media platforms(Instagram, Pinterest) o Update existing social media platforms(Twitter) Get more students involved in student organizations o Better meeting times
32

Social media use o Most students are not connected SMC website Students are unaware of programs outside of their sequence Internship website/blog o 47 percent of students surveyed were unaware Involvement with student organizations

o Promote to new students o Better organized o Visibility on campus Inform students on organizations outside their major Make changes to course sequence o Most students said they would make changes Make more students aware of the SMC internship website/blog

Threats: Other majors within USF Mass communications programs from other schools Accredited mass communications programs

33

Strategic Plan
Problem Statement USFs School of Mass Communications (SMC) key objective is to improve awareness to the school, programs, and student organizations within the school. The SMC offers several opportunities to its students to gain further insight and experience in the field of mass communications. Goal Create an effective campaign that highlights the schools programs and opportunities for the future growth and expansion of SMC. Objectives 1. Increase student satisfaction with SMC by 20% within a year of implementing the campaign. 2. To raise students participation in SMC student organizations by 20% within a year of implementing the campaign. 3. Raise student awareness by 50% in regards to the working relationship between SMC and the Tampa Bay Community within 1 year of implementing the campaign. Strategy 1. Highlight the programs and opportunities SMC provides for current and potential students. 2. Visually rebrand the SMC to appear more innovative and transparent. 3. Build up the SMCs culture to gain presence on campus. Key Message The key message for this campaign is for students of the School of Mass Communications to be more aware and involved.

34

Tactics 1. SMC T-shirt Implementation Date: Fall 2014/Spring 2015 Purpose: The T-shirts will be used to promote the School of Mass Communications and create awareness on campus by showing pride. 2. Slogan/ Logo Implementation Date: Fall 2014/Spring 2015 Purpose: The slogan and logo will improve the identity and presence of the SMC on campus. The logo will make the SMC easily recognized throughout campus. 3. Social Media Intern Implementation Date: Fall 2014/Spring 2015 Purpose: Each semester the SMC will hire interns to manage the website and social media sites. The intern will be required to attend SMC events and student organization meetings. Interns will also maintain the social media content calendar. 4. Brochure Implementation Date: Ongoing Purpose: This tactic will create awareness and understanding of all the things that the SMC has to offer. Each semester there will be a brochure to highlight the programs and student organizations. Campaign Budget Item T-shirts Brochures 500 1000 Quantity $3,500 $400 Total: $3,900 Evaluation Recommendations To evaluate the effectiveness of the campaign, surveys should be conducted with SMC students to determine their awareness, satisfaction and participation. Price

35

Appendix A
Research Timeline Oct. 10- In class meeting/research proposal approvals Oct. 14- Send pre-notification letters for survey and focus group Oct. 15- Launch survey Oct. 15- Send survey notice Oct. 17- Team meeting with Dr. Werder Oct. 21- Send survey reminder notice Oct. 22 Close Survey, 11:59 p.m. Oct. 23 Booth/Videos outside of CIS Oct. 24 Booth/Videos outside of CIS Oct. 24- Team meeting with Dr. Werder Oct. 24- Survey data excel spreadsheet due Oct. 29- Research finding oral presentation Oct. 31- Research report and SWOT analysis due Nov. 5- Draft of creative strategy brief due Nov. 14- Final strategic plan and creative brief Nov. 21- Draft of presentation due Dec. 5- Client presentations Research Budget Research Item Cookies x3 TOTAL Price $5 $15.00

36

Appendix B
Survey 1. Are you a USF mass communications student? o Y/N 2. What is your student classification? o Freshman o Sophomore o Junior o Senior o Graduate 3. What is your sequence? o Advertising o Multimedia Journalism and Production o Public Relations 4. How aware are you of the opportunities that the SMC provides for its students? o 1- Very Unaware o 2- Unaware o 3- Neutral o 4- Aware o 5- Very Aware 5. Please name programs that you are familiar with within the SMC o Open ended 6. On a scale of 1-5, how aware are you of SMC student organizations? o 1- Very Unaware o 2- Unaware o 3- Neutral o 4- Aware o 5- Very Aware 7. Which organizations are you familiar with? o Radio Television Digital News Association (RTDNA)
37

o Ad Club o Public Relations Student Society of America (PRSSA) o Society of Professional Journalists (SPJ) o None 8. What are your feelings about SMC student organizations? o 1- Very Unfavorable o 2- Unfavorable o 3- Not Sure o 4- Favorable o 5- Very Favorable 9. What would you change about the student organizations? o Open ended o Nothing 10. What is your level of satisfaction with your sequence? o 1- Very Dissatisfied o 2- Dissatisfied o 3- Neutral o 4- Satisfied o 5- Very Satisfied 11. Would you make any changes to your sequence? o Y/N 12. If yes, what would you change? o Open ended 13. How are your feelings toward the classes in your sequence? o 1- Very Unfavorable o 2- Unfavorable o 3- Not Sure o 4- Favorable o 5- Very Favorable 14. If you could add one thing to your sequence, what would it be? o Open ended
38

o Nothing 15. How aware are you about the programs outside of your sequence? o 1- Very Unaware o 2- Unaware o 3-Neutral o 4- Aware o 5- Very Aware 16. Outside of your sequence, which one are you most familiar with? o Advertising o Multimedia Journalism and Production o Public Relations o None 17. How often do you visit the SMC website? o Often o Sometimes o Never 18. Are you connected with the SMC through social media? o Y/N 19. If yes, in which of the following are you connected? o Facebook o Twitter o Google+ 20. Are you aware of the SMC internship website/blog? o Y/N 21. If yes, use the scale to determine how do you feel about the following statements? o 1- Strongly Disagree o 2- Disagree o 3- Neutral o 4- Agree o 5- Strongly Agree 22. __ The website is easy access.
39

23. __ I like the opportunities that are posted. 24. __ I would change the way it is formatted. 25. __ This is the first place I would look for an internship. 26. Do you feel the SMC communicates with its students well? o Y/N 27. If no, how would you advise them to fix that? o Open ended 28. Use the scale to determine how you feel about the following statements. o 1- Strongly Disagree o 2- Disagree o 3- Neutral o 4- Agree o 5- Strongly Agree 29. __ The SMC is a successful department. 30. __ I am proud to be a SMC student. 31. __ I am confident that the SMC will provide me with skills to be successful. 32. __ I would recommend the SMC to fellow and/or future USF students.

40

Appendix C
Pre-notification Letter to Potential Survey Participants Oct. 14 Dear School of Mass Communications Student, Tomorrow you will receive the link to a website with a brief survey for an important research project being conducted by a group of students at the University of South Florida. The survey you are being asked to complete concerns your awareness of programs and opportunities with the School of Mass Communications and your overall attitude toward the school. The results of the survey will help the SMC better understand the needs and feeling of the students. The research being conducted will benefit this university and the School of Mass Communications in the future and can only be successful with help of generous students like you. Thank you for your time and consideration! Sincerely, Jamia Singleton, jamia@mail.usf.edu Danielle Kushner, dkushner@mail.usf.edu Research Managers

41

Survey Notice to Participants Oct. 15 Dear School of Mass Communications Student, Yesterday you received an email regarding a survey that is seeking your input. We ask that at this time you go to the link and complete the survey. Your thoughts and opinions are important because the School of Mass Communications can make great use of the information given by valued students like you. Please click on the link below or copy and paste it to your browser. This survey should be completed by Tues., Oct. 22, 11:59 p.m. Thank you for your time and participation in this survey. Please contact a research manager if you have any questions and/or concerns. (LINK) Sincerely, Jamia Singleton, jamia@mail.usf.edu Danielle Kushner, dkushner@mail.usf.edu Research Managers

42

Survey Reminder Notice to Participants Oct. 20 Dear School of Mass Communications Student, Earlier this week you received an email regarding a survey that is seeking your input. We sincerely thank you if you have already gone to the link and completed the survey. If not, please click on the link below by Tues., Oct. 22, 11:59 p.m.to have your thoughts considered in this survey. Thank you for your time and participation in this survey. Please contact a research manager if you have any questions and/or concerns. (LINK) Sincerely, Jamia Singleton, jamia@mail.usf.edu Danielle Kushner, dkushner@mail.usf.edu Research Managers

43

Appendix D

44

45

46

47

48

49

50

Appendix E
T-shirt/Logo

51

Internship Application Packet

USF School of Mass Communications

School of Mass Communications

Dear Applicant,

University of South Florida 4202 E. Fowler Ave. CIS 1040, Tampa, Florida 33620 (813) 974-2591 www.masscomm.usf.edu

On behalf of the USF School of Mass Communications, I would like to thank you for your interest in becoming the Fall 2014 SMC Intern. The intern will play a vital role as a liaison between the SMC and the affiliated students.

Contact

Kelli Burns
Associate Director Director of Undergraduate Studies Associate Professor

This packet contains all of the necessary items to complete your application, including job descriptions, an application form, essay questions, a timeline of the selection process, and a list of qualifications and duties.

Remember: applications are due by 5 p.m. on Friday, Aug 1 2014 to Kelli Burns Office, CIS 3093, or by email to kburns@usf.edu . The sign up sheet for the interviews is located in CIS 3093; please fill this out once youve turned in your application. If you have any questions or concerns regarding this application, please do not hesitate to me.

Dr. Kelli Burns

Associate Director Director of Undergraduate Studies Associate Professor kburns@usf.edu
52

Fall 2014
SMC Intern Application - Duties What would I do as the SMC Intern?
Time Commitment: The SMC intern will work 8 hours a week The SMC intern will be expected to attend SMC events as needed Duties: Manage SMC website updates on a regular basis Assist in the creation of an SMC Fact sheet and Brochure Gather testimonials from students and faculty that illustrate success Creatively spotlight students in the school Maintain the social media accounts of the SMC Identify opportunities on campus for SMC to be represented Create outreach materials as needed (including but not limited to printed materials, videos and photos) Assist the Associate Director as needed

53

Fall 2014
SMC Intern Application Deadlines, Checklist,
SMC Intern Application Deadlines
Applications Distributed: Applications Due: Individual Interviews: Notification: First Day of Interning: Monday, May 5, 2014 12 p.m. Friday, Aug 1 2014 by 5 p.m. to CIS 3039 Monday Aug. 4 Friday Aug. 8 Friday, Aug. 15 Week of Mon. Aug. 25

Qualifications

Checklist
SMC Intern Application and Signature Essay Questions (see Application sheet - type on a separate sheet of paper) Sign up for an interview slot upon turning in application

Please keep this paper for your records and as a reminder of important dates!

SMC Intern Qualifications

1. 2. 3. 4. 5. 6. Must be a full time student at USF in good standing with the University Must be an active student in the School of Mass Communications Must currently have and maintain a cumulative GPA of 2.75 throughout his or her term Must be able to receive (1) credit hour Must be able to promote an understanding of the benefits of The SMC Must have completed MMC 3602 and MMC 2100

54

Fall 2014 SMC

Intern Application Fall 2014 SMC Intern Application
Full Name: USF Student ID Number: Cell Phone: Email Address: Major: Semester Spring 14 GPA: Cumulative GPA: Current Year in School: Expected Graduation Date:

Fall 2014 Commitments Including work, travel, school, etc.

By signing here I agree that I am qualified for this position and that I have read the duties and deadlines of The SMC Intern.

X__________________________________ Date _____________________

Essay Questions: Please attach on a separate piece of paper.

55

1. What strengths and qualifications do you have for the position of SMC intern? 2. What is your personal vision for the SMC? 3. What ideas do you have to strengthen the pride for The SMC?

56

Brochure Mock-Up

57

58

Social Media Content Calendar

Channel FacebookMorning Post Monday Alumni Monday Video Tuesday Create FB Event for SMC event coming up SMC updatewhat are students doing in the classroom Promote upcoming SMC event Tweet SMC update Wednesday Student Internship spotlight Share USF post from USF account Thursday Promote SMC Event Friday Professor/ Class Spotlight

FacebookAfternoon Post

Post article about Mass Comm news in Tampa Bay Alumni Monday Video Post article about Mass Comm news in Tampa Bay Picture of building

#TBT- Past #HappyFriday Project/ SMC from the SMC! accomplishment

TwitterMorning Post TwitterAfternoon Post Instagram

Student Internship Spotlight Participate in Mass Comm twitter chat Student Internship Spotlight

Promote upcoming SMC event #TBT- Past Project/ SMC accomplishment

Professor/ Class Spotlight #HappyFriday from the SMC!

Picture of mass comm class

#TBT- Past Professor/ Project/ SMC Class Spotlight accomplishment

59