Chris Merkley Assignment 2 Report Samsung vs. Apple Copying or Stealing?

Looking into the current state of affairs bet een Apple an! Samsung" e see t o giants of the technology orl! pining for attention from the me!ia. #hese companies have very similar reasons for anting the attention of the hole orl!. $oth of them are in a po er struggle to hol! the most covete! position of the tech market to!ay the creator of the most popular smartphone. %ith this title the company ho is &it' at the time oul! be able to gain more money than nearly any other in!ustry. #his struggle has seen one of the biggest la suits in history. Samsung vs. Apple has seen a huge number of patents brought into it. #hese have inclu!e! multiple patents for !ifferent kin!s of touchscreen controls an! !esign options such as" pinch to (oom" !ouble tap to center eb content" !etection of multiple fingers or )ust one for scrolling" an! Apples patent for a gri! of roun!e! s*uare icons against a black backgroun!. #he battle bet een these t o tech super giants has eventually on Apple + ho is the most valuable company in the orl!,- .,./0 billion. 1n a statement from Apple after the )ury ma!e their !ecision" Apple C23 #im Cook gave his thoughts on the in. &%e are grateful to the )ury for their service an! for investing the time to listen to our story" an! e ere thrille! to be able to finally tell it. #he mountain of evi!ence presente! !uring the trial sho e! that Samsung4s copying ent far !eeper than even e kne . #he la suits bet een Apple an! Samsung ere about much more than patents or money. #hey ere about values. At Apple" e value originality an! innovation an! pour our lives into making

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the best pro!ucts on earth.' Samsung !eclare! this & a loss for the American consumer.' Stating that this oul! &lea! to fe er choices" less innovation an! potentially higher prices.' Samsung has sai! that they ill continue orking ith their la yers in other countries against la suits from Apple. 1n :apan Samsung has been able to in a la suit sho ing that they !i!n4t infringe on an Apple patent that allo e! Samsung !evices to synchroni(e music to their internal storage. 2 Samsung has not been the only company that has been sue! by Apple for potentially infringing on their patent rights. Apple has ha! many la suits against them in the past that are similar to hat it is fighting for no against Samsung" but often ith results that ent in Apples favor. #he outstan!ing la suit in this long list oul! have to be ;ero< vs. Apple Computer. ;ero< ere the original !evelopers of the =raphical >ser 1nterface" hich Apple arguably stole from them an! use! in their o n Macintosh. 1n ,??@" Steve :obs *uote! Aicasso saying &=oo! artists copy" great artists steal. An! e have al ays been shameless about stealing great i!eas.'9 Apple has been using i!eas from other companies since the Apple ," such as a mouse" an! net orking. #hese ere all i!eas create! at ;ero< AARC +Aalo Alto Research Center- an! ere shamelessly rippe! off an! change! to create the first true Apple innovation in computing" the Macintosh. B After vie ing some of the information from the la suit" it is clear that Samsung has !one something very similar to hat Apple !i! in it4s early years. %hen vie ing the iAhone 9=S an! the Samsung =ala<y S i?/// si!e by si!e" there is a sense that a number of !esign similarities e<ist. 0 #hese !esign similarities are very similar to hat as !one by Apple to ;ero<" Apple
2 9 B 0 #ibken" Shara. 6Samsung Scores Another %in versus Apple" #his #ime in :apan.6 CNET News. C$S 1nteractive" 20 :une 2/,9. %eb. ,9 3ct. 2/,9. 6%hat Ci! Steve :obs Mean %hen De Reference!" &=oo! Artists Copy" =reat Artists Steal'.6 Edible Apple. E.p." n.!. %eb. ,9 3ct. 2/,9. Dorn" $ruce. 63n ;ero<" Apple an! Arogress.6 Folklore.org. E.p." n.!. %eb. ,9 3ct. 2/,9. 6Apple vs Samsung La suit 77 1n Aictures.6 The Telegraph. #elegraph Me!ia =roup" n.!. %eb. ,9 3ct. 2/,9.

use! the i!eas of in!o s" a mouse" files" scrolling te<t" an! or! processing looking similar to hat you oul! see in a book. #his begs the *uestion" is stealing an! mo!ifying an i!ea to make it your o n really copyright infringement? Many people have trie! to ans er this *uestion" but the results coming back from !ifferent courts are mi<e!. 1n the >5 a )u!ge !etermine! that Apple as in the rong" an! Samsung on the suit. At the time Apple ha! to put a statement on their ebpage saying that Samsung !i! not infringe on the iAa!. Results similar to this have been coming back from several countries. 1n the >S ho ever" the result as very lou! an! clear. Apple on the suit" an! the )ury ante! to sen! a clear message that copying asn4t okay. :ust a fe months later" another la suit !etermine! that Apple as in the rong" an! force! Apple to no longer import the iAhone B" iAhone 9=S" iAa! 9= or iAa! 2 9= into the >S !ue to their breach of Samsungs patents. @ #he *uestion no is as Apple stealing i!eas an! using them for their o n profit ithout paying the o ner? #he courts seem to be all over the place hen it comes to patent la !isputes. Cespite the la suits" both companies are maintaining their current market share rather nicely" ith Samsung currently hol!ing 9,.FG of the market an! Apple hol!ing ,B.2G of the market.F Sales of phones are constantly going up" an! ith more phones being sol!" there is al ays more money to be ma!e by those in the market. Apple has sai! that they ill continue orking to ar!s inning more la suits to protect their intellectual property" but the losses have starte! piling up. #hese losses are a !rop in the bucket hen it comes !o n to the overall revenue that Apple is pro!ucing right no . %ith

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current earnings reporte! at .90.9 billion J Apple is still in a goo! position to maintain it4s market share. Apple has al ays ha! an ans er !uring the tough times. %hether that as hiring Steve :obs again after he as fire! in ,?J0" ? or s itching from being a primarily computer company into a company ho sells mainly music !evices an! cell phones. Apple ill be able to continue no ith the money they are making" but ill they be able to !o it ithout infringing upon

another companies i!eas?

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@. 2lmer7Ce%itt" Ahilip. 6Samsung4s $est CefenseK 2verybo!y Copies" 2ven Apple.6 Fort&ne Tech Technolog Blogs News and Anal sis 'rom Fort&ne Maga0ine 1SS. E.p." n.!. %eb. ,9 3ct. 2/,9. MhttpKLLtech.fortune.cnn.comL2/,2L/JL,9Lsamsungs7best7!efense7 everybo!y7copies7even7appleLO.

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