Cubeyou Taps Over 1.

6 Million Moviegoers to Uncover Consumer Trends To Market Holiday Blockbusters

Social Data Research from 1,652,725 Film Fans Compares Hunger Games, Thor, an The Ho!!it to Re"eal Consumers# $nterests in %usic, &oo's, T(, Sports, &ran s, an %ore) San rancisco! C"! US" #$ecember 1%! &%1'( -- Cubeyou (http://www.cubeyou.com), the revolutionary new research firm that mines social data to reveal consumer social and interest trends, has completed a new Competitive Benchmark study, !ow "oes #he !un$er %ames: Catchin$ &ire Benchmark '$ainst #he !obbit and #hor(, )ust in time for the holiday movie blockbuster season. #his latest custom report collected and analy*ed interests, demo$raphics, psycho$raphic trends and +B#, personality traits for -,./0,10/ fans of the three holiday releases, and demonstrates the power of usin$ Cubeyou2s social data database to develop research reports to market virtually any consumer product or service. "mong t)e *indings o* t)e Competitive Benc)mark study+ , 'lthou$h .1 percent of 2!un$er %ames2 fans are women under 0-, more than 0. percent are hard-core $amers, and 30 percent are basketball fans. , 2!obbit2 fans are into movies and #4 but are also fans of documentaries and news and are very interested in social activism. , 2#hor2 fans not only love action movies, but also love fine art. , 'll three movie2s fans are predominantly ,5&6 personality types, as measured usin$ the +yers-Bri$$s #ype ,ndicator (+B#,), so they are empathetic and loyal. #hese are )ust a few of the revelations in the study, which is bein$ offered free from the Cubeyou.com web site. Cubeyou develops research reports from social data taken from -/3 million social profiles of consumers in .1 countries. 7sin$ a patent-pendin$ al$orithm, Cubeyou takes &acebook public data to create updated profiles with inferential information about consumer personalities, interests, psycho$raphics, and more. 's a result, the research reports are hi$hly accurate indicators of consumer likes and trends, and can be invaluable to marketin$ professionals and others seekin$ to identify new methods and channels to connect with consumers. Bein$ able to tap more than a million consumers would be impossible for conventional market surveys. 8ith our methodolo$y, brands, publishers and a$encies $et accurate insi$ht within a few days into almost any consumer trend for a fraction of the cost of comparable research, said &ederico #reu, C9: of Cubeyou. 8e uncover consumer

attitudes about products, services, and brands, and most importantly, reveal what you don2t know about your tar$et market so you can di$ deeper. 's marketin$ pro$rams need to become more personali*ed, we see our research as the key to helpin$ clients provide a customi*ed e;perience and choosin$ the ri$ht market channels to reach customers. #o illustrate, #reu notes that the new report reveals that 0<.3 percent of 2!un$er %ames2 fans also are food lovers. By di$$in$ deeper into the social data, Cubeyou can reveal what types of food appeal most to this $roup, broken down by demo$raphics, $eo$raphic area, and even brand. 'rmed with such data in advance of a movie or product release can help create a more personali*ed, tar$eted marketin$ campai$n. Cubeyou offers si; types of market research reports, desi$ned to help clients investi$ate competitive customer se$ments, identify, benchmark and e;ecute tactical pro$rams. #he most popular is the Competitive Benchmark report (CB) that provides competitive analyses a$ainst competitors2 products or services. 5e$ment 'nalysis (5') provides a deeper dive into specific demo$raphic or interest cate$ories. Customer ,ntelli$ence (C,) reports identify consumer interests and tar$et personas. Content 5trate$y (C5), +edia =lannin$ (+=), and +arketin$ :pportunities (+:) define consumer interests, marketin$ channels, and co-marketin$ opportunities. &rom now throu$h 6anuary /, Cubeyou is offerin$ two market research reports, a Competitive Benchmark (CB) and Customer ,ntelli$ence (C,) for the price of one. &or more information contact +ark &riedler, mfriedler>cubeyou.com. "bout Cubeyou &ounded in 0??<, Cubeyou is a revolutionary new research firm that assesses consumer social interest to show where brands have a competitive advanta$e, how to reach their tar$et audience, and what drives customer preferences. 7sin$ public data available from &acebook, Cubeyou moves beyond the social $raph to tap the consumer interest $raph, deliverin$ actionable market research in a matter of days, without e;pensive and timeconsumin$ surveys. =owered by a uni@ue clusterin$ al$orithm, Cubeyou2s 9;press ,ntelli$ence Aeports reveal consumer demo$raphics, interests, activities, and personality traits, providin$ insi$ht that drives more effective marketin$ and media campai$ns. Cubeyou has its head@uarters in 5an &rancisco with research offices in +ilan, ,taly. &or more information, visit http://www.cubeyou.com. C:=,95 :& #!9 A9=:A# '4',B'BB9 '# http://www.cubeyou.com/hun$er$ames. Contact+ #om 8oolf 8oolf +edia C +arketin$ (D-/) 0/<-/.3E tomw>woolfmedia.com *+n s*