PriyankaTrivedi

ERP Case study to APPLE 1. Introduction

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smart phone, and the iPad tablet computer.

APPLICATIONS:
1. 2. 3. 4. 5. 6. MAC ipad ipod iphone icomputer iTv

2. Mission Statement Of Apple Inc.

Apple Inc. is determined and committed to deliver the best personal computing experience by offering technologically ingenious products and services to students, educators, creative professionals and consumers around the world through it's unique modern hardware and software. Apple is able to enhance resources for future generations and for continuous improvements.

3. Problem Solution
Step#1: Believe in the Simple Apple: The arrogance of simplicity Apples design process
When you first start off trying to solve a problem, the first solution you come up with are very complex, and most people stop there. But you keep going, you can often times arrive at some very elegent and simple solutions.

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Simplicity & Choices

Fig1. Simplicity & Choices

Step#2: Design a full experience Apple adopts a comprehensive approach Apple re-legitimize vertical integration

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Apple;s vertical integration offers three competitive advantages

The digital music revolution

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Fig.2 The digital music revolution

Apples vertical integration in h/w for consumer electronics

Fig.3 Apples vertical integration in h/w for consumer electronics

Step#3: Look customers in iTunes goal is to lock the consumer in

iTunes revenues are insignificant

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Fig.4 iTunes revenues are insignificant

App store revenues are a drop in the bucket

Fig.5 App store revenues are a drop in the bucket

Step#4: Sell at a premium Apples revenues come from high margin h/w products Apples profit comes from margins in h/w(iPad)

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Fig.6 Apples profit comes from margins in h/w(iPad)

H/w drives Apples gross margin

Fig.7 H/w drives Apples gross margin

Step#5: Cross-sell your product line Apple brand appeal drives its product line Who is the iCustomer?

Fig.8 Who is the iCustomer?

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iPod and iPhone drive Mac sales

Fig.9 iPod and iPhone drive Mac sales

Integration reinforced by retail strategy

Fig.10 Integration reinforced by retail strategy

iCustomers will drive Apples sales

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Fig.11 iCustomers will drive Apples sales

How did apple cross the chasm?

Fig.12 How did apple cross the chasm?

4. Future expectations
Three upcoming features to build an Apple cloud

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