Lavazza Coffee - A Brief History

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Lavazza is a familiar name in the coffee world. The first Lavazza Blends were made that became an instant hit.

Lavazza was officially founded in 1895 in the heart of Turin, Italy by Luigi Lavazza. At this time, all the products that were sold namely Lavazza Coffee, Soap, Spirits, Oil & Spices were either produced or processed at the Lavazza shop. It grew to a six employee shop in 1900 and worked as a wholesaler outside the customs border. Luigi stood out from the competition of fellow grocers by blending beans of different origins to create the finest product. In 1910, the first Lavazza Blends were made that became an instant hit. With about 20 employees by then, Lavazza Company moved to larger premises at Via San Tommaso 10. This venue is till date owned and run by Lavazza and now houses the restaurant-cafe San Tommaso 10 that was opened in 1996. In 1923, Lavazza Company became the first brand to sell "Already Packaged" coffee, thereby increasing its freshness & ease of shipping. After World War - II in 1946, the first best coffee company logo was created. In the years to follow, i.e. 1947-48, Lavazza introduced packaging with its own brand name. During the same time, coffee company also opened its first branch in Milan. They launched its unmistakable "Paulista Coffee" in the innovative pressure-vacuum-packed tin which would be later replaced by the exclusive vacuum-packed bag in 1958. In 1962, "Lavazza Dek", the first decaf coffee from Lavazza was launched. 1965 saw the inauguration of the Turin Plant which is till date the largest single product plant in Europe. They opened its first foreign branch near Paris in 1982 under its International expansion plan. In 1985, Lavazza Coffee Company introduced its new coffee blend "Cremae Gusto" which captured 30% of the Italian coffee market in just a year. The centenary year 1995, saw the new serial commercial advertisement of Lavazza "Paradiso" being launched that is running till date. Lavazza made its first acquisition in the form of the Spanish coffee shop chain "Il Caffe di Roma" in 1998. They launched "Lavazza Blue", a single serve vending machine in 2003. By 2005, Lavazza had 8 foreign subsidiaries. Out of the 20 million coffee-consuming families in Italy, 16 million consumed Lavazza Coffee. 2007 saw one of the biggest acquisitions for Lavazza in the form of Barista, the 2nd largest Coffee Shop chain in India. In October of the same year, Lavazza launched "A Modo Mio", an automatic home espresso system. In 2008, Lavazza acquired Brazilian companies "Cafe Grao Nobre Ltda Terra Brasil" and also launched its website: www.lavazza.com

Since then, Online Coffee Supplier has continuously worked on product innovations making it a market leader in the "World of Coffee" and one of the most important roasters in the world. Lavazza holds a phenomenal 48% value share of the retail market in Italy. Today Lavazza is present in more than 90 countries through its distributors and subsidiaries. To know more about Lavazza Coffee, please visit Sunbelt Imports Inc's website.