Product Brief

Omnia HD
Possessed. Never Gifted.
OmniaHD (i8910): A Snapshot
Product Concept
World’s Largest Full Touch Screen with HD Video Recording

Key Features
3.7” Full Touch AMOLED Screen – The Biggest Screen on a Phone
8MP Camera with HD 720p Video Recoding & Playback
16GB Internal Memory & Expandable up to 32GB
1GHz Processor = 600 Apps Processor + H/W Accelerator
Unlimited Connectivity – WiFi, DLNA, HSUPA 5.7 Mbps, GPS Nav
Unlimited Entertainment- Multi Format Music, Video, DivX
Accelerator based 3D Games

• GPRS/EDGE 850/900/1800/1900 • Camera: 8 MP Auto Focus with Power LED

• UMTS 900/1900/2100 • Mobile Blogging – Facebook, Picasaweb,
• Dimension :  123x 58 x 12.9 mm flickr.
• Display : 3.7” QHD 16M AMOLED • Music Player (All popular music formats)
with Music Recognition
• Battery: 1500 mAh
• Talk time: 13.5 Hrs • Video: HD Qlty Video Rec and Playback
• Memory: 16GB Internal + 32GB • Accelerometer, Proximity Sensor, Digital
Compass
External Supported
• Connectivity: Bluetooth 2.0, USB 2.0,
WiFi, DLNA,
Product Description/ Positioning:
Launch date : Week 32 (Early August’09 in market )
D. Price Expected : 32000 INR TBD
Colors available in : Black
Lippincott segment : Infotainment

Role in Samsung’s Touch category: The class apart mobile phone. Clearly an Image builder for
Samsung with the HD video capability and largest screen in mobiles.

How do we want to Position: Best multimedia exp with HD video rec and playback
What do we want to say: Possessed. Never gifted.

How does it differentiate V/s segment & competition: Main competitor Nokia N97; Clear differentiator –
HD brilliance and Large Screen Size.

Target
• Age Group: 25-35+ yrs, Youth @ Heart
• Gender: Neutral
• Money Matters, High Income Group
• Feature Maximizer, Infotainment
Seeker
The 30 Second Sales Pitch
3.7” Full Touch AMOLED Screen
Watch a movie or stream a YouTube clip, you can now do it in The World’s
Biggest AMOLED wide-screen phone. Want more see it in HD quality.

HD Quality Video Recording with 8MP Camera  Rec

World’s First Camera Phone to provide HD (720p) Video Recording at your
fingertips. Not only that you can also watch those memories on your
Television through TV-Out feature.

16GB Internal Memory for all your data storage

Store Music, Videos, Files, DIvx Videos Or simply Shoot Thousands of
Photographs and Videos in to your 16GB internal memory and to top it up
one can have up to 32GB external SD card storage.

Never get lost with GPS Navigation

It comes preloaded with GPS nav Software Route66 and Maps from
Navteq. Now get to your destination faster, safer and more accurately.
The Three Prime Features

Touch the
HD Brilliance

Brilliant HD Quality with AMOLED

Video recording and playback in HD quality (1280 x 720)
3.7” Vivid qHD AMOLED Display

Brilliant Touch Experience

3D touch menu & game / Various widgets
Large Display with Tempered Glass

Brilliant Multimedia Companion

PC Like Browsing HSUPA / HSDPA and 3D Games
DivX , Xvid with 16GB internal memory
Unique Selling Point: Part I

Brilliant HD Quality with AMOLED

 Rec
AMOLED TFT-LCD Better things than TFT
 High Contrast Record it in HD
 Faster Response
 Better Viewing
Angle
 Luminescence
 Sunlight Watch it in HD
Readability
Unique Selling Point: Part II
Brilliant Touch Experience
3D Intuitive UI

Photo Contacts 3D Browser Bookmarks Multi-Tasking Window

3.7” 16:9 Wide Screen with Tempered Glass

3.7 3.5 3.5

” ” ”

I8910 HD (GT-I8910) Nokia N97 iPhone

Unique Selling Point: Part III

Brilliant Multimedia Companion I

2D/3D Accelerator
3D Game
With 1GHz Processor
With Accelerator
(AP + DSP)

Multi Video MPEG4, DivX, Xvid,

Codec Support H.263, H.264, Rela
Video

PC-Like Internet Full Browsing with

Browsing with HSUPA Safari Browser
Unique Selling Point: Part III

Brilliant Multimedia Companion II

DLNA Technology lets users enjoy HD digital Multi-codec Support frees users from
contents on HD home theater system all the hassles with converting files

Real-time video sharing allows users to share live video as they shoot it

 Rec

Live

HSUPA
Unique Selling Point: Part IV

HD (720p) Video Recording High Quality Sound

Dual stereo speaker lets share favorite
HD Video Recording allows to record songs with friends
sound and images of precious moments
in HD quality.

DNSe 2.0 creates excellent listening experience

including Virtual 5.1 channel sound effect
 Amazing 8 Mega Pixel Camera

8MP Camera Features

8MP A/F Camera guarantees superb quality photos that can be enjoyed on HD TV

Power LED Flash

8MP A/F Camera

Smile Shot and Blink Shot Functions allow users to take photos rich with facial expressions

C lick!
Never Before Functions

PC Like Browsing Features Smart Search

High speed access via HSUPA 5.76Mbps &
Integrated search for
HSDPA 7.2Mbps contents from online
Transfer 4MB 1.5MB 40MB 1GB & offline
Time MP3 Song 8MP Photo Video Movie

Download 4.4 sec 1.7 sec 44 sec 18.5 min

Upload 5.6 sec 2.1 sec 56 sec 23 min

※ Based on theoretical values

802.11 b/g Wi-Fi access keeps users connected

to Internet at hotspots

Auto Rotating Display Safari Browser has familiar look and feel
of PC browser, making it easy to surf the
Internet

Portrait Mode Landscape Mode

 Wonders of H/W Accelerator

Motion-triggered Functions Game with H/W Accelerator

Motion UI facilitate key functions with simple motions Enabled by Touch & Motion
(such as flip, tap, shake etc.), using the accelerometer
and proximity sensor
Put it on a table Put it on
Speaker on
with the face down a table

M
ut
e

Speaker off

Asphalt 4
Etiquette Pause Speaker Phone on/off
Swivel super cars by tilting
accelerometer
Users enable automatic scrolling of images by tilting the
screen

Tilting the phone

Available Colors

Onyx Black
Product Code: GT-I8910DKOINU
Competition Benchmarking
Model ACME (i8910) iPhone 3G Nokia N97
Design

Size 123x 58 x 12.9 mm 115.5x 62.1 x 12.3 mm 117.2 x 55.3 x 15.9 mm

Network HSUPA 5.76Mbps / HSDPA 7.2Mbps HSDPA HSDPA 3.6Mbps
Band 850/900/1800/1900 (2G) 850/900/1800/1900 (2G) 850/900/1800/1900 (2G)
900/1900/2100 (3G) 850/1900/2100 (3G) 900/1900/2100 (3G)
LCD 3.7” QHD (360x640) 16M AMOLED 3.5” HVGA(320x480) 16M TFT 3.5” QHD (360x640) 16M TFT
Camera 8MP AF + Power LED 2MP 5MP AF + Dual LED Flash
Battery 1500mAh 1150mAh 1500mAh
Memory 100MB + 16GB + MicroSD upto 32GB 8GB/16GB 32GB + MicroSD
Connectivity USB 2.0 HS, BT 2.0, WiFi USB 2.0 HS, BT 2.0, WiFi USB 2.0 HS, BT 2.0, WiFi
UI Full Finger Touch Full Finger Touch Full Finger Touch
GPS Yes Yes Yes
Video HD (720p) Record/playback No Record / playback VGA Record & Play
Sensors Proximity, Accelerometer, Compass, Light, Proximity, Accelerometer Proximity, Accelerometer
Vibtonz, Image Chip
Additional  Divx Player, DLNA  Apple I tune  Full Qwerty keyboard
Features  MicroUSB, 3.5mm earjack  Multi-touch,  OVI Networks
 Finger Recognition  Finger Recognition
Packaged Contents

Package Contents

1500mAhBattery Stereo Headset TV-Out Cable PC Data Link Kit

Leather Pouch Nav Map Kit Travel Adaptor

Optional Contents

Bluetooth Headset Bluetooth Headset

Car Adaptor Kit WEP350 Kit SBH500
Thank You