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  • The Transcultural Female Hybrid - Green Papers Vol. 1 PDF

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    The Garner Circle PR & Co.
    476 views19 pages
    THE GREEN PAPERS is a trends and consumer insights White Paper series focused on what's ahead in consumer culture, produced by The Garner Circle PR Agency. The trends, experts, data, and statistics tell the story of what's influencing consumers today and what's shaping culture next, and we highlight experienced insight for clients and brands. Volume 1. The Transcultural Female Hybrid The definition of General Market / Multicultural Market as we have known it for years has evolved, and the concept of an "average American" is non-existent in today’s times. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling. This is a tremendous opportunity for those smart enough to recognize it, and brave enough to undertake the transformation of their models. The Transcultural Female Hybrid is a woman not confined by society’s boundaries. She is not defined by a homogeneous race, a color or a checked box. She embraces change as her lifestyle mirrors her identity with multiple cultures and her choice to disrupt the status quo. The longevity and success of established and start-up brands, respectively, will be determined by their execution to understand and reach out to a new generation of consumers. This requires more than new faces in ad placements, but an entirely redeveloped marketing strategy and PR campaign that caters to consumers of shared behaviors and not ethnicities, the Transcultural Female Hybrid. www.TheGarnerCircle.com

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    THE GREEN PAPERS is a trends and consumer insights White Paper series focused on what's ahead in consumer culture, produced by The Garner Circle PR Agency. The trends, experts, data, and statistics tell the story of what's influencing consumers today and what's shaping culture next, and we highlight experienced insight for clients and brands. Volume 1. The Transcultural Female Hybrid The definition of General Market / Multicultural Market as we have known it for years has evolved, and the concept of an "average American" is non-existent in today’s times. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling. This is a tremendous opportunity for those smart enough to recognize it, and brave enough to undertake the transformation of their models. The Transcultural Female Hybrid is a woman not confined by society’s boundaries. She is not defined by a homogeneous race, a color or a checked box. She embraces change as her lifestyle mirrors her identity with multiple cultures and her choice to disrupt the status quo. The longevity and success of established and start-up brands, respectively, will be determined by their execution to understand and reach out to a new generation of consumers. This requires more than new faces in ad placements, but an entirely redeveloped marketing strategy and PR campaign that caters to consumers of shared behaviors and not ethnicities, the Transcultural Female Hybrid. www.TheGarnerCircle.com

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    Download as PDF, TXT or read online from Scribd
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    476 views19 pages

    The Transcultural Female Hybrid - Green Papers Vol. 1 PDF

    Uploaded by

    The Garner Circle PR & Co.
    THE GREEN PAPERS is a trends and consumer insights White Paper series focused on what's ahead in consumer culture, produced by The Garner Circle PR Agency. The trends, experts, data, and statistics tell the story of what's influencing consumers today and what's shaping culture next, and we highlight experienced insight for clients and brands. Volume 1. The Transcultural Female Hybrid The definition of General Market / Multicultural Market as we have known it for years has evolved, and the concept of an "average American" is non-existent in today’s times. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling. This is a tremendous opportunity for those smart enough to recognize it, and brave enough to undertake the transformation of their models. The Transcultural Female Hybrid is a woman not confined by society’s boundaries. She is not defined by a homogeneous race, a color or a checked box. She embraces change as her lifestyle mirrors her identity with multiple cultures and her choice to disrupt the status quo. The longevity and success of established and start-up brands, respectively, will be determined by their execution to understand and reach out to a new generation of consumers. This requires more than new faces in ad placements, but an entirely redeveloped marketing strategy and PR campaign that caters to consumers of shared behaviors and not ethnicities, the Transcultural Female Hybrid. www.TheGarnerCircle.com

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