Professional Documents
Culture Documents
Seasoned strategic brand builder with a digital-first mentality seeks to align with a progressive, growth-oriented company. Aspire to build upon my past accomplishments of delivering best-in-class creative marketing solutions. Driven by results, I am confident and collaborative self-starter with a talent for developing winning campaigns and programs that deliver sales growth with a solid ROI. With a passionate, entrepreneurial spirit, I thrive in fast-paced environments embracing change and thought-leadership.
BRAND MANAGEMENT Digital Marketing Commercialization Ecommerce STRATEGIC PLANNING Public Relations Social Engagement Advertising Online & Offline Budget Management DIGITAL Creative Development Project Management Team Development COMMUNICATIONS Promotions - Merchandising Market Research - Planning Marketing Communications
PROFESSIONAL EXPERIENCE:
Marketing Consultant/Project Manager
July 2013 -Current Provide marketing services and project management to support companys key growth initiatives. Developed and launched the strategic framework and market roll-out of a high-potential integrated marketing and public awareness safety campaign for the LiftMaster brand of The Chamberlain Group.
$6B Revenue-Public
Brand Manager
Porter-Cable Corporation
Former Division of Pentair Tools Group Jackson, TN $1.5B Revenue 2001 2003
Key Accomplishments: Developed and launched new brand strategy to bolster long-term awareness, trial and loyalty. Developed and executed key product launch commercialization initiatives resulting in $10M+ in business. Directed market penetration initiative which led to an over 50% sales increase in test market from $3M to $6M.
Delivered new advertising, website, packaging, collateral, photography, merchandising, trade shows, sales/distributor support and communications Led the website development process that resulted in a new platform including an on-line ad-builder - Developed insights to drive brand strategy.
Seasoned Brand Builder with a Digital First Mentality Looking to Align with a Progressive, Growth-Oriented Company
Susan Spalding
Director, Marketing
Directec Corporation
Reseller of Technology Products
2000 2001
Key Accomplishments: Deployed lead generation program through direct mail/web response page resulting in over $6M in incremental revenue. Planned and developed Customer Relationship Management program utilizing an automated sales application (Sales Logix) used in call center direct sales environment.
Initiated Manufacturer Partnership Program with major technology brands (Compaq, HP, 3Com) - Led team to deliver all direct and online marketing initiatives from sales lead to conversion to loyalist.
Key Accomplishments: Directed brands first multi-media advertising campaign for TV, radio and print to elevate declining brand awareness. Developed in-store merchandising program to deliver double digit increase in sell-in and sell-thru while reducing costs by 25%.
Developed an internal creative design team that delivered packaging, merchandising, graphic design, advertising, public relations and e-commerce.
1995 1998
Key Accomplishments: Strategically grew account from $55M to $95M by creatively implementing new product and promotional strategies. Launched companys first infomercial featuring Bob Vila as spokesperson which resulted in $25M in incremental sales.
Managed the Sears Craftsman account in the development of pricing, promotions, merchandising, advertising and packaging - Team managed 1k sku product portfolio while developing and launching key promotional executions which accounted for over 40% of business volume.
Marketing Manager
Presbyterian Publishing Corporation
A Division of Presbyterian Church USA Headquarters Louisville, KY 1992 1995
Key Accomplishments: Developed and implemented strategy to market and promote curriculum through direct mail initiative. Developed promotional materials - catalogs, magazines, brochures - to support marketing function.
Account Manager
Gannett Direct Marketing Services
A Division of Gannett Corporation Louisville, KY 1989 1992
Key Accomplishments: Managed key account Cummins Engine Co in direct marketing activities. Coordinated direct mail campaigns, database management, promotions and literature fulfillment.
Education
M.A. Marketing Specialization
Graduated Summa Cum Laude, 3.97 GPA Webster University, St. Louis, MO
B.A. Journalism/Business
Graduated with Honors, 3.3 GPA Western Kentucky University, Bowling Green, KY
Skills
Microsoft Office: Excel; PowerPoint; Word; Outlook; Project Excellent writing, presentation and team building capabilities
Seasoned Brand Builder with a Digital First Mentality Looking to Align with a Progressive, Growth-Oriented Company