easyfly.

in
Visual Identity Programme
a proposal, June 23rd, 2007

Brand Positioning
In a glut of portals offering air ticketing and travel related solutions one has to stay fresh and on top of the mind. The graphic element of the visual identity signifies very clearly travelling related solutions when coupled with the signature easyfly.in. The brand also signifies freshness and a contemporary approach towards a service segment.

Visual Identity
Overview
The visual identity system is a simple, flexible system to visually express the brand positioning. Understanding that the main target audience are channel partners, principles, and people at large the visual expression of the brand positioning should be fresh pleasing engaging and inspiring.

Visual Identity
Elements
The visual identity is a system composed of several elements in which together, these elements create a definitive look and feel for easyfly.in. The visual identity elements include: 1. The signature 2. The graphic element 3. Colours

The signature
The signature comprises the name easyfly.inset in the font Cybertrons Metals.

The graphic element

To visually represent the user friendliness of the service, we use a paper air plane which symbolises - it is merely child's play. So even a child can avail of the services as they are just a few clicks away.

Colours
To visually represent the brand positioning, we have selected 2 colours.

PANTONE Process Cyan C

PANTONE 130 C

Visual Identity
Implementation
Whenever space and production capabilities permit, all 3 elements the signature, graphic element and colours should be used in unity. The following few pages are explorations of how this visual identity system can be implemented.

.in
7

Application in Stationery

Application in Web
Step 1

.in

Flights

1
Results

2
Review

3
Passengers

4
Payment

5
Confirm

Results

Application in Web
Step 2

.in

Flights

1
Results

2
Review

3
Passengers

4
Payment

5
Confirm

Review

10

Application in Web
Step 3

.in

Flights

1
Results

2
Review

3
Passengers

4
Payment

5
Confirm

Passengers

11

Application in Web
Step 4

.in

Flights

1
Results

2
Review

3
Passengers

4
Payment

5
Confirm

Payment

12

Application in Web
Step 5

.in

Flights

1
Results

2
Review

3
Passengers

4
Payment

5
Confirm

Confirm

13

Application in Mailer

.in
THIS IS A DUMMY COPY

THIS IS A DUMMY COPY

14

thankyou
The possibilities are endless, It all depends on how they are best utilised.