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Unied Digital Measurement (UDM) Establishes Platform For Panel + Census Data Integration
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Global Trends
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Jul 11
Jul 12
3%
11%
120 134
11%
121 134
Asia Pac
Europe
North America
Worldwide online audience has grown by 7% in the last 12 months Asia Pac markets have added over 40 million users and continues to grow strongly Latin America and MEA have grown faster with over 11% Y-o-Y growth
Presented by : Kedar Gavane, Director, India
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Jul 11
Jul 12
5% 41%
322 336 62.6 44.5 59 44.5 62.6
6%
48.9 52
20%
49.1
Brazil
Russia
China
India
India is the fastest growing online market in the last 12 months Russia and China have added over 10 million users in the last 12 months and continue to grow Indias explosive online growth to continue, as most online categories show below average penetration compared to global averages
Presented by : Kedar Gavane, Director, India
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114 83
44.5
124.7
62.6
36
48
88.5
46.3
56.3
July 2011
July 2012
38.5
42.2
Jul 11
Nov 11
Mar 12
Jul 12
July 2011
July 2012
Total internet usage of 124.7 million in July 2012, a 41% growth from last year Engagement metrics have been maintained With 124 million internet users, India is at a 10% internet penetration
*based on July 2011 to July 2012 data
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1.3 55+ 1.8 2.4 45-54 yrs 3.6 6.5 35-44 yrs 25-34 yrs 15-24 yrs 7.5
9.7 23.7 21.9
75%
22.5
15.3 13.7 15
7.5
15
22.5
30
75% of the audience is below the age of 35 yrs, makes it one of the youngest online population Females form 39.3% of the total audience Highest growth seen among 15-24 male and female segments
Chart based on July 2012 data for15+ Age, Home and Work users
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Jul12 Reach %
41 40 80.3 91.5
Unprecedented growth in Travel, Search, SN and News, surpassing WW averages Growth to continue in Retail, Games and Health, as they are below WW averages Key drivers being content and accessibility Coupons category has de-grown by 38% as players have moved to allied verticals
Graph based on July 2011 and Jul 2012 data for15+ Age, Home and Work users
39%
59.7 42.8 35.3 36.9
47%
52.1
9%
40.3
Jul 11
21%
24.2 29.3
Jul 12
42%
22.6 15.9
46%
21.9 15
35%
14.9 20.2
19%
16.2 19.3
37%
11.9
-6%
BitTorrent
Network18
Ask
3 out of the top 10 have kept pace with the overall growth Increased engagement among the top 10 in terms of time spent and pages viewed The frequency of user visits has also increased over 10-40% among the top 10
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Jul12 Reach %
20.4 18.7 11.3 11.1 9.6 8.5 7.9 7 6.7 5.7 4.6 3.7 3.2
Jul 11
Oct 11 Jan 12
Apr 12
Jul 12
A 54% growth registered, with multiple access points including mobile and tablets The reach avg is close to global average of 80% and is still growing One of the most engaged categories with 5 min per visit
Chart based on July 2012 data for15+ Age, Home and Work users
NRI
% of Unique Visitors
35% 22% 78% 64% 47% 36% 53% 17% 83% 68% 45% 32% 55% 12% 88%
Sizable international audience visitation key sites including News, Portals, Sports and Entertainment Regional newspapers have the highest share of international audience and are the best way to reach out to NRI consumers The trafc is growing across categories and we will be looking at reporting it as a separate segment in the coming dayss
Chart based on July 2012 data for15+ Age, Home and Work users
10 7.5 5 2.5 0
Jul 11
Oct 11
Apr 12
Jul 12
Jul 11
Oct 11 Jan 12
Apr 12
Jul 12
Snapdeal Homeshop18
3 out of 5 online Indians visit online retail sites, growth of 43% The category has seen mushrooming of several players across horizontals and verticals A close battle between Snapdeal and Flipkart in horizontal retail and Jabong and Myntra in the lifestyle category respectively Aggressive marketing and consumer need have led to this unprecedented growth
Chart based on July 2012 data for15+ Age, Home and Work users
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Jul12 Reach %
13.4
Apparel is the fastest growing retail sub-category, reaching 13% of online users Consumer Goods, Home Furnishing and Sports have shown early signs of growth and will only grow faster in the coming months Flowers/Gifts/Greetings category de-grown by 33% Comparison shopping is expected to keep pace with retail reach of 60% Vertical Retail segments will be the fastest growing in coming months
Chart based on July 2012 data for15+ Age, Home and Work users
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Yatra 8.3%
1 out of 5 online users visit Indian Railways site High duplication among the OTAs, with customers looking for best fares Alternative travel options like Bus and Car rentals have picked up in last 12 months
Chart based on July 2012 data for15+ Age, Home and Work users
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12)
Retail
Direct debit or Netbanking is the most popular format of the payment Travel controls the majority of dollars and transactions in the market, driven largely by IRCTC COD/Cash payments are more popular in the retail category IRCTC averages at $17 per transaction and Flipkart stands at $35 per transaction
Chart based on data for the months between Apr to Jun 2012 for Travel and Retail category
Facebooks dominance
47%
52.1 35.3
Jul 11
Jul 12
36%
5.8 Facebook 7.9
-69%
12.6 3.8 Orkut
5%
3.8 3.6 Twitter
2%
3.8 3.7 Bharatstudent
Facebook has emerged as the market leader in the SN category The engagement on Facebook is highest among any category Facebook users spent 3.8 hrs on an average in July 2012 and 17.4 visits per person Linkedin has also shown over 36% growth in the last 12 months
Presented by : Kedar Gavane, Director, India
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Jul12 Reach %
53.7 14.8 8.8 8.8 7.7 7.6 7.2 7.1 6.9 6.2
Jul 11
Oct 11 Jan 12
Apr 12
Jul 12
MP3RAID.COM
Entertainment category has 89% reach, still lower than WW average of 94.1% Entertainment added 15 million UVs in the last 12 months Youtube leads the pack with highest reach in the category The growth comes from bollywood video and music content, more sites to come up with the opportunity
Presented by : Kedar Gavane, Director, India
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3.4
Jun 2011
Oct 2011
Mar 2012
Jun 2012
Jun 2011
Jun 2012
Online video viewers in India have grown over 37.3% The engagement has reached 3.4 billion videos every month 52% of the total videos belong to the entertainment category YouTube top channels are related to Bollywood Video advertising has grown proportionally with growing inventory
15+ Age, Home and Work users
Top categories by % share PC 54% Mobile 25% 74% 24% 75% Tablet 25% 74%
50%
75%
72%
55%
iOS 4% Symbian 16% RIM 1% Android 16%
44%
Symbian
The pages viewed on mobile has grown from 3% in July 11 to 7% in July 12 Mobile and tablets access contribute to 7% of Indian online pages viewed Food, Travel information, online trading are popular categories on tablets ioS forms 80% of the tablet market share by page requests
Device Essentials - Jun 2012, data based on total pageviews as the universe
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