!"#$ &&'() *+,-+. !

/01+2,-34
Sprlng 2013
!ournallsm & Medla SLudles CenLre
1he unlverslLy of Pong kong


lnsLrucLor: MasaLo ka[lmoLo
Cfflce: LP 219
L-mall: ka[lmoLo[hku.hk
hone: 3917-4003
Cfflce hours: 18A
Classroom(s): uM Lab
Course webslLes:
hLLp://www.soclologlcal[ournallsL.com/hku/[msc6091/


In this hanus-on couise you will leain how to covei news foi the web: combining text,
pictuies, giaphics, auuio, anu inteiactive featuies. You will ieseaich, iepoit anu collaboiate
on stoiies, using vaiious multimeuia techniques anu social meuia tools while examining the
emeigent foims of news stoiytelling anu jouinalistic piactice specific to online news.

5/6-73 8/ 9. 7/:.1.;
Nultimeuia jouinalism, online stoiytelling, chaiactei-uiiven naiiative, social meuia, citizen
jouinalism, non-lineai meuia consumption, usei engagement, usei geneiateu content, web
tiaffic analysis, navigation, inteiactivity, usability, eye tiacking, web uesign, photo shooting
anu euiting, auuio iecoiuing anu euiting, sliueshow, online secuiity, online ethics, content
management system, uata visualization, seaich engine optimization.

<=28 >/0 ?-,, ,.21+ =2+;3@/+
You will leain how to 1) use content management systems such as WoiuPiess to set up a
multimeuia news website, 2) hanu coue basic XBTNL to supplement WYSIWYu inteiface, S)
take auvantage of vaiious plug-in options to enhance the news site's functionality, 4) optimize
news content, incluuing how to wiite text, foi the web anu S) integiate social netwoiking
seivices such as Twittei anu Facebook into the piocess of news gatheiing anu uissemination.

A+8.+;.; B.21+-+C *087/4.3

By the enu of the couise, you shoulu be able to:
1. "#$%$&'(() '*'()+, -*($*, *,./ &-*%,*% '*0 %1,$# 2#,/,*%'%$-*
(Assesseu by event coveiage, multimeuia package, piesentation)
2. 3#-04&, '*0 2'&5'6, 7-4#*'($/%$& &-*%,*% 8-# -*($*, &-*/492%$-* 4/$*6
94(%$9,0$' %--(/
(Assesseu by twittei iepoits, event coveiage, sliueshow, multimeuia package)
S. :0,*%$8) '*0 0$/&4// ,%1$&'( '*0 /-&$'( $//4,/ $* -*($*, 7-4#*'($/9 '*0 %'5, %1,9
$*%- &-*/$0,#'%$-* $* 2#'&%$&,
(Assesseu by event coveiage, multimeuia package, piesentation)
4. ;#$%, *,./ #,2-#%/ /2,&$8$&'(() 8-# %1, .,< '*0 9-<$(, 0,=$&,/
(Assesseu by twittei iepoits, event coveiage, sliueshow, multimeuia package)

D33.334.+8 523E3 F #82+;21;3

Twittei iepoiting: 4 points x S (inuiviuual)
Live event coveiage: Su points (inuiviuual)
Sliueshow: 1S points (inuiviuual)
Nultimeuia package: SS points (gioup)
Piesentation: S points (gioup)
Class Paiticipation: S points (inuiviuual)
!"#$ &&'() *+,-+. !/01+2,-34 age 2


!"#$ "& #'$ ()*##$+ ,--*.&/$&# (4 points x S):
You will be contiibuting to The Westsiue Stoiies website as well as the hK0B0S pioject. You
aie iequiieu to "tweet" about events anu happenings aiounu the 0niveisity of Bong Kong
(#hK0B0S) anu in the westein siue of Bong Kong islanu (#WestBK). Regaiuless of its content
anu language (you can wiite in Chinese, too), each month you neeu to submit youi best five
tweets of the month to us (in Febiuaiy, Naich, Apiil).

You can use youi existing twittei account oi cieate a new one, but in each case you will neeu
to incluue in each of youi tweet the hashtag #WestBK oi #hK0B0S if you woulu like it to be
counteu foi the couise. You aie also encouiageu to use othei hashtags when appiopiiate
(#tiaffic, #foou, etc). If you have nevei useu Twittei befoie, you will neeu to sign up foi the
seivice anu exploie how it woiks.

Youi topics can be about anything as long as they convey a piece of infoimation that might be
useful to the BK0 community. Foi example, you can wiite something like "#WestBK Tiaffic
hoiiibly slow on Pokfulam Roau. Najoi acciuent this moining" on the way to the campus; "A
conceit titleu Stuuent Recital on S Bec 2u12 at 1:1upm in CYN Theatie #hK0B0S"; "Political
paities uebating now at the Sun Yat-sen Place now #WestBK #hK0B0S".

!"#$ "& #'$ 0*1$ $1$&# 2"1$+,.$3 4 !*.'# ,# #'$ 4+# 56-$6/ )*#' 4&78 9,+'"0 (Su points)
You will be woiking as a iepoiteieuitoiphotogiapheiviueogiaphei to covei the event on
Feb 22-2S anu Naich 8-9. The event takes place oveinight fiom 8 p.m. to 8 a.m. Please pencil
in the uates anu make suie that you'ie available on those two nights. Youi woik will be
evaluateu baseu on youi paiticipation as well as the quality of woiks you piouuce at the event.
We will uiscuss moie uetails in class.

!"#$ "& 560#*/$7*, :,2;,.$ ,&7 <+$-$&#,#*"& (SS points + S points):
You will neeu to foim a gioup of foui people to complete this pioject. A multimeuia pioject is
a stanu-alone, topic-baseu website that combines text stoiies with links, pictuies, auuio files,
maps, inteiactive chaits, giaphics, viueo, sliueshows (see the iequiiement foi this paiticulai
item below) anu othei elements.

Piofessional stanuaius of language usage, giammai, punctuation, anu spelling apply to youi
web woik in the same way that they apply to youi piint stoiies. The pioject will be evaluateu
baseu on the giauing scale of Excellent (S points), veiy uoou (4 points), uoou (S points),
Aveiage (2 points), Pooi (1 point), on the following ciiteiia:

Pioject value anu stoiy angles (S points)
Reseaich anu news gatheiing effoit (S points)
Coheience of stoiytelling (S points)
Effective use of multimeuia (S points)
}ouinalistic quality of auuio anu visual content (S points)
0sei engagement, inteiactivity anu value-auueu featuies (S points)
Suitability of uesign, look anu feel (S points)

Youi gioup will piesent the final pioject to the class at the enu of the semestei. The
piesentation counts foi S points of youi total giaue but it won't be evaluateu (in othei woius,
as long as you give a piesentation, you will get the full five points foi this iequiiement).




!"#$ &&'() *+,-+. !/01+2,-34 age 3

!"#$ "& -0*7$-'") -#"+8 )*#' ,67*" (1S points):
This assignment is a combination of gioup woik anu inuiviuual woik. You will woik togethei
foi a multimeuia pioject as uesciibeu above, which must incluue a set of sliueshows piouuceu
inuiviuually by each membei.

Youi sliueshow must be tolu in the voice of the subject(s) of the stoiy (chaiactei-uiiven
naiiative) with integiateu ambient sounu (nat sounu). You will also wiite a Suu-woiu text
stoiy, which must be in English (the inteiview auuio can be in any language but you will neeu
to give English subtitles if it's not in English). The sliueshow shoulu be not moie than two-
minutes-anu-a-half long. The assignment must be publisheu on youi poitfolio website.

The pioject will be evaluateu baseu on the giauing scale of Excellent (2.S points), veiy uoou
(2 points), uoou (1.S points), Aveiage (1 points), Pooi (u.S point), on the following ciiteiia:

Stoiy value anu stoiy inteiest (2.S points)
Coheience of stoiytelling (2.S points)
Inteiview skill (2.S points)
}ouinalistic quality of photo shooting anu euiting (2.S points)
Claiity of sounu (iecoiuing anu euiting) (2.S points)
Attention to uetails (image sizes, coloi schemes, etc) (2.S points)


*8=.1 A46/182+8 A+G/1428-/+
"##$%&'%($ '%& &$'&)*%$+, You aie iequiieu to attenu each class anu to be on time. In this
couise, most sessions heavily iely on youi paiticipation anu collaboiation. Please be fully
piepaieu foi technical tiaining anu gioup uiscussions. If you miss any class, it is youi
iesponsibility to covei the giounu. Beaulines aie sacieu in this couise, just as they aie at
establisheu news oiganizations. No excuses foi late assignments will be accepteu anu all late
submissions will be penalizeu.

"('&$-*( .%#$/0*#1, I will be extiemely stiict on plagiaiism iepiesenting someone else's
woik as youi own. Any quotation without attiibution to the oiiginal woik oi authoi is
consiueieu plagiaiism. Intentional oi not, such misiepiesentation in youi assignments may
iesult in failuie in the couise.


H.I0-1.; H.2;-+C
Theie is no textbook foi this couise, but you will be given ieauing assignments eveiy week,
which will be posteu with links on the Facebook gioup page.













!"#$ &&'() *+,-+. !/01+2,-34 age 4

$/013. 5-4.829,.
(Note: This couise scheuule is pieliminaiy anu is subject to change)

2'%3 44

Topic: Intiouuction | What is online jouinalism. | What is multimeuia
stoiytelling. | Bow shoulu we covei the Night at the Ait Nuseum event.

2'%3 45

Topic: Bow uo we tell a stoiy visually with photos anu viueos.
Banus-on: Photoviueo shooting with cameias anu phones (with vaiious apps)
Note: Please biing youi own BSLR oi point-anu-shoot uigital cameia, if you
have one. A mobile phone cameia is also acceptable foi this exeicise.

6$73 8

Topic: What is a chaiactei-uiiven naiiative. Bow uo we inteiview people.
Banus-on: Auuio iecoiuing anu euiting | Auuition anu Sounu Clouu
Note: Please biing youi own uigital auuio iecoiuei, if you have one. A mobile
phone that can be useu with an exteinal miciophone will also uo (peihaps you
will neeu to puichase eithei an auaptoi oi a miciophone specific to youi
phone). Please biing youi own heauphones, too; anu let us know in auvance if
you uon't have any of the geai mentioneu above.

6$73 95

Topic: Reheaisal

6$7 44:4; > ?$61% '% %1, >#% @4/,49 .$%1 >*0) ;'#1-( A
6$73 4<

?- &('// | >//$6*9,*%/ 04,: Twittei foi }an Feb

='03 8

Topic: Coveiage ieview | Reheaisal
='0 >:5 > ?$61% '% %1, >#% @4/,49 .$%1 >*0) ;'#1-( B

='03 95

Topic: Coveiage ieview | Sliueshow anu multimeuia package
Banus-on: SounuSliues

='03 4<

Topic: Nultimeuia package stoiy iueas | Seaich Engine 0ptimization
Banus-on: Woiupiess (oi othei CNSes)
>//$6*9,*%/ 04,: Twittei foi Naich

"?03 4

?- &('//

"?03 5

Topic: Inteiactive elements foi news stoiytelling
Banus-on: Bata visualization tools

"?03 9< Topic: Is aggiegation jouinalism. Bow has the inuustiy changeu.
Banus-on: Nultimeuia package

"?03 4;

0pen class to woik on multimeuia package
"?03 ;@ Topic: @4(%$9,0$' 2'&5'6, 2#,/,*%'%$-*
Assignments uue: Twittei foi Apiil. Nultimeuia Package.





!"#$ &&'() *+,-+. !/01+2,-34 age 3

$/013. J12;. K.371-68/13

*087/4. D L $ M
1. CrlLlcally analyze
onllne news
conLenL and Lhelr
presenLaLlon
SophlsLlcaLed
undersLandlng of
onllne [ournallsm
concepLs
Clear undersLandlng
of onllne [ournallsm
concepLs
undersLandlng of
baslc onllne
[ournallsm concepLs
LlLLle or no
undersLandlng of
onllne [ournallsm
concepLs
2. CreaLe, produce
and package
[ournallsLlc conLenL
for onllne
consumpLlon uslng
mulLlmedla Lools
SophlsLlcaLed
undersLandlng of all
avallable Lools and
ablllLy Lo produce
hlgh-quallLy
mulLlmedla conLenLs
Clear undersLandlng
of avallable Lools and
ablllLy Lo produce
hlgh-quallLy
mulLlmedla conLenL
Some undersLandlng
of avallable Lools and
ablllLy Lo produce
quallLy mulLlmedla
conLenL
LlLLle or no
undersLandlng of
mulLlmedla Lools
3. ldenLlfy and
dlscuss eLhlcal and
soclal lssues ln
onllne [ournallsm
and Lake Lhem lnLo
conslderaLlon ln
pracLlce
Comprehenslve
undersLandlng of
eLhlcal and soclal
lssues and ablllLy Lo
produce hlgh-quallLy
works of [ournallsm
on Lhe lnLerneL
Clear undersLandlng
of eLhlcal and soclal
lssues and ablllLy Lo
produce hlgh-quallLy
works of [ournallsm
on Lhe lnLerneL
8aslc undersLandlng
of eLhlcal and soclal
lssues and ablllLy Lo
produce works of
[ournallsm on Lhe
lnLerneL
LlLLle or no
undersLandlng of
eLhlcal or soclal
lssues surroundlng
onllne [ournallsm
4. WrlLe news
reporLs speclflcally
for Lhe web and
moblle devlces

SophlsLlcaLed
undersLandlng of
users' LexL readlng
behavlors onllne
Clear undersLandlng
of users' LexL readlng
behavlors onllne
undersLandlng of
users' LexL readlng
behavlors onllne
LlLLle or no
undersLandlng of
how people consume
LexL lnformaLlon
onllne


D33.334.+8N ,.21+-+C /087/4. 2+; ?.-C=8-+C
D33-C+4.+83 B.21+-+C
*087/4.
<.-C=8-+C
1wlLLer reporLlng
2, 4
12 polnLs
Slldeshow sLory wlLh
audlo
2,4
13 polnLs
Llve evenL coverage
1,2,3,4
30 polnLs
MulLlmedla package
1,2,3,4
33 polnLs
resenLaLlon
1,3
3 polnLs
Class arLlclpaLlon
1,3
3 polnLs
$/013. J12;-+C #72,.

5/82, 6/-+83 *:.12,, C12;.
93 or above
A+
90 Lo 94
A
83 Lo 89
A-
80 Lo 84
8+
73 Lo 79
8
70 Lo 74
8-
63 Lo 69
C+
60 Lo 64
C
33 Lo 39
C-
30 Lo 34
u
49 or below
l