WELCOME TO FIRST FRIDAYS!

Discover the Power of Why

June 1, 2012

About Jim Jubelirer

14 years of $1M+ sales Expert in sales, marketing and leadership

Angel investor, RTP Capital

Coach and trainer for Duke Leadership Program Frequent speaker, trainer and facilitator BA University of California, Santa Cruz MBA, Cornell

Participant in Sandler Sales, Strategic Coach, numerous other personal and professional development programs

Happy Anniversary!
11 ongoing 1:1 clients 172 Seminar attendees

Over $1M in new payroll from 20+ jobs added Extensive network of over 2,000 contacts
Participation in the best business and coaching educational events

About ActionCOACH
Our Mission: World Abundance through Business ReEducation Our Goal: Improve Business Performance and Personal Satisfaction Combines the best practices in leadership, management, business excellence, and personal development 1,000+ Coaches worldwide in 40 countries

Business Coaching Programs

Upcoming Events
GrowthCLUB, Tuesday, June 19,
This hands-on workshop will give you the tools to create your plan for the year that will create momentum and transform your business. Free coaching session included with $199 registration fee.

Brad Sugars Unplugged, June 20-21 Wilmington Convention Center

Spend a full day in an intimate setting with the worlds #1 Business Coach, along with only 35 other business owners. Includes free evening event on Wed.

Begin with the End in Mind

RAVING FANS = LOYAL CUSTOMERS

Funnel of Engagement
Suspect Prospect Lead Shopper/customer Client Fan Raving Fan
MARKETING

SALES

OPERATIONS /DELIVERY

Three Key Process Steps You Must Get Right

Lead Generation Conversion Engagement/Loyalty/Co mmitment

You dont want ALL customers You only want the RIGHT customers!

To become a master of marketing

you must understand human behavior

Biology Basics
Limbic
Inner, older, caveman Controls emotions and feelings Decision-making

Neo-cortex
New, modern man Controls processing of information Uses language

What is the WHY?

The way you are wired Survival mechanism from young age Pre-verbal Expression of your belief system
People like other people who have the same values they do

Motivates behavior

Reticular Activating System (RAS)

Automatic mechanism inside your brain that brings relevant information to your attention Filter between conscious and subconscious mind Can be programmed by the conscious mind
Cannot distinguish between external and internal reality

Benefits of Knowing Your Own WHY

Improved focus Increased energy Increased passion and purpose Better time management
Easier to say NO! to non-core tasks, opportunities and people

Example WHY: To Find a Better Way (and share it)

Constantly seek better ways to do things and share their improvement with the world Often pleased, never satisfied" Good at associating taking from one industry and applying to another Competitive, athletic, inventors, architects, dentists, business process engineers and tinkerers
Source: 4D Dentistry

Putting It All Together

WHY Beliefs, values

HOW
WHAT

How you bring your WHY to the world What you do How you want the world to work
How you want to work in the world The principles by which you operate

VISION
MISSION VALUES

PROOF STATEMENTS AND TESTIMONIALS

How others have benefited from your WHY

My WHY
I exist to contribute to a greater cause than myself I do this through Communicating, Connecting, and Coaching
I offer books, seminars, workshops, and 1:1 coaching

My Vision is financial security and peace of mind for all My Mission is to directly touch the lives of 10,000 people

 http://www.ted.com/talks/simon_sine k_how_great_leaders_inspire_action.h tml

http://www.sanchezdental.com/

http://www.whymarketingprogram.com/

Jim Jubelirer Certified ActionCOACH 308 West Rosemary Street, Suite 307 Chapel Hill, NC 27516 (919) 969-7818 jimjubelirer@actioncoach.com www.actioncoach.com/jimjubelirer