Professional Documents
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2013 MARKETING & BRAND AWARENESS CAMPAIGN 21 Years of Red Sea Conservation
HEPCAs come a long way from our humble inception as an idea for reef conservation; through the years of struggle and interventions and finally culminating into the internationally recognized NGO we are today.
CONSERVATION
COMMUNITY DEVELOPMENT
EDUCATION
RESEARCH
ADVOCACY
ACTIVISM
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Its been these philosophies of visionary thinking, progressive action, and individual empowerment that allow HEPCA to be a platform for grass-roots community reform.
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2013 MARKETING & BRAND AWARENESS CAMPAIGN A New Precedence for Environmental Protection
HEPCA is a change agent and a leading voice for activism globaly Were engendering a passionate and devoted network of followers Were leading powerful trends & pioneering ground-breaking projects Were a credible alternative news source for Red Sea conservation We have an international press alliance
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2013 MARKETING & BRAND AWARENESS CAMPAIGN HEPCA 2013 Brand Themes
Iconography Timeline 2013 Portfolio
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hepca.com[DEFAULT]
AudienceOverview
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Overview
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Samadai Experience
Photo by: Tony Baskeyfield
Managed by:
The reef topography of Samadai is stunning with caverns systems and a wide diversity of marine flora and fauna.The reef topography alone is worth the trip! The shallow sandy internal lagoon is protected from prevailing winds and wave motion, thus it is characterized by calm and quiet waters. The lagoon is bordered on the northern side by the main reef and on the southern side by numerous pinnacles. The outer reef features drop offs and opens directly towards the blue. Despite being so close to shore, the depth in the channel between Samadai and the coast of Marsa Alam is approximately 200 meters and goes up to 600 meters on the eastern side. Three main dive sites offer various possibilities including cave systems and caverns, eel garden, a little seagrass bed and the biodiversity of the pinnacles. The common passage of pelagic species like barracuda, manta, sharks and dolphins and the presence of microfauna, soft corals, hard corals and reef fish make Samadai one of the most interesting and ecologically diverse dive sites in the Red Sea.
Age Class
Newborn 75 105
Anatomical features
fins and flukes.
Behaviour
Age Class
Calf 105 128
Anatomical features
juvenile locomotion.
Behaviour
Age Class
Juvenile Subadult
Anatomical features
Length (cm)
128 170
Behaviour
Managed by:
The Hurghada Environmental Protection and Conservation Association (HEPCA) is a local non-governmental organization (NGO) specialized in the field of marine and land conservation.
SAMADAI
THE WORLDS PREMIER DOLPHIN RETREAT
www.dolphinhouse.org www.hepca.org
Code of Conduct
Once you are in Zone B, there are two possible scenarios: the dolphins come or they dont. Despite the fact that most of the time we cant see them while in zone B, they are well aware of our presence. They may decide to approach us or to stay in zone A. The choice of engaging and interacting is on them. There is no way for us to attract them, but several wrong behaviours would definitely make them avoid us. Approaching the animals: try as much as possible to keep quiet and calm. Always swim gently with fins only. Try not to be exactly on top of them when they surface, but rather on the side of the group. Interaction: if the animals engage and stay around you, observe and enjoy. Never, never, never touch them: this is for several reasons. First of all, our skins are different and the risk to exchange pathogens that might trigger the onset of pathologies is very likely. Second, they are wild animals and should stay wild. They are not pets. Do not try to feed them: wild animals hunt their prey. Potential habituation to artificial feeding would compromise their ability to effectively forage, as well as increase the risk of diseases caused by an improper diet. Avoid big crowds: The higher the number of people, the more frightful the crowd and consequently the disturbance to the dolphins. Stay in small, silent and quiet groups of people. Avoid splashes and noise: dont jump from the zodiac! Slip gently in the water instead. Do not shout or whistle. Dont leave objects in the water: even though we see them playing with marine litter, they may turn out to be lethal for dolphins or other marine species. Anything that doesnt belong to the sea shouldnt be introduced into the ecosystem.
Age Class
Adult
Anatomical features
Male dorsal fin is very triangular. Female dorsal fin is slightly curved.
Behaviour
Length (cm)
170 235
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www.hepca.org
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