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PAKISTAN TELECOMMUNICAT ION LIMITED

Vision
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future.

Mission
To achieve our vision by having An organizational environment that fosters professionalism, motivation and quality An environment that is cost effective and quality conscious Services that are based on the most optimum technology "Quality" and "Time" conscious customer service

STATEGIC MANAGEMENT OF PTCL How it works in ptcl Customer Care Initiative:


To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the Training and Development department has assumed the responsibility for effectively imparting training under the Customer Care Initiative to all PTCL employees.

Implementation of ERP system in T&D:


The focus of the project is to set up and maintain the qualifications catalogs, create and evaluate profiles for a range of objects (for example, persons and positions), evaluate career and succession planning scenarios, set up appraisal systems, as well as plan, hold, and evaluate appraisals, create development plans, and work through individual development planning scenarios by customizing the functions of personnel development to meet customer requirements.

Quality Awareness Programmed:


In order to create quality awareness and skills improvement of PTCL staff, a 3-year QA plan has been made. The project is scheduled from March 2007 to December 2009. Following four types of programmes are under the work plan: Installation Quality Standards Quality Auditor Course Companywide Quality Awareness Train the Trainer Programme offered to the faculty of PTCL training centers

BUSSINESS STRATEGY
As the ptcl growing its position as the leading ICT service provider and a profit leader, a five year Strategic Master Plan for the Company, with defined corporate KPI targets, timelines and ownerships was developed by the PTCL management. Defining yearly targets on market shares for various voice and data services, introduction of a corporate KPI based performance measurement system, Restructuring of the organization, formulation of IPTV, Triple Play and converged services, migration to an end to end IP based network, Investment strategies such as Assets Management for risk diversification and improved Return on Investments, were all part of the master plan.

Techonolgy ipact of ptcl

TECHNOLOGICAL FACTORS:
Technology is vital for competitive advantage and is a major driver. Major technological changes are taking place in PTCL with innovations in products and services.EVO and SMART CARD are such examples of these innovations. Internet plays a key role as its a vital need for all customers and PTCL internet packages are better than its competitors like WATEEN,WITRIBE, etc, which has helped it gain market share.PTCL phone sets have gain fame in the mind of the customers, these small sets are given by the franchises and PTCL provides the RUIMS.this is an advancement towards the competitive environment and PTCL is excelling and gaining market share.

APPLE
Vision Statement

"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." Explanation of vision Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies. Mission Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings
Apples Marketing Strategy Sell On Value, Not Price
In 2010, Apple made headlines when they surpassed Exxon Mobile as the worlds most valuable company, released the iPad, which revolutionized the globe, and were named the most profitable retailer in the entire United States.

So the question on everyones mind is: How did they do it? What was Steve Jobs magic that seemed to make everything he touch turn to gold? While theres many secrets that made Apples marketing methods so successful, here are just a few: The Key To Steve Jobs Insanely Great Marketing Apples marketing strategy can be summed up in one word: Empathy. The ability to understand another person, connect at a core, gut level with their innermost emotional wants and desires, and give them a product so useful they cant live with out it (think about the feeling you get once you use an iPhone, iPad, or iPod), and refuse to accept any other product or substitute as an option because the product is so simple, clean, and easy-to-use. That what separated Apple from every other business on the planet, and what made Apples marketing strategies so phenomenally successful And this is where Apples marketing strategy begins When Steve Jobs returned to Apple in 1996, they were on the edge of bankruptcy, Apple had a loss of $1 billion dollars from the previous year, and was 90 days from bankruptcy. Then, in 1997, the year Steve came back, and applied his marketing strategies, Apple recorded a profit of $5.9 billion, then, over the next 10 years, he took Apples stock market cap from $3 billion, to $702 billion dollars (Microsoft has $226 billion, and Google has $218 billion) so how did he do it? Well, it starts with a great mindsethere was Steves: If we want to see Apple healthy again, we have to let go of this notion that for Apple to win, Microsoft has to lose (Competing). We need to embrace a notion that for Apple to win, Apple has to do a really good job; its about Apple being able to make incredibly great contributions to the industry (Creating Value). The next year, Apple created the first computer that made it easy for consumers to get onto the internet (most computers took over an hour of complicated set-up, while the iMac had you surfing the web in less than 10 minutes). Steve Jobs knew that if he focused on SERVING THE CUSTOMER, and if he built exactly what customers wanted, they would continue to open their wallets.

Because Apple was more focused on meeting the customers needs than anything else, so they didnt need to compete on price, and could set their own prices, because they were delivering something much more powerfulVALUE. The Magic Marketing Strategy That Drove Apple To The Top What made Steve different from other marketers, is he understood that his job as a marketer was NOT to focus on making money or sales, and, unlike other marketers, it showed in the way he presented his products: Here are some of the quotes that reflect Steves focus in business: If it could save a persons life, could you find a way to save ten seconds off the boot time? Youve got to start with the customer experience and work back towardnot the other way around. Being the richest man in the cemetery doesnt matter to me. Going to bed at night saying weve done something wonderful; thats what matters to me.

Steve made the marketing process simple; if you give people what they want, educate them on why they need it, show them how it will improve their lives, and why no competito rs products can compete with the convenience and ease of use of yours, customers will open their wallets. Who Are Your Products Designed For? Apples marketing strategy relies on creating products THEY are going to be using themselves (the iPhone was built because Apple employees were unsatisfied with their mobile phones, so they built the phone theyd want to use). Apple built the iPad thinking about how to build a product that made it effortless, easy, and fun to browse the internet, watch movies, and read books from anywhere, they started by creating a product the customer would want, then offering them that product. Microsoft starts with making money, and theyre more focused on competing with Apple than they creating a great customer experience (which determines if people buy their products or not, and how much money they make). Apple simply gives people what they want, and doesnt waste time turning it into a game like all other companies. Want to discover the MOST POWERFUL marketing strategies on the planet? Enter your name and email below to get my e-course (and a free copy of my 50 page Apple Marketing Strategies eBook):

TECHNOLOGICAL FACTOR ANALYSIS Management of Apple, Inc.

Techonolgy factor analysis Nowadays technologys market becomes wider, thus meaning the competitors of Apple Inc will also rise.

The competition also gets harder as technology changes and innovation developed much faster. As a result all of technology has a short lifetime. That is why Apple needs to upgrade their product more often so they will outdo their competitors easily. In this case Apple will invest a lot of their capital to the Research and Product Development. One of the examples is that Apple installs its own brand operating system, which increases its production cost, and on the other hand Dell as its competitor uses Microsofts operating system in all of its products.

That is why external technological factor will also help apple to plain their new goals to compete with their competitors.

http://applemanagement.wordpress.com/category/p-e-s-t-factors/T: Technological Forces:


It is the era of technology. A technology can become archaic and out-dated over night. Apple is the market leader in innovation, but if it will ignore to continuously bring innovative products, its position will be snatched by other market leaders. For this particular industry, technological factors are the most crucial than above all the three and must be managed in the same way. Proposed Management Strategies for Technological Factors: 1. Spend as much as possible on Research and Development to bring innovation in its products earlier and better than its competitors. This will always keep the crown of market leadership on its head. 2. 3. Learn from past mistakes and failures Convince the consumers to buy original Apple products rather than buying unreliable imitated copies made by other manufacturers.

echnological Environment

The technological environment for Apple's market has grown substantially over past years. Most specifically, phones and computers have become a hot commodity. Apple is on top of the market for innovating products and the main thing about these products is that their life cycles are very short, making it inevitable for more products to be sold later. The increase in technology is encouraging competitors to improve, which then keeps Apple improving. Overall, Apple is a very well established company with a firm grasp on all sections in a PEST analysis. They are established politically by having a "plan B' in case something that they cannot control happens and it is still maintaining success while the depression is prevalent, they are knowledgeable in economics. Apple uses the modern person to depict their product as well as create new ingenuity and design. They seem to have all bases covered and will always be a leader in technology.

Technology and the Digital Lifestyle

Apple not only dominates the music player market, its iLife suite provides consumers with easy-to-use software for music and video composition. With podcast a household word, Apples Garage Band application makes the recording of podcasts and music very easy.

Nokia
Vision of the future
"Connecting people" is now connecting people to what matters - whatever that means for each person - giving them the power to make the most of every moment, everywhere, any time. Connecting the "we" is more powerful than just the individual. That's how Nokia is needed to help make the world a better place for everyone.

Mission Statement
Customer To maintain customer confidence by continuing to provide quality service specifically designed to meet their needs. Market To be recognized as a market innovator in the mobile phone industry to continuing to improve our business practice. Business To ensure the team has a complete understanding of all Mobile Network Internal Systems and Procedures and that each team member is responsible for compliance with the Business Management System. Training To develop ongoing training strategies to empower personnel with skill levels essential for future company success.

The Team To create the best possible working environment, promoting career enhancement and job security, encouraging trust in the company and loyalty to the customer.

Marketing Strategy
Nokias corporate responsibility strategy is to engage, improve and be accountable. They constantly measure and review their performance in economic, environmental and social issues. They engage in stakeholder dialogue and form partnerships that serve the areas they want to improve upon. They pursue focused and practical improvement programs in relevant organizational or geographical areas as part of business operations - this involves business planning, internal communications, training. They increase accountability to stakeholders through reporting, and informative internal and external communications activities. What makes them unique is the way they do it. Based on the same approach that guides the rest of their activity The Nokia Way - their corporate responsibility is developed through logical steps, with much of the work concentrated inside the company, much of the work built on existing programs, and many stages taken forward in parallel. According to them it is essential to drive corporate responsibility through the company-wide strategy process, support issue owners in building business cases for ethical improvement and implementation, and increase accountability to both internal and external stakeholders. For them, corporate responsibility is an integral and continuous part of decision-making in all parts of their business; taking responsibility for the consequence of their actions. Its a belief that by focusing on issues over which they have most influence and which their stakeholders consider important, they will be able to mobilize more of company resources, be more proactive, and ensure long-term programs. The Nokia Strategy continues to focus on three activities to expand mobile communications in terms of volume and value: Expand mobile voice Drive consumer multimedia Bring extended mobility to enterprises

PESTLE Analysis of Nokia


Technological
The technological advances in the industry are vital to the success of any new Smartphone in the market that is continually growing, as the level of competition rises Nokia must ensure that their Smartphones are at the highest level of innovation. With functions such as camera, internet, social networking and email all necessities on Smartphones Nokia will have to think of other functions to help differentiate and stand out from its rivals. As well as function more and more consumers are looking at the software running all the functions as a key

indicator of the success and quality of the Smartphone, so Nokias alliance with Microsoft for their latest Smartphones seems a very good move as everyone are aware of the technological capabilities of Microsoft and the value they can add to any technological product. In the past Nokia were the market leaders in innovation in the mobile phone industry, however in recent times they have seemed well off the mark and struggle to compete with their rivals. This is why Nokia must consider their position in the industry and attempt to once again become the market leader by offering a new innovative capability and get to the market before its rivals In the 1980s, there was a trend towards

microcomputers and Nokia tried to match this tendency by producing its main products as computers, monitors and TV sets. Due to the changes in 1990s, Nokia also changed its functions to mobile phone market. . Sustainable development and environmental protection have various effects on the operation of the innovation system. Innovation also creates new opportunities for promoting sustainable development. Nokia always improve their product line through Research and development process, beside this Nokia also has multimedia compatible improvement with mobile at the same time, such as, GPRS and WAP Service. Nokia has numerous technologies which can satisfy those end-users need, such as, Bluetooth, Symbian, SYNCML, M2M, Wireless LAN and Java. Nokia employed more than 17,000 people in R&D department over fourteen countries worldwide. They also provided customers to choose the features and service that they personally want and need. It means Nokia does not develop only their product line, but they also improve their service process to provide the most appropriate service to those customers efficiently.
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Coca cola
The Mission Statement Company
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

of the Coca Cola

Coca colahttp://www.coca-colacompany.com/our-company/mission-vision-values

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

STRATEGIC PLANNING
In the year 2002, the company had a great success, as the strategy worked which resulted in making Coca Cola Company the worlds leading company. In 2001, company accomplished the crust of its strategy as Worldwide volume increased by 4 percent with strong international growth of 5 percent and clear signs that our North American business is growing solidly and predictable. Earnings per share grew by 82 percent, as we delivered on our commitment to create volume growth while aggressively Return on common equity grew from 23 percent in 2000 to 38 percent this year. Return on capital increased from 16 percent in 2000 to 27 percent in 2001. The company has generated free cash flow of $3.1 billion, up from $2.8 billion in 2000, a clear indication of its underlying financial strength. The strategy for the future of the company is very straightforward. The marketing strategy for the year 2002 is as follows, Accelerate carbonated soft-drink growth, led by Coca-Cola. Selectively broaden the family of beverage brands to drive profitable growth. Grow system profitability and capability together with our bottling partners. Serve customers with creativity and consistency to generate growth across all channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere.

MARKETING STRATEGY
Our local marketing strategy enables Coke to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether you're a student in the United States enjoying a refreshing Coca-Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, we're there for you. We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. Coke strives to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. It's a special thing to have billions of friends around the world, and we never forget it.

Conclusion Of Technological Analysis


Of course business innovation leaves highly good impacts in the business of Coke. As coke use more advance technology in its production process. It will resulted in increment of their production through out the country. As far as the governmental hindrances are concerned the impacts highly bad on cokes production. Ever year when budget in announced government taxes rates always shoot up. This approach of government decreases the profit margin of Coke. As the coke helping in promoting paperless environment .it impacts good, because computers are the basic need of any person now a days. And though its a big industry so it is promoting the trend of paperless environment. And it is giving the way of other industries to come to new technologies and into a new world of business. Through computers coke can increase the efficiency of its business and can have up to-date data about their productions.
Technological: Some factors that affect the company's actual results to vary essentially from the expected results, are the following: 1.The efficiency of company's advertising, marketing and promotional programs, The new technology advances of television and internet that use incomparable effects for advertising through the use of media. Those advances make the products seem attractive. This supports the selling promotion of the products. Coca-Cola in media tends to use this technology so, to sell effectively its products.

2. Entrance of cans and plastic bottles in the past, have increased sales volume for the company because they are easier to carry and customers can bin them once they have been used. 3.Since the technology is advancing continuously there has been entrance of new machineries' equipment all the time. Because of that, Coca-Cola's production volume has increased sharply compared to few years ago. 4. CCE-Coca-Cola Enterprises have six factories in Britain by using modern technology equipment so to ensure top product quality and quick delivery. In Wakefield,Yorkshire in 1990, CCE opened one of the Europe's largest soft drinks factory. That factory has the ability to produce faster the cans of CocaCola even faster than bullets of a machine gun.

http://annasurname.hubpages.com/hub/PEST-Analysis-Coca-Cola

BIBLIOGRAPHY
http://applemanagement.wordpress.com/category/p-e-s-t-factors/ ahttp://www.coca-colacompany.com/our-company/mission-vision-values

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