Professional Documents
Culture Documents
1" S#$%A& M'(%A TR'N(S ) S'TT%N* T+' B'ST ,RA$T%$'S %N S#$%A& M'(%A MARK'T%N*
A whopping 440 of B2C companies and 5!0 of B2B companies ac:uired custo.ers fro. 1ace-oo2. (source: Business2Community)
isit ,interest ha e found an ite. the=>8e -ou/ht or wanted to -u=! compared with 4"# of $aceboo% users.
(source: All Facebook)
&n a si?@.onth s6an3 %nsta/ra.>s a8era/e dail= .o-ile 8isitors ju.6ed from ''(!""" to ).* million! which is a 4250 leap.
(source: Marketing Land)
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Presentation Title
810 ;B0
To6 Social Networ2s 70 of online Mala=sians who ha8e acti8e accounts9
1! Million Asers Monthl= 11 Million Asers Monthl= 8 Million Asers Monthl= 2 Million Asers Monthl=
B10 120
The A erage 2alaysians +ocial 2edia 5ser has 2!! friends 6 The highest in the 7orld8 1ace-oo23 Coutu-e3 Blo/s ) Twitter are most popular amongst +ocial .etwor%s
Source: Burson-Marsteller, Comscore, nternet !orld Stats 2012
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+ource, com+core April 2"-2! .ielsen +/A 0igital Consumer &nsights 2"-"12"--! bar chart 1 2alaysia *0 2"-2 3base of ( 2illion4
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Presentation Title
Ase each channel for it>s stren/ths ) #6ti.iEe $onsu.er 'n/a/e.ent across all 6latfor.s.
$aceboo% has the intimacy of close friends. &t's powerful for community building and landing olunteers. Twitter has immediacy. 5se it to start con ersations about cause news or to engage supporters with hashtags at li e e entsDetc.
B'ST ,RA$T%$' $AS' STA(C: #+ MC 'N*&%S+ #6ti.iEin/ $onsu.er 'n/a/e.ent Across All 6latfor.s
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Total TF 8iewersH
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TF
Role: Mass Awareness
CouTu-e
Bite@SiEe &earnin/ 71@!.in9
,u-lication
&earnin/ throu/h Readin/
Radio
Audio &earnin/ 7G1 .in9
$o.ic Stri6
&earnin/ throu/h +u.our
Social *a.es
&earnin/ throu/h ,la=
2@WAC &'ARN%N*
Red Button
Self Assess.ent
We-site
%nteracti8e &earnin/
Mo-ile (e8ices
&earnin/ #n@the@ *o
School Wor2sho6s
+ands@#nJ&i8e &earnin/
1ace-oo2KTwitter
&earnin/ 8ia $o..unit= ) $on8ersations
B'C#N( &'ARN%N*
Music
Awareness Builder
&i8e '8ents
&o=alt= J Reward
Merchandise
Brandin/
Re6ort $ard
Monitor ,ro/ress
A.-ient
#ut@#f@+o.e Tri//er
+ource, .ielsen 2edia =esearch! $aceboo%! Twitter! @outube! ;oogle! web analytics F Past -C minutes reach
Twitter
NRetweetM if =ouM8e watchedJ M1a8ouriteM if catchin/ re6eat
Ada6tation of TF Schedule
*au/e of first run audience 8s" re6eat audience
$#NT'NT $R'AT%#N 1&A%(%TC Ma2e the content creation 6rocess .ore fluid to incor6orate ) e8ol8e with feed-ac2 fro. consu.ers
$reate &isten Ada6t
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Source: "stro 2012
9
Source: "stro 2012
Bloggers
International Celebs..
#h M= 'n/lish has s6ar2ed a nationwide .o8e.ent to s6ea2 -etter 'n/lish" The -rand is now 6art of 6o6ular lin/o ) culture"
Thousands pledged to improve their English On the streets! In Pasar alams! Copied b! pirates!
Trending on Twitter
On Hot Lists
-2 |
2easuring +ocial 2ar%eting =:& is a fi e1step process, -. 0&+C:?/=@ 2. &.T/=ACT&:. *. T=A.+ACT&:. 4. /.0:=+/2/.T C. 2APP&.; E C:==/>AT&:.
-4 | Presentation Title
Ma66in/ ) $orrelation
Ste6 1: (isco8er=
Closely monitor con ersations about your brand and interests similar to your brand offerings
-C |
Presentation Title
Ste6 2: %nteraction
.ow youN e heard your customers! /ngage with them.
Pro ide Coupons<Promotional offers for products in demand Pro ide solutions to any problems<issues they may ha e 2a%e it easy for them to purchase<consume your product /ncourage their interest in your brand<product
-( |
Presentation Title
0ell promote their sales ia twitter E Ka e sold : er O* 2illion in +ales 3All ia Twitter4
=ead more +ource, PeffBullas
-) | Presentation Title
Ste6 5: 'ndorse.ent
&dentify E +egment Ad ocates who will influence different groups of customers to gain interest in E purchase<consume your products or simply support your cause
These influencers include your customers.
-' |
Presentation Title
-9 |
Presentation Title
'n/a/e.ent: 7hat are the actions around your postsQ /ndorsement by Ad ocates
2" |
Presentation Title
The :utcomeQ
Bac% in 0ecember! 0ell reported that offers from its 0ell :utlet Twitter Account has boo)ed more than *+ million in re%enue attributable to its ,&itter posts( &t might sound li%e a small percentage for a company that boo%s O-(B in re enue annually6but a nice number howe er! especially in a dreary economy.
Source: C-- 2012
2- |
Presentation Title
Ke= Ta2eawa=s:
0etermine your business goals supported by social media strategy E efforts &n est in +ocial 2edia C=2 tools /ngagement is Hey to =:& Confident! socially1engaged eAecuti es E employees are central to your success
5ltimately! there are far too many ariables to limit social media to a single fiAed point. @ou canNt pinpoint when a certain customer decided to ma%e this switch either. 7hat you should do instead is focus on findin/ out what =ou ha8e learned fro. =our custo.ers and stren/then =our -rand 6erce6tion ) satisfaction 7i.6ro8e on =our offerin/s ) thus o8erall senti.ent9
22 | Presentation Title
Than2 Cou
Twitter: OJess6in2-err=