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Introduction Internet Protocol television (IPTV) is a system through which digital television service is delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet and broadband Internet access networks. Instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats IPTV services may be classified into three main groups: Live television, with or without interactivity related to the current TV show; Time-shifted programming: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning); Video on demand (VOD): browse a catalog of videos, not related to TV programming. IPTV is distinguished from general Internet-based or web-based multimedia services by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment. Many different definitions of IPTV have appeared, including elementary streams over IP networks, transport streams over IP networks and a number of proprietary systems. The official definition approved by the International Telecommunication Union focus group on IPTV (ITU-T FG IPTV) is as follows: "IPTV is defined as multimedia services such as television/video/audio/text/graphics/data delivered over IP based networks managed to provide the required level of quality of service and experience, security, interactivity and reliability." Another official and more detailed definition of IPTV is the one given by Alliance for Telecommunications Industry Solutions (ATIS) IPTV Exploratory Group on 2005: "IPTV is defined as the secure and reliable delivery to subscribers of entertainment video and related services. These services may include, for example, Live TV, Video on Demand (VOD) and Interactive TV (it). These services are delivered across an access agnostic, packet switched network that employs the IP protocol to transport the audio, video and control signals. In contrast to video over the public Internet, with IPTV deployments, network security and performance are tightly managed to ensure a superior entertainment experience, resulting in a compelling business environment for content providers, advertisers and customers alike." One definition for consumer IPTV is for single or multiple program transport streams (MPTS) which are sourced by the same network operator that owns or directly controls the "last mile" to the consumer's premises. This control over delivery enables a guaranteed quality and also allows the service provider to offer an enhanced user experience such as better program guide, interactive services etc In commercial environments IPTV is widely deployed for distribution of live TV, video payout channels and Video on Demand (VOD) material across LAN or WAN IP network infrastructures.
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What are the advantages and limitations of IPTV? The quality of digital video and audio is much better compared with the traditional analogue TV. With additional features, it can become interactive. For example, viewers may be able to look up a player history while watching a game. They also may be able to schedule a recording of their favorite programmed when they are not home. With video on demand, they can browse an online movie catalogue and watch the movies instantly. Using standard networking protocols, IPTV promises lower costs for operators and users. Using set-top boxes with broadband internet connections, video can be streamed to households more efficiently than cable. However, since IPTV is based on internet protocol, it is sensitive to packet loss and delays if IPTV connection is not fast enough. When was IPTV service first used ever?In 1994, World News Now was the first television show to be broadcast over the internet, using the video conferencing software. Internet radio company AudioNet started the first continuous live web cast in January, 1998. When was it rolled out in India?Public sector operator Mahan agar Telephone Nigam (MTNL) is the first and only telcom in India providing IPTV services. It rolled out IPTV early this month in Mumbai and Delhi. The original 26 channels it launched were free-to-air, while the new lineup includes premium subscription channels. It has not yet announced tariff plans, which will vary depending on the number of channels a user subscribes to and the use of premium services.Internet Protocol Television (IPTV) is rapidly being deployed as a compliment service to existing distribution technologies
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This is an environment that is unique; it's not like cable or satellite, she said. We're not talking about hackers you have to be willing to pay for a tool kit. Third-party developers can create and innovate on top of the platform. It's not a new idea, but nobody has been able to execute on it. We just had the first developers' conference [in October] in Boston, and the excitement is unbelievable. Microsoft knows how to open up and allow third parties to develop on its platform, and there is going to be enough scale behind these deployments to make it worthwhile. Benefits of IPTV: IPTV leverages the investment in your data network to produce a TV and video reception and distribution solution with an unmatched combination of scalability, flexibility and value. Distributes live or prerecorded TV and video/audio over existing data network Unlimited distribution to every network connected TV / PC Capacity for hundreds of TV and video sources Digital quality consistent across all viewing points Managerial control over individual viewing
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TELCO TV & IPTV Current Status As consumers continue to search for complete service packages that include voice, video and data, they will naturally begin to conider telcom TV. In addition, telecom operators with significant broadband deployments seeking new sources to generate revenue will find IPTV-based telcom TV a natural extension of current network infrastructure. IPTV is a system where digital television service is delivered using IP network infrastructure. In the residential market, IPTV is often provided in conjunction with Video-on-Demand (Void) and may be bundled with other Internet services, such as Web access and Void. The commercial bundling of IPTV, Void and Internet access is referred to as "Triple Play." IPTV is delivered to residential subscribers using an IP set-top-box (IP STB). The development and delivery of value-added services is key to the long-term viability of the telcom TV (IPTV) business model. These services will be built upon IP Stubs that deliver full interactivity. Todays IP Stubs allow only a limited range of interactive services. These include Void (Video-onDemand), mentioned before, PVR (Personal Video Recorders) and EPG (Electronic Program Guide). These services are either already available, or in late stages of development. Therefore, IP STB manufacturers have very little to work with to differentiate their IP STB offerings from the competition. This is where the technology that enables manufacturers to turn conventional IP Stubs into fullfledged, live interactive video service platforms comes in. Revisions technology plays an important role in this trend and offers all the technology and expertise needed to develop live face-to-face interactive video services on STB platforms. IP STB of the Future Revisions vision is to transform the IP STB into a true, interactive and rich communication center the households communication epicenter. This can be achieved by adding video conferencing technologies to the IP STB itself, which enables a variety of new ways to use the IP STB. According to recent market research published by Frost & Sullivan (October 2006): "The adoption of common standards for IPTV interoperability is crucial if there is to be mass adoption of interactive visual communications in the business and consumer markets. The implementation of open standards developed by video conferencing offers the means of connecting these disparate islands of users in a manner similar to that of the IM federation, which is already successfully uniting the IM population." Not only should interactivity not be limited to content; live interaction between people is a springboard for an entirely new paradigm of
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Maintaining the Technology There is a lot of work and technology that goes into maintaining IPTV technology. Streaming over broadband needs to be done efficiently and in a format that will allow for the seamless transition of the data that is being sent. The process for using IPTV involves a lot of encoding, splitting, and distributing efficiently. The provider end is very complicated, but for customers it is a simple tool to use. Channel selection for IPTV is done via a membership known as IPGMP, or IP Group Membership Protocol. Due to the data transmission, this makes sending multiple channel signals and changing channels much simpler than it might be otherwise. IPTV is not only online videos or internet shows. This can be extremely low in quality and require extensive buffering. This service works the same way as VOIP (Voice over Internet Protocol) phone services, and connects people so that they have a 2-way connection with television shows and networks. When live TV is on, users can communicate with show hosts and audiences through the 2-way communication. This technology has a large number of uses. Generally speaking, this technology is relatively new and is designed for consumers, but business applications are multiplied extensively. For example, there is a plan in the works to release a private IPTV network within McDonald's locations throughout Italy, allowing customers to see unique video material, which includes pre-recorded commercials, live sports, and other shows. Hotel and hospitality services are going to see the most use from this technology because it gives them a chance to customize the content that they offer to their guests. However, this service will be highly used across the entire business world. IPTV also gives people the chance to create a private network of television entertainment and content that is digital quality and doesn't have the bugs and buffering issues of internet videos and web-based television. If it helps you to compare this service to something, think in terms of the closed-circuit televisions that we
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IPTV services:
AT&T and Verizon have reported clear subscription increases in their IPTV based services with AT&T reaching about 2.5 million subscribers vis--vis Verizons 3.2 million mark. This means that AT&T and Verizon have about 5% of the sum of Comcast cable subscribers which are in the range of 20 million but the IPTV subscription number is growing, and fast. Many would agree that the North America IPTV services market is still in embryonic form compared with, in sheer numbers, the very popular, robust, and well proven and tradition cable based TV service. On the other hand the latest information clearly shows that a number of major operators, especially those with little or no underlying cable network, are clearly favoring IPTV deployments. With the fast growth in internet based technologies and general trend towards converged and glued services, one expects that internet based broadband services will grow. In addition, DSL upgrades will eventually be replaced by longer distance VDSL systems and fiber, allowing extraordinary bandwidths and speeds
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On the other hand, Europe is slowly but surely bridging the digital divide and implementing full (and free) broadband digital television services, in addition to the assortment of existing satellite television services, while releasing the analog spectrum for other uses IPTV and the Digital Divide Indeed competition for viewer attention and broadband multimedia services will continue to increase. The key advantage of IPTV based services perhaps, is that fact that the user can adapt the desired service to fit his or her schedule, with minimal effort, instead of trying to accommodate ones schedule to fit broadcast times. Interactivity is of course another key component, missing from other services especially broadcast related ones. In addition, the fact that IPTV is based on internet connectivity means that the services and related technology can be interfaced with other subsystems such as the IP Multimedia Subsystem. Internet Protocol version 4 the fourth iteration of the Internet Protocol (IP), is one of standard internet work-layer protocol used and the first version of the protocol to be widely deployed on the Internet. Going through the history during the early 1990s, it was clear that IPv4 was not a long-term protocol. Its design did not anticipate a number of requirements that turned out to be crucial. Such requirements not only pertained to the proliferation of devices, but also the need for additional security, simpler configuration and better prioritization of some services, such as real-time services (often referred to as Quality of Service issues). IPv6 multicast was adopted for the first time in the world in a commercial IP TV service started on July 28, 2004. The 4th MEDIA Service aims to attract 200,000 subscribers in the first year. It will probably become the largest consumer IPv6 service soon. In Japan, there had already been two IP TV services available: BBTV by Yahoo! BB and Hiker plus TV by KDDI. A major difference of 4th MEDIA with them in business model is that 4th MEDIA is rather a horizontal business alliance. 4th MEDIA Service is a broadcasting and VOD service started by Pala Networks, an NTT East group ISP business, in an alliance with Online TV, a company established by Jupiter Programming and others for this service. The business is supported by several ISPs, including @nifty, BIGLOBE, and hi-ho, as well as Pala, for user supports and fee collection Pala Networks has provided IP phone operation for other ISPs. The company started video service in a similar scheme. The fact that 4th MEDIA broadcasting uses IPv6 multicast means that each set top box gets directly connected to IPv6. The deployment of a new architecture becomes a need as well as a necessity. The transition to IPv6 holds the future of the internet infrastructure. IPV6! The protocol is a robust technology designed as a successor to IP version 4 (IPv4), the predominant protocol in use today. The changes from IPv4 to IPv6 are primarily in the areas of expanded addressing capabilities; header format simplification; improved support for extensions and options; flow labeling capability; and consolidated authentication and privacy capabilities. The kind of communication that will be enabled by the advent of IPv6 will be particularly useful in the embedded systems arena, as millions of new devices take advantage of Internet connectivity. Although IPv6 has been around for several years, there continues to be a debate about its value. But there are many ways in which IPv4 is not working, and there are good amount of reasons why the migration of IPv6 is not only desirable, but necessary. Some of the areas include reducing address space, Internet Security, Quality of Service, auto configuration, wireless, IMAX the list are endless. One of the important aspects of implementation IPv6 is that it will remove any concern about the limitation of IP addresses. IPv6 uses 128-bit addresses, versus the 32-bit addresses used by IPv4. Compared to the total possible number of IPv4 addresses, 4.29
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