Business Communication 2.

0/Winter09/COMPANY DATA MATRIX

Year Size #of Industry Business Nationality

COMPANY Est. (Large, Medium, Employees Line (s)
Small)
1968 Large Employs IT Microprocess United
more than Industry or States of
Intel 80000 America

1946 Large Employs Entertai Audio- Japan

sony more
than15000
nment visual
products
0 Game
Products

1911 Large More than Computer United

IBM IT
30 million Indust Hardware States of
people ry America
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

Major Major Past Current Future

COMPANY Services Products Achievements Projects Goals

Maintena CPU The world's first Counterattack Leap ahead

nce microprocessor : Intel's latest
Intel CPU plans
baked. This
initiative
Is a direct
response to
AMD
Maintena Civil / Digital, PS3 sales Always
nce household target is 100 contending
sony professio
nal items and
Entertainment
million units for first
place. Never
audio-
visual areas of the imitate
products, world's giant others
communi
cations
products
and
informati
on
technolo
gy
 Maintena Servers, In 1969, the IBM Stop talk,
nce workstation Apollo acquisition of
IBM
time for
s, storage, spacecraft Sun action
printers, carrying three Microsystems.
software,PC astronauts, Sun's software
entrusted with products,
the mission of including Java,
humanity, for MySQL, and
the first time Solaris, can
landed on the provide an
moon; 1981 IBM open-
Columbia space source and
shuttle has cloud
successfully fly computing in
to space again. emerging
These two technology
historic space markets the
flight, a opportunity to
coalescence of gain an
incomparable advantage
wisdom of IBM position,
these two
technologies
will allow
users to more
easily access
the Internet
application
software. IBM
may find itself
in the use of
 such software
would be even
better than
the Sun can
help them on
the market
and
technology,
Cisco
Systems,
Hewlett-
Packard and
other rivals to
compete with
the full

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY Why I think this company is “great”

I think is great company.because Intel's relentless pursuit of excellence and

Intel perfection, which Intel can continue to introduce innovative ideas and maintain
the ability to innovate has laid a solid foundation, but also allow Intel the
world's most competitive in the industry, always in leading position.
 1. Sony's strong love for the brand; refuse to become a subsidiary of the brand
sony to other brands.2. Focus on corporate image, it will have any harm to the brand
as the harm to the entire enterprise.
3. A clear emphasis on a production area--- electron.4. Innovative products to
market quickly will be a special technique.5. The formation of a free thinking,
non-bureaucratic environment.6. Early emphasis on the international market.

1. The great achievements of the great enterprise foreseen.

IBM 2.
3.
1 hero 3 help
Local Doctrine Great success
4. Extraordinary research and development work
5. Attract the best and retention of talent to reduce turnover