Business Communication 2.

0/Winter09/COMPANY DATA MATRIX

WU TI 오제 (20075759)

Year Size #of Industry Business Nationality

COMPANY Est. (Large, Medium, Employees Line (s)
Small)
1892 Large operate in Catering nonalcoholi U.S.
Coca-Cola over 200 c beverage
Company countries
and
employ
92,400
associates
1946 Large 171,300(a Electroni Electronic, Japan
Sony Corporation s of March cs Game,
31,2009) entertainme
nt
 1926 Large 185,000 Automot Automobile Germany
Mercedes-Benz ive
Corporation Industry

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

Major Major Past Current Future

COMPANY Services Products Achievements Projects Goals

To fruit juices 1).They are the world's Offering Sustaining

Coca-Cola produce and fruit largest nonalcoholic Safe, Quality Communities
Company the drinks, beverage company, a Products Protecting Water
nonalcoho waters, market and marketing Innovating Resources
lic sports and leader with innovative Packaging Supporting
beverage energy products and an Respecting Active, Healthy
drinks, teas unrivaled distribution our People Living
and coffees, system.
and milk-
and soy- 2).They own 4 of the
based world's top 5
beverages nonalcoholic sparkling
beverage brands.

3).They rank No. 1

 worldwide in sales of
sparkling beverages --
but we’re also No. 1 in
juice and juice drinks,
No. 2 in sports drinks
and No. 3 in bottled
water.

4)’Their global
portfolio of more than
3,000 beverages
continues to expand far
beyond traditional soft
drinks to include
waters, juices and juice
drinks, teas, coffees,
sports drinks and
energy drinks.
Sony Corporation Audio Consolidated sales and 1).sony make 1).Standard for
PC,printer Video operating revenue effort to meet Product Security
system, Televisions 7,730,000 million yen the Assurance
broadcast Information expectations 2).to give its
and and of Sony worldwide
profession communicat customers customers
al use ions worldwide satisfaction
audio/vide Semiconduc 2).Sony through its
 o/monitors tors places products
and other Electronic importance
profession components on creating
al-use smooth
equipment relationships
with
suppliers.
Mercedes-Benz Product the S-Class, Mercedes has been the Mercedes- 1).First-rate
Corporation automobil the E-Class world´s most Benz always customer service
e and the C- innovative automotive strives to 2).the leader of
Class; brand for more than provide first- the technology
sports cars: 100 years. When rate customer
the CLK Daimler-Motoren- service to
four-seater Gesellschaft (DMG) guarantee
sports car, delivered its first continuous
the SLK Mercedes on December customer
two-door 22, 1900, this was the satisfaction in
sports car, start of a development the long run.
the SL which led to the Comprehensi
luxury formation of Daimler ve portfolio:
sports car AG towards the end of dozens of
and the CLS the 20th century. premium
sports models;
sedan; SUV Today Mercedes-Benz Being a good
models: the is regarded as the corporate
ML multi- world´s most citizen
functional successful automotive
 off-roader, brand. known
the GL trademarks.
luxury off-
roader, the
G-Class, R-
Class Grand
Sports
Tourer and
Mercedes-
AMG
series.

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY Why I think this company is “great”

Coca-Cola Unique Excellent Development Strategy

Company Adaptable ,Access to all levels of Access to all levels of
Social responsibility
Sony Advance awareness , Since its founding in 1946, Sony has always sought to create
Corporation innovative products that inspire new lifestyles. The Sony founders Ibuka and Morita
instilled a spirit of challenge for making unique products that had not yet existed and
a strong will to give happiness and excitement to people.

Mercedes-Benz Over 100 authorized sales and service centers across the country
Corporation • Comprehensive portfolio: dozens of premium models traveling on the roads of the
whole world
• Further enhance customer satisfaction
• Being a good corporate citizen and placing great emphasis on its social
responsibilities
• Displaying brand connotations and actively involved in the dissemination and
development of culture, Arts and sports in the world

As the most successful premium automobile brand in the world, since its inception,
Mercedes-Benz has been consistently pursuing the dream: let the three-pointed star
shine around the world.