Criticisms

Apple Inc, the world's most valuable listed company, caught itself for a report into so-called poor working conditions among its army of low-cost suppliers in China.

Grammy Award was given to former Apple founder Steve Jobs for his contribution to the music industry.

APPLE at a glance
Established on April 1, 1976 in Cupertino by Steve Jobs, Steve Wozniak, and Ronald Wayne in California. Incorporated January 3, 1977, without Wayne. The company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007. The Companys products and services include iPhone, iPad, Mac,

iPod, Apple TV, a portfolio of consumer and professional software

applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings.

 The company had 60,400 permanent full-time employees and

2,900 temporary full-time employees worldwide. The Company operates in five segments: Americas, Europe, Japan, Asia-Pacific and Retail As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. The largest technology company in the world by revenue and

profit, more than Google and Microsoft combined.

Apple acquired almost 34 companies.The company's largest acquisition was the purchase of NeXT in 1996 for US$400 million.

Name
Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating"

Logo

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.

This was replaced by Rob Janoffs rainbow Apple"

This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide

Apples Creations
To Steve Jobs and the original cadre of Apple developers, however, the goal was to design a computer that both supported and fostered individual work. The company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals and services. From the beginning, Apple addressed individual users (the rest of us), believing that products that were intended to be useful to people would in fact so be. For that to happen, the level of complexity needed to be reduced dramatically.

Apples Creations

contd

The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. The first Macintosh, released in 1984

The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989.

The MacBook Pro (15.4" widescreen) was Apple's first laptop with an Intel microprocessor. It was announced in January 2006 and is aimed at the professional market.

Competence Enhancing Innovation

Siri Siri the intelligent assistant that helps to get things done. Video recording in 1080p amazing HD. iOS The worlds most advanced mobile operating system. And the easiest to use. iCloud

iCloud is the easiest way to manage all the stuff. iCloud stores music, photos, apps, mail, contacts, calendars, documents, and more. And wirelessly pushes them to all into devices. Its automatic, effortless, and seamless.

Retina Display
A marketing term developed by Apple to refer to devices and monitors that have a resolution and pixel density roughly 300 or more per inch that a person is unable to discern the individual pixels at a normal viewing distance. Apples Retina Display made its debut on 2011s iphone 4S, which featured a 960*640 pixel screen with four times the number of pixels as the iPhone 4. The 2012 lines of updated Mac Book Pro and Mac Book Air notebooks are included with retina Display.

iTunes

With iTunes in the Cloud, the music, apps, and books we purchase automatically appear on all our devices. Or we can download only the stuff we want including movies and TV shows to just the devices we want.

Architectural Innovation

iPod touch
iMessage: Free text messaging to iPhone, iPad or another iPhone touch. HD video recording. Games iOS5 iCloud

Apple TV

The new Apple TV with 1080p HD gives us access to the best content blockbuster movies, TV shows, sports, music and photos, and more right on the widescreen TV. We can even play content from our iOS devices on our TV using Airplay.

Radical innovation

iPad
Its brilliant in every sense of the word. Apples radical innovation. Were actually touching our photos, reading a book, playing the piano. Nothing comes between we and what we love. To make that hands-on experience even better, we made the fundamental elements of iPad better the display, the camera, the wireless connection. All of which makes the new, thirdgeneration iPad capable of so much more than we ever imagined.

The system is that there is no system. That doesnt mean Apple dont have any processes. Apple is a very disciplined company and they have great processes. Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how weve been thinking about a problem. Its adhoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from saying no to 1,000 things to make sure we dont get on the wrong track or try to do too much. Were always thinking about new markets we could enter, but its only by saying no that you can concentrate on the things that are really important.

Steve Jobs

Knowledge acquisition

Design

Customers involvement

Set design target

Product innovation

Apply creativity & ingenuity

Value Creation

General administration Human resource management Technological development

support activities

Procurement service

operations

primary activities

outbound logistics

inbound logistics

marketing & sales

General Administration Greener Apple Strong cash position

Human Resources Management Selective hiring process Generous employee benefits program

Technological Development R&D Patent filling

Procurement Positive relationship with supplier

Inbound Logistics Automated Receiving system Delegate RM acquisition

Marketing and sales Advertisement Retail location

Operations Utilizes OEMs EOS Internal design

Service Apple Genius Extended warranty Free Consultation

Outbound Logistics Stylish packaging Apple stores Direct shipment

Recommendations...
Apple Supplier Factory Controversy Gives Company Opportunity To Learn From Nike's Mistakes Maintain and upgrade design appeal to reduce the prospect of new entrants.

In terms of the global sector, Apple has begun to establish itself as

a worldwide player. As the company expands its reach into different parts of the world beyond its current locations, major efforts should be made to study the preferences of customers in those regions to make sure that service offerings and marketing efforts are attuned to

and

targeted

to

address

specific

needs

in

those

areas.

THANK YOU!