Name: ________________

Date: __________

Super Bowl Commercial Guided Organizer

Apple Super Bowl Reflection

Things that you liked

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Things that you did not like

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Super Bowl Facts

The _________ Super Bowl was the most watched in history with ___________ viewers.
What was the cost for a 30 sec spot during the first Super Bowl in 1967 _____________?
What was the cost for a 30 sec spot during the 35th Super Bowl in 2001 _____________?
What was the cost for a 30 sec spot during the last Super Bowl in 2013 _____________?
What is the all time highest rated Super Bowl ad in terms of impact of the advertising message?
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Market research suggests that __________ percent of total Super Bowl viewers are now women.
Why is this development of particular importance to marketers? Explain
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On average what percentage of total air time is dedicated to commercials _____________?

Characteristics of Successful TV Commercials

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Monster.com When I grow up

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Audi Bravery
Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Doritos Crystal Ball

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Dodge RAM Farmer

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Volkswagen Get in. Get happy.

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

E*Trade - Baby Commercial

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Budweiser Clydesdale
Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Tide Miracle stain...

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial addressed.

_________ Balances humor with message

_________ Story is unique and creative

_________ Story relates to the brand and makes connections to consumers

_________ Specific to target market, but relates to masses

_________ Includes contact info (web address/social media)

_________ Commercial joins culture (Buzz/Viral Marketing)

_________ Includes consumer generated marketing

_________ Brand is accurately featured (logo, trademark, relevant colors)

Based on the trend in the graph, what predictions can you make about future costs of
advertising during the Super Bowl?
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What do you think has lead to the explosion in the cost of advertising during the Super
Bowl?
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