Compa ny Logos a nd their

Meanin gs

Ever wondered what company logos mean and whats the significance behind
them? Wonder no more!

You might think the arrow does nothing here. But it says that amazon.com has
everything from a to z and it also represents the smile brought to
the customer's face. Wow, that is quite deep.
 Eighty-20 is a small consulting company which does sophisticated financial
modeling, as well as some solid database work. All their work is highly
quantitative and relies on some serious computational power, and the logo is
meant to convey it.

People first guess that 20% of the squares are darkened, but that turns out to be
false after counting them. The trick is to view the dark squares as 1's and the
light squares as 0's. Then the top line reads 1010000 and the bottom line reads
0010100, which represent 80 and 20 in binary.

Kinda like the surreal green screen of The Matrix, they want us to read stuff in
binary

Am not sure how many of you have noticed a hidden symbol in the Federal
Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in
this logo. The arrow was introduced to underscore speed and precision, which
are part of the positioning of the company.
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M'
logo in 1981. I like that they are quite relaxed about the logo, unlike certain
other companies who do not like the logo to be tampered with in any way even
for internal promotions

The SUN Microsystems logo is a wonderful example of symmetry and order. It

was a brilliant observation that the letters u and n while arranged adjacent to
each other look a lot like the letter S in a perpendicular direction. Spectacular.
 The above are two magazines from the Readers Digest stable. Again, the
attempt to communicate what it is about quite figuratively through the logo
catches my attention.

This was a logo created for a puzzle game called Cluenatic. This game involves
unravelling four clues. The logo has the letters C, L, U and E arranged as a maze.
and from a distance, the logo looks like a key
 This logo is too good. For the name Eight, they have used a font in which each
letter is a minor adaptation of the number 8.

1993, ABN-AMRO

ABN-AMRO Bank
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ABN-AMRO Commercial Ad
2001, Internet Bankieren
The following logo holds a reference to this case: ABN- volgens De Bank

AMRO (1993)
 1976

Apple
The, now well-known, American company Apple was the
2000: Mac OS 9
first computer firm not to use its name as its corporate
identity. The idea of selling a computer under the name
and image of a fruit was conceived by Californian Steve
Jobs and his collegues (even the word "Macintosh" is the
name of an apple variety). The motif of a multicolored
apple with a bite taken out of it is a reference to the Bible
story of Adam and Eve, in which the apple represents the
fruit of the Tree of Knowledge.
Click for a more extensive history of Apple and its logo.

2001: Mac OS X
 1976

The following logos hold references to this case: Apple (1976), Apple (1998), Apple
Newton, Mac OS, NeXT (1986)
 Design Cases
ABN-AMRO
AEG AT&T
Ambigram Logos
Apple Macintosh The globe symbol
AT&T symbolizes a world 1999
BMW circled by electronic
Brand Branding communications.
Browser logos Specifically, the
Coca-Cola symbol is made up of
Exxon Oil very carefully
Fiat Automobilia delineated "highlight"
GoodLogo Story and "shadow"
ICI
elements. As a result,
KPN Brands
the symbol may be
Macromedia
reproduced to give the
MasterCard
impression of a three-
McDonald's
dimensional sphere
Michelin
illuminated from a
Nike
distant source.
NS Dutch Railroads
Olivetti Play the Evolution of the
Olympic Games AT&T Corporate
Pepsi Signature
AT&T Commercial Ad
Popstars and Bands
Q8
Renault The following logos hold references to this case: AT&T
Shell
(1984), Bell (1969)
SNCF (French Railway)
Sony
Star Alliance Members
TV Stations
United Parcel Service
Wella
1930

Browser Logos
Below we try to give a short overview of the main internet browser logos. For more
information and timeline history concerning browser versions be sure to check out this
great page: http://meyerweb.com/eric/browsers/timeline-structured.html

Google Chrome (2008) Firefox Internet Explorer Netscape

Opera Safari
Coca-Cola
The Coca-Cola script was designed by an amateur, Frank
Robinson, the fledgling company's bookkeeper. He devised Frank Robinson

both the Spencerian script and the brilliantly concise words

beneath: "Delicious and Refreshing" in 1886
The bottle is among the most recognizable icons in the
world, a design that has come to symbolize the youthful
exuberance of America. Countless variations have been
released over the decades, but the enduring classic is the
curved vessel designed by the Root Glass Company of
Terre Haute, Indiana, and introduced in 1915. A Coca-Cola
dispenser was later designed by Raymond Loewy.

For more information, see: http://coca-cola-art.com/

Dispenser by Raymond Loewy 1915 Early poster

The following logo holds a reference to this case: Coca-Cola (1886)

Macromedia
First we have to say not only the logo is superstrong, as
well is the name itself. Besides being a good alliteration, The old logo
it stands for everything the internet is. Macromedia
foresaw what new media was going to be. The logo is
very simple reflecting the alliteration of the two M's.

The present logo

Already made with... Still made with.. Made with!

The following logo holds a reference to this case: Macromedia

oCard MasterCard
not available yet... Material for design cases, logo evolutions, info on designers and other trivia are very warm
. So if you got anything interesting please let us know by sending an attachment, text-discription or link.
il to: submit@goodlogo.com

wing logos hold references to this case: Cirrus, Maestro, MasterCard

McDonald's
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim
Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged
the two golden arches together to form the famous 'M' now recognized throughout the
world. Schindler's work was a development of the stylized 'v' logo sketched by Fred
Turner, which was conceived as a more stylish corporate symbol than the Speedee chef
character that had previously been used. The McDonald's name was added to the logo in
1968.

The following logo holds a reference to this case:

McDonald's (1962)

McDonald's restaurant

1978

Nike 1995

The Nike logo is a classic case of a company gradually

simplifying its corporate identity as its frame increases. The
company's first logo appeared in 1971, when the word
"Nike," the Greek goddess of victory, was printed in orange
over the outline of a checkmark, the sign of positivity. Used
as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the
company name itself has became superfluous. The solid, orange check was registered as a
trademark in 1995.
The following logos hold references to this case: Air Jordan, Nike, Nike Classic (1972)
mpic Games
ance of every Olympic event, the logo for the Summer or Winter edition of the Games are designed.
re a city is chosen, it has become a tradition to design a logo and branding for every city that's in the bidding for hosting the gam
f huge competition and because when the logo is chosen it will appear just about everywhere for at least half a year and the 5 to
he Games, the quality of these logos is very high.

logos hold some same ingredients. First of all the logo of course should have something unique regarding its host, secondly the
ld be in it and optionally most times a person or persons figure in the logo displaying the joy the Olympics bring.

ogos are designed so long in advance of the actual games on goodlogo we try to list logos based on their creation year, not their
al year.
history on the Olympics please also see: http://en.beijing2008.cn/spirit/symbols/emblem/

Games logos by year of the games or when known by year of design:

iro 2016 (2009) Tokyo 2016 (2009) Chicago 2016 (2007) London 2012 (2007)

6 (2007) Beijing 2008 (2003) Athens 2004 (1999) Sydney 2000 (1996)

98 (1993) Atlanta 1996 (1991) Albertville 1992 (1987) Barcelona 1992 (1987)

(1983) Olympics (1912)

Copyright ©2000-2009 goodlogo!com - Last modified at 00:49 on Wednesday the 28th of January 2009

Pepsi Cola Branding Evolution

Unlike big brother Coke, Pepsi has always struggled with its identity and logo design.
Over the last century Pepsi renewed its branding several times. For an overview of this
evolutions please see below:

1898 1905 1906

1940 1950 1962

1973 1991 1998

Renault, Créateur
d'Automobiles
The Renault diamond started out as a bonnet emblem.
The horn lived behind it, and from 1922 the centre of the
badge was cut out to allow the sound to escape. It started
out circular and became a diamond shape in 1924. The
new logo exists since 1992.
Style Marque changes the company's logo, which
becomes a 3D diamond shape. The company's
headquarters transfers to the Quai du Point du Jour.
Please scroll down for a more extensive eloboration of the new
3D logo.
Early Poster
The new 3D proposal in 2D

Final version forthe new 3D

logo and 3D constructual
implementation

Variants for the new 3D logo

The new 3D logo, as created And its application on a
by Style Marque... Renault bonnet
 Shell 1900-1971
Although primarily a petroleum company, Shell has many other commercial
interests, and more than 90 percent of its businesses around the world use the time-
honored logo. The picture of the shell has been altered several times over the years,
but has been modified very little since 1971, when the text was repositioned below
the stylized image.

The present logo Shell product branding

The following logo holds a reference to this case: Shell (1971)

1973

Sony It's a Sony

The visual simplicity of the Sony logo is pivotal to its

design. Easy to understand and pronounce, the name is

2001: Sony Ericsson

readable in any language and immediately recognizable. The name derives from the Latin
sonus, meaning 'sound'. The design of the logo has been modified only minimally since
1957, when the strokes of the letters were lighter and the word itself more expanded. The
version shown here is from 1973; it has remained the same since then.

October 3, 2001 Sony established a joint venture with Swedish telecommunications

company Ericssonon to make mobile phones. The stated reason for the venture is to
combine Sony's consumer electronics expertise with Ericsson's technological leadership
in the communications sector. As of 2002 both companies stopped making their own
mobile phones.

The following logos hold references to this case: It's a Sony, Sony Electronics (1973),
Sony Ericsson (2001), Sony Vaio

Star Alliance Members

Air Canada Lufthansa Scandinavian Airlines Star Alliance

TAP Air Portugal Thai Airways

TV Stations

Cuatro (2005) Antena 3 (2004) Animal Planet (1996) Pro Sieben (1994)

NBC (1986) MTV (1981) British Broadcasting CANTV

Company

Canvas CNN Das Vierte Discovery Channel

RTL4 RTVE Sat1.de SBS 6

Sky VARA Veronica Omroep Yorin

Organisatie
ZDF

Nothing filled out.

ING Banking
R=50%, 3pts.
 NBC
NBC, National Broadcasting Company
R=67.2%, 2pts. +2 points

Unilever
Unilever
R=75.2%, 1pt. +1 point

Nothing filled out.

Vaillant
R=26.5%, 3pts.

Coca-Cola
Coca-Cola
R=92%, 1pt. +1 point

Sun Microsystems
Columbia Sportswear
R=24.2%, 4pts.
Nothing filled out.
TUI AG
R=24.5%, 4pts.