Sanjay Behl

CEO, Raymond Limited

Summary
Total of 20 years work experience with 10 years in FMCG (HUL) and 10 years in telecom (Nokia and Reliance Communications). 4 years in sales and 10 years in brand & marketing and 6 years in business leadership assignments in India, Asia-Pacific and Global level. Operational management and business leadership experience ranging across consumer goods to service industry. Strong expertise in leading teams of diverse skill sets, experience, scale, structures, locations, cultures and nationalities. Proven and exceptionally consistent track-record of exponential growth in business revenues, market shares, profits, brand health and shareholder value creation in all the assignments. Passionate business leader and a committed professional with strong clarity of purpose and objective analytical power. Entrepreneurial streak with excellent temperament and inter-personal skills. Guided by strong personal values of honesty, integrity and sincerity.

Experience
National Head - Sales & Distribution at Reliance Communications April 2012 - June 2013 (1 year 3 months) Strategic & Executional leadership responsbility of all S&D channels for wireless business - Mass Retail, Large format retail / Modern trade, Direct-to-Customer, Company Branded Stores, Corporate & SME's, Data & Devices, E-comm and emerging new channels. President - Brand & Marketing at Reliance, Anil Dhirubhai Ambani Group September 2005 - June 2013 (7 years 10 months) Chief custodian of Reliance Group brand portfoilio, spanning 7 industrial sectors and 27 unique businesses. Brand leadership responsibility for group brand architecture, brand identity and brand health. Group's existing presence is in Telecom, Financial Services, Power, Energy distribution, Infrastructure, Entertainment, Healthcare 5 recommendations available upon request CEO - Reliance DTH & IPTV at Reliance Communications March 2009 - April 2012 (3 years 2 months) Responsible for commercial launch and scale-up of DTH operations for Reliance Group. Branded as Reliance Digital TV, it has rapidly scaled-up to become a 5 Mln customer base operation; and a significant player to capitalise on imminent digitisation landscape in India. 1 recommendation available upon request

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Head - Brand & Marketing Operations at Nokia India April 2004 - August 2005 (1 year 5 months) Functional leadership responsibility for Brand health, Product Marketing, Company Retail, Market Research & Consumer insights. This was a period of most explosive growth of Nokia business operations including dramatic increase in market shares and brand preference ascend in India. 6 recommendations available upon request Marketing Manager at Hindustan Lever Limited October 2002 - March 2004 (1 year 6 months) Brand & Marketing responsibility for premium fabric wash portfolio of brands Surf, Rin, Ala, 501 and Sunlight. It is amongst the largest and most profitable brand portfolio at Hindustan Unilever Limited. 10 recommendations available upon request Marketing Manager - Household Care Business, India & APAC at Hindustan Unilever Ltd April 1999 - March 2002 (3 years) Brand and marketing operations responsibility for India & Asia-Pacific countries on Vim, Cif and Domestos. Part of Global Brand team on Household Care business of Unilever worldwide. Brand Manager at Hindustan Unilever Ltd January 1998 - March 1999 (1 year 3 months) Brand & Marketing operations management responsibility of dishwash portfolio at HUL. A period of most dramatic revenue and profitability growth in business and brand health indices. Area Sales Manager at Hindustan Unilever Ltd July 1994 - December 1997 (3 years 6 months) Sales, Distribution and Channel Management responsibility for Soaps and Detergents portfolio in Vidrabha region at HUL. Vidarbha was amongst the highest sales growth area consistently during this period.

Skills & Expertise

Team Management Direct Sales Profit Shopper Marketing Digital Media B2B Marketing Team Leadership Partner Management Pre-sales Digital Strategy Distributors Product Management Product Marketing Business Development Strategy
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Cross-functional Team Leadership Telecommunications VAS Leadership FMCG Business Strategy CRM Brand Management Management Media Planning Distributed Team Management Mobile Devices Marketing Sales Operations Market Research Channel Partners Sales

Education
University of Mumbai MMS, Marketing, 1991 - 1993 Activities and Societies: Chairman of Student's body association at management school. Institute of Technology, Banaras Hindu University Bachelor's degree, 1986 - 1990 Grade: A

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Sanjay Behl
CEO, Raymond Limited

22 people have recommended Sanjay

"Sanjay is one of the finest & smartest marketier of today, I have worked with. I have seen Sanjay redefining the rules of marketing in a complex market like India. He is the man behind the new Reliance ADAG brand as we see today. Also he was instrumental in creating and grooming a highly motivated and passionate marketing team. He is a great teacher and always open to new idea. He is incredibly smart and insightful about both the market and about internal and external relationship building. He is a great leader and manager. Sanjay is a great person to work with and is a great asset for any company he chooses to work for." Sukanta P., Lead Marketing of VAS, Reliance communications, reported to Sanjay at Reliance, Anil Dhirubhai Ambani Group "Sanjay has been an ideal leader and a mentor. He has an amazing business foresight and he keeps sharpening it by upping his consumer insights and connect. He develops his people by giving them optimum mix of responsibility, accountability and felxibility. To work in his team is like onboarding an exciting,challenging and learning journey." Arvind S., Marketing Manager-Mobile & Hello Category, Reliance Commnuications, reported to Sanjay at Reliance, Anil Dhirubhai Ambani Group "I have worked with Sanjay at Reliance Communication, and have been amazed with his ability to standout from the rest with his exemplary strategic thoughts, enthusiasm, a live-wire attitude and ability to inspire people around him to excel. He has been leading in re-orienting and infusing a fresh imagery to the Reliance mobile brand, straddling well with a creative acumen at the same time keeping the business focus. Often leading by example and a clear vision, I have enjoyed working with him." Bindu N., Marketing, Reliance Communications, reported to Sanjay at Reliance, Anil Dhirubhai Ambani Group "It was a delight working with Sanjay because he is amongst those who trusts his gut and understands the value of human connect with the brands. Places high value on human insights and product relevance in communications. A perfect partner who knows when to be 30 and when to be 70 in a world where parterships mean 50\50." Pops KV sridhar, National Creative Director, Leo Burnett, was a consultant or contractor to Sanjay at Reliance, Anil Dhirubhai Ambani Group "I was a part of Sanjay boss's team and had a great time working with him. had the opportunuity to learn

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immense under his leadership and guidance. Sanjay boss is one of those rare marketeers with great consumer insight and has the accumen to create a brand of no where. A very passionate and aggressive guy who does not believe in the word " IMPOSSIBLE". truly a inspirational leader with great human values. i will cherish my time of working for Sanjay boss for very long time to come... i wish all the very best for all his future endeavours...." Shivram I., Marketing prepaid & Postpaid products, Reliance Communications, worked indirectly for Sanjay at Reliance, Anil Dhirubhai Ambani Group "I must start praising him for his commitment to work and it does not have an end. Rightly said...,He has one of the best brains for Leadership and a very hardworking person.... I have observed in Sanjay, a rare mix of intelligence, ambition and solid commitment to his work. He has a sharp mind and is very good at analysing and resolving situations and issues, He has the drive and energy necessary to see complex projects through to completion, guiding teams and clients through the entire lifecycle process on time. He is both a team player and a dynamic leader, a professional who wins the respect of others through his integrity and unwavering desire to bring out the best in his teams. He is a great leader....Wish you all the very Best...;-)" Ritu S., Managing Director, Ritu Placement and Consultant., was a consultant or contractor to Sanjay at Reliance Communications "Sanjay has very good man management skills and quickly hones on to bring the best out of his people. He has the unique acumen to understand the macro picture; plan the steps and marshall resources to achieve it. He also enrcihed me with his strong consumer and Indian market insights besides teaching quite a few things on branding." Ramashish R., Head Retail, Nokia, reported to Sanjay at Nokia India "It was a pleasure to watch Sanjay in action, when our paths crossed briefly, at Unilever. There are many distinguishing things to write about Sanjay, but in my view, his stand out qualities are 1. Strong business acumen: His intimate knowledge of organization priorities, business strategies, and an uncanny ability to recognize future consequences and trends accurately helped him adapt to market demands 2. Works hard, plays harder, especially when confronted with business challenges 3. Ability to break organizational barriers, yet carrying people with him" Chandran D., Marketing Manager, Hindustan Lever, worked indirectly for Sanjay at Nokia India "Sanjay comes across as a sharp, incisive and a hands-on person who is keenly aware of consumer insights. His sharp knack of distilling the key takeouts from complex issues as well as the go-getter with a challenger mentality is commendable. His interest in his team makes him a manager to work for." G.S R., National Operations Manager, Nokia India, worked with Sanjay at Nokia India "It was Sanjay who brought me into the Nokia team - at a stage when the marketing team was being set-up by him. Very Approachable, extremely sharp and quick desicion maker - define Sanjay as a manager.

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Completely a pleasure to have been a part of his team bringing great innovative work alive!" Ruchika G., Consumer Insights Manager, Nokia India, reported to Sanjay at Nokia India "Over-Intellectualisation. Safe thinking. No balls A completely WRONG description for Sanjay. On the other hand a description like RESTLESS INTELLECT. INFECTIOUS ENERGY. CREATIVE THINKER. is an understatement. Easily amongst the top 5 in my list of super-achievers I have worked with professionally, his ability to produce dramatic results through breakthrough thinking is phenomenal. Easy to get along with and easier to get inspired from, he brings solidity to every team. Super conviction and an ability to transfer that conviction is his forte. And as a team leader, he knows he has to provide you the rope to hang yourself so that you can wave your flag. I sensed that he is one of those remarkable & gifted personalities who are able to address complex marketing problems with simple, actionable cut-through solutions. Inspiring like the Great Gambler who had the gift of knowledge, the power of intuition, and the balls to play all odds. Heres wishing you more conquests on the roulette tables. NEVER STOP!" Sanjay T., VP, Bates Advertising, was a consultant or contractor to Sanjay at Nokia India "I learned Sanjay as we did the business exercises together. Sanjay is one of the fastest people of reading and thorolly understanding the company statistics and financial numbers and creating the attack plans instantly. Sanjays excellent strategic thinking combined with fantastic marketing skills are magnificent and very much respected - and Sanjay is absolutely fantastic to work with!" Jyrki B., Director, Solutions Management, Nokia, worked with Sanjay at Nokia India "I worked with Sanjay on Vim ss part of my brand stint during my BLT days. It was an absolute delight given Sanjay's ability to thrill & excite people around him. What stood out clearly was his ability to cut through the chaos & identify the key idea whether on the creative side or on the execution side. Sanjay led some exciting work on re-crafting Vim's proposition & accelerate growth on the brand. He is extremely passionate about the work he does & believes strongly in rubbing it off on everyone working with him." Prabh Simran S., Area Sales Manager, Hindustan Lever Limited, reported to Sanjay at Hindustan Lever Limited "Sanjay is an excellent marketeer with a strong and relentless need to get things "done". While marketing is his specialisation, he is a business man at heart and that is a real asset on any team that he will be part of. I knew him during his time as a Sales head, brand manager and later as a senior marketing head in home care. He has been a top achiever in all these roles and was considered a hi-flyer in the HLL. I am not surprised that he has done well in Nokia and now with the Reliance group." Sumeet S., Business HR manager, Foods and New Ventures, Hindustan Lever Limited, worked directly with Sanjay at Hindustan Lever Limited "My interaction with Sanjay Behl began way back in HLL where I used to always out-perform myself while working for him. He has always being a source of inspiration for every success of mine. I look upto him as

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the most knowledgeable, creative and caring leader of the time. He always had a knack of keeping track of the minutest details without removing sight from the BIG picture and at the same time he always remained connected with people at all levels. He is a man who always incites people with aspirations and passion to perform at higher standards. Speed, Energy, Passion, hardwork, and thinking BIG are some of his key critical attributes." Ignatious B., Activation Executive, Hindustan Unilever Limited, worked directly with Sanjay at Hindustan Lever Limited "Sanjay is a person with high levels of energy and can-do spirit that he also brings into any group he is part of. He was one of the first few people I got to know when I joined HUL and what impressed me most was his receptiveness to new ideas that would contribute to business excellence. Sanjay was an inspiration to many managers in the Sales & Marketing function. He is sure to do well and leave a mark in any venture that he is a part of." Vijayalakshmi S., Business Leadership Trainee, Hindustan Lever Limited, worked indirectly for Sanjay at Hindustan Lever Limited "I admire Sanjay for his unique ability to spot opportunities and inspire people around him to deliver seemingly impossible goals. Blessed with a very sharp strategic vision, he has a flair for defining a clear and actionable blue print for action. He provides strong and decisive leadership and cuts through cross functional complexities to establish new benchmarks for the business. His intellect, infectious passion for achievement and enormous reserves of energy makes him a great leader. As a friend and mentor Sanjay has been a great source of inspiration and guidance to me in my career." Angelo G., Trade Marketing Manager - Detergents, Hindustan Unilever Ltd, worked indirectly for Sanjay at Hindustan Lever Limited "My interaction with Sanjay started during his days an an Area Sales Manager. What I found outstanding was his extremely involved leadership style where he was not only interested in high quality results but also equally interest in creating a high quality resource. This resulted in members in his team looking up to him for not just professional but personal guidance. As a marketing professional I saw Sanjay being open, curious and a great listener, qualities that I feel were paramount in making sure his ideas and actions where such a huge success. I wish Sanjay all the very best in every endeavour." Indranil C., Senior Product Manager and then Marketing Manager - Lifebuoy, Hindustan Lever Limited, worked directly with Sanjay at Hindustan Lever Limited "Sanjay stands out as an exceptional leader for his relentless pursuit in taking his business or functional unit to unprecedented levels of performance. He NEVER missed his targets in Levers not only due to his insightful strategic planning but also due to his ability to get into every executional detail. However his biggest strength is his ability to harness the strengths of ALL his team members and get them to work as a solid unit. He truly exemplfies a leader who is able to get extra-ordinary results out of ordinary people !!" Sanjeev K., Various Roles in Sales & Marketing, Hindustan Lever Ltd., worked directly with Sanjay at
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Hindustan Lever Limited "The qualities that truly set Sanjay apart are his sharp intellect, extremely high energy and a passion to achieve. He has an uncommon common sense and an ability to read people. It is a combination of these hard and soft skills that make Sanjay an extremely effective General Manager. However, as a direct report of Sanjay the quality that I was most impressed by was his empathy towards juniors. He mentors, tutors and coaches employees as a friend. This type of guidance can prove pivotal in the careers of fledgling executives. It did in my case. Hands down, one of the best managers I worked for !" Aseem B., Area Sales Manager, Unilever, reported to Sanjay at Hindustan Lever Limited "It has indeed been a pleasure knowing Sanjay and working with him. Being a true professional, the words that can describe Sanjay are dynamic, team-player, fun to work with, forward-thinking, lot of initiative and above all down-to-earth." Sarabjit S., MR Manager, Hindustan Unilever Limited, worked directly with Sanjay at Hindustan Lever Limited "Though didnt work with him directly at HLL, was a great learning watching him interact with his agencies from the sidelines. Had a short interaction with him at Reliance Communications At HLL, Sanjay was a results oriented manager who helped deliver the end product through innovative marketing on his brand in a highly competitive marketplace. Was ever ready to roll up his sleeves and get his hands dirty. he focussed on working with his team and led from the front." Varun C., Vice President, J Walter Thompson, was with another company when working with Sanjay at Hindustan Lever Limited

Contact Sanjay on LinkedIn

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