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resenLauon Slns & Skllls:
1he ower of Seven
1exLbook 8eference: Ch. 1
Public
Speaking
Survey
TO DO:
Form small groups (5 or 6).
Agree on five items that, in
your collective opinion, are
the most important
speaking skills. Rank them.
Be prepared to discuss
these.
Textbook: p. 16
p. 4
Top-Rated Speaking Skills
Inventio
(Invention)
Find the best
ideas for a
presentation
Dispositio
(Organization)
Arrange your
ideas
effectively
Elocutio
(Style)
Select
effective and
eloquent
words
Memoria
(Memory)
Think
critically and
recall ideas
and words
Pronunciatio
(Delivery)
Perform
effectively &
impressively
Five Canons of Classical Rhetoric
ArlsLoLle
LOGOS PATHOS ETHOS
The
Power Of
Seven
Seven Speaking Principles
(PACLCOD)
&
Seven Presentation Sins


1. AlLhough Lvelyn would prefer Lo read her
speech from a well-prepared manuscrlpL, she
knows LhaL, glven Lhe Loplc, audlence, and
semng, lL would be more approprlaLe Lo use
an ouLllne or a llmlLed seL of noLes.
+",-'./' 01 23*-435%6
2. 8ecause ?u worked as a senlor englneer on
Lhe new dam, he feels condenL and qualled Lo
explaln lLs feaLures Lo a publlc audlence.
)53#-7-*-8%
3. Leanna schedules a sLa meeung aL 10.30am on 1uesday because she wanLs Lo make
sure her colleagues are alerL and focused when she explalns Lhe company's new hlrlng
pollcy
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4. ln order Lo develop a seL of sLandards for redeslgnlng Lhe company's webslLe, !essle
downloads key pages from slx award-wlnnlng web slLes and conducLs phone lnLervlews
wlLh Lhe web masLers of Lhose slLes. !essle prepares a charL LhaL focuses on Lhe
common feaLures of Lhese web slLes and presenLs her ndlngs aL a sLa meeung.
)"98398
Identify the primary communication element
pp. 7-9
3. Llsle spends several hours arranglng Lhe
key ldeas and lnformauon ln an oral reporL
she musL presenL aL an upcomlng meeung.
AlLhough she has many oLher Lhlngs Lo do,
she wanLs everyone Lo be able Lo undersLand
and follow Lhe key ldeas ln her reporL.
:5,$9-;$."9
6. Lawrence knows LhaL he wlll have dlmculLy
pronounclng some of Lhe lrench words ln hls
classroom book reporL. Pe sLops by Lhe lrench
deparLmenL and asks one of Lhe lnsLrucLors Lo sound
ouL Lhe pronunclauon of Lhe dlmculL words.
23*-435%
7. nlckl knows LhaL mosL audlence members won'L change Lhelr mlnds abouL gun conLrol
aer hearlng her presenLauon. lnsLead, she decldes Lo Lalk abouL why she and her
colleagues changed !"#$% mlnds abouL gun conLrol. She wlll conslder her speech a success
lf Lhe audlence leaves respecung her posluon.
<=#-39/3
Identify the primary communication element
pp. 7-9
8. ?usu undersLands LhaL hls llsLeners may
mlsundersLand Lhe way people conducL buslness
ln nlgerla. Pe consulLs wlLh Lwo of hls Canadlan
colleagues before maklng a presenLauon Lo an
lmporLanL group of poLenual cllenLs.
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9. Lrlc knows LhaL hls audlence won'L be very
lnLeresLed ln llsLenlng Lo hls loglcal argumenLs
abouL recycllng. lnsLead of sharlng sLausucs on Lhe
need for and beneLs of recycllng, he decldes Lo Lell a
funny sLory abouL hls rsL research 'dumpsLer dlves' and
Lhen Lo descrlbe well-known communlues LhaL Lransformed Lhelr
nelghbourhoods - physlcally and soclally - by [olnlng forces Lo recycle.
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10. Crace ls expecLed Lo make a LoasL aL Lhe reuremenL dlnner of her boss. MosL of Lhe
people auendlng Lhe dlnner do noL know LhaL - desplLe publlc appearances LhaL all ls well
- she and her boss have noL goL along for many years. Crace hopes she can cra a LoasL
LhaL hlghllghLs Lhe besL quallues of her boss and does noL leL her lnLerpersonal problems
Larnlsh Lhe reuremenL celebrauon.
>=5?"'3
Identify the primary communication element
pp. 7-9
THE MAGIC FORMULA OF BAD
PRESENTATIONS
STEP 1 . Create a boring, all-purpose title

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2 uLvLLClnC 2 C8CAnlZA1lCnAL 2 CC81unl1lLS
3 S18LnC1PLnlnC 3 CL8A1lCnAL 3 CAA8lLl1lLS
4 lM8CvlnC 4 S18A1LClC 4 8lC8l1lLS
3 MAnluLA1lnC 3 C8CAnlZA1lCnAL 3 8LSCu8CLS
6 ln SLA8CP Cl 6 CL8A1lCnAL 6 MAnACLMLn1
7 lMLLMLn1lnC 7 S18A1LClC 7 LxCLLLLnCL
8 nu81u8lnC 8 C8CAnlZA1lCnAL 8 AL1L8An1lvLS
9 lnS1l1ulCnALlZlnC 9 CL8A1lCnAL 9 CPALLLnCLS
10 8Lvl1ALlZlnC 10 8LAP, 8LAP, 8LAP 10 CCML1l1lvLnLSS
Select at random one word from each column
THE MAGIC FORMULA OF BAD
PRESENTATIONS
STEP 2. Tell the audience how much e!ort you and
your team put into this project


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We've worklng on Lhls pro[ecL day and nlghL for: (X the appropriate box)

days
weeks
monLhs
forever

?ou asked us Lo: (ll in the title of your presentation)

THE MAGIC FORMULA OF BAD
PRESENTATIONS
STEP 3. Tell the audience all the things you did


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1o famlllarlze you wlLh all Lhe ln-depLh research we dld, leL's llsL o everyone
we lnLervlewed:

Members of Lhe board ulvlslon managers
resldenLs 8eglonal managers
Lxecuuve vlce presldenLs Area managers
laln vlce presldenLs Sales sLa
!unlor vlce presldenLs !anlLors, securlLy guard

THE MAGIC FORMULA OF BAD
PRESENTATIONS
STEP 4. Tell the audience all the places you went


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THE MAGIC FORMULA OF BAD
PRESENTATIONS
STEP 4. Share all the charts we made


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1sL CLr
2nd CLr
3rd CLr
4Lh CLr
Serles 1
Serles 2
0
3
10
13
No audience will
tolerate a BORING
presentation
SEVEN DEADLY SINS OF
BAD PRESENTATIONS
1. No clear point
2. No audience benefit
3. No clear flow
4. Too detailed
5. Too long
6. No enthusiasm
7. Vague Q&A answers
K
n
o
w

y
o
u
r

d
e
s
t
i
n
a
t
i
o
n

H
a
v
e

a

P
o
i
n
t

B

>ED>:OI :P !:2<N&O )+<OO
1. 1o ldenufy Lhe seven prlnclples of
eecuve speaklng
2. 1o undersLand Lhe mosL common mlsLakes
of bad buslness presenLauons
3. 1o know LhaL presenLauons musL have a
speclc ob[ecuve (olnL 8)
HOMEWORK
Watch Ken Robinsons
TED Talk: Schools Kill
Creativity
We will discuss the
presentation in the next
class