MXM HEALTH LAUNCHES MULTITOUCH, THE FIRST MOBILE, MEASURABLE LEARNING SYSTEM BUILT EXCLUSIVELY FOR PHARMACEUTICAL TRAINERS,

MARKETERS, AND SALES FORCES NEW YORK, N.Y. (January 15, 2013) -- MXM Health, part of Meredith Xcelerated Marketing, Meredith Corporations (NYSE:MDP; www.meredith.com) content-driven customer engagement agency, today launched MultiTouch, its new Digital Learning Suite designed to increase sales force performance for pharmaceutical marketers. MultiTouch is a mobile, personalized, and measurable iPad-based platform that was developed by a team of pharmaceutical sales force experts at MXM Health. It enables pharmaceutical sales representatives, managers, and trainers to take an on-demand, active approach to training, learning and reporting. The MultiTouch platform features a content delivery system that can be accessed by sales force members in the field, providing utility where and when they need it. As a result, sales forces will face fewer training-related disruptions while increasing productivity and knowledge retention. "We are very excited to launch MultiTouch, a highly-interactive and self-led sales force effectiveness tool," said MXM Health General Manager Lisa Clune. "MultiTouch bridges the gap between learning something new and applying knowledge in physician interactions and discussions. We are very proud to have the first learning system of its kind to help our pharmaceutical clients drive learner retention and ROI." MultiTouch Digital Learning solutions help pharmaceutical marketers achieve their sales force performance objectives through a suite of applications, including: MultiTouch: the core iPad app to deliver learning, performance, and tracking to your sales force, on-demand and in the field. Sustainability training that drives action, results and performance improvement to the sales force community.
MultiTouch Event: enables the paperless event experience, and drives engagement with interactive mobile experiences. Achieves event ROI and a nimble approach content powered engagement at events. MultiTouch Presenter: activates facilitation and group discussion in classroom and distancelearning scenarios to exchange real-time feedback, results and tracking with your audience.

MultiTouch Simulator: supports live-action verbalization and peer-to-peer learning activities to track results and elevate feedback through active listening.

MultiTouch allows learners to engage in easy-to-absorb courses and assignments; receive TouchPoints that can be delivered via video, HTML5, eLearning, PDF, or PPT; and utilize a commitment journal that drives action at the rep and sales management levels, leading to ongoing, enhanced learning and performance in the field. The market is overwhelmed with platforms and applications that simply create a repository for content, said Clune. MultiTouch enables the transition from classroom and e-learning to applying those learnings to in-field discussions. This represents a big step forward for sales force training. About MXM MXM Health is part of Meredith Xcelerated Marketing (MXM), a leading content-powered, customer engagement agency that provides fully integrated marketing solutions for some of the worlds top brands, including Kraft, Lowes, Chrysler, NBC Universal, and Victorias Secret. Through its rich 45year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media, database analytics and healthcare have significantly broadened the agencys capabilities, and in October 2011, MXM expanded globally through a strategic investment in London-based iris worldwide. MXM employs over 600 people globally and is a part of Meredith Corporation (NYSE:MDP) www.meredith.com, a publicly-owned media and marketing company serving American women. Visit www.mxm.com for more information.
Media Contact: Patrick Taylor Meredith Corporation patrick.taylor@meredith.com 212.551.6984 Lee Lubarsky DiGennaro Communications lee.lubarsky@digennaro-usa.com 212.966.9525

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