Global Media

What is global about global media ?

INTRODUCTION
Globalization refers to the rise of two countries joining together for the worlds economic order through reduction of such barriers to international trade as tariffs, export fees and import tariffs. The aim is to rise materials wealth , goods and services. According to George Modelski ( 2003. pp:3 ) Globalization has an undeniably material aspect in so far as it is possible to identify , for instance, flows of trade, capital and people across the global. Held, D and McDrew, A(2003.pp:3). It also describes the process by which regional economies , societies, and cultures joined economies through communication ,transportation and trade . Globalization is also widespread of technology and military presence. However, it is identified as being run by a combination of economic, technological, sociocultural, political factors. As George Modelski (2003.pp:4) added Globalization denotes the expanding scales growing magnitude, speeding up and deepingimpact of interregional and patterns of social interaction. This essay will focus on the four concepts of globalization and will show the relation between global and media also will provide examples about globalization of communication. Globalization has four concepts: Firstly, there is the most popular aspect is known as internationalization refers to connection between people in different countries. According to Jan Aart Scholte (2003.pp:84) probably the most common usage in everyday language has conceived of globalization as internationalization . as such , globalization refers to increase of interaction and independence between people in different countries. Secondly, liberalization, the whole world without rules and limits to exchange trade or other resources between countries. According to Jan Aart Scholte (2003.pp:85) in these cases a global world is one without regulatory barriers to transfers of resources between countries. Thirdly, it is a common concept, universalization as globalization it is quite difficult to describe this term because it fails to give new insight . but a new terminology of globalization is no longer necessary . According to Jan Aart Scholte (2001.pp:84) the third common globalization as universalisation , also fails the test of providing new insight . true, more people and cultural phenomena than ever have in recent history spread to all habitable corners of the planet .

Fourthly, the term is described as westernilization which is related to modernity because people around the world become western , modern . According to Jan Aart Scholte( 2003. Pp:85) often in these cases globalization is associated with process of homogenization, as all the world becomes western , modern and , more particularly, American.. Media news are seen as sender of globalization because it cannot be existed without media . Olessia Koltsovo (2008.pp:51) believed that Russian states in globalization can be explained if two prepositions are accepted . First , the state must be seen as a constitutive element of globalization . Second, we must recognize the state is not one concept.. The recent development in communication industries are essential for globalization , because they help the global corporations to satisfy their needs of goods and services . According to Petre Wilkin (2001.pp:25) in this respect we can already see why the communication industries are so important to global capitalism . they provide the infrastructural goods and services needed by global corporations. Moreover, the government tended to control and regulate the means of communication nationally and internationally, for instance, Radio and Television allowed to limited number of channels to reveal what the public is interested in so as to prevent abuse of power. Peter Wilkin said (2001 chapter 5 pp:27). The problem of globalization is related to society and social relations because the social relations with all it kinds are increasingly global . According to Martin Shaw (1994. pp:27) the issue of globalization is a radical one for sociology as well as for international relations and indeed for the social sciences as a whole . it challenges prevailing conceptions , especially many which are implicitly assumed in social theory. The political and economic aspects widespread in everywhere in the world in order to change patterns directly. According to Peter Wilkin (2001. Pp:33) the political economic impact of NIT is wide-ranging and nowhere more so than in the question of surveillance. Corporations are ablr to utilise the computer and telecommunications technology

CONCLUSION
Cultural globalization suffers from an issue of identity because most people have no connection with their national culture, they have desire to know which identity they belong to . According to David Held and Anthony Macgrew (2003.pp:17) Among the points often stress are the constructed nature of nationalist cultures; if these cultures were created more recently than many are willing to recognize , and elaborated for a world in which nation states are being forged. Also people are more aware and try to control their lives in order to keep their identity.

REFERENCES
1) Held, D. And McGrew, A (eds) (2003) The Global Transformations Reader - An Introduction to the Globalization Debate, Policy, second edition. 2) Annabelle Serberny-Mohammadi. et al (1992) Media in Global Context (pp :18-19) 3) Peter Wilkin (2001) The Political Economy of Global Communication. London (pp:24-27)

4) Chakravartty, P And Zhao, Y (eds) (2008) Global Communications. United Kingdom (pp:51-52)