JustDial (also known as JD) (BSE: 535648)(NSE: JUSTDIAL) is an Indian company providing local search services over

the Phone, Web,Mobile[4] and SMS. It is headquartered in Mumbai, Maharashtra. Users are required to call a common
number and simply tell the human operator what service they are looking for. Text and email alerts are then sent to users
listing the best options around them.
Contents
[hide]

1 Inception

2 IPO

3 Online Food Ordering

4 Mobile Applications

4.1 Android Application

4.2 iPhone Application

5 Helpline

5.1 Phone

5.2 Web

5.3 Mobile

6 References

7 External links

Inception[edit]
Justdial was founded by V.S.S. Mani and performs in the capacity of the Managing Director and Chief Executive Officer of
the Company. Mr.Mani thought of the idea while working for yellow pages company called United Database India (UDI) in
1987. He felt that the information could prove to be much more useful if it could be provided over the phone. In 1996, he
came to know that Mumbai's Kandivali exchange owned the number 088 888 88 888. He was well aware of the
importance of having an easy to remember number for a service like this and he somehow persuaded the GM to allot the
number to him. [5] However, the company could not be started for almost a year because Mr. Mani could not afford a
telephone connection which used to cost INR 15,000. The other option to wait for many years for the connection. The
Company finally started providing local search services over the phone in 1996 under the Just Dial brand and launched
their Internet and mobile Internet services in 2007. In the beginning, Mr. Mani started the company with a few pieces of
borrowed furniture, rented computers, a 3x5 feet garage which he took on hire and a seed capital of Rs 50,000. In fiscal
2012, Justdial addressed over 254.3 million search queries from millions of users across platforms. As of March 31, 2013
Justdial had 7,457 employees. Justdial has a database of approximately 9.1 million listings as of March 31, 2013 and
approximately 1,95,100 campaigns as of December 31, 2012. Justdial's unconsolidated total revenue was Rs 2,716.1
million and unconsolidated restated profits after tax from continuing operations were Rs. 470.8 million as of December 31,
2012.
Prior to JustDial, Mr. Mani started a company called AskMe in 1989 based on a similar concept, but at that time owing to
low penetration of telephones in the country, the venture did not take off. After that he worked on a plan "Wedding
Planner" in collaboration with The Times of India. [6]

IPO[edit]
On March 20, 2013, Justdial had obtained approval from Securities and Exchange Board of India (SEBI) for its proposed
Initial public offering (IPO).[7] JustDial had initially filed its draft red herring prospectus with SEBI to raise Rs 360 crore in
August 2011,[7] however the company shelved its plans in June 2012, due to a sharp fall in the markets and raised Rs 327

crore from its existing private equity investors, Sequoia Capital and SAP Ventures, with Sequoia Capital leading the
funding round with a Rs 305 crore investment.[8]
In August 2012, JustDial had re-filed its DRHP with SEBI and was looking to sell 9.55 million shares of face value Rs 10
each, in return for 13.53% stake in the company. This includes 4.03 million shares held by SAIF Partners, 2.51 million
shares held by Tiger Global Four JD Holdings, 1.55 million shares held by Tiger Global Five Indian Holdings, 1.04 million
shares held by Sequoia Capital, 347,142 shares held by EGCS and 64,779 shares held by SAP Ventures. [7]
In May 2013, Justdial went public on May 20 at a price between Rs. 470-543.[9] Out of 17.5 million shares, 13.5 million
shares were offered to the public and 3,936,925 shares have been subscribed to by 15 Anchor Investors at Rs 530 per
equity share, for a total of around Rs 208.65 crore.[8] JustDial has reserved 75% of its IPO for institutional investors, 15%
for high net worth individuals (HNIs) and remaining 10% for retail investors.CRISIL has been assigned grade 5/5 to the
proposed IPO of Just Dial.This grade indicates that the fundamentals of the IPO are strong relative to other listed equity
securities in India.[10]
Unlike previous public offers, Just Dial adopted a scheme "safety net" for retail investors[11] proposed by the capital market
regulator Sebi in 2012 where the company promoters assure that they will buy back shares from the retail applicants at
the IPO price, if its stock falls sharply during the first six months after listing.
At the end of day 1[8] A majority of the bids came from Foreign Institutional Investors (65,87,275 shares), around 72% of
total shares on offer for QIBs. Retail investor appetite was low, with only 14% (246,200) of shares, whereas 1,749,745
shares were offered to them. HNIs bid for only 3750 shares of the 2,624,618 shares offered for them.
At the end of day 2[12] Retail investor participation increased almost five fold after a fairly low key participation on day one
of JustDials IPO: Total bids from retail investors increased to 1,224,725 shares from 246,200 shares at the end of day 1.
Thus, around 70% of the total 1,749,745 shares that retail investors were allowed, have been bid for, and most of them
have been at the cut-off price. Participation from Qualified Institutional Buyers (FIIs and Mutual Funds) also increased,
with Mutual Funds finally participating, but bidding only for 56200 shares. FIIs have bid for 8141850 shares in
all.Participation from Corporates and Individuals other than retail investors has been insipid.All in all, around 69.62% of
the shares on offer have been bid for, mostly by QIBs, which sets the stage for day 3. On day 3 of issue, Justdial IPO was
over-subscribed 11.63 times.[13]

Online Food Ordering[edit]

JustDial's online food ordering service allows users to order food online from restaurants listed on the site. Currently
this service available in [14]16 cities including Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Faridabad, Ghaziabad,
Gurgaon, Howrah, Hyderabad, Kolkata, Mumbai, Navi Mumbai, Noida, Pune and Thane.
Through online food ordering service, users will be able to browse the restaurant's menu, view the most ordered items
and place their order online. Food is delivered to the address at the time and date selected by the user. Food ordering can
also be done in advance by placing the order six days prior to actual delivery date. Confirmation of the order is sent to the
customer via mobile and email, and payment is collected at the time of the delivery in cash. JustDial also mentions that it
doesn't charge anything over and above the restaurants' usual food prices.[15]

Mobile Applications[edit]
Android Application[edit]
Justdial Android application was introduced by the company in 2011.[16] The Android users can search for latest movies,
restaurants and more by using this application.[17] It also pinpoints the current location of the user through the phones in
built GPS, which in turn provides the users with mapping and navigation features. Businessmen can also add their listings
into the Justdial database through this application.

iPhone Application[edit]
After the launch of the JD Android App the company decided to create a JD iPhone App for iPhone users. This new App
was launched in 2013 and the functionality of the iPhone App is similar to the Android App. One can search for movies,
restaurants, Doctors, ATM etc, the App uses the in built GPS to track the users current location and shows services near
them. Just like the Android App businessmen can add their information on the Justdial database through the JD iPhone
App.

Helpline[edit]
Phone[edit]
Available 24*7 on two national numbers[18] 08888888888 and 69999999 the phone search is accessible across India.
Round the clock.

Web[edit]
www.justdial.com
Justdial had launched its first local search engine in the year 2007 in India.[19][20] The website provides information on local
businesses across number of cities. The search can be categorized in number of way, such as company, name, product
or service, place. Businessmen can also list their businesses through Justdial website.

Mobile[edit]
wap.justdial.com (Accessible from mobiles)
The Mobile[4] version of Justdial, launched in August 2007, is designed for the users who are on the move and need
instant access to information. The mobile platform of Justdial permits location-based search service that provides details
of businesses in and around the users location. Justdial make persons to know the particular thing
Just Dial also has offices across India
in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Jaipur, Kolkata, Pune and varanasi.